"Is AMD (Radeon) Actually Screwed?" ft. Steve of Hardware Unboxed
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- Опубликовано: 1 июл 2024
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We love making this series of discussion videos! These are just for fun -- don't take them too seriously. Watch our "Is Intel Actually Screwed?" Round 4 with Gordon! • Round 4: "Is Intel Act...
Find our discussion with Steve of Hardware Unboxed on their own channel here! • GeForce GPUs Are "Gros...
This video features some unstructured thoughts and discussion about AMD's current market position, and for this one, the focus is on its GPU division. We talk about AMD Radeon vs. Intel Arc vs. NVIDIA GPUs, including topics such as pricing strategy and whether AMD needs a flagship "RTX 5090" (or whatever it'll be called) competitor.
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TIMESTAMPS
00:00 - Steves Collide
02:36 - Disappointment in AMD Radeon
05:10 - Does AMD Need a '5090' Competitor?
08:05 - How Important is Ray Tracing for AMD?
10:16 - The Price Problem
15:09 - Can AMD Repeat Ryzen on GPUs?
17:08 - AI AI AI AI AI AI
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Steve Burke: Host
Mike Gaglione: Editing
Vitalii Makhnovets: Camera
Tim Phetdara: Editing 
Игры
We love making this series of discussion videos! These are just for fun.
Find our discussion with Steve of Hardware Unboxed on their own channel here! ruclips.net/video/uw9bbOG7F9w/видео.html
Watch our "Is Intel Actually Screwed?" Round 4 with Gordon! ruclips.net/video/-wGd6Dsm_lo/видео.html
Great topic. Saw a marketing email yesterday from AMD another 2 game promotion for their 7700XT & 7800XT, so yeah think they are hurting still with GPU sales.
Very informative video. Thanks, Steve and Steve.
Thanks Steve
I don't think AMD really wants to compete with NVIDIA. Two generations they are releasing pretty good products. But all those products are slight underdogs, to fill a niche for those who neaeds slightly more performance at lower price, and doesn't really care about Ray tracing. Maybe it's because of Jensen Huang and Lisa Su family relations. 😅
AMD is totally reliant on china fabs nvidia intel are not. AMD has to compete with itself for chip fab space. AMD Refuses to innovate in the GPU space. Ryzen has stagnated.
AMD never misses a chance to miss a chance.
ZEN was possible thanks to Jim Keller's therapy. They need another therapist for the Radeon group.
Couldn’t have said it better
@@kazioo2 why would they waste production resources on gamer shit when they can make bout loads on AI bubble shit?
@@DJDocsVideos The problem is, in AI space Nvidia dominates waaaaay more. AMD doesn't even have proper tensor cores in their GPUs. The only case when AMD can compete is more classic computation in enterprise, like simulating weather, nuclear stuff etc. Thing is AMD doesn't understand that Nvidia technological advantage in better encoder, matured CUDA, DLSS, raytracing means essentially they need to heavy undercut Nvidia to compete.
So sad but true. Sony knows more what to do with their own hardware than they do, it's sad as fuck.
This was fun Steve, can't wait for next year :D
back to you Steve @GamersNexus
Thanks, Steve.
Thanks Steve
Thank you, Steve!
why next year, this could be every month thing or lets say 3 months
I'm surprised they call them "planes" in Australia. I would have thought they called them "jetties" or "wingos"
I dunno about Australia, but here in the Deep South of the US, we just point and say "Look! Iron Bird!"
Nah, we usually call the aerofoils attached to beer cans.
Metal birds
I like jetties
nah a jetty is where u tie up ya boat cobba
What kills me is that AMD knows this. With the launch of Zen 1, they weren’t as performance/feature competitive, but the pricing was considerably lower than Intel especially on a per core basis. Helped them claw back some market share, and now here we are where Intel is the one having to compete on pricing. But the GPU side of the business can’t seem to get that idea, that to entice people to switch teams you don’t just need to be equivalent or slightly better price for performance, it has to be substantial.
it was enough to entice me to switch, but I kinda go back and forth anyways, what they really need to do imo is get more laptops and prebuilts out there, cause I guarantee those markets are bigger than anyone building their own PC, maybe that will trickle into the custom sector, so many people just follow the masses, or even just assume there is a reason for an 80/20 market share and assume radeon sucks.
@@tguit-fiddler5692 At least for now they own the gaming handheld segment but if the rumours of Nvidia putting something together are true they need that performance per watt crown, they need to be as fast or close with less power and heat, that's the real battle ground, throwing 500w at a 7900xtx would probably close the gap to a 4090 but when power matters they need to be the winner as they've already kinda disabled the intel threat for now.
One thing in AMD's defense (though overall I still think that their marketing team should totally get all fired. Like many other marketing teams, but I'm getting off-topic) is that ... I can't remember exactly which, but they did have in somewhat recent years one or multiple very strong price/performance GPUs. That is, MUCH cheaper than NVidia's at the same performance. Aaaand people still didn't bought it. So at that point they were "well, if we won't gonna sell en-masse anyway, might as well have high prices".
It's also possible that they REALLY thought that RDNA 3 can be fixed. If you remember, they actually marketed it as being 50% better than RDNA 2. It launched very late and it was like only 10% better, and my gut feeling is that now it's still only about 20% better. They probably hoped that they will fix with the drivers the big gap between reality and expectations and if that was the case, then the prices would've been good. And you know that once you launch with a price you can't increase it. I mean, maybe NVidia can, but AMD certainly cannot. So they took a gamble and ... it didn't worked out.
They have shown themselves to be more than happy sitting back and doing nothing save for pushing their definition of "value".
Their fans and many media shills continue to gladly parrot this "value" because the alternative is "greedy evil corporation" Nvidia who the reviews for their products are usually filled with teeth grinding as the performance numbers don't support the biases.
What AMD refuses to learn is that Performance **is** value and that a better performing card that can be in service longer is a better value proposition than just lowering the price a little up front. It's why your 4090's and 5090's are your best bang for buck cards to get.
Cocaine Jensen and and Su are related. That's what you don't get 😂. They are Both into the Duopoly Scam.
Steve: "Thanks Steve"
Steve: "Back to you Steve"
that is enough to generate 1MWatts of electricity per SECOND
😂
"Thanks Steve's"😂
Just use Jesus and Steve
@@markdove5930 Steve the Dwarvan Barbarian "slayer of anti-consumer practices" vs Steve the Warlock "master of unboxing hardware"
Steve made good points. I didn't agree with Steve. The things that Steve explained was* easy to understand. I think Steve did a good job.
-Thanks Steve
Classic Steve. Speaking out of both sides of the Steve.
steve jobs?
I both agree and disagree with Steve as well.
@@Hardwareunboxed I hate Steve. But I love Steve.
Say what you like about Steve, but Steve will never turn his Back To You.
Raytracing in current games is basically a way to use 2x the amount of electricity and produce 2x the amount of heat to get the same frame rate with (maybe) 10% better image quality.
People thought that shadows and screen space reflections were gimmicks, now they're everywhere. Once games start implementing RT as the primary or even only rendering type, then you'll see the full potential of it, and it'll be ubiquitous.
@@ironicdivinemandatestan4262 - *_No one_* has ever thought that shadows or reflections were "gimmicks". Games have been doing both (using various techniques) since before 3D acceleration and standardised 3D APIs even existed. They are essential for immersion, believable rendering of several materials, and in some cases even for gameplay itself.
Also, did you read the third word in my post?
I work in visual effects and post-production; I'm well aware of the "potential" of raytracing (which we were using decades ago), or modern GI solutions (which have mostly replaced ray-tracing for lighting calculations). That has no bearing on what I wrote in my original post.
Disagree there. RT is phenomenally expensive in compute power, but when it's possible the difference is night and day. The reason people might see it as a 10% improvement is that the application is currently very limited (few things are being ray traced in the image). Right now it's maybe relevant on 4090-class, but as hardware progresses and cheaper cards become more capable this is going to matter more. There will be a point, maybe two generations down the line, when RT performance is the one that matters.
@@RFC3514 Current games aren't as important as future games when you're a GPU designer. When you're a couple years before launch, you need to create a product that not only performs competitively with the newest titles at that time, but also sets up or continues your roadmap toward the next generations of cards and game features. If you _do_ win over gamers' market share, you want to have the momentum to capitalize with future launches. This is why raw raster performance per retail dollar is not effective. It's too reactionary and lacks vision.
I will readily admit that the gaming industry is a pile of steaming garbage at the moment, and making predictions on it must be a really difficult job that I don't envy. Companies like Digital Extremes can make an "ancient" game like Warframe look better every year for seemingly no performance cost, while others like Cloud Imperium Games have all the excuses for Star Citizen being an absolute boor of a performer and can barely manage even a step or two behind modern trends in their attempt at "maximum fidelity" in this industry. Game performance just isn't even close to consistent, and GPU features aren't universally supported even a single game's lifetime in some cases. Raw raster performance does do well in this scenario, and successful older games do retain players who becoming increasingly wary of flashy new titles.
I think the point that the Steves made about trust is really important. The other bit they didn't really get into was bonus features and/or additional functionality. AI was the buzzword, but really I'm sure a lot of gamers also are concerned about Radeon's future competitiveness in running local models of whatever type. Every cycle has some new features from nVidia from productivity (cuda acceleration), DLSS, to noise cancellation, to AI self-hosting, and so on, that makes nVidia appear as the safe purchase. I know AMD tries to compete in many of these areas, but they're always a little bit behind at the very least. I cannot fault someone for paying more to get less raw gaming performance with nVidia if they have any interest in those other features.
AMD's current path lacks the vision to inspire confidence in the customer, which I believe is why the Steves predict that more competitive launch prices are needed with the current roadmap. Sweeping changes in support for features competitive with nVidia's offers take time. Improving confidence in AMD's driver department takes a lot of time. At the very least, price-to-performance needs to be _very_ compelling, not just a little compelling, to sway buyers to try AMD for a cycle. The nVidia promise isn't just about ray-tracing's future, but it is a part of it, and AMD being consistenly behind is more important than the feature itself.
@@thiagosestini29 - Did you miss the third word of the original post?
I remember back in the 90s when I told a classmate of mine about my step dad's new PC and he asked "but does it have MULTIMEDIA" and I felt stupid, because I didn't even understand the question. Now I know he was the stupid one.
Same energy now with "AI". It will never stop.
thanks to that nvidia is currently 3 trillion value surpassing microsoft,apple and google
I'm pretty sure the marketers just replaced crypto with AI
I would say you were the stupid one (too) for not asking for clarification. 😉
The two Steve of the apocalypse, there better be a "back to you Steve" in this.
There are 3 thanks Steves!
@@GamersNexus Thanks Steve(s)
@@GamersNexus Is a Thanks Steve a tech variant on a Hail Mary?
@@GamersNexus"mom can we have back to you Steve?
We have back to you Steve at home"
Back to you Steve at home: "3x thanks Steve"
This made my day :)
Thanks Steves.
The plural of Steve is actually Stevi.
@@aspacelex Thanks Stevia
Steveae
Thanks Steve
Thanks Stevae
The problem with the pricing strategy, the one that heavily discounted the price post launch, is that the discounted pricing doesn't translate globally. With markets outside the US, CA, and EU getting the short end of the stick.
When I bought my 7900XTX, a Powercolor Red Devil, it was less than a 4080 by ~500 bucks and ~1000 less than a 4090. At that price point it's a no brainer buy.
Amd gpu's are always a waste of money.
@@gejamugamlatsoomanam7716this comment is worth exactly as much as I paid for it.
@@gejamugamlatsoomanam7716 it is absolutely not true. It is always about the price.
You get what you pay for bad drivers and all.
@@hb-hr1nh Thanks so much for your insightful and welcome reply...
In Australia, we say 'Thanks Steve'
i thought "Ʇɥɐuʞs Sʇǝʌǝ" 😁
@@Riztard sooo.. evetS sknahT upside down?
In Australia, we call them Steve.
Bye felicia
Thanks steve
Dzięki Steve! 😀
A new channel is born: Gamers Hardware Nexus XTX Unboxed AI.
Bravo!
Does it have raytracing?
@@kyleshuler2929 Only if you pre-order!
@@kyleshuler2929 More RT Bores than you can shake a stick at!
you forgot to add "ti super" at the end
Tim did not want to mess up the Steve Squared setup
Add more Steves and we will get a gathering of Steves.
Great chat! Love the casual format.
Happy to see that the 'Is X actually screwed'-Series continues this year again, even 'though Gordon is not at Computex this year!
We'll catch Gordon hopefully this summer for a continuation!
@@GamersNexus Looking forward to that! Thanks.
Right after this was filmed, they both pulled out a sword and yelled: "There can only be one!"
No they didn’t.
@@mikezappulla4092uhhhh yes they did???! 🤨
They merged into one Mega-Steve.
I think a lot of people responding to you need to watch highlander. (movie or tv show)
Nah, they did the Dragonball fusion dance.
Ryzen's success was only partially due to aggressive pricing - a huge contributor was that Intel was keeping their prices high while slowing down generational improvements and limiting the number of cores. Intel was in the position in CPUs that NVidia has today on GPUs, but Intel tried to get by on as little movement as possible in terms of performance improvement. NVidia, OTOH, is *not* doing that. They are continuing to push new performance and features per generation -- they're just charging an arm and a leg and another leg for it.
I really enjoyed this video. Would love to see more of Steve, Steve and maybe Tim discussing things.
Another cool episode of Hardware Nexus!
Isn't that "Gamers Unboxed"?
Nexus Unboxed.
Hardware Nexus is legit a good channel name
I can't wait till these guys start fighting with each other. Will be fun to watch.
@@robertridley-fj8zz
I feel like I've seen a video of this before...
I think Steve is a better presenter and has more technical knowledge than the other guy. Thanks, Steve!
So happy to see you guys together in one video.
GREAT COLLAB! Love to see more of these on both channels! 📦📦
I switched from a 980gtx to 7900 xtx this last winter. Mind blown. That's how you can appreciate an upgrade. Wait a really, really long time.
I jumped from an HD 6990 to a 7900 XTX last May. I'm right there with you.
Not quite as much of a jump in my case, 1080 to a 7900xtx, but roughly 3x the performance and 3x the VRAM in my case is one heck of a jump.
$549 flagship and less than a decade later $999 flagship. Absolutely batshit pricing that makes no sense apart from entitled investor greed.
I jumped from an intel iGPU to a 6700XT
Still holding on to my used 1080ti.... looking at 5xxx or 8xxx will maybe...
Tech RUclipsr crossover vids are more entertaining than Marvel movies at the moment.
If these two steve's said nothing and stared blankly at the camera for 15 minutes, it would be better entertainment than anything Disney is doing right now.
or ubisoft games
Finding Marvel movies entertaining is a mind-blowing concept in itself nowadays.
@@1337bG01 Well they can be fun in a Mystery Science Theater 3000 way.
Always have been
I really like this format. You guys should consider doing this more often.
The artificial price inflation of this generation was because AMD couldn't compete at the top end, to push the price of the 4090 down. Then everything below the 4090 got lifted to the next higher pricing and naming tier. The 4050 became the 4060, the 4060 8gb/16gb became the 4060Ti 8gb/16gb (you usually don't see a Ti version released at the same time as the regular card), the planned 4060Ti became the 4070, the original 4070 became the 4080 12gb, which then became the 4070Ti after the backlash and the 4080 gets a price hike to $1200, almost twice the price of the last gen 80 series card (and about the same price as the previous gen 90 series card). This was also done to improve the market for older generation 3000 series products that were at a surplus due to the dwindling demand after the crypto crisis ended, only for it not to matter since gpus are now getting scooped up for AI.
Fastest I’ve ever turned up to a GN video, the colliding of Steve’s is a glorious occasion
love this riffing on the industry thing, would love to see bits like this peppered inbetween videos.
It makes sense for AMD to not compete on the ultra-high end next gen when there's more people purchasing mid-high end gpu's. They can recover and come out with a bang with RX 9000(maybe)
the problem here is the market in general, costs and the rtx and cuda problem, add to that ai and you have a big problem
amd can come up with what you say, but for how long will it be viable?
amd yas invested in apus alot, i think they will keep pushing for those as plan b, to destroy intel and push away nvidia in that particular market
when amd starts offering amd arm socs and nvidia too, you know who will be better, amd has more practice and proven results, nvidia has a nintendo switch tablet
We might see an amd arm soc as phil spencer from ms indeed considered arm for the next xbox. And this time nvidia could offer an arm soc as well because they got an arm license as well.
It's a shame that in an era of technological advancement AMD can't compete with their only rival
Meanwhile they buy overpriced and underperforming Nvidia GPUs while pointing at the 4090 as though it represents them and their purchase.
No Steves where harmed in this Episode. Thanks Steve and Steve
Steve²
Now all that is missing is the third Steve, AI Steve.
We have AI motherboards and AI RAM and AI cases, but we don't have an AI Steve to review them :(
A small cameo from Steve from Minecraft perhaps?
There actually is something called Steve AI for animating characters lmao
There was Monitor Steve during the pandemic.
There was monitor Steve during the pandemic.
We desperately needed a Steve Martin photobomb for this.
Thanks Steves!
I feel like it all comes to the opportunity cost of spending wafers on GPUs vs giant EPYC CPUs. AMD's fiduciary obligation to their shareholders means that they can't justify making GPUs if it ultimately hurts their profitability.
Or just order more wafers.
I bought my 7900xtx for $870 usd on a flash sale. Very pleased with my purchase. However I do miss the days when high end gpus cost $500 lol
The first GPU at that price point was the GeForce FX 5990 Ultra if memory serves correct. Adjusted for inflation that's $850. Considering the gaming market has expanded 10x since then, and thus there is a larger pool of gamers with deeper pockets, it makes sense why Nvidia ripped the Titan sticker off and put the 90 sticker on. That, unfortunately, just pissed off people who already thought 80 class products were expensive.
Same also got the 7900XTX and its been a beast for me especially at 4K and its still strong enough to Raytrace. But If AMD doesn't have another high-end GPU im going back to Nvidia.
8800 gtx Ultra was $825 what are you talking about?
Getting a 7950x3d for $390 and a rare 7900XTX for $435 has allowed me to have a high-end AMD for an amazing price-to-performance ratio. You can find great deals, if you know where and when to look.
I got my 8800 gtx for under £400, my HD3850 agp for around £200. Those cards were epic for the time too
“Now this is what it’s like when Steve’s colliiiiiide!” 🎶
"ARE YOU READY TO GO, CAUSE IM READY TO GO!" 🎶
“What you gonna do, baby, baby!?”
are you coming with me cause I'm coming with you
THAT'S THE END OF ALL TI-IME!!!
Thanks guys, now I have to listen to some PM5K
I love collabs between GN and Hardware Unboxed. Multiple opinions from industry leaders in tech review helps the consumers to make informed decisions in building their PC regardless if it's for enterprise applications to enthusiast hobby.
I love Hardware Unboxed and Gamers Nexus. You guys are on my favorite list for sure. Woud love more intertwined videos like this.
The biggest compliment I give is this: GN is the American version of HUB and HUB is the Aussie version of GN. That’s how much faith in each channel I have as I know you guys do things the right way. The PC community is blessed to have you guys.
The hard stare into the cam. "We need AI" 😂😂
It's funny because the way the industry is going, using graphics cards for AI is on the way out-24GB isn't enough memory to hold the larger models, and the NPUs¹ that Intel, AMD and Qualcomm are shoving into their CPU packages will be able to perform the compute faster at lower power draw.
¹Fun fact: "NPU" for AMD, at least, is just a buzzy catchphrase for "FPGA," so whether or not this AI hype dies out (🙏), I'm gonna be super excited to configure my 7840HS to run retro games, MiSTer-style.
Ai has what Steves crave!
ÄI! ÄI! Cthulhu fhtagn!
I enjoy the discussion dynamics of 'Steve Squared', it makes for an informative and entertaining video. 👍
One of the most wonderful collaborations ever made! Love to both Steve and... Steve!! 😆
Back to you, Steve!
“Thanks Steve!”
It's the Spiderman man meme!... I'm here only for a "back to you Steve" endless loop!
i love those videos. You guys are enjoying yourselves and it shows in the vid. Keep it up! :)
Two legends from two legendary publications. Thank you for both of your hard work!
I don't think AMD needs a "Halo" product, but it needs something that's close enough to Nvidia and bridges the gap to say "Hey, we're at your tail" but competes vigorously with the low and medium parts of Nvidias offerings. I don't think many people are looking for XX90's series cards, they're going for the most manageable options in terms of price to performance, so if you can offer the same or greater performance at those levels with better prices, you're doing much better job at swaying the customers towards your side.
Haven't they done that with the 7800xt despite RDNA3 not meeting the expected target?
The issue with halo is who is buying those cards, many go for commercial & professional use, while the other are the bells & whistles gamers, the type who bought 3090 & 3090Ti despite ray tracing not being usefully used in many games 2020/2021.
The existence of halo product means you are technologically advanced enough to make it possible. It's a harbinger. So it's not so much about the "halo", but more of what that "halo" does to everything else in your offer.
@@kazioo2smaller products can be more technologically advanced, the fact is being able to charge a very high price allows using big dies and be less advanced.
The other issue is developing software stacks, it simply takes time and the fastest hardware that misses some features of the market leader will generally be rejected.
To make a profit developing a halo product needs both the technology and the software to allow it to succeed.
Value in the mid-range has buyers more likely accepting trade offs, so long as it aimed well at the core requirements
@@kazioo2Except it doesn't work. Not really. The AMD vs Intel thing should have had AMD eating Intel's entire market share a few times over the last 20 years. It never happened. It never came close to happening. People buy on brand recognition. They don't understand the what a halo chip actually is. They have no earthly idea of which is good and which is bad. You have to remember. We're the minority. To everyone else it's brand recognition. It's all those Nvidia The Way It's Meant To Be Played at the start of almost every big game. Console exclusives built specifically for AMD have Nvidia logos because Nvidia pays for them on expected big games. It's marketing.
It's all about pricing. They need to be $100-200 less at launch to be taken seriously. The beat most of the lineup in raster. RT, Reflex, etc., is what's lacking, but if the price difference is big enough, then people are fine with it. Most cards are low to midrange as evidenced by sales. They just get higher margins on high end, but they would rather allocate that to servers and MI300.
Amazing to see the Steve Hardware Collider in action
May i demand a Steve & Steve Show every Thursday? This is hillarious! 🤣🤩
No, it's valuable because of rarity.
@@NameUserOf Oh sorry, i meant every Thursday the 12th of May 2024.
as i get older the value I place on trusting someone has become far greater than almost all other considerations. I hope it's as precious to you 2 as it is to people like me. nice vid!
I dont enjoy much PC-Space content, but these are two of the few dignified companies in this space, its good to see them together.
woah, you should do a video about these "planes" in australia
Is that "aeroplanes" or "airplanes", I've never been sure of the difference
@@robertridley-fj8zz They have aerodromes in Australia, not aeroports! XD
Two of my favourite Steves in 1 video.
When you were talking about the layering of different generations as the "lower end", the biggest issue I have with that is that not every situation has the same focus. For me, heat generation and power use is currently about as important as the performance. I will take a small hit in performance if things are playable (preferably 60+ FPS at medium settings at least for things I want to play) in order to not drive up air conditioning usage or risk thermal throttling. It doesn't matter what the peak performance is on something that is pulling 300+ watts if it's going to thermal throttle. In general, it's looking like AMD is the better choice for me and even with them, I will be avoiding the X3D processors in favor for the lower TDP ones that don't have a big hit on performance
I own a Lenovo Legion 5 with a 6600M. Great GPU for the thing, but I had another reason for choosing AMD over Nvidia. I am a Linux gamer (yes one of the few) and the AMD open source driver is just lightyears ahead of Nvidia. I am also working on this machine with a multi monitor setup and the AMD driver can handle this soooo much better then the Nvidia driver does. Sometimes there is more to choosing a GPU then just performance on paper, and for Linux, it generally always comes down to compatibility.
Planes fly upside down in Australia don't they?
Yeah, but they order them from Airbus to be built upside down, so it all cancels out.
@@GSBarlev That's good. It would be very uncomfortable for the passengers otherwise. Boeing can't even build planes right side up.
You guys are right on the price like the 7900 xtx matching the 6900xt's price at 1000 was fine but tbh it should've went
7900 xtx 900
7900 xt 700
7900 GRE 600
7800 XT imo should've been 450 but 500 is fine
7700 xt should've been 400 AT MOST but honestly 350
With the 7600 200 and the 7600 XT being 250 for the extra vram at those prices there would've been zero justification to go Nvidia over AMD because the price to performance would've been too good to pass up
7600xt should have been 10 gigs instead of 16 and having 160 mem bus instead of 128 and it would have been much better in terms of performance /price and compared to 4060 . 7600xt does not need 16 gigs of vram , its not capable enough for a good experience in 1440p and 7700xt is not that much higher in price.
At launch for a sapphire 7900xt here in UK i paid £726.00 or $908.00 for you in the US. Still a price i was willing to pay for what has turned out to be an exceptional GPU.
6900XT is not that much faster than a 6800XT . Both have 16GB of VRAM. But price wise, 999 vs 649. At MSRP it is a no brainer. On the other hand, 7900XTX is quite a bit faster than a 7900XT , 4GB extra VRAM too. So how to justify the 700 bucks price tag ? At least, if the 7900XT gets 24GB of VRAM , then it is okay, following the template of RX6000 series pricing.
Wouldn't have made a difference, you can't be one of the "cool kids" unless you buy "the brand".
Absolute legends. My 2 favourite Steves doing a collab.
Great video as always, keep up the good work.
We need more of these collab videos
I love my 7900XTX, one of the best cards I have ever owned, expensive yes but it's a monster.
Cheaper than a 4080 Super and 8GB more VRAM too
RX 580 is legendary GPU for many many years
same with my 7700xt. couldnt pay me to use nvidia again.
@@Steven-hq3go That's the thing. When it released it was 200€ more expensive than the 4080. That's a major fuck up.
Same, love my 7900XTX, and as an added bonus it's power connectors don't melt ;)
There was a soulless TED talk about AI posted at the same time as this video and that is funny and disturbing
good to see you guys together :D
We need a weekly show of Steve and Steve being streamed from the USA and Australia at the same time.
Ai is like the modern equivalent of the line It's got electrolytes
Bitconnect guy comes to my mind
It's what the comps crave!
I might be old school but I don't need too much from a GPU, I just need it to run the latest games at the framerate of my monitor at the highest setting for the least amount of money. Raytracing being a big meme btw. AMD is pretty good at delivering this, at least according to GN's benchmarks. Yes I bought a Rx 7800 do I have the post hoc rationalisation thing going on? I don't feel like I'm missing out on anything and I feel I saved a few hundred pounds by not buying a 4070
Ray tracing is a preference thing so AMD makes sense for you. For others money is of no concern and only want the crispiest of pixels. Opinions are fun
It's going to vary between people. I have a 6900XT now and didn't care about RT when I bought it. I'm starting to care as time passes and I see good uses of it. It's going to matter next time I buy a GPU.
I expect 4k 60fps out of it on a high-end card.
you spoke like a console gamer. That's where AMD users are at, sadly
@@LucasHolt not even a 4090 pulls consistent 4k60 with RT
@@Ethan_FelPC is about choice, not throwing money away
Good quality silicon is like liquid gold right now. If we had an oversupply in production of the latest node it would go a long way to having cheaper high-end graphics cards. It will be interesting to see if we get better price/performance once all of the new fabs they're building in the US come online.
actually when Amd GPUs have faired better was when the just had a decent midrane, remember 4870/4890? 5850/5870? 6850?....those were awesome times where you could buy a very good GPU for 200-250 dollars/euros
I love my 7900 XT - but I got it open box for $650.00 about a year ago. And that was after I bought a different 7900 xt unit for $750.00 open box - a unit I promptly returned to buy the cheaper option. The only *real* fault? Its AV1 recording support is buggy and a fix is only projected for Q3.
Where I am open box gous are only $50 less than new cards....
@@Apollo-Computers No such thing as lower price for open box PC hardware where I live, or any electronic device.
I love mine as well but bought day 1 lol
Alot of open boxed AMD graphics cards, l wonder why?
I wish I could buy both of these dudes a beer. They've saved me so much time and money over the years. And Tim!
the dichotomy of AMD is wild. On one hand, Ryzen, a truly incredible success story and some of the best chips money can buy and then Radeon, solid for literally only raster gaming, and constantly plagued with blunder after blunder. Whats wild to me is that Radeon has continuously missed multiple boats over the years. The HBM2 cards were great at compute, bad at gaming, then RDNA comes out and it's good at gaming but bad at compute/productivity. I feel like this is the spot where them splitting CDNA+RDNA is hurting them, the main draw of Nvidia cards at least from the people I know and interact with is that if you buy an Nvidia card, it'll perform great in all sorts of tasks, not just gaming. And that adds a layer of value that Radeon just doesn't have and they desperately need to gain. Idk, I'm definitely worried for the future of Radeon because at this point they seem very battered and now their chief opponent is the 3rd wealthiest company on earth.
Insane how far AI has come, we can see Steve-AI passing the Turing test in this video, performed by Steve.
On the next platform Steve
You're leaving a golden opportunity to do a computer hardware edition of the Daily Show's classic segment: Even Steven.
Watching the plane fly by is a great metaphor for AMD attitude to its GPU market share.
The deafening noise would be the NVIDIA AI bubble
Yo! LMAO! They got us with that ad at 2:01!
G'day Steve & Steve,
Roman showed Enermax has an AI AIO
🎶And on that farm he made some chips, AIAIO🎶
G'day@@Wheelman2004😂I didn't notice that when I typed it
This was the exactly right amount of Steve!
Thanks Steve!
Don't forget the newest Adreno from Qualcomm on the Copilot+ laptop. The latest iteration on 8 Gen 3 has 1,536 shaders and 6 TFLOPS.
We need both Steve's. Do not scare us like that. 19:52
The more you buy, the more you save. Thanks, Steve!
00:46
- And I'm gonna wait for that thing to pass.
- We call them planes in Australia...
- 🧠
i nearly chocked
Also: 00:36 Steve joined by Steve asking Steve featuring Steve
In the US rhey're called 9/11 machines
Ahh! Two of my current favorite, no BS, tech outlets combining forces. This put a smile on my face the whole video.
good to see Steve and Steve in a vid, back to you Steve.
Goddammit Steve, that ad cut!!!
As a fellow Steve watching 2 Steves talking I'm getting some serious inception vibes here lol
Love the thumbnails on both Hardware Unboxed AND Gamers Nexus videos.
ALL. THE. STEVES. ❤
Thanks for the awesome content guys
the more you buy ....
"The more you watch, the more you Steve."
the more you pay
@@f0x4nn3fr, everytime I hear “the more you buy the more you save” like it’s a costco wholesale deal like no the more i buy the more I pay! 😭
Once you get into Machine Learning development you realise how much ahead Nvidia is compared to AMD, with technologies like Cuda, CuDNN, TensorRT etc. Both in software and in Hardware. This translates in gaming as well where most people "feel" that Nvidia is the better choice but they can't necessarily explain why. AMD needs to be significantly cheaper than Nvidia in order to be competitive and they also need to step up their game both in hardware and in software. I really wish they do, because monopoly is never a good thing.
2:36 freeze frame, how cute 👀
I'm ready to buy a gpu. Just nobody has offered one that performs at a reasonable price. Lots of newer games I am waiting to play. Maybe one of these days.
This December is going to be the fourth iteration of my computer. For the first time ever, I'm considering just getting a GPU upgrade insteaf of buying a whole new system.
the problem with 'reasonable price' is that is subjective and varies by peoples budget. it also relys on what experience you are after, someone who wants to play at 1440p is not going to be served well by a 60 series form nvidia or 600 series from amd.
@@PlamoTherapy Man I built my first pc when everything cost 100 dollars. The cpu, the mobo, psu, ram, and the gpu (rx 570 8gb) were all 100 dollars each. No matter how many times I check on gpu prices I still feel disbelief. It's fine for people in Cali and NY but 1K down in the dirty south is a LOT of cash.
There's plenty already at a similar price to a ps5 that will run any new game you throw at it
I’m planning to upgrade when GTA 6 release. And it’s most likely 2 gen below the latest 😅
if you ever read this comment Steve, good on you to credit Editing/Camera support! You're probably the 0.001%. Reflects on your values! Also, from Computex, i believe you're one of the very very few that do prepare thoroughly their videos. Great ethic and professionalism. Hope this message finds its way to the team, we see you folks, very good job!
The Covid period really made everything weird and we are still feeling the aftermath of it
1. Polaris series GPU (RX 400 and RX 500) were a great success, they just didn't make it with the high end, which was Vega
2. RX 5000 were also a great price to performance product, the main issue was driver stability for people, which were ironed out eventually, from what I remember. It didn't have RT capability.
3. RX 6000 is the covid gen, pricing was all over the place and RT performance and power efficiency was lacking behind Geforce 3000 series. Ended up as very good second hand option, except for low end
4. RX 7000 the boring covid hangover gen, with disappointing gen to gen performance uplift, both rastr and RT
Hopefully with next gen they will put things back on track
i miss the HD4870/5870 days. was happy with my 5870 pretty much until the R9 290 so i wasn't paying attention to prices in the 7000 gen, other than the awesome budget HD7790
Legend has it that both Steve's are still standing in that very spot repeating "Back to you Steve" 🤣
The main problem haunting Radeon products has first and foremost been features; it all started when NVIDIA came out with a proprietary API for GPGPU that we know as CUDA. Then they started adding feature after feature, and Radeon could never seem to equal GeForce on that front. And then there was all the bad press surrounding driver issues, confusing branding and product names, and so on. At some point customers went "green GPUs just work, so I'll buy them" and the retailers responded in turn by stocking an overwhelming amount of GeForce products compared to Radeon.
PC gamers tend to make myths & perpetrate them. That's from 20 years of PC gaming. Instead of being based in facts most of the myths came about from a beliefs system of knowledge overriding scientific factual answers.
Plenty of NVIDIA sell just for CUDA, AMD doesn't acknowledge that enough.
It's unfortunate, the driver issues are long fixed. The product names thing I've always found odd given there's the RTX 40 Ti Super, just Ti, just Super, so on.
They need to do a Ryzen 2000 type thing, were they launch on a very competitive price, instead of launching too expensive and leaving everyone going "that's too much" and then getting no press after a price drop. At that time there was a similar issue with "intel just works I'll buy it" for amd and the value lured people in and convinced them the ecosystem was trustworthy.
@@axiom1650 AMD has been sleeping on GPGPU tech since the 2000s for whatever reason, even after NVIDIA came out with GPGPU API support for their GeForce cards AMD didn't really do anything to respond, as a result they slowly started consolidating market share in various sectors where AMD was just not present.
Fast forward to around 2015, the machine learning hype starts and again AMD does literally nothing with their GPGPU API and lets INVIDIA have it all. Worse yet, even though they HAD the hardware for GPGPU compute and other things on their consumer cards, they decide to segment that off into CDNA instead, RIGHT as NVIDIA finally brings back some compute hardware from their prosumer cards to GeForce.
And then the AI boom starts. NVIDIA has all the bells and whistles ready for this one, whilst AMD still feels like they are more than a decade behind. And then they wonder why people aren't buying their GPUs.
@@axiom1650 They seemed to by funding ZLUDA but then dropped that before it ever launched. It's the CUDA stack that has been killing them for a long time.
Great video guys! Pity there wasn't more AI.
Nice to see two of my favorite content creator channels on the same video. Awesome stuff guys!
No clip on mics, but real mics, real pro move 😁
Dude, I never knew Steve was so TALL.
Or that Steve was so SHORT
Steve has stated in the past he is 186cm tall, which means Steve is around average height.
Steve is HUGE
In HUB Q&A videos, he has to sit back while Tim sits forward so their sizes don't look too different.