Is it the end of an era at Mad Magazine? i24NEWS
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- Опубликовано: 7 фев 2025
- It’s one of the most influential pieces of American cultural history - MAD Magazine. The first issue was released almost 70 years ago, bringing with it a revolution in satire that was later widely imitated, but seldom equaled. For most of this time, MAD has held on to a dedicated staff of illustrators and editors. But now, all that’s about to change. Our Culture Correspondent Maya Margit sat down with the magazine’s art director, Sam Viviano, in this exclusive interview.
Filmed in part by Evgeny Bronfermacher
Edited by Vic Uchitel
I grew up with MAD as a kid in the 1970's, and I've seen some of the more recent issues. It might be a generational thing, but it's really not the same anymore, partly because of the new generation and it's different outlook on life.
MAD has rebooted. I just got the "new" MAD #2. The old early 50s logo has been brought back. There are still the usual movie and TV parodies, Spy vs. Spy, the Sergio Aragones features, and the Fold-In, still done by 97-year old Al Jaffee. More comics have been added, and also the ad experiment is gone. The letters pages are in the middle of the magazine instead of the beginning. In "New MAD" #1, a parody of a 50s Archies comic transitioned into a parody of the TV show "Riverdale" based on Archie Comics.
Tim Warneking thanks for sharing! I cherish my tiny collection, isn't it ironic that 20 years ago I could easily find it in my country bookstores and newstands (Portugal), and thanks to all the diversity and PC cleanse, the last issue I could buy was in early 2000's. I once met an American here on vacation and told him about how I liked Mad and he said "you shouldn't say that out loud" and he wasn't being sarcastic... I clicked on this video out of thinking it had come to an end but now I'm happy to see it's still alive thanks to your comment! 😄 Me no worry! 🙆
Why did the fuckers go back to issue 1? They don't know how to count?
“STARCHIE” HAS RETURNED????!!!!😮😮😮😮
She's worried about whether MAD can "keep its integrity"? She's obviously never read it.
MAD will NEVER keep its integrity. Never has, never will. Thats why it has lasted and endured, and its iconic BECAUSE of that. And I am glad for that. I approve
Dish Waterhands you obviously can’t read.
My thoughts exactly
Actually, MAD lost any integrity they might have had when they started accepting advertising.
I lived for this magazine at camp in the 70s. Loved it !
As a French Canadian, I started “reading” Mad when I was around 15 years old in 1971… I didn’t understand a lot of the language, nor a lot of the content but still found it fascinating. It is sad that most of the usual gang of idiots have died. I remember the terrible loss upon hearing of Bill Gaines passing. I miss the old rag…
Love MM and have for decades. MM makes me laugh out loud and often when reading it. The satire and drawings have no equal
My older brother, never one to speak with discretion, told me that when the production executives of a TV program or a movie wanted to publicized their product they would pay _Mad_ $100,000 to run a satire on it.
I loved the folding back page. Open picture. Then fold to make the second picture very different than the first. Some were amazing
Don Martin was the BEST! Would take a 1000 word essay to describe each panel and character in words.
What are they thinking? Can’t they just keep the illustrators in NY and just have two offices? I think it would be beneficial to have offices on both coasts. Letting most of the staff leave will be really bad and piss off a lot of dedicated readers. They are making a huge mistake.
They weren't thinking, the dopes. If Bill was still with us, Mad would've stayed in NYC. It was a mistake but nobody listened to what I had to say about it.
You said it!
It's sad to see MAD Magazine go into a slow decline. The blame goes to social media & talk shows on network TV.
It's been in decline for years. I bought one a couple of years ago - NOT the Mad Magazine I remembered AT ALL.
@@xaenon Right. MAD became woke. Then it wasn't funny.
@@jjw8662 More like a lot of the original staff died or retired. Then it started to decline, then DC bought it and started stuffing it full of ads.
You need to shift out of this 'everything is a political battleground' mentality, son. It's how the politicians and religious groups manipulate you. They're training you to see 'enemies' everywhere and digging a deep divide in our society.
Seriously.
@@xaenon True, a lot is really non-political, despite what all politicians say. However, since the Mad staff changed, the trend was frequently ANTI-Trump humor, rather than picking on all sides as it was in the past (which created less division in our society). I've followed Mad for decades, and was saddened by the changes, which were not funny
.
@@jjw8662 You sound surprised by that. You shouldn't be.
As a general rule, comedians and satirists make a living by pointing out and lampooning the absurd. And for four years, the most absurd thing, dominating virtually ALL news, was Trump. The absurd things he did, the absurd things he said, the absurd way he absolutely HAD to be, at ANY cost, the center of attention. His self-centered nature, his utter disconnect from reality... his complete lack of a sense of humor, his inability to accept criticism - like, AT ALL.
And he's STILL like this.
Seriously, it wasn't all that long ago that I saw a comedian walk on stage, face the crowd, and say a single word. 'Trump'.
The audience was IMMEDIATELY laughing and applauding.
If you're a comedian or satirist, Trump was/is comedy GOLD.
I haven't bought an issue of years...largely because just about all the artists who made it what it became are either dead or retired.
Change is inevitable...and never easy. I imagine they lost readers when they adopted color and began accepting ads. I stuck it out through that period,but I eventually lost interest.
This is too much of a change.
Me as well. Old school MAD was a riot. Great stuff under Gaines. The Usual Gang were reliably funny and stayed the same for a loooooooooooooong time. You’re right about color and ads, and to a certain extent I think a once great mag got a bit lazy and went for low hanging fruit much of the time. Still, the great years were full of Laughs!
It went through a Platinum era after 2001. Some of the best writing and artwork, ever. You missed out.
Same here. I got my first mad in 1960 and have kept every issue since, including the post Australian American ones (my late wife was American). I loved the artwork of Wally Wood, David Berg, Jack Davis, , Bob Clarke, and all the other ex magazine illustrators. Many of the new illustrators were to "cartoony' in their style for me.But many of the issues dealt with in the newer American editions were unknown to me, so I tended to lose interest, and let my subscription lapse (funny note; they listed my address as "New South Whales!".)
I grow up with this Mad Magazine. Cost went up!
I used to get a Mad magazine any time my family went on holidays. To keep me quiet on the plane or in the car. To this day, in my mid 30's I enjoy reading Mad when travelling.
I wish Mad was still a thing
Im 59 grew up with mad,great extremely funny magazine.like everything in the 20th century.
I work at a school in Melbourne Australia and about 10 years ago there was a student at the time who was a dead ringer for Alfred E. Newman. I kid you not. First thing I thought when I first saw the lad was, It's Alfred E. Newman from Mad magazine!
"There was not a lot of big, angry satire during the Obama administration."
There wasn't? Did I cross into an alternate reality?
Welcome to Singapore.
It is interesting how intertwined the trajectories of "Mad" magazine was to that of "Playboy" magazine.
Mad lost it after Gaines died. When they joined hands with Wall Street (Madison Avenue...AKA Advertising) they lost their meaning.
Yep. It will never be the same.
Yep, I agree. There's no reason that the New York staff can't still make significant contributions to the new MAD. With skype and other social media, we all live in the same room, if we want to.
Mad was *awesome* until the early 90's. I honestly haven't read it since then because it just became less funny.
For sure. I even returned an issue minutes after buying it back in the late 90s or thereabout because it was unendurable. "Monroe" was one of the most ridiculous additions ever.
Totally agree. The 70s and 80s were classic MAD.....the best💯❤️
I used to be able to purchase these in Sweden when I was a kid (1960's), haven't seen them in Sweden since then tough, I thought the publisher had gone bankrupt
MAD magazine got sold to DC Comics. That's when it really began to deteriorate.
I loved their spoofs of contemporary films back in the 1970s 😎
Sadly it no longer is what it was originally intended to be . Not the same without the original people behind it
They just announced a reboot.
Good thing it is'nt Cartoon Network because their version of Mad show is mediocre.
70th Anniversary issue with new content will be out in October 2022, at the Barnes & Noble.
Muito triste! Mad magazine fez parte da minha adolescência aqui no Brasil e eu adorava o humor escrachado sem se render ao maldito politicamente correto. Infelizmente as minhas revistas se deterioram pois o material dela era muito ruim. Uma pena!
the media had a slobbering love affair with the 'bamster...MAD was a big part of my youth.
Mad magazine lost it, soul years ago , a shell of it,s former self .
Yes! But when it was great it was great
I find the host VERY attractive. Is she Australian?
Jarrad Hurley I find her very hot too I’m having trouble deciphering the accent myself
Being an Aussie, she sounds like one of us.
Thanks for the quick like. When I started watching this I thought it was a local program.
Yeah same. I'm aussie as well, btw. And that's how I picked up she had an accent but wasn't sure if it was Aussie or whether maybe she was British.
She might have been New Zealander but your Kiwi cannot pronounce hard vowels. Thus fish and chips becomes fush and chups. When i was working at a university in the US, I got my girlfriend to spot the difference between Aussies and Brits, but she could not pick a Kiwi.
Can I buy Mad Magazine at any comic book store? I kind of want to buy it. I used to watch the show but it's not on anymore. I like the art. It's like somewhat realistic but somewhat cartoony caricatures. Makes you feel like you're hallucinating or dreaming.
Just subscribe. You can still subscribe (although the 70th anniversary issue comes out in two weeks, and will be at all the Barnes & Nobles).
I am going to miss mad magazines 😢.
I was hoping to keep buying it until at least Al Jaffe stopped contributing, but, once it got to the ridiculously expensive $3.50 an issue, I stopped buying it! I can't afford $4.00 for what is basically a kind of a comic book. It was bad enough to see National Lampoon go to $3.00 an issue, but, at least you got twice as many pages and it was a full fledged magazine. They eventually went bi-monthly, too, and then just stopped publishing! At least on paper.
Mow some lawns for pocket change.
@@clownnookie Lower the prices, they'll sell more.
I haven't read a Mad Magazine in years
Loved MAD as a kid. However, they need to embrace the internet (like The Onion) and cease the paper magazine at some point; we all know print media is rapidly become obsolete. MAD has gotten thinner & thinner since the early 90's and will eventually go by the wayside like TV Guide, Crackd, & Maxim (and becoming anew in an awkward, bigger, sterile redesigned format) . MAD is/was what we call " a victim of their own success"; unchanging in a ever changing world. The inhouse staff of Drucker, Davis, Woodbridge, Coker, Jaffee etc. remained the same for DECADES. New talent was very slow to trickle in.....nothing wrong with that. But it seems it came in with a whimper and not a gradual BANG like it should have.
there will always be need for some mags and books because archive reasons but not meany would need to be printed as most would be digital.
When the MAD magazine was 25 cents, that was ok, but now....
Do they still do the " Zoing" Stickers?I loved to stick these on my school books....you dont know what thats about? You dont really know Mad magazine!
You should read the latest Star Blechh
ALFRED E NEUMANN POKING TRUMP IN THE EYE!!!!
BEST COVER PIX EVER!!
ALSO MOST APPROPRIATE !!
Bill Gaines went through pure hell to keep sarcasm in front of us...
lol mad is a satire commody but the one with obummer is TRUE XD.
ended a long time ago!
I am ready for the special Biden edition. Biden himself is really really special. By far the most special president I have ever seen. Please Mad take time to give him his special attention and us a special edition!!!!
They no longer do original material.
Well, the problem is, the absolutely most brutal, vicious parody of Biden could not possibly be anywhere near as ass-clownish as real-life Trump and his cult.
@@xaenon yeah silly bunch but now it's a new cult of idiots. Biden is a huge clown as well.
@@jonathanmorrison2225 A 'clown' that shows up and is doing the job he promised to do.
What did Trump actually do? A whole lotta nada.
@@xaenon I agree Trump sucked. I don't like Democrats or Republicans. Surely you aren't taking up for Biden though. He barely knows where he is half the time and the other half he is driving inflation through the roof and dividing the country. Come on don't be like the Trump supporters who were blind. Biden is awful too.
Too bad they've gotten too "dirty" for kids that are the age I was when I loved MAD, 10 years old!
I'd definitely would NOT recommend any sketch/parody magazine, graphic novels, or TV show that would rather always DISDAIN themselves and IMPERFECT their own artworks. That's like SUICIDE. Stick with SNL, In Living Color, Kids in the Hall, and Robot Chicken on DVDs and online video instead of such poor, pointless pathetic, and talent less like MAD and CRACKED.
😕 I love MAD
These two people are not on the same room.
Get ready for this magazine to die soon.
Is this Rhonda Santis's dad?
I hate to say it, but it's true....Get woke, go broke.
Donal Damien Trump 🤘🏼 son of Mammon
No disrespect, but after the 70s and 80s, MAD wasn't as funny or interesting. IMO anyways
donald trump makes Alfred E. Newman look like a Genius.
I knew if I lived long enough, that this was possible....
I hope not !
anyone whos scared mad will go "sjw" is implying mad hasn't always made fun of how awful humans are... and racism.. and capitalism...
mad has always poked fun at humanities social mores... or.. where you not paying attention?
Ehh, Mad magazine was crap. Surprised it lasted this long.