I’d love ai to do the mundane non creative stuff though like the dynassist but actually work, like vocal automation etc , maybe incorporated into the daw .. like hey siri analyse my tracks for masking issues .. i feel it could be used as a great assistant tool whilst letting you do all the creative stuff
I’m glad for the AI mixing. I’m being through a terrible situation with a mixer guy right now and I gave a lot of money, he is in another country and I’m hoping to get the pro-tool session from him and finish them with AI. That’s it.
I was a part of the Sound Design team for a FAANG company. Whole department was eliminated and replaced by an engineer who worked with AI. The thing is AI doesn't have to be as good as humans to replace us, it just has to be more convenient and good enough that the user/listener doesn't hate it. Non-audio people can't even hear 75% of the things I would fix in post. And from my years in the studio, clients don't always go with what sounds best. Most just want to mimic things they hear, and mimicking is really all AI can do at this point. So I would be more worried tbh.
it's not about the convenience.. it's about the potential. ai is advancing very quickly and every year there's a drastic change. If there's a ai model for mixing then it's only a matter of time before it's improved.
It's about speed and low cost and it will remain that way for creative tasks until AI becomes sentient. As long as it can not experience like a human, it can only guess at what needs to be done based on what it knows. In a way, it will always remain a blind painter. It's good enough, not excellent. It fails to create what it can't mimic based on its data.
Great Video! I tell all my engineer friends to lock in your editing skills up (timing, pitching, replacement etc) cause there's no replacement for that!
Hi we are a new company form Austria working with part of the programmers who made Ableton. We are making an AI, that focuses on AI human hybrid mixing, we deviate far from the approach all the current products on the market take. I would love to share our pitch deck with you in a closed session. Our R&D proof of Concept & Prototype are made at University grade and are peer assessed. We are currently scaling our product and preparing our go to market strategy. No automated mixing and mastering no dry wet faders to fake the idea of having control, and definitely no glorified pre sets. I would love to show you!
Great video. Needed saying. Everyone is disappointed in Spike fuelling the race to the bottom/end of the industry. However, I feel there are always opportunities in these changes. Spike has embraced one, sadly at the expense and disrespect of everyone else in the industry. I guess we need to find our own opportunities. Also, AI will never mix emotionally. People will always want a human touch. Lots of love, Matty.
I appreciate how you concluded the video. AI is just a tool, but unfortunately, some people who aren’t as creative or talented will use it to potentially overshadow skilled, hard-working creatives. If this is Spike’s final plugin, it could leave a great legacy, especially if it lives up to its promise. Though AI is involved, it’s only being used to preserve and amplify Spike’s sound, much like Jaycen Joshua’s God Particle and Orion plugins.
That's it, those who can afford a real sound engeneer will still prefer to do it rather than using an AI tool. I myself reached out to a sound engeneer who mastered the OST of a famous video game and his fees are in my financial possibilities. I want him to master it, maybe mix it, because i love HIS sound, his vision. AI can mix, master, but not have a vision, a personnality, a sound texture, charm, etc. But if i could not afford it, i'll use AI. I don't think it will affect the industry that much. This is already happening for years since tons of online mastering websites popped. The concern is if like universal music, etc, big labels, begins to replace their en,geneers by AI. This is the real issue here.
I think most folks are missing the point. Ai is a tool much like a compressor. Spike Ai isn't going to make creative decisions on where to drop a sound out or when to throw a delay. Also, I have NO idea what this Ai was trained to mix on. Bottom line, Ai will never be able to exceed its training set. My voice is still my voice. I think the top guys are in no danger of being replaced
The real question is so what if AI does replace mixers? What can you do about it? Artists don't make money from streaming or sales anymore and without significant tour support they struggle to make a living doing that. Most artists don't record their albums in studios and will use any tool they can to make the record making process cheaper and rightfully so. If an artist can buy a plugin for 200 dollars that gets similar results to going into debt paying a person 5 or 10 grand to mix my record they are absolutely going to. It's not personal. The money is simply drying up for the end product and the manufacturing process has become much cheaper. The concept isn't new though. Technology replacing labour has been going on since the industrial revolution. This is just our version of it. It's like the seamstress who got replaced by the spinning jenny. Back when you needed people who knew how to operate and maintain consoles, microphones, tape machines etc. and people paid real money for the end product (CDs, Records) more jobs existed. That has all changed and will continue to change. I think there will always be a place for mix engineers etc. just like there are still photographers, painters, play actors etc. but the days of bands and artists going into studios and paying thousands of dollars making something that they will never profit from have mostly ended.
I think the negative reaction is very similar to that of the Luddites in the 1800s. Didn't work for them. Technology moves on and sometimes it's terrible.
Even if this plugin can create a good mix, most people trying to use this will be extremely disappointed since for the majority of music it's not the mix that's lacking but the engineering side. The only problem is most people do not realise that their music is terribly engineered not terribly mixed or mastered or whatever.
I don't know how good it sounds, but theoretically AI technology has the potential to be better than humans. In fact, some famous mixers have fixed bus settings. Imagine an AI that tonal balances, unmasks, and pushes all sources to each perfectly emulated bus. It's not unrealistic to think that a famous mixer who is about to retire would be able to get a huge royalty and join hands with a big-name plug-in coder. Plug-in companies are making the most money ever, and engineers should be making a lot of money before their careers are over.
Goodbye gatekeepers, hello the democratization of the music making process. I'm sure people hated on MIDI and drum machines for the same reasons back in the day.
AI Mastering software has been around for a while now and all the big names are still doing their thing. We’ll see how it plays out. I actually mastered a whole album of AI generated songs based on an algorithm the artist developed himself (extremely smart guy’ it was pretty cool! But also kinda not in certain moments where things got too loud momentarily or something poked out or this and that. AI will have momentary brain farts that a human would spot and fix. We’ll just see how it goes!
I wouldn’t be worried about it, too many variables involved imo. I see amateurs making a complete mess with or without this thing. You’d need thousands of presets to even come close to being suitable imo
It has got to be PRETTY GOOD to piss off everyone. I can't wait! AI IS A TOOL. It takes experience and knowledge, as in any art, to understand what an AI is doing for you, etc etc etc. Engineers who are riding the AI wave and turning it in to an advantage instead of complaining about missing "the old ways" will be the ones who prevail. Nobody complained when Soothe, Vocalign or Auto-Align showed up. COME ON NOW!!!! Having no human creative input on ANYTHING-art-related will always end up being worse than the real thing. AI will only take over jobs of the "mediocre" and below. The problem is not technology. The problem is the culture, the music industry, and today's consumers being OK with music becoming a "meh" product instead of proper ART. If a kid without any experience can mix a decent sounding song with a few AI tools. only (he's not actually mixing it, is he/her???😂), imagine what WE can achieve with those same tools. We RECEIVE new tech with open arms in this industry. It has made everything easier and cheaper for us all in a very short time. We owe technology A LOT. I'm sure many of us wouldn't have been able to do this job without it and musch less earn a living. It would have been WAY HARDER for most of us (if not impossible) 15 or 20 years ago. We've come a LOOONG way. An so fast! And after all that, now we feel threatened? We saw what happened to "our clients" (musicians and artists) when the mp3 crisis hit. We had it coming. So to all of you colleagues I say this: Stop bitching around, get a grip, and worry about getting in sync with everything that's going on, and find a way to make ir work FOR YOU to instead of AGAINST YOU. Maybe Mike knows knows this and knows better than we do, and he's actually created a tool to help us "ride the wave". We'd be still recording on tape and mixing on analog desks without automation if our predecessors had reacted to "Digital" as we are now reacting to AI. We know who lost that battle. FLIP. THE. SWITCH. Love is all you need! Cheers!
I don’t think this is a plugin. It’s a service you upload stems to kinda like landr for mixing with options to tweak. It’s not AI it’s just a bunch a presets you can somewhat taylor around the sound you want. I think this thing is going to flop hard! And I can’t wait to see it.
@matty harris its a tool ... in the 80s drum computer where born m and many drummer did say that they dont get a job anymore ... never happen ;) so see it as tool and jump on AI. master AI so you are ready to go new ways. (to be clear , its NOT ai ! its machine learning its mimics humans , it cant think for itself... not atm)
Personally, I’ve never been happy with any AI mixing or mastering tools. An idealized mix is not necessarily a “good” mix, nor is it necessarily appropriate for what one is attempting to convey artistically. That’s where AI fails, at least for now. However, as a media composer, I’m expected to do everything including mixing and mastering, and because of time constraints, I don’t mind occasionally throwing a track into LANDR to make it sound commercially competitive.
Don't underestimate the capabilities. It's all about the prompts. If you have a clear vision of what you want and are capable of finding the right words, given enough prompts, the result usually gets close. That's how it is for AI pictures and that's how it will be for mastering, mixing and finally even music production. AI can't come up with the right prompt, but it can learn to execute your prompt IF something similar has already been done at some point and is in its database (and usually it has). AI mixing tools that don't allow in-depth prompting will not get close to specific requirements and visions. They get close enough already for run-of-the-mill songs. Yes, it will never be the same as the work of a human, but that doesn't mean it won't be good enough to take the human's job. It is WAY cheaper and WAY faster.
It's the opposite. This is cool for people who aren't too uptight about how they want it to sound. It's for the ones who will settle for "good enough"/"close enough".
It's such a shame that Spike with his impressive career behind him has sold out and possibly made it even more of a struggle for many mix engineers to survive financially. I am sure he is aware (as is every good mix engineer) that often it's the elements in a song that are irregular or out of place and not balanced correctly that gives the song identity and character. Bands and artists always have different taste and some like the vocals too loud and other maybe the guitars or some other instrument. I have mixed many BTS songs that have streamed over 2 billions times and many people would argue that their vocals are too loud or too bright but all these things give character and identity to their music. This takes a concious human decision.
I make music, record and mix as a hobby. So if I have AI do all this, where is the fun for me? Why would I have an AI take all the joy away from me? Maybe an AI will mix much better than me, but that's boring. And yes in the end it will all sound the same. Call me old school, I don't care. It's all about having fun for me, It's what I love doing
Like mop the floor somewhere cause you just so happen to be a specialist and people will happily choose good enough over great because it's orders of magnitude cheaper? Nope, not seeing your point. As you have noticed, AI is taking over in creative fields as opposed to mundane stuff that requires no creative input.
There are many creative fields and the way I look at these “AI” tools, I see something that enables creators. I remember when CGI came along and everyone in practical effects and set design freaked out. Now CGI art is celebrated with awards and there are still imaginative people controlling it. The ones that adapted got better at visual effects and the ones that didn’t adapt got replaced by new humans that embraced the tech. As long as humans control the AI, humans will be making art with it. And once AI controls the humans, well then we have a whole other set of problems, lol
@@SG-4u CGI in no way, shape or form was cheaper and quicker when it came in (and good CGI still isn't), and it requires a very high level of skill - it's an entirely different field. Your analogy does not work on any level.
AI is here and will continue to permeate every aspect of our lives. A good mixing plugin should be created by someone who knows what is needed than a creator who doesn't.
AI mixing is the future and its around the corner, and there is nothing that can be done to avoid it. And its normal that mixing engineers dont like that, and its normal that they have the hope that humans are still going to be better than AI, but no, mixing like many other jobs are going to dissapear very soon.
I mean somebody is going to do it, why shouldn't he do it now? I'm 100% opposed to AI taking creative's jobs, but it's coming no matter wtf we do unless legislation were to occur (it won't).
If you're a sound engineer and do not adapt to AI or use it in a way that helps you free up time, you will become obsolete. Look at Ford and GM. They laughed at Tesla when their car arrived on the scene. A decade later, Tesla became the leading EV car company and left those two ICE makers in the dust by marketcap. They had no choice but to adapt to ev cars. The same way that happened will be the same way sound engineers adapt will have to use ai for mixing and I'm here for it. Bring on the change We want change lol
People who have pushed back on the advancement of tech / automation have never won. It’s literally not the first nor the last job to be taken via some form of automation.
I lost my job (graphic designer with extensive experience) due to AI a couple of months ago, so I’m convinced AI will negatively impact the music production industry (soon).
Probably the main stream shit with no real instruments, club pop. But you’ll always have great jazz. Hip hop and rock musicians that can never be copied.
@@BMugzMusic Here is the crux: They don't need to be copied in order to lose their job. Do you think a great graphic designer can be copied? No. AI doesn't take jobs because it's so good, it takes jobs because it's WAY cheaper, WAY faster and good enough (if you prompt it well and/or often enough). There will be fewer people booking/hiring the real artists and thus, fewer great artists will exist, because most can't make a living of it anymore and do something else instead. AI is a great thing for all those people trying to push out their product on a budget. And it's bad for all the people offering a service that formerly was required to be man-made in order to push out a product. That includes but is not limited to: Graphic design, music production (creation, mixing, mastering), promotional blog posts, SEO-friendly descriptions, website/stores, customer support-chats - hell, even brainstorming content ideas.
AI can never take away jobs from professional mixing engineers. It will only be a tool for skilled engineer ( not novice) to improve more on their quality of sound.
That is text book selling out. IMO. If your song is great you will find a great mixer that wants to be a part of it and will do the work on a point or two or get paid later when money starts coming in. There's no excuse for AI mixing or mastering. The human is essential.
@@supermodal like saying robots cab beat Canelo in a boxing match or out act Pacino. AI is cheaper and more time efficient but the quality will never past the human element
Mastering Engineers will be hit first and hardest, then mixing engineers. Producers will be the last to be hit because that's where innovation, originality, creativity and taste play the biggest role. And that's without even touching the issue of copyright. Sure, AI can create a beat that sounds like another beat, but 1. it's not original, 2. who holds the copyright? certainly not the artist prompting the AI, 3. what are you ALLOWED to use it for? So again, easy rule of thumb: The more artistic the job, the less likely it becomes, that AI will take your job. And producers are pretty much at the core of artistic expression, which by definition is a human thing, not an AI thing.
You don’t always need other people in on your creative process. Yes that can work for you, but it can also work against you. What your music sounds like is usually dependent on the skill level of the people making the music. Having more or less people involved doesn’t necessarily add or detract from the creative process. I do all of my music by myself, start to finish. Production, mixing, composing, mastering, etc. I recently had a 3X Grammy winner tell me that a song I ran by him had not a single flaw that he could point out. He liked everything about it. I’ve been doing music for long enough to have acquired the skill level to garner such a response from someone who obviously understands music very well. AI like all other music tools will be limited by the skill level of the user. This argument reminds of when sampling became widespread. The same Chicken Little mentality manifested itself then also. AI isn’t going to destroy music any more than sampling did, which it did not. If you like using it and it’s improving your sound, go for it, and feel free to use that same model when trying anything musically new.
Can't wait for the hardware version
😂😂😂😂
😅🎉😂😂😂😂
I’d love ai to do the mundane non creative stuff though like the dynassist but actually work, like vocal automation etc , maybe incorporated into the daw .. like hey siri analyse my tracks for masking issues .. i feel it could be used as a great assistant tool whilst letting you do all the creative stuff
I'd buy that now! lol
I’m glad for the AI mixing. I’m being through a terrible situation with a mixer guy right now and I gave a lot of money, he is in another country and I’m hoping to get the pro-tool session from him and finish them with AI. That’s it.
Yeh
Ai doesnt have feelings, its just copying humans. mixing is so much more about emotions than technical, so I'm not worried
Ai can analyze predict and influence feeling.
At the end of the day, human connection is our advantage
@@xxspinzzxxyea people are in denial. its inevitable.. I think people are confused on how involved humans are in ai development
I was a part of the Sound Design team for a FAANG company. Whole department was eliminated and replaced by an engineer who worked with AI. The thing is AI doesn't have to be as good as humans to replace us, it just has to be more convenient and good enough that the user/listener doesn't hate it. Non-audio people can't even hear 75% of the things I would fix in post. And from my years in the studio, clients don't always go with what sounds best. Most just want to mimic things they hear, and mimicking is really all AI can do at this point. So I would be more worried tbh.
Exactly this
spot on.
it's not about the convenience.. it's about the potential. ai is advancing very quickly and every year there's a drastic change. If there's a ai model for mixing then it's only a matter of time before it's improved.
It's about speed and low cost and it will remain that way for creative tasks until AI becomes sentient. As long as it can not experience like a human, it can only guess at what needs to be done based on what it knows. In a way, it will always remain a blind painter. It's good enough, not excellent. It fails to create what it can't mimic based on its data.
@@schoenerbeats the question remains: what is going to happen to entry level jobs and apprenticeships in creative fields?
Great Video! I tell all my engineer friends to lock in your editing skills up (timing, pitching, replacement etc) cause there's no replacement for that!
Hi we are a new company form Austria working with part of the programmers who made Ableton. We are making an AI, that focuses on AI human hybrid mixing, we deviate far from the approach all the current products on the market take. I would love to share our pitch deck with you in a closed session. Our R&D proof of Concept & Prototype are made at University grade and are peer assessed. We are currently scaling our product and preparing our go to market strategy. No automated mixing and mastering no dry wet faders to fake the idea of having control, and definitely no glorified pre sets. I would love to show you!
Waaaaah, can’t believe new tools and ways of working are coming, waaaaaah.
@@sancessounds1st world country complaining about new tech lol. we're so spoiled
I have a feeling this is gonna be another Ozone style underperformer as far as AI performance and results are concerned.
Good new, but don't forget that most of the authentic pleasures often come from effort, search, and, sometimes, even from sacrifice 😉
Great video. Needed saying. Everyone is disappointed in Spike fuelling the race to the bottom/end of the industry. However, I feel there are always opportunities in these changes. Spike has embraced one, sadly at the expense and disrespect of everyone else in the industry. I guess we need to find our own opportunities. Also, AI will never mix emotionally. People will always want a human touch. Lots of love, Matty.
Dude literally said on the plugin promotion if you’re not ‘top tier’ (whatever that means), your mix sucks and I’m gonna take it from you.
hahaha yeah, I understood the same message
I appreciate how you concluded the video. AI is just a tool, but unfortunately, some people who aren’t as creative or talented will use it to potentially overshadow skilled, hard-working creatives. If this is Spike’s final plugin, it could leave a great legacy, especially if it lives up to its promise. Though AI is involved, it’s only being used to preserve and amplify Spike’s sound, much like Jaycen Joshua’s God Particle and Orion plugins.
That's it, those who can afford a real sound engeneer will still prefer to do it rather than using an AI tool. I myself reached out to a sound engeneer who mastered the OST of a famous video game and his fees are in my financial possibilities. I want him to master it, maybe mix it, because i love HIS sound, his vision. AI can mix, master, but not have a vision, a personnality, a sound texture, charm, etc. But if i could not afford it, i'll use AI. I don't think it will affect the industry that much. This is already happening for years since tons of online mastering websites popped. The concern is if like universal music, etc, big labels, begins to replace their en,geneers by AI. This is the real issue here.
I think most folks are missing the point. Ai is a tool much like a compressor. Spike Ai isn't going to make creative decisions on where to drop a sound out or when to throw a delay. Also, I have NO idea what this Ai was trained to mix on. Bottom line, Ai will never be able to exceed its training set. My voice is still my voice. I think the top guys are in no danger of being replaced
Damn. Thanks for being upfront about this and not trying to sugarcoat your opinion, Matty. This is genuinely upsetting.
The real question is so what if AI does replace mixers? What can you do about it? Artists don't make money from streaming or sales anymore and without significant tour support they struggle to make a living doing that. Most artists don't record their albums in studios and will use any tool they can to make the record making process cheaper and rightfully so. If an artist can buy a plugin for 200 dollars that gets similar results to going into debt paying a person 5 or 10 grand to mix my record they are absolutely going to. It's not personal. The money is simply drying up for the end product and the manufacturing process has become much cheaper. The concept isn't new though. Technology replacing labour has been going on since the industrial revolution. This is just our version of it. It's like the seamstress who got replaced by the spinning jenny. Back when you needed people who knew how to operate and maintain consoles, microphones, tape machines etc. and people paid real money for the end product (CDs, Records) more jobs existed. That has all changed and will continue to change. I think there will always be a place for mix engineers etc. just like there are still photographers, painters, play actors etc. but the days of bands and artists going into studios and paying thousands of dollars making something that they will never profit from have mostly ended.
I think the negative reaction is very similar to that of the Luddites in the 1800s. Didn't work for them. Technology moves on and sometimes it's terrible.
Even if this plugin can create a good mix, most people trying to use this will be extremely disappointed since for the majority of music it's not the mix that's lacking but the engineering side. The only problem is most people do not realise that their music is terribly engineered not terribly mixed or mastered or whatever.
I don't know how good it sounds, but theoretically AI technology has the potential to be better than humans. In fact, some famous mixers have fixed bus settings. Imagine an AI that tonal balances, unmasks, and pushes all sources to each perfectly emulated bus. It's not unrealistic to think that a famous mixer who is about to retire would be able to get a huge royalty and join hands with a big-name plug-in coder. Plug-in companies are making the most money ever, and engineers should be making a lot of money before their careers are over.
Goodbye gatekeepers, hello the democratization of the music making process. I'm sure people hated on MIDI and drum machines for the same reasons back in the day.
If it’s used as a tool to augment your already established knowledge then it won’t be a threat as much as a collaborative tool
Agree with that for sure.
BTW…I much prefer Tchad’s mixes over Spikes of Peter Gabriel’s i/O record. I love both mixers for different music but am much more of a Tchad fan.
AI Mastering software has been around for a while now and all the big names are still doing their thing. We’ll see how it plays out. I actually mastered a whole album of AI generated songs based on an algorithm the artist developed himself (extremely smart guy’ it was pretty cool! But also kinda not in certain moments where things got too loud momentarily or something poked out or this and that.
AI will have momentary brain farts that a human would spot and fix. We’ll just see how it goes!
I wouldn’t be worried about it, too many variables involved imo. I see amateurs making a complete mess with or without this thing. You’d need thousands of presets to even come close to being suitable imo
It has got to be PRETTY GOOD to piss off everyone. I can't wait! AI IS A TOOL. It takes experience and knowledge, as in any art, to understand what an AI is doing for you, etc etc etc. Engineers who are riding the AI wave and turning it in to an advantage instead of complaining about missing "the old ways" will be the ones who prevail. Nobody complained when Soothe, Vocalign or Auto-Align showed up. COME ON NOW!!!!
Having no human creative input on ANYTHING-art-related will always end up being worse than the real thing. AI will only take over jobs of the "mediocre" and below. The problem is not technology. The problem is the culture, the music industry, and today's consumers being OK with music becoming a "meh" product instead of proper ART.
If a kid without any experience can mix a decent sounding song with a few AI tools. only (he's not actually mixing it, is he/her???😂), imagine what WE can achieve with those same tools. We RECEIVE new tech with open arms in this industry. It has made everything easier and cheaper for us all in a very short time. We owe technology A LOT. I'm sure many of us wouldn't have been able to do this job without it and musch less earn a living. It would have been WAY HARDER for most of us (if not impossible) 15 or 20 years ago. We've come a LOOONG way. An so fast!
And after all that, now we feel threatened? We saw what happened to "our clients" (musicians and artists) when the mp3 crisis hit. We had it coming.
So to all of you colleagues I say this:
Stop bitching around, get a grip, and worry about getting in sync with everything that's going on, and find a way to make ir work FOR YOU to instead of AGAINST YOU. Maybe Mike knows knows this and knows better than we do, and he's actually created a tool to help us "ride the wave". We'd be still recording on tape and mixing on analog desks without automation if our predecessors had reacted to "Digital" as we are now reacting to AI. We know who lost that battle.
FLIP. THE. SWITCH.
Love is all you need!
Cheers!
I don’t think this is a plugin. It’s a service you upload stems to kinda like landr for mixing with options to tweak. It’s not AI it’s just a bunch a presets you can somewhat taylor around the sound you want. I think this thing is going to flop hard! And I can’t wait to see it.
@matty harris its a tool ... in the 80s drum computer where born m and many drummer did say that they dont get a job anymore ... never happen ;) so see it as tool and jump on AI. master AI so you are ready to go new ways. (to be clear , its NOT ai ! its machine learning its mimics humans , it cant think for itself... not atm)
Personally, I’ve never been happy with any AI mixing or mastering tools. An idealized mix is not necessarily a “good” mix, nor is it necessarily appropriate for what one is attempting to convey artistically. That’s where AI fails, at least for now. However, as a media composer, I’m expected to do everything including mixing and mastering, and because of time constraints, I don’t mind occasionally throwing a track into LANDR to make it sound commercially competitive.
Don't underestimate the capabilities. It's all about the prompts. If you have a clear vision of what you want and are capable of finding the right words, given enough prompts, the result usually gets close. That's how it is for AI pictures and that's how it will be for mastering, mixing and finally even music production. AI can't come up with the right prompt, but it can learn to execute your prompt IF something similar has already been done at some point and is in its database (and usually it has).
AI mixing tools that don't allow in-depth prompting will not get close to specific requirements and visions. They get close enough already for run-of-the-mill songs. Yes, it will never be the same as the work of a human, but that doesn't mean it won't be good enough to take the human's job. It is WAY cheaper and WAY faster.
I don’t want my music perfect. This is cool for people who do
It's the opposite. This is cool for people who aren't too uptight about how they want it to sound. It's for the ones who will settle for "good enough"/"close enough".
It's such a shame that Spike with his impressive career behind him has sold out and possibly made it even more of a struggle for many mix engineers to survive financially. I am sure he is aware (as is every good mix engineer) that often it's the elements in a song that are irregular or out of place and not balanced correctly that gives the song identity and character. Bands and artists always have different taste and some like the vocals too loud and other maybe the guitars or some other instrument. I have mixed many BTS songs that have streamed over 2 billions times and many people would argue that their vocals are too loud or too bright but all these things give character and identity to their music. This takes a concious human decision.
I make music, record and mix as a hobby. So if I have AI do all this, where is the fun for me? Why would I have an AI take all the joy away from me? Maybe an AI will mix much better than me, but that's boring. And yes in the end it will all sound the same. Call me old school, I don't care. It's all about having fun for me, It's what I love doing
Not everyone wants to be a mixing engineer or mastering engineer simply to make some sick beats.
Why would anyone get upset that a new tool is available? If AI can do ANY part of my job, great, free’s me to go do something else.
Like mop the floor somewhere cause you just so happen to be a specialist and people will happily choose good enough over great because it's orders of magnitude cheaper? Nope, not seeing your point. As you have noticed, AI is taking over in creative fields as opposed to mundane stuff that requires no creative input.
There are many creative fields and the way I look at these “AI” tools, I see something that enables creators. I remember when CGI came along and everyone in practical effects and set design freaked out. Now CGI art is celebrated with awards and there are still imaginative people controlling it. The ones that adapted got better at visual effects and the ones that didn’t adapt got replaced by new humans that embraced the tech. As long as humans control the AI, humans will be making art with it. And once AI controls the humans, well then we have a whole other set of problems, lol
@@SG-4u CGI in no way, shape or form was cheaper and quicker when it came in (and good CGI still isn't), and it requires a very high level of skill - it's an entirely different field. Your analogy does not work on any level.
I’ll let my line producer know her math is wrong and we should be building practical sets instead.
@@SG-4u put down the strawman and pick up the L
AI is here and will continue to permeate every aspect of our lives. A good mixing plugin should be created by someone who knows what is needed than a creator who doesn't.
AI mixing is the future and its around the corner, and there is nothing that can be done to avoid it. And its normal that mixing engineers dont like that, and its normal that they have the hope that humans are still going to be better than AI, but no, mixing like many other jobs are going to dissapear very soon.
I mean somebody is going to do it, why shouldn't he do it now? I'm 100% opposed to AI taking creative's jobs, but it's coming no matter wtf we do unless legislation were to occur (it won't).
If you're a sound engineer and do not adapt to AI or use it in a way that helps you free up time, you will become obsolete.
Look at Ford and GM. They laughed at Tesla when their car arrived on the scene. A decade later, Tesla became the leading EV car company and left those two ICE makers in the dust by marketcap.
They had no choice but to adapt to ev cars. The same way that happened will be the same way sound engineers adapt will have to use ai for mixing and I'm here for it.
Bring on the change We want change lol
People who have pushed back on the advancement of tech / automation have never won. It’s literally not the first nor the last job to be taken via some form of automation.
I lost my job (graphic designer with extensive experience) due to AI a couple of months ago, so I’m convinced AI will negatively impact the music production industry (soon).
Probably the main stream shit with no real instruments, club pop. But you’ll always have great jazz. Hip hop and rock musicians that can never be copied.
@@BMugzMusic Here is the crux: They don't need to be copied in order to lose their job. Do you think a great graphic designer can be copied? No. AI doesn't take jobs because it's so good, it takes jobs because it's WAY cheaper, WAY faster and good enough (if you prompt it well and/or often enough). There will be fewer people booking/hiring the real artists and thus, fewer great artists will exist, because most can't make a living of it anymore and do something else instead.
AI is a great thing for all those people trying to push out their product on a budget. And it's bad for all the people offering a service that formerly was required to be man-made in order to push out a product. That includes but is not limited to: Graphic design, music production (creation, mixing, mastering), promotional blog posts, SEO-friendly descriptions, website/stores, customer support-chats - hell, even brainstorming content ideas.
you thought no one was going to integrate AI into mixing?
AI can never take away jobs from professional mixing engineers. It will only be a tool for skilled engineer ( not novice) to improve more on their quality of sound.
What about entry level jobs? Take those and there will be no more professionals after a while.
That is text book selling out. IMO. If your song is great you will find a great mixer that wants to be a part of it and will do the work on a point or two or get paid later when money starts coming in. There's no excuse for AI mixing or mastering. The human is essential.
Humans charge way too much to gatekeep.
AI can never chop samples like Premier or Pete Rock and scratch like Q Bert. Factual
Not true, just not yet. Just a matter of compute and training data.
@@supermodal no computer in my lifetime will play keys like Herbie Hancock or guitar like David Gilmour. Not concerned
@@supermodal like saying robots cab beat Canelo in a boxing match or out act Pacino. AI is cheaper and more time efficient but the quality will never past the human element
@@BMugzMusicpeople don't care about quality as long as it's cheap and fast.
Mastering Engineers will be hit first and hardest, then mixing engineers. Producers will be the last to be hit because that's where innovation, originality, creativity and taste play the biggest role. And that's without even touching the issue of copyright. Sure, AI can create a beat that sounds like another beat, but 1. it's not original, 2. who holds the copyright? certainly not the artist prompting the AI, 3. what are you ALLOWED to use it for?
So again, easy rule of thumb: The more artistic the job, the less likely it becomes, that AI will take your job. And producers are pretty much at the core of artistic expression, which by definition is a human thing, not an AI thing.
Ya, I must say it's super dissapointing he made this. Any engineer who makes a plugin like this should be checked and called out if you ask me!
Dude don't give a sh*t, its all about the $$$.
You don’t always need other people in on your creative process. Yes that can work for you, but it can also work against you. What your music sounds like is usually dependent on the skill level of the people making the music. Having more or less people involved doesn’t necessarily add or detract from the creative process.
I do all of my music by myself, start to finish. Production, mixing, composing, mastering, etc.
I recently had a 3X Grammy winner tell me that a song I ran by him had not a single flaw that he could point out.
He liked everything about it.
I’ve been doing music for long enough to have acquired the skill level to garner such a response from someone who obviously understands music very well.
AI like all other music tools will be limited by the skill level of the user. This argument reminds of when sampling became widespread. The same Chicken Little mentality manifested itself then also. AI isn’t going to destroy music any more than sampling did, which it did not.
If you like using it and it’s improving your sound, go for it, and feel free to use that same model when trying anything musically new.
Slowly Gatekeeping is dying
In the words of Lizzo, "It's about damn time!"
Its just another tool, in the hands of am amateur it will apund amateur, in the hand of a professional it will make the job easier
😂😂😂 salty . It’s the way of the future you have to accept that. Find a way to incorporate it or be left in the dust
lol. You didn't watch the full video if you think I'm coming off salty. I think I might have one of the least salty takes out there.
Yeah having no taste is the way 😂
GUI looks stupid