Preview: How '90s LA Grunge Led to the First Clean Fragrance Brand, with Rosie Jane

What did Los Angeles’ grunge era smell like? Rosie Jane Johnston remembers well. After moving to the city from Sydney in the 1990s, she built a career as a celebrity makeup artist and created Leila Lou as her “calling card.” Little did she know this scent would lead her to launch By Rosie Jane in 2010 as the first clean fragrance brand. Bringing a casual, down-to-earth approach, she wants it to feel like wearing your “favorite jeans and white tee.”
In this episode, Rosie sits down with Marianne Mychaskiw, who runs communications at Scentbird. She debunks common myths about clean fragrance, reveals what makes her scents feel like a “second skin,” and tells the story behind her latest piña colada-scented fragrance.