KARTRA - How To Let Your Leads Opt Out Of Sequence (And Not Annoy Them)

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*** I accidentally clicked "Subscribe to..." rather than "Unsubscribe from..." in the first example. If you want to let people unsubscribe from a list, then obviously, you want to choose the "unsubscribe" option.
When I'm running promotional sequences to my email list, I always want to give people the chance to opt-out if they're not interested right now.
It's not that they don't want to buy -- maybe they don't -- but it's more likely that now is not the right time for them.
We can do all we can to address the "not-the-right-time" objection in the copy, but after that, I say, let them go. And make it easy.
So rather than them having to completely unsubscribe, it's better to give them the chance to opt out of that specific promotion.
There are probably a million ways to do this, but I show you two ways to do this in Kartra.
First, if someone click the "opt out" link in the email, you can use an automation to automatically unsubscribe them from the sequence or list.
Second, if someone clicks the "opt out" link, you can tag them, and then create an automation that excludes people with that tag from a sequence or list.
Both work great. The second way is what I use in ConvertKit. But I find that the first way is more elegant inside of Kartra. But choose which ever way works best for you.
Questions? Leave a comment below.
Don't forget to like and subscribe if you want more help with tech stuff that all normal people hate. But hey... we gotta do it.
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[@EliteHomeowner]

I want to take the time to thank you for the information how to opt out of emails. The information provided was easy to follow and I was able take leads, unsubscribe from one sequence, subscribe to another. This software is so powerful and you made it easier to use. Thank you again

[@lindaperry-unstoppable8251]

Can't I just create a tag and then on all future emails include my main list, but not people tagged this way. I feel like that last step didn't have to be created.

[@HRForProfit]

Hod do you set up the link?