Persuasion or Manipulation? - Boiler Room Speech Sales Training
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- Опубликовано: 5 мар 2017
- Sales in Cinema - Episode 1 www.everydaysaleshq.com
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What makes a good sales rep?
Presented by Everyday Sales with Tom Waters
Ben Affleck's Boiler Room Speech - Persuasion and Manipulation
Sales Training Video of Ben Affleck’s Famous Sales Speech in Boiler Room analyzed by Tom Waters @EverydaySalesHQ.
This video analyzes Selling Tactics, Persuasion versus Manipulation, Persuasive Principles, and Sales Method Formatting.
For a copy of the complete transcript, click here: hubs.ly/H06z0tn0
For extra sales analysis and sales training from the movie Boiler Room, click here: everydaysaleshq.com/sales-in-...
Key components of the sales skilled defined:
“The Bait”: Attracting the undivided attention of your audience or prospect in order to perform a formal presentation to pitch your product or service.
“The Hook”: Establishing your value proposition by presenting your client’s goals as undoubtedly attainable through your solution or service.
“The Close”: Setting expectations and a clear go-forward plan of action to elicit a commitment.
Persuasive Principles
Authority - Prospects will quickly engage and trust a figure who demonstrates expertise or experience in their field. Confidence, knowledge, and experience will help sales agents exude authority. If you represent a well-known brand, you can leverage your company’s authority.
Scarcity - People value things that are in limited supply over things that are in abundance. Creating a sense of urgency or limiting supply elicits an increased desire for immediate action.
Reciprocity - Free offers, little favors, and concession gestures creates a comfort level with the giver and furthers rapport building.
Sales Idiom:
“Selling the Sizzle”: The actual quote “Don’t Sell the Steak - Sell the Sizzle!” is attributed to Elmer Wheeler in his 1937 sales book “Tested Sentences That Sell”. Meaning that among all the talking points a product or solution might have, there are certain ideal quips, sentences, or descriptive phrases. And when those phrases are deployed correctly, they will resonate with your audience much more strongly than the rest. Chili’s doesn’t need to bring out your steak fajitas on a sizzling hot plate but they know the experience will attract more sales from the surrounding patrons.
For more in depth information on persuasive principles and sales principles in additional boiler room scenes, visit everydaysaleshq.com/sales-in-...
Video Editing & Motion Graphics by: chrislueck.com/
Tom Waters, I will watch every single one of the videos like this you do and share this with my team! Please don't stop.
That was such a deep & insightful explaination.
Great work.
Wow! This was a great perspective on the power of words, actions and the concept of manipulation in the work force. It caught my attention early on and left me wanting to see more! Looking forward to your next video!
rgonza49 What was the manipulation? To be your own boss? Or be a corporate slave. You work for someone else. How the fuck is that freedom?
Very true
One thing that always stuck out to me: the tone of Jim's line "you will make your first million within three years" always seemed like a veiled threat.
This is the same strategy MLM companies use to draw people in
Great Observation
The same as sports team
sometimes yes and sometimes no, but in the right MLM it is true, you can make millions
It is similar but manipulation of this kind is generally the same.
It's not selling a dream if it's true
this is my first video and i am already in love with this
Wow! Excellent video. Really looking forward to your next one.
This is a good analysis, well done. I've been through that when I was in my 20s where it works because you seek to establish yourself in the workplace. It loses its appeal when you gain experience because you face the change of time, products cannot be sold just by cold calling and this means your strategy needs to acquire new grounds.
Awesome narration, fantastic job man. Great to hear it all broken down
He's a salesman in a business, what do you expect! Was perfect!
Seriously?
@@abaofifsz yes
Weinstein: "Did you see Glengarry Glen Ross?"
Seth: "Yeah..."
Weinstein: "Okay. Do you remember ABC?"
Seth: "Yeah, Always Be Closing."
Weinstein: "That's right. Always be closing."
Wow, I never really noticed that when Affleck tells the guy he's in his chair, he doesn't even use the chair! Brilliant
I was creasing when he did that 😂. Boss move.
Great analysis. It took me years of being manipulated before I learned to spot manipulation like this and filter it out. Keep spreading the message!
Or don't be a bitch, sell more than everyone, then take your bosses job, or better, quit and do your own thing with the success you created
@@lasagna3106 Yep!!! If ur a real boss....that's exactly what u'd.....and have ur clients follow you to ur new firm as well 👍🏼👍🏼
@@lasagna3106 You just sound like you have no friends
It's really not hard. Anyone trying to sell you something is manipulating you.
I really don't understand why people like and trust car salesmen, realtors, and so on. They aren't there for you. They'll manipulate you by saying they are your "agent" and so on but they are always incentivized to get you a bad deal because they earn a percentage of the sale price.
Also you don't need or want a salesman to tell you what to buy or show you the options. They'll just lie anyways. Do you own research.
Amazing video. Keep doing the good work.
Can you do video disarming client final resistance to buy?
Great scene and excellent explanation of the subconscious communication.
The hustle is real
Good content. Great delivery. Subscribed.
Life is sales. Learn it and succeed. People who says sales people are lowlifes are people that get manipulated all the time. Sales people make the world. Everything is sales.
Learn to live sales, and watch your J factor go through the goddamn roof, you stinking noobs.
Love this! Please keep em coming!
Great breakdown. Having worked for these type before, is very wired sitting through these types of motivational speeches and keeping your mouth shut, and in turn keeping your job. The truth is more likely that I want you out there selling your soul and credibility with the promise of riches, when really you’re there to keep sending money up the chain. Unfortunately I’ve also seen these very people then justify to me why any commissions do not get paid due to the fine print.
this is so fucking sick., i love the idea of this sales in cinema, so helpful and entertaining!
A very good analysis, really like it!!!
I remember being just a year away from graduating college when this movie hit the theaters and I was completely sold by his pitch.
Great analysis of a great film! Never noticed Ben Affleck's character moving the chair away.
I hope more is to come! Subscribed!
graydot So you made a decision on how a chair was moved? Sheep...😂😂😂
HOLY THESE VIDEOS ARE AWESOME!!!
excellent video, good work
What's the music of the intro called? Please!
That was excellent. I really enjoyed that
I worked at a firm right across the street from the World trade center, it was exactly the same script used in this movie, the attitude was exactly the same ,the talke.about Ferraris porches Lamborghinis was also exact as this movie ,instead of 150$ a week we were paid 200$ a week ,its exact as it was in real life, they told us to stand up and move when on the phone " motion build emotion " they told us ,this was July 2001 ,I looked out the window at the twin towers access the street ,I was studying for the series seven ,and we all know what happened Sept 11th , my building got clobbered by the falling towers, but just telling you all boiler room was so close to the real thing ,it blew my mind when I saw it after 9-11-01, so yes it's real
Great work !
Wow, this was great! New Subscriber!
You make great videos.
my favourite advert :)
Subscribed. Heheheh. Great depiction
great video!
Yesssss. Enjoyed this so much.
What a GREAT fucking channel. Glad I've found you Everyday Sales.
I actually like the whistle in the intro. { ; -) Good analogy of the Sales Pitch. Oan: who really profits in sales force? All that legwork better payoff.
What is that song in the beginning. I want to know so bad!
All sales pitches and sales guidelines fall into the three most basic tools of rhetoric: Ethos Pathos and Logos.
Ethos is credibility and why you should trust a person
Pathos is emotions. Hot buttons. Easiest one is fear
Logos is logic. Least important but still important you have to make them justify it with logic after the fact and after emotions
Then You close/ make them sign
We could give them all different names and strategies but it always will fall into those 3 columns. Even if you make it an “us vs them mentality” or “look at my cars” or “your neighbor would, wouldn’t you?” Or “don’t miss out”. It’s all cred, emotion, and logic
My game of thrones episode actually showcases those three tenets of persuasion!
You jus showed me my Future 🙏
This is excellent!
Nice breakdown
New subscriber here,You sold me😂
Actually this was a pretty standard employment practice for stock brokers back when stock brokers actually existed in the 50’s 60’s 70’s 80’s and even the 90’s. Now you don’t need a broker to buy stocks. You just open an account online and start trading. You work 12 hours a day while studying for your series 7 and your state licensing exams while making literally NO MONEY! You have to bang out 300 - 500 calls per day for a senior broker that you work for. If you get a live lead you pass the phone to him (yeah it was usually a guy but not always - women actually kill it in this industry because male clients tend to listen to what women say). You have to pass on so many leads per day or else you’re fired. It’s completely cut throat. This was how wall street operated for decades. And this speech is literally boiler plate. We all heard this speech multiple times.
Boiler room the best
I like watching your video, when I need to go to sleep. 🥱
Please make more video on Sales analysis in movies. I am waiting for the next video and half life 3 for too long.
Great movie! Love this movie with young Vin Diesel, Ben Affleck and Gianni Ribisi.
Solid content
Holy shit you're good man!
Time flies. Already 4 years
I love boiler room!
Interesting, I like it!
Tom this was awesome! I'm doing a workshop on April 18th on hypnotic techniques for B2B Sales, it's called The Death of the Yes Set
How did it go ? Need to learn that stuff young so it becomes second nature , it’s a fine line too, some people don’t like being told what to do even subconsciously, but this is the only statement that matters “make friends” your friends will lend u money let u sleep on the sofa if your on hard times so when they need a car they will come to u , same principle in 11 seconds for first impressions , it’s bullshit that first impressions are the most important them “getting the first impression of you wrong” is the most important and giving your customer/friend something first is far easier later when u ask them to give u their business , cup of tea...cigarette...telling them that they will get a different product cheaper somewhere else too, but the thing u have to learn to say is “no” without upsetting them , u can say the most horrible things to people and if u do it with a smile it does not matter
@@BipoIarbear last impressions are most important! If you want to get trained in hypnosis and NLP for sales, reach me at 917-843-2497
I love this movie I’m in real estate and I kinda talk to the new guys like that
Make more videos man !!!! :D
Thanks Tom.
movie name at 0:10 plz
The speech was almost word for word from what the writer of this movie sat through at a boiler room group interview.
Not everyone fell for it then, not even most. Generally the dumber guys did but the smarter ones would if they felt that strong need to be "in". Just like the main character of the movie.
love it. keep them coming
Watch out, Morgan Freeman - this narrator is legit.
ok
Agree
This is how I see sales people
which movie is that with matthew mcconaughey
Wolf of Wall Street
The "close" was completely missed in the video, although I liked the video. He makes it their idea when he says, "It's not for everybody. But if you decide it could be for you, call me Monday and we'll talk. Just don't waste my f'n time." Being a millionaire isn't for everybody, but everyone would like to think it is for them. At this point, he can rest assured knowing the majority of those kids are calling him on Monday.
Which is the best sales book ever
Awesome.
Movie name
Powerful
Which movie is it ??
Boiler Room
1:30.. youre wrong. It's not that he thinks the guys gonna figure out theyre a "fraud". It's legit because he doesn't want to hire ppl who already have their head up their asses and stuck in a certain "mindset" .. he'd rather train new ones from scratch who will listen and execute
That may be a rational motivation for a legitimate firm who wants new people free of old bad habits. But here, in this situation and in this firm (which is an amalgamation of several renowned chop shops including Stratton Oakmont) it's almost entirely about weeding out anybody who "knows better" than to swallow whatever nonsense they're told in sales meetings. They're more likely to pick up on the scam, or at best spook other trainees and tell them this frat-house feudal system is just cheap labor with the expectation that most won't ever really see any money.
It's both
Listen to yourself talk, people who will “listen and execute”. Listen and execute the propaganda that they are being fed. You are being manipulated into thinking what Affleck wants you to think. What they are doing is illegal genius.
I'd instead stick to that Glengarry Glen Ross speech. Analyze that.
Highest paying skill in the world: Sales.
Lowkey just wanted to listen to the speech
Well done, Glengarry next?
Being a big dude like affleck doesn't hurt either.
Dreams turn into nightmares.
Guys, your slogan has been taken by Scotia Bank many years ago. My advice is, remove it or you could get into a big trouble....just my 2 cents...
Even before the chair incident, the narcissist sociopath blasts the door open without concern about who he hits with the door.
$150 per month. Then later Affleck offered em a book of $300 for the series seven materials.
cool
What's the difference? If someone has a cure for cancer and I have cancer, I PRAY THEY ARE MASTER SALESPEOPLE, what people fail to understand is EVERY COMPANY SELLS CONSTANTELY, every human sells constantly, it's just the OBJECT of the sale that is in question here, namely a scam.
Yeah we are constantly selling something if not ourselves but if one aims to be a master salesman one should also make sure they sell something that is not a scam and that they will good about way after they make the sale and collect commissions because they sold a real service someone needed etc.
150 $ a week is still a lot of money in India 😂
That's is of u stay in India and earn it
NOICEEE
You can only be manipulated like that if you are less than 25 years old or you are not smart enough to realize that probably only a 3% of the employees become a "millonaire".
Not me I thought I’m not money hungry. People who are money hungry will do anything to get it. I’m not like that. I would have said man you corny and walked out
Closers don't talk?
But they do get to drink coffee if they're in a sales meeting conducted by Alec Baldwin.
No difference. Manipulation is just another word for the same thing. Manipulation can actually be used as a tool for good. You can argue, what is the difference between learning and being manipulated? Learning makes you a free thinker right? Well not if its brainwashing. Its what the aim or goal is that makes all the difference.
havent seen the movie so wont say so for sure but looks like a rip off of glengarry glen ross alan baldwic scene?
boojig Dude! You have a goat for your profile pic! Lmfao. We all should take advice from you.😂😂😂
@@rockypurvisii5652 😂😂😂
Except that Boiler Room is based on the true story that the Wolf of Wall Street continues from.
I worked at a pyramid scheme that did all of those things in the same way no joke
Uses the same tactics religious cults use. Till the initiates the sacrifice everything for the organization. Promise their efforts will be greatly rewarded. Tell them to cut off contact with friends and loved ones.
I'm confused about this channel. Is this a financial channel? Or a film production channel?
this works only for low status and young people that have not experiance anything else. I had a boss and he had his reputation not through the empty speach or fear but through his experiance and strategic plan. Boiler rooms are always a scam or frauds... Sure this is his company and the only disagreement there is to stand up and walk away... no need to discuss there anything with such a bull attitude, prossecutors will temper his attitude.
Yeah. Long story short they were scammed!
yeah sure, I'll work for $150 bucks a week, NOT.
Just be quiet and watch the movie
is this what trump did
Awesome narration, fantastic job man. Great to hear it all broken down
Lowkey just wanted to listen to the speech
Well go watch the movie dumbass
You can only be manipulated like that if you are less than 25 years old or you are not smart enough to realize that probably only a 3% of the employees become a "millonaire".
Not to mention its illegal. So its 0%.
That makes no sense. It is most definitely not 0%. The legality has nothing to do with it