Jonah Berger, Wharton marketing professor, on viral-like business developments

This is the video of the live straming of the event : "Contagious! Why and how social media communication generates viral-like business developments".
GUEST SPEAKER: Jonah Berger, Wharton marketing professor and author of the book "Contagious! Why things catch on".
PROGRAMME
Welcome Speech: Paolo Boccardelli, Dean of LUISS School of
Business and Management
Jonah Berger, Associate Professor of Marketing, The Wharton School of the University of Pennsylvania “Contagious! Why and How Social Communication Generates Viral-like Business
Developments”
Panel discussion on Contagious Companies' Business Experiences:
Maximo Ibarra, Wind CEO
Marco Massarotto, Dnsee Partner
Matteo Hertel, Zoorate CEO
Jonah Berger, The Wharton School of the University of Pennsylvania
Moderator: Michele Costabile, Professor of Marketing, LUISS Business School
Take Home Value Session, Jonah Berger & Michele Costabile.