Building Local Presence in a Global Market

Moderated by Jeremy Andrus, CEO of Traeger Pellet Grills, this discussion features Priceline
CEO Brett Keller and Allbirds co-founder Joey Zwillinger. Considering a strong presence in the global
marketplace? Success on a global scale requires more than just business acumen - it demands a strong
commitment to local consumers and communities. This panel of executives discuss the variations in
global consumer behavior, the importance of creating unique experiences and brand communities, and
how factors like culture, regulations, and unspoken rules influence consumer behavior and product
launch success. They also touch on the potential of AI in helping brands be more “local” globally.