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Make Your Designs 5x Better With THIS Overlooked Step
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- Опубликовано: 18 авг 2024
- If you want your clients coming back again and again for more work, understanding the audience persona of a graphic design project is key. It’s a really crucial step that helps make sure your designs are targeted, on point, and actually meet the brief of the project. You’ll also really impress your clients in the pitch when you pull out a fully developed audience persona. This will lead to more jobs, more projects, great referrals and more revenue to grow your graphic design career.
If you learn this technique, you can watch your designs go from average or below, to targeted masterpieces!
Check out Readymag and make totally unique websites right here: readym.ag/march
If you found todays video on the audience persona enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
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The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the RUclips audio library and or sourced with permission from the author
• Make Your Designs 5x B...
0:00 Less Than 1% Of Designers Fully Know
0:16 What Is It & Why Do You Need It?
0:43 The Steps
3:04 Using The Persona
5:32 Pro Tips With A Persona
7:14 How It Translates To Real Designs
/ @thegaiacode1100
Hope this is useful to those of you who are serious about graphic design. And on Wednesday, I have a brand new series starting that I'm super excited about
Paint points? Or Pain Points? ;) Did that slide in? Cheers, mate!
Waiting for those series!
I always find "PAINT" points the trickiest to come up with 😂😂😂
😑
@@SatoriGraphics love your work, mate 😎👍🏼
🎨🌈
You offer great information--females use these tools also!
Thankss!!!
no worries :)
I did this for a UX job for a client, a 4 year old credit company that wanted an improvement to their site and user dashboard, I presented all this and the guys were just like.
"whatever dude, just get it done" it was kinda heartbreaking honestly having put in all this work on the data and explaining my design choice but they just looked over and said yes to the screenshots I had exported from adobe XD.
Most companies don't value the work of UX. In the end what they want is UI and profit. How you came up with the UI doesn't matter to most of them.
@@mnmlst1 apologies it was UI and UX. Had to redo their logo as well making it an SVG.
I imagined this as well, these days I only do this extra stuff for projects I wanna show off on upwork cause it seems like most clients don't care.
@@hoodiegamer9256 At least, you are honest with yourselves. Keep it up brother! These all happened for a reason and it ain't a waste I promise
Thank you so much for sharing your valuable opinion 💞
Thank you very much for the knowledge you always share.
Thx man
Happy to help
Sir more useful ♥️♥️
Glad to hear that
Is this similar to brand strategy? 🤔 The more I listen to it, the more familiar it sounds. It's something I always consider for a brand, but never thought of it for a product.
Kind of yeah. It can be thought of as a buyer persona in some respects
Paint point: When your new video editor hasn't quite figured out the style of your RUclips channel
Who helps you edid these kind of awesome videos
Quick question, does this persona has to be based on your target audience (like actual reserach what theyre pain points are) or is this more speculative and getting into what you think the costumer thinks rather then knowing?
The persona you will create will be based on your research about your client's target users(your users in case you are working full-time for a company). It is not at all about who, how and what you perceive the users to be; just solid research condensed into an imaginary person with common demographics, problem statements and needs. It would be better if you add a bit of character introduction in narrative style.
Morning ❤
Afternoon 👍🏻
@@SatoriGraphics evening 🌆
This is all fine and dandy. But how do you get the info building the persona? Do you make stuff up that seems to fit your idea of what the target group might be? What happens if your assumption are completely wrong and you make design decisions based on faulty grounds?
If the main goal is to get the client happy I get it. But what happens when the client start asking questions? Some of them don't care, but some care too much.
You can ask your client for Google Analytical data from their end, if they have it. You can research the target market of the industry they operate it, and use common sense. Making a persona is not always going to be necessary. Someone who is making a logo for $20 probably won't want to waste time doing this, for example
Exactly, someone doing a cheap logo won’t need a persona but if you work for a hairdresser specialized in black people’s hair for example, you will need a persona. Where is the hairdresser located? In the center of a big city means the clients probably won’t be old ladies but working women in a rush.
@@SatoriGraphics
Sorry that my comment sounded so grumpy! I'm genuinely trying to understand to become a better designer and I am greatful for your content.
I guess the struggle is while working with smaller clients. Larger client tend to have done their research and expect you to build your strategy around that. But smaller clients may not be as prepared for the design phase. In that case you as a designer kinda have to lead the client towards understanding who you are actually designing for. That can be a scary process and I struggle myself trying to find the right tools to be able to do that. A great tool is what you are talking about in this video. But if it's based on guesswork and your design work later suffers from you making the wrong assumptions... that feels like a dangerous game.
recall in the 90s hearing for the first time the term "branding" now I hear "pain points". "important to dive into their mind" then manipulate to buy the product. The pessimist in me says that's a pain point.
Where would you get those informations about the persona?
Bro can adobe fire fly replace graphic designer yes not now but in future it can i think it should be bann
❤
1st
Fists indeed 🏅