Decades ago when I was an undergrad marketing major Levitt’s Marketing Myopia made perfect sense to me. However, with decades of experience behind me it scores less than one hundred percent on a reality check. Businesses develop cultures, skills and methods in support of their operating process and the mindset to build, maintain and run trains does not easily transform to creating an automobile manufacturing and distribution operation. Cultures and skills matter.
Decades ago when I was an undergrad marketing major Levitt’s Marketing Myopia made perfect sense to me. However, with decades of experience behind me it scores less than one hundred percent on a reality check. Businesses develop cultures, skills and methods in support of their operating process and the mindset to build, maintain and run trains does not easily transform to creating an automobile manufacturing and distribution operation. Cultures and skills matter.
good strategy
obviously studying didn't help you, you go back to making the same mistakes
very brief and well explained , ThankYou
Very well explained... Thank you
incredible
Selling is helping Customer make a Buying Decision.
Thanks
great...
Impressive :)
That Oil and gas industry mistake...very big
To sale is not sell but to make believe in need in product and service, how, it's just open your card in the play.
Myopia view happens in every aspect of our live
So basically Jobs Theory