No. Even if the video says so, the upgrades from the UB 1.0 were not big at all. Nobody noticed the wider toebox and the pattern wasn't a big thing, as well. What made Ultra Boosts so popular was the hype and the limited numbers of production. Celebrities wore them, everybody was talking about them, but you couldn't get them. Same thing with NMD's and Yeezys. Really high demand when they were limited and it fell off when they were made widely available. Regarding Air Forces, these are a trend, just like Adidas Superstars were one the years before. In 2010, some people wore Air Force 1's, but nobody really have a shit. Same thing will probably happen in a few years. Maybe then, Gazelles will be as popular as Air Forces are now.
The Dragon Ball and Star Wars would’ve been amazing if the shoes didn’t look cheap and boring I’ve seen countless fan mock ups that would’ve been guaranteed smashes
Yeah i could have just bought any of the Star Wars ultra boost in stock and discounted, but i'm just not into Star Wars so i got a insane deal on two pair of NMD's today, £170 off rrp.
I dont think those shoes are too bad either. But I just remember like 3 years ago when GR nmds would sell out in 5 seconds. They've definitely fell from that
@@tigerlindsay2 that is true, but for me, who is just enthusiastic about shoes, I don't think I would buy a pair for resell. I feel like too many people hype up something and prices sky rocket or things sell out fast. If I buy a product it's because I like the product not because of hype. Which I understand is good for business, but since I'm not within that business circle of the company or reseller's I look at it as a consumer.
Thank you! The lesson at the end 🎯 People discredit pronouncing ethnic words all the time and I’m glad someone in the fashion industry makes this apparent too. Same can be said for food, traditions, etc...
I still like the designs of Adidas over Nike. Ultra boost 1.0,2,0, 19 and Ace 16 look great still, the branding more part of the design. Casuals like the Stan Smith, Superstars and Sambas are really cool too. The only Nike I’d get are more techie stuff ala ACG. Nice vid, dudes
Man you absolutely nailed it👌 but imo there are still some under the radar sick ass collabs like the bed jw ford or as mentioned by you the craig greens
The whole crossfit thing is why Reebok ended up selling their entire business. Crossfit isn't a hook for anything. That's why Adidas changed the Reebok logo back to its original design and is now selling their classics.
hey Reggie, im watching your video today about Adidas and just noticed that you´re using the same color/pattern as the new Ivy Park 2023 collection from Adidas, did you knew something back them? lol
Hey Reggie, great content once again. Wondering if you could make a video about people like Hiroshi Fujiwara, Clot, Y3 talking about whether whatever they create really is created by them? They probably have a team of people helping with designs and what not, so maybe don't even actually craft or make their own prototype for their collabs. Does this still entitle them to their reputations that they have today? Especially since all shoes for example are manufactured in China, so when people praise the craft or work of a particular shoe, are we praising the factory sweatshops instead of them?
Very much on point analysis! Some very interesting and insightful thoughts on so many missteps by Adidas. Still like my nmds but I haven’t bought anything from Adidaa (besides Yeezys) for years.
Adidas did a collaboration with Berlin based fashion zine 032c and did a rework on the FYW S97. Yeah it's not as big as Y-3 or Kanye but that shoe is fiiirree. You should look up "032c Salvation". But yeah based on the facts stated in this video they did F up quite a bit lol. Nice video! 👌🏼
any chance you could do a video on some sneaker stores? not for just buying but now that im living in japan and realised i definitely came with too many pairs from my collection and now need to sell some, any specific locations i should hit up?
I would like to point to an article that came out last which said on a corporate level adidas isn't diverse. That's why they thought putting boost on everything was cool. They think it was boost that made ultra boost popular and not the peoole wearing them. They don't have good marketing at all because they aren't in touch at the corporate level.
1:05 I would like to know the context behind this picture, because there is no way that somebody, in their right mind, would think, “You know what would make my fit pic better! A whip🤪”
i felt like this was very bias towards adidas... nike hasn’t really been super innovative except for now that they finally came out with something to rival boost (ZoomX) which isn’t highly available to everyone (AlphaFly). part of the reason i favor adidas as well is because their craftsmanship is sometimes on par or better than Nike, i’ve had a ton of Nike shoes bottom out, rip easy, or air bubbles pop or flatten with normal use, which is pretty upsetting considering some of their premium price points for the quality you get.
They also really f‘d up the 4D line. The Original futurecraft 4D Models such as the Daniel arsham collab were so sick and a perfect successor for the ub (since they f’d this model up too..) But they made them way too exclusive and are now just releasing trash 4D models... unbelievable
So if no one wanted the bape collab why couldn't I get them? Matter of fact casual the bape x damien lillard collab sold out too. Please do more research on the bape collabs
My lack of interest in Adidas in recent years is that their sneaker designs are getting worse. There clothes are still nice and classic but I think their designers need to rethink their designs.
9:17 You say jordan wanted to sign with adidas but that was when he was a rookie and adidas already had legendary players like lary bird or magic johnson they didnt want to take a risk over a rookie.
Everything in this video is on point imo, tho i gotta say at some point i like adidas more than nike bc they’re always taking risks and that kind of energy is dope
I'd have to disagree with this point. I think that Adidas hasn't been taking good risks lately. I think that mass producing the UB was probably one of the least riskiest moves I've ever seen. Plus the collabs have been weak as well. Me personally, I think Nike's collabs have been better, all the designers they've collaborated with, even if it didn't sell super well, seemed to better well-executed than Adidas collabs.
Derek H I agree with you when you said that a lot of adidas’ collabs were weak. Adidas did more collabs than nike and even though most of them were a miss, I still commend adidas for the risks they took.
On top of changing the UB design, Adidas also killed the NMD market by saturating it to death in a sorry effort to stay relevant. and now you see NMDs at Ross, TJmaxx, and Burlington etc.
To be fair, the NBA was completey dominated by big men and conventional wisdom at the time said that while Michael could be good, he still wasn't expected to be a dominant force in the league or even a superstar, since almost all the superstars in the league were bigs. All the GMs in the league were building their teams around centers. Nike didn't really have any basketball endorsements at the time, and as a brand were behind adidas, and I believe Puma and Converse as well and gave a rookie Jordan the most lucrative endorsement deal ever, at the time. Nike was in a position where they had to be more aggressive and take a bigger risk, and adidas wasn't. Then Jordan single handedly changed the league.
Bruh this was so accurate, I really miss 2016 good music, adidas had something to compete with against Nike, and new brands were emerging too. Now everything feels incredibly washed out, and overdone. Jeez and adidas soccer and skating were doing really well too😒
This should be #2.... pissing off Kobe Bryant with the Kobe 2. The Kobe 1 was perfectly ahead of it's time and I bought 2 pairs. Loved playing hoops with it.... but the 2.... WTH?!
reebok, nigo, and ye are the only great things about adidas anymore reebok so great man even their generic athletic shoes look better than most new adidas collabs
Yea u know i was vibin with adidas until they started putting out shoes that had already been bought by yuppie resellers and trustfund baby hypebeasts. Thats hella rude that they decided to give the common folk who actually intend on wearing their sneakers a chance at copping a pair when so many shoe scalpers and children of the 1% stood to lose street cred.
Adidas also shows that you can be successful if stay in your own lane. They missed the mark by not signing jordan but tbh adidas basketball kinda sucks in comparison to what Nike has done and is still doing.
Even on running shoes adidas is getting left out. They dont make lighter and bouncier foams. Boost is really obsolete man. Most of all, still no carbon plate tech? Come on adidas!
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I think Adidas also F'd up but not taking jerry Lorenzo. He literally was pushing sales for their shoes hard especially Y3 pureboosts.
@Alex H u serious
@@subhaanrana5580 😂
@Alex H Why are you watching this channel or potentially subscribed to it and you don't know who Jerry Lorenzo is? 😂😂🤦🏽♂️
@@majestymxnt7384 r/gatekeeping
Subhaan Rana whos this Jerry chick ? Never heard of her
You seriously nailed this video. Especially that 2014-17 adidas boom
❤❤
The ultra boost could've been immortalized as a classic right up there with air force 1s.
No. Even if the video says so, the upgrades from the UB 1.0 were not big at all. Nobody noticed the wider toebox and the pattern wasn't a big thing, as well. What made Ultra Boosts so popular was the hype and the limited numbers of production. Celebrities wore them, everybody was talking about them, but you couldn't get them. Same thing with NMD's and Yeezys. Really high demand when they were limited and it fell off when they were made widely available. Regarding Air Forces, these are a trend, just like Adidas Superstars were one the years before. In 2010, some people wore Air Force 1's, but nobody really have a shit. Same thing will probably happen in a few years. Maybe then, Gazelles will be as popular as Air Forces are now.
The Dragon Ball and Star Wars would’ve been amazing if the shoes didn’t look cheap and boring
I’ve seen countless fan mock ups that would’ve been guaranteed smashes
dont forget the naruto collab, how can you fuck this up..
Not Michael neither Kobe or Lebron yeah it looks cheap but pricey
Yeah i could have just bought any of the Star Wars ultra boost in stock and discounted, but i'm just not into Star Wars so i got a insane deal on two pair of NMD's today, £170 off rrp.
Damn son Adidas really passed up MJ, that would been something too see. Still like the shoes adidas putting out like the nite joggers and sobakov.
I dont think those shoes are too bad either. But I just remember like 3 years ago when GR nmds would sell out in 5 seconds. They've definitely fell from that
@@tigerlindsay2 that is true, but for me, who is just enthusiastic about shoes, I don't think I would buy a pair for resell. I feel like too many people hype up something and prices sky rocket or things sell out fast. If I buy a product it's because I like the product not because of hype. Which I understand is good for business, but since I'm not within that business circle of the company or reseller's I look at it as a consumer.
@@ismaelacosta9518 couldnt agree more. I was just saying that a good indication of how popular a brands shoes are, is if the GR models sell out.
@@tigerlindsay2 Yeah you are right there, those where insanely popular. It's crazy how a few years can change that.
He was a rookie it was a good choice in their eyes I dont blame them nobody knew what he could do
Adidas lowballed LeBron, and missed out on him as well. That, in addition to losing Kobe should rank 2 and 3 behind MJ
The collab with Rick Owens was also something tha proved Adidas’ great decisions back then
Should bring that partnership back especially since raf and Adidas parted ways
Thank you! The lesson at the end 🎯 People discredit pronouncing ethnic words all the time and I’m glad someone in the fashion industry makes this apparent too. Same can be said for food, traditions, etc...
Casual literally has the best channel I've subbed to when it comes to streetwear and such keep it up! love the content
Reggie my boy U be killing it bro and luv the videos homie much luv fam 💯
❤!
I don’t think adidas would’ve been successful even with having MJ sign to them unless they had a Tinker Hatfield there at adidas.
Frederick Taylor thats ur opinion, I think it would it fire
Wow! Learned a lot with this vid. Great content 👍
Thank you!!
💜 the comment at the start about the prophere!! i gotta pair last year on sale and yeah the WEIGHT on feet ... worn once and left in the box...
You the goat bro, keep putting out GREAT content ! 🌊🌊🌊
I still like the designs of Adidas over Nike. Ultra boost 1.0,2,0, 19 and Ace 16 look great still, the branding more part of the design. Casuals like the Stan Smith, Superstars and Sambas are really cool too. The only Nike I’d get are more techie stuff ala ACG. Nice vid, dudes
I love Adidas but Nike is doing things better now.
@@campkira yeah Y-3 is great but on the expensive side. I have a couple of pieces and I'm happy with all of them.
Great analysis as always
Thanks for the support!
Keep it casual! Great content.
Man you absolutely nailed it👌 but imo there are still some under the radar sick ass collabs like the bed jw ford or as mentioned by you the craig greens
They also lost LeBron and Kobe.
Rebook had the whole crossfit thing in the bag but they fuggged that up some how and I think that's where that horrible evaluation/purchase came from
The whole crossfit thing is why Reebok ended up selling their entire business.
Crossfit isn't a hook for anything. That's why Adidas changed the Reebok logo back to its original design and is now selling their classics.
hey Reggie, im watching your video today about Adidas and just noticed that you´re using the same color/pattern as the new Ivy Park 2023 collection from Adidas, did you knew something back them? lol
Still a big fan of Adidas I rock them the most out of every other sportswear brand.
Hey Reggie, great content once again. Wondering if you could make a video about people like Hiroshi Fujiwara, Clot, Y3 talking about whether whatever they create really is created by them? They probably have a team of people helping with designs and what not, so maybe don't even actually craft or make their own prototype for their collabs. Does this still entitle them to their reputations that they have today? Especially since all shoes for example are manufactured in China, so when people praise the craft or work of a particular shoe, are we praising the factory sweatshops instead of them?
Very much on point analysis! Some very interesting and insightful thoughts on so many missteps by Adidas. Still like my nmds but I haven’t bought anything from Adidaa (besides Yeezys) for years.
Y’all killed it on this vid. All straight and pure facts. Can’t lie, we all were on the adidas wave for a good while, but the truth hurts.
Adidas did a collaboration with Berlin based fashion zine 032c and did a rework on the FYW S97. Yeah it's not as big as Y-3 or Kanye but that shoe is fiiirree. You should look up "032c Salvation". But yeah based on the facts stated in this video they did F up quite a bit lol. Nice video! 👌🏼
Damn those are sick!
Still rockin "pintucks" and joggers.
Agree with Reggie 100% Good call out
any chance you could do a video on some sneaker stores? not for just buying but now that im living in japan and realised i definitely came with too many pairs from my collection and now need to sell some, any specific locations i should hit up?
u look fresh as always my man thanks for the great video
I'm really enjoying your Japanese lessons at the end as a beginning language learner.
I would like to point to an article that came out last which said on a corporate level adidas isn't diverse. That's why they thought putting boost on everything was cool. They think it was boost that made ultra boost popular and not the peoole wearing them. They don't have good marketing at all because they aren't in touch at the corporate level.
That might be the missing sauce for sure. Might have to look into it.
Does anyone know the name of the last song on this video in the background is?
1:05 I would like to know the context behind this picture, because there is no way that somebody, in their right mind, would think, “You know what would make my fit pic better! A whip🤪”
Even if Adidas signed Michael in the mid 80's, they didn't have Tinker Hatfield, who is the other half of why the Air Jordan line really took off.
You are right about the languages we do take it for granted
How adidas f up.. - wearing a nike tee 😂
Checks over stripes☑
@@THECASUALcoFuck Adidas but Y-3 and RAF...
Thanks for the extra lesson!
Hey man I love the propheres lol. Also I'm sure I speak for most of us when I say please make more 10 min plus vids.
Wish they would bring back the Goodyear Monaco Hi
I’m surprised you didn’t mention the ivy park nmd
Your from North America as in Canada?
Have you thought about doing a video on Evisu. I grew up in japan and their Jean's were big in the 90s. But it seems they died without much notice.
Hahahahaa! Dude, this was hilarious, thank you for the deep marketing lesson and on point energy! ^_^
What's the shirt you're wearing?
Nike NSW Patta Tee!
@@THECASUALco Wears a Nike tee in an Adidas vid to drive home the point that Nike has the #1 spot. I see you Reggie.
Nice shirt
That hat, but in a drivers cap. Would be amazing!
If they would do duel density with bounce and boost
To think that Adidas f'd up signing MJ, LeBron, and lost Kobe as well...
I never liked the UBs. Never understood the hype around it as well.
I like the recent Bed JW Ford collab!
What happened to white mountaineering?
What are the higher ups in Germany Smoking?
Sadly hes with Nike but errolson hugh /Acronym x Adidas... acronym goretex pants with the three stripes oh jesus it would be glorious
i felt like this was very bias towards adidas... nike hasn’t really been super innovative except for now that they finally came out with something to rival boost (ZoomX) which isn’t highly available to everyone (AlphaFly). part of the reason i favor adidas as well is because their craftsmanship is sometimes on par or better than Nike, i’ve had a ton of Nike shoes bottom out, rip easy, or air bubbles pop or flatten with normal use, which is pretty upsetting considering some of their premium price points for the quality you get.
That disrespect, wearing a nike tee while talking about adidas😑. Adidas is life.
They also really f‘d up the 4D line. The Original futurecraft 4D Models such as the Daniel arsham collab were so sick and a perfect successor for the ub (since they f’d this model up too..) But they made them way too exclusive and are now just releasing trash 4D models... unbelievable
adidas in japanese is actually quite simular to the norwegian pronounciation
That drake deal was a huge bruh moment lmao
Wait didnt you done a vid like that?
Adidas needs to restock utility black Yeezy Boost 500s
It's ya boy Reggie and KEEP IT CORDIAL!
That Obama “Let me be clear” 🤣
So if no one wanted the bape collab why couldn't I get them? Matter of fact casual the bape x damien lillard collab sold out too.
Please do more research on the bape collabs
My lack of interest in Adidas in recent years is that their sneaker designs are getting worse. There clothes are still nice and classic but I think their designers need to rethink their designs.
Jezos who thought Rebok was worth that much.
The japanese lessons at the end of your videos are DAF.
The instapumps are hella famous in S.Korea and Japan tho.
LOVE the japanese lessons....... I KNOW ..im not the only one-
3:00 i thought you loved the instapump? arent they in your sunika of the year list??
Boost x Pump just isn't where it's at
And... has Drake really ever created a dope shoe? I don't think he has "it".
9:17
You say jordan wanted to sign with adidas but that was when he was a rookie and adidas already had legendary players like lary bird or magic johnson they didnt want to take a risk over a rookie.
Everything in this video is on point imo, tho i gotta say at some point i like adidas more than nike bc they’re always taking risks and that kind of energy is dope
I'd have to disagree with this point. I think that Adidas hasn't been taking good risks lately. I think that mass producing the UB was probably one of the least riskiest moves I've ever seen. Plus the collabs have been weak as well. Me personally, I think Nike's collabs have been better, all the designers they've collaborated with, even if it didn't sell super well, seemed to better well-executed than Adidas collabs.
Derek H I agree with you when you said that a lot of adidas’ collabs were weak. Adidas did more collabs than nike and even though most of them were a miss, I still commend adidas for the risks they took.
@@Jeido.Jeido11.11 For sure, I can see where you're coming from
What do you think about the collab with Yohji and Y3?
On top of changing the UB design, Adidas also killed the NMD market by saturating it to death in a sorry effort to stay relevant. and now you see NMDs at Ross, TJmaxx, and Burlington etc.
I wish I knew what the name of that song is at the end of the video
phoeniχ Darude-sandstorm
@@ROCKfreakmetal90 lmao I wish
Let's no forget that Adidas had Kobe and he left coz Adidas f"ed up his signature shoes so bad not only once but twice lol.
To be fair, the NBA was completey dominated by big men and conventional wisdom at the time said that while Michael could be good, he still wasn't expected to be a dominant force in the league or even a superstar, since almost all the superstars in the league were bigs. All the GMs in the league were building their teams around centers.
Nike didn't really have any basketball endorsements at the time, and as a brand were behind adidas, and I believe Puma and Converse as well and gave a rookie Jordan the most lucrative endorsement deal ever, at the time. Nike was in a position where they had to be more aggressive and take a bigger risk, and adidas wasn't.
Then Jordan single handedly changed the league.
so adidas signs NINJA but not fucking MJ im dead
They had kobe too...
Bruh this was so accurate, I really miss 2016 good music, adidas had something to compete with against Nike, and new brands were emerging too. Now everything feels incredibly washed out, and overdone. Jeez and adidas soccer and skating were doing really well too😒
How do you not like joggers?? They're comfy, functional and look great with slim shoes
Aye don’t hate on the pin roll man some of us cant find jeans that actually fit for cheap 😭😅 and yes, i still buy NMDs if my pair wear out 😂
This should be #2.... pissing off Kobe Bryant with the Kobe 2. The Kobe 1 was perfectly ahead of it's time and I bought 2 pairs. Loved playing hoops with it.... but the 2.... WTH?!
ooorrrrr Jordan without Tinker could have equaled flop after flop after flop after flop. Then Jordan would have just been really good bball player.
You can't bring up that rap beef and not mention Duppy Freestyle man..
The Kobe Toaster 2's are a top 3 L in my mind.
Switching up the leather on the Tuscany, the original release are super sex, modern ones are so damn poor.
I just wished that the UB just would go back to the previous cage, the new one isn't it.
had kobe as well
Adidas besr shoes are their skate shoes ironically...the plainer and cleaner look sells them more than what looks like gigantic meteorites on feet
reebok, nigo, and ye are the only great things about adidas anymore
reebok so great man even their generic athletic shoes look better than most new adidas collabs
They also lost Kobe 🤣
Yea u know i was vibin with adidas until they started putting out shoes that had already been bought by yuppie resellers and trustfund baby hypebeasts. Thats hella rude that they decided to give the common folk who actually intend on wearing their sneakers a chance at copping a pair when so many shoe scalpers and children of the 1% stood to lose street cred.
Even if adidas was to sign mike, who’s to say the sneakers he wears become cultural touchstones? They probably don’t come up with his icon logo
i think bigger than all that will be losing Naomi Osaka to Nike...our gurrl is killllin it rite now yo!
tbh I feel like if adidas got MJ they would have just fuct it up, just my own opinion
Adidas also shows that you can be successful if stay in your own lane. They missed the mark by not signing jordan but tbh adidas basketball kinda sucks in comparison to what Nike has done and is still doing.
Even on running shoes adidas is getting left out. They dont make lighter and bouncier foams. Boost is really obsolete man. Most of all, still no carbon plate tech? Come on adidas!