@@AnkitShai well I thought you'd be having that much common sense that while online texting ppl use short words n grammer too.. For example.. We type "how u doing? ". Instead of saying " how are u doing? ".. Does that mean that former person lacks grammar knowledge.. Haha lol moron introspect yourself first before commenting lol... Hope you know what lol means.. Or you might say what's lol it's not basic english lmao🤣🤣
@@AnkitShai BRUH CAN'T YOU JUST UNDERSTAND THAT WHILE TALKING OR EXPRESSING OPINIONS WE NEED NOT BE THAT FORMAL AND WE ALSO MUST KNOW THAT WHEN YOU SAY ITS INCORRECT IT BASICALLY MEANS YOU HAVE ALREADY UNDERSTOOD WHAT SHE WANTED TO SAY!!! AND YOU MUST ALSO UNDERSTAND THAT LANGUAGE IS MEANT FOR COMMUNICATING AND NOT DISAPPROVING OTHERS.
I don't know how many people would find this commercial Politically Incorrect, but it is a very unique and creative commercial I have ever seen. Which ever ad agency made this concept, you guys did an excellent job.
@@shraddhab928 CAN YOU EVEN GUESS WHAT THAT *RANGE* CONSISTS!!! MOREOVER AAPKO YEH FANAK TAK LAGI KI YEH AD EK WATCH KO ADVERTISE YA MARKET KARNA CHAHTI HAI?
@@thedumbospiitropar_27 this ad is not to talk about products, it is for the idea behind the brand. So if you have a woman/ lady in your life, whom you admire, you will go in the showroom of this brand.
ACTUALLY in this advertisement initially when boss was told that Rajat has recommended KIRAN ending with the word OBVIOUS every one was thinking that KIRAN was recommended because KIRAN is a lady and Rajat shares close personal bonding or may be a kind of affair with her and this recommendation is only because of this but when real Kiran enters the room they realize that it is not physical and gender appearance but the effort in Kiran's work that has paid to him as this recommendation..this advertisement is also exposes the views of working societies about a lady in between them when she get promoted ..they think she get promoted because of her beauty or physical and emotional relations with the bosses and not because of her ability and efforts that she has given to her work..her working ability is not recognized as that of him...message is deep but real .. good job
'Kiran' is a unisex name, but the ad confused us by showing Rajat with a lady all the time and we presumed it is Kiran. In the end, like those bosses, we were not expecting a male Kiran. #BreakTheBias
Reading the comments, people are being very dumb and stupid. The boss isn't a lady like some of you pointed out. It's just that when they were told about Kiran they almost immediately started expecting a woman because of the way his and his boss's relationship was talked about, although Kiran is a unisex name. This ad is beautiful and very smartly showed us gender bias at work. It may be subtle but it's still there. Well done Titan.
+Prapti Buragohain Right , Prapti ,, This Ad Have Very Powerful Meaning , Some Guys Are Saying That This Ad Is Stupid Ad , Because They Didn't Understand The Meaning Of That Ad , Its Not Them Fault . The Fault of Them Thinking ,,,, Happy Woman's day Prapti
+Prapti Buragohain can we address gender bias without looking at gender? On a larger scale, Gender Bias most generally refers to women only. Most of the Urban males are up for women empowerment. But off late, women empowerment has become less of women empowerment and more of male bashing. Urban women of 2016 is more empowered when compared urban women of 1947. It's time people concentrate on the rural side. these ads have become mere entertainment and have no meaning in the rural sense where most of the people do not even follow these ads. They are still stuck in 1947. Urban women of India have a problem too, they think women empowerment means pretending to be man and doing things man does. What they do not understand is, genitals does not decide what one can and cannot do. You do not have to pretend of being a man to feel empowered.
+yakesha s Nobody needs to pretend to be a man to BE empowered. Remember, feeling empowered is very different from actually BEING empowered. And it looks like you don't have a good enough grasp of the atrocities women face in urban areas. You seem to think that women in rural areas need more of our efforts.. but you are wrong; women everywhere need our efforts.... they need a whole lot more effort than we are actually putting in. Pretending to be a man to feel empowered is quite stupid actually,.. women don't want to be men.. women only want to be socially, economically, politically, and psychologically equal. If you haven't understood this already, let me break it down for you... "Different but Equal" is actually a thing. If women wanted to be men, we won't be different yet equal (let's face it, we are different by nature) but we would be clones (exact copies) and you wouldn't have the need to strive for equality in a situation where there is no difference that sparks inequality. So in short, the issues of both urban and rural women are equally important, women don't want to be men (that notion is beyond ridiculous), and people like you should start supporting a good cause rather than passively (underhandedly) ridiculing it..
+Deena Purushothaman you got little too ahead by saying I was ridiculing these efforts. All I am saying is urban women of 2016 find themselves in a better place in the society than the 90's and you cannot deny that. These ads do not relate to rural women who are the most neglected.
All the scenes in which the boss is with a woman are actually what those men were thinking in their minds while listening to Rajat and Kiran's rapport..
Nice-It is the time to change the thinking and support each other positively rather then showing someone lesser .Women diserves to treated the same and men also deserves equal respect 😊
Actually when he starts talking about kiran they imagine kiran as a women and the women and boss were their imagination, when he said they are always together they started thinking she has her success because she is close to the boss like in a relation or something but when they saw it was a boy they had this smile that said ooh it's a boy so it's just work relation between him and his boss but if it was a girl they would have thought that she got her success because of some underhand tactics.
Seeing the comment section i doubt how many understand Nolan's films as they are filled with Subtlity. Anyways the ad shows how we think about women's success. Even if someone closes eyes you will start thinking like that. When Kiran is revealed as a man you suddenly start changing your mind and be like... Oh it is a man so yeah it is great,so all that you were thinking were wrong... But at same time you are forced to think then why you are not appreciating about Kiran as a girl the same way as Kiran as a boy. That is the subtle message behind it. 🙂
I came to see this ad after Alia's Bold Edition ad. And honestly huge respect to the makers of this advertisement. In that Alia's ad they just crossed a thin layer...
Basically thats the old mentality and useless way of determining the quality of employees, if you think it practically it means, the person is NOT efficient in his work and so he/she has to come earlier and leave late for the same task which others finish on time.
This ad is actually nice. It is not about empowerment, but about not assuming another person's character as cheap by default. In today's world, the problem is the opposite. Men get a raw deal where it matters (particularly in the dating market because whatever they bring to the table (protection, attention, provision) is not valued by most women as they already have it for free). I am calling off my support for women empowerment rhetoric because women have got all they need (needs and wants are different) and men are being treated with disrespect overall in the civilized society. We reached a point of negative returns.
I have seen it twice to get the hidden message. Actually those people are thinking that Kiran was a female that's why she got promoted. But actually he was a male. Btw This is really great :)
This ad is clearly for women for not to see them just as a pretty face, but is there anything to celebrate women's day?? Even the Lady is shocked Seeing Kiran. I think this ad's credit totaly goes to Rajat & that HR person explaining everything. So Happy Men's Day 2 you both in advance.
Last line of this video sums up everything clearly..."CHANGE THE WAY YOU LOOK AT A WOMAN'S SUCCESS"
Huge respect for people who come up with such brilliant ads !!!!
They are my batchmates of marketing of IIM LUCKNOW
This ad managed to show women empowerment without a woman (as the main character). Mad props!
Exactly.
@@AnkitShai well I thought you'd be having that much common sense that while online texting ppl use short words n grammer too..
For example.. We type "how u doing? ".
Instead of saying " how are u doing? ".. Does that mean that former person lacks grammar knowledge.. Haha lol moron introspect yourself first before commenting lol... Hope you know what lol means.. Or you might say what's lol it's not basic english lmao🤣🤣
@@AnkitShai hahaha u moron... M feeling pity for u but can't argue with such people.. I have exams approaching 🥱🥱🤣🤣🤣
@@AnkitShai hey Ankit, could you write what Sushree had originally written? I am curious!
@@AnkitShai BRUH CAN'T YOU JUST UNDERSTAND THAT WHILE TALKING OR EXPRESSING OPINIONS WE NEED NOT BE THAT FORMAL AND WE ALSO MUST KNOW THAT WHEN YOU SAY ITS INCORRECT IT BASICALLY MEANS YOU HAVE ALREADY UNDERSTOOD WHAT SHE WANTED TO SAY!!! AND YOU MUST ALSO UNDERSTAND THAT LANGUAGE IS MEANT FOR COMMUNICATING AND NOT DISAPPROVING OTHERS.
I don't know how many people would find this commercial Politically Incorrect, but it is a very unique and creative commercial I have ever seen. Which ever ad agency made this concept, you guys did an excellent job.
You can find this ad on the agency's channel as well.
ruclips.net/video/Jb6esCCXPiM/видео.html
WHAT'S TITAN DOING HERE CAN YOU PLEASE EXPLAIN?
@@thedumbospiitropar_27 Titan Raga brings range of products made for Woman, who is unstoppable now
@@shraddhab928 CAN YOU EVEN GUESS WHAT THAT *RANGE* CONSISTS!!! MOREOVER AAPKO YEH FANAK TAK LAGI KI YEH AD EK WATCH KO ADVERTISE YA MARKET KARNA CHAHTI HAI?
@@thedumbospiitropar_27 this ad is not to talk about products, it is for the idea behind the brand. So if you have a woman/ lady in your life, whom you admire, you will go in the showroom of this brand.
ACTUALLY in this advertisement initially when boss was told that Rajat has recommended KIRAN ending with the word OBVIOUS every one was thinking that KIRAN was recommended because KIRAN is a lady and Rajat shares close personal bonding or may be a kind of affair with her and this recommendation is only because of this but when real Kiran enters the room they realize that it is not physical and gender appearance but the effort in Kiran's work that has paid to him as this recommendation..this advertisement is also exposes the views of working societies about a lady in between them when she get promoted ..they think she get promoted because of her beauty or physical and emotional relations with the bosses and not because of her ability and efforts that she has given to her work..her working ability is not recognized as that of him...message is deep but real .. good job
Accha ? Humko toh pata hi nahi tha ! Aap maha gyaani ho !
Kyu...Rajat aur Kiran gay bhi ho skte h...
Btw nice try
@@loading8502 I'm abt to ask same question 😂
But Kiran turned out to be a man, which nullifies everything.
@@reddm1713 haha...whi na😂😂
Such a beautiful and intelligent ad..
Jisko samajhna tha vo samajh gaya ;-)
'Kiran' is a unisex name, but the ad confused us by showing Rajat with a lady all the time and we presumed it is Kiran. In the end, like those bosses, we were not expecting a male Kiran. #BreakTheBias
I did not know Kiran was unisex name (only met male Kiran). So I was confused until you explained it.
Shit! I got goose-bumps at the end. Definitely a powerful and a much-much needed message. Bravo!
Reading the comments, people are being very dumb and stupid. The boss isn't a lady like some of you pointed out. It's just that when they were told about Kiran they almost immediately started expecting a woman because of the way his and his boss's relationship was talked about, although Kiran is a unisex name. This ad is beautiful and very smartly showed us gender bias at work. It may be subtle but it's still there. Well done Titan.
+Prapti Buragohain Right , Prapti ,, This Ad Have Very Powerful Meaning , Some Guys Are Saying That This Ad Is Stupid Ad , Because They Didn't Understand The Meaning Of That Ad , Its Not Them Fault . The Fault of Them Thinking ,,,,
Happy Woman's day Prapti
+Prapti Buragohain can we address gender bias without looking at gender? On a larger scale, Gender Bias most generally refers to women only. Most of the Urban males are up for women empowerment. But off late, women empowerment has become less of women empowerment and more of male bashing. Urban women of 2016 is more empowered when compared urban women of 1947. It's time people concentrate on the rural side. these ads have become mere entertainment and have no meaning in the rural sense where most of the people do not even follow these ads. They are still stuck in 1947. Urban women of India have a problem too, they think women empowerment means pretending to be man and doing things man does. What they do not understand is, genitals does not decide what one can and cannot do. You do not have to pretend of being a man to feel empowered.
+yakesha s Nobody needs to pretend to be a man to BE empowered. Remember, feeling empowered is very different from actually BEING empowered.
And it looks like you don't have a good enough grasp of the atrocities women face in urban areas. You seem to think that women in rural areas need more of our efforts.. but you are wrong; women everywhere need our efforts.... they need a whole lot more effort than we are actually putting in.
Pretending to be a man to feel empowered is quite stupid actually,.. women don't want to be men.. women only want to be socially, economically, politically, and psychologically equal.
If you haven't understood this already, let me break it down for you... "Different but Equal" is actually a thing.
If women wanted to be men, we won't be different yet equal (let's face it, we are different by nature) but we would be clones (exact copies) and you wouldn't have the need to strive for equality in a situation where there is no difference that sparks inequality.
So in short, the issues of both urban and rural women are equally important, women don't want to be men (that notion is beyond ridiculous), and people like you should start supporting a good cause rather than passively (underhandedly) ridiculing it..
+Deena Purushothaman you got little too ahead by saying I was ridiculing these efforts. All I am saying is urban women of 2016 find themselves in a better place in the society than the 90's and you cannot deny that. These ads do not relate to rural women who are the most neglected.
Prapti - - correct dear !!
Got me goose bumps, I swear. Salute to the mind behind this video.
All the scenes in which the boss is with a woman are actually what those men were thinking in their minds while listening to Rajat and Kiran's rapport..
Wah! Never expected such kind of an ad. Well done Titan
Nice-It is the time to change the thinking and support each other positively rather then showing someone lesser .Women diserves to treated the same and men also deserves equal respect 😊
Actually when he starts talking about kiran they imagine kiran as a women and the women and boss were their imagination, when he said they are always together they started thinking she has her success because she is close to the boss like in a relation or something but when they saw it was a boy they had this smile that said ooh it's a boy so it's just work relation between him and his boss but if it was a girl they would have thought that she got her success because of some underhand tactics.
yeah I just figured it out now thx for explanation tho
BUDDY CAN SOMEBODY PLEASE EXPLAIN ME WHAT'S THE PRODUCT TITAN DOING HERE?
@@thedumbospiitropar_27 It's celebrating Women's Day😂
Kudos to the team on pulling off an excellent video! Hope to see an entire campaign revolving around this concept! :)
Titan always comes up with the best ad. Great job!
This is class of Titan /Tata advertisement.... Big salute
This must be on trending. More people need to see this.
Ur right
It will most likely backfire
Exactly!!
Yeah...
No need ! because we don't need some Feminist in India
Brilliant ad! Kudos team!
First saw this years ago, glad I found it again
Caution: No woman was recommended for promotion during the making of this ad.
@Desi Baba Dude you have never worked in corporates, there is nothing called back door entry in projects, especially in such a generalized form.
@@shashishekhar---- it was a joke! OMG! Learn to take a joke!!
The amazing ad, couldn't resist to comment 🤯
I came here to see a watch 😂
Popat bana diya
🙌😂❤
Same
Me too😅
me too
Best ad ever. Everyone like this ad so that it can reach to more people
Such a such a beautiful and meaningful ad this is I have ever seen......
Amazing ad with great message.
Ad is calming ,soothing and awakening and awesome
It is just another politically correct ad. You can see such ads and "enlightening messages" everywhere.
Wow. The ending 👍Such an amazing message! Its sad that most people didn't get it right.
🙏💐
In case anyone is wondering, the music Titan has used for years comes from Symphony 25 by Wolfgang Amadeus Mozart
You guys has just nailed it! Very nicely presented and great message!!!!!
Amazing... definitely one of the best ads and a memorable one too...
This is a brilliant ad!
Thank you so much for this ad Titan....
Such a great messaging ad..👍👌👌
What a beautiful ad... Superb
This is the best thing that I've seen all week! :)
Thank you🙏 Titan Raga.
How beautiful n inspiring is this? ♥🌼
Absolutely Genius👍
So what if Rajat & Kiran are gay #BreakTheBias
Absolutely
Yaa I was thinking that too
Exactly....break the bias and they don’t even think of that, hence promoting another bias.
One of the best ads 🤩
😮Just awesome👍🏻
Seeing the comment section i doubt how many understand Nolan's films as they are filled with Subtlity. Anyways the ad shows how we think about women's success. Even if someone closes eyes you will start thinking like that. When Kiran is revealed as a man you suddenly start changing your mind and be like... Oh it is a man so yeah it is great,so all that you were thinking were wrong... But at same time you are forced to think then why you are not appreciating about Kiran as a girl the same way as Kiran as a boy. That is the subtle message behind it. 🙂
That Kiran dude is looking too cute.... Hahaha... He barely can read the reason behind the disappearing smiles!
I came to see this ad after Alia's Bold Edition ad. And honestly huge respect to the makers of this advertisement. In that Alia's ad they just crossed a thin layer...
Super Awesome Idea. !!
"Sabse pehle aate hain aur sabse late jate hain" still a hallmark of good employee.
Basically thats the old mentality and useless way of determining the quality of employees, if you think it practically it means, the person is NOT efficient in his work and so he/she has to come earlier and leave late for the same task which others finish on time.
@@gordongekko3174 yes but in our country it's still a norm, I guess in many other countries too.
@@wanted007ism hence avoid bosses like those who still think thats the way things should be
Hats off to the writer.✨
Loved it
.
The best video ever
Very nice add, watching this first time after 6 years, after watching one of Dr. Vivek Bindra's video.
Awesome ad.
Good job titan.
But the sad part is number of views on the video.
Show this ad everywhere and you will see a hike in stock price of titan.
Amazing add......Intelligence at its best.
This add showing us mirror and reality whats going on in socity,
What what what
That was awesome
I don't know why I love to watch these kinds of ads rather than movies
Good ! Like it ! 👍👍!
Brilliant !
The writing here is brilliant
Great ad
Incredible...
Beautiful ad
too good yaaar
That music🖤
Mind blowing
This ad is actually nice. It is not about empowerment, but about not assuming another person's character as cheap by default. In today's world, the problem is the opposite. Men get a raw deal where it matters (particularly in the dating market because whatever they bring to the table (protection, attention, provision) is not valued by most women as they already have it for free). I am calling off my support for women empowerment rhetoric because women have got all they need (needs and wants are different) and men are being treated with disrespect overall in the civilized society. We reached a point of negative returns.
Beautiful one, very nice ..... happy women's day .
Happy Women's day Kiran ;-)
lol..
+Vishnu K 😊
😂😂😂😂😂
It's "Women's Day", not "Woman's Day"
What is the name of the actress which they thought is kiran?
great ad
best ad
it's the best advertisement ever
Superb...
Thank you Titan :)
Superbbbbbb
I have seen it twice to get the hidden message. Actually those people are thinking that Kiran was a female that's why she got promoted. But actually he was a male. Btw This is really great :)
+Deepesh Mishra So Kiran the guy did the same thing. So is that good or bad?
Actually It is little bit confusing. Could you please elaborate you question. Thanks
AWESOME..
Amazing
Superb concept
loved it 😊
me
me
Unfortunately ! Only for Women's "DAY" Special ..
but i like it, nice ad :-)
(Y)
Lol What?! What about the fact that they just assumed the guy must have given her (Kiran) a raise because she was a young beautiful girl.
Okay this is good
this was beautiful
this touched my heart... #girllove
Great👍👍
Very powerful message!!
Wow ! What an ad !!!
Support of every pillar to original company , woman always successful to the structure nation'
There's airtel 4g ad and then there's this ad . Great job guys .
u talking about that bitchy ADV of Sasha chetri shitty 4g girl.?
@@Tenin340 😂👍
Very beautiful like ur kind heart🌷🌻🙏🏿
This ad is clearly for women for not to see them just as a pretty face, but is there anything to celebrate women's day?? Even the Lady is shocked Seeing Kiran. I think this ad's credit totaly goes to Rajat & that HR person explaining everything. So Happy Men's Day 2 you both in advance.
lovely
Wow that blew my mind 😆🤞😁
Thank you🙏 Tatan Watches.
Where is the watch ??
1:09 music is splendid 👍
Must match for everyone
I remember watching this ad on TV
But that's obvious ...
Everyone will think like that only .
That's the question why they only think this, why it is so obvious about women not men , apply on yourself bro
it's a grt advertisement