The Opium Aesthetic Explained

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  • Опубликовано: 24 дек 2024

Комментарии • 432

  • @00Murdock
    @00Murdock  5 месяцев назад +86

    I apologize for mispronouncing some of the words

  • @Footballathearts
    @Footballathearts 5 месяцев назад +160

    Nah i literally cant imagine how much effort and time you put in that video this shit deserve more appreciation

  • @timmy5876
    @timmy5876 5 месяцев назад +302

    ngl i had this on my TV in the background and my ears perked up when i heard the filthy producer tag, idk what it is about it but it’s just so iconic, there’s never been a time i’ve heard it and not atleast liked the beat for the song

  • @Vuhl-x8h
    @Vuhl-x8h 3 месяца назад +315

    Y’all acting like Opium invented this style. They done copied and took inspirations from rock culture then made it popular in hip hop. All they did was ride a wave then made it popular

    • @kelanspeed6691
      @kelanspeed6691 3 месяца назад +46

      true but that’s kinda the general process of music, but if we’re being real how many artist(that were both a blend of hip hop and rock) were around before opium as a wave

    • @userX_00
      @userX_00 3 месяца назад +75

      Relax unc, stop yelling at the screen

    • @norfsidelord5398
      @norfsidelord5398 3 месяца назад +11

      ​@@userX_00he ain't lying tho

    •  3 месяца назад +10

      That's all music😂
      Now a days rap steamed from the 2000s
      That from the 90s
      The 80s - 90s ALSO took stuff from the 40s and 60s

    • @xdimitrije
      @xdimitrije 3 месяца назад +27

      Who cares?
      As a metalhead whose entire friend group dressed "Opium" way before Carti, it's cool to see some many people dress like this.
      It's awesome.
      People are discovering the same music, fashion, art ect. as me. Be happy.

  • @ThinkWonder0837
    @ThinkWonder0837 5 месяцев назад +32

    00:01 Opium aesthetic has gained popularity in fashion and music.
    02:06 Opium aesthetic combines Gothic elements with an Eastern European twist.
    06:23 Opium label co-founder Jay has been instrumental in curating talent and directing creative work.
    08:28 Opium's producers are essential to the music's success.
    12:43 Loan's music blends fashion, money, and emotions.
    14:48 Opium's aesthetic is influenced by music, fashion, and East Asian imagery.
    19:06 Cardi B's notable performances in concerts
    21:14 Cardi B's new team member Sex's Death curates a new aesthetic for her
    25:24 Opium often wears its own and different clothing brands
    27:29 Demna transformed Balenciaga with edgier elements
    31:27 Opium aesthetic influence on fashion brands and creators.
    33:07 Opium's influence on underground music artists
    37:21 Upcoming album release after a 3-year wait

    • @n0vell460
      @n0vell460 5 месяцев назад

      Actual virgin activities for 4 likes bruh

    • @reapruwu
      @reapruwu 12 дней назад +1

      CARDI B???

  • @ownage5989
    @ownage5989 5 месяцев назад +158

    brother said sushi and the banshees lmfao

    • @sadefan536
      @sadefan536 5 месяцев назад +1

      Can you explain this I want in on the joke pls

    • @RoyOnTheMoon
      @RoyOnTheMoon 5 месяцев назад +35

      @@sadefan536its spelled Siouxsie and the Banshees. Pronounced Susie and the banshees

    • @sadefan536
      @sadefan536 5 месяцев назад +1

      @@RoyOnTheMoon ahhhh 😂😂

    • @alexanderhanksx
      @alexanderhanksx 3 месяца назад

      Little Native American flair ✨

  • @ellerentner1165
    @ellerentner1165 3 месяца назад +10

    28:31 the way ken says he has every belenci except for the crocs is so funny to me 😭😭

  • @Forthreee
    @Forthreee 5 месяцев назад +42

    Goth snd black metal inspired. Also basically nyc streetwear

  • @SAITED
    @SAITED 5 месяцев назад +195

    So joy said carti better than uzi and that's what caught Cartis eye 😂, what a guy

    • @bowtiefries
      @bowtiefries 5 месяцев назад

      for real?

    • @gtliam
      @gtliam 5 месяцев назад +3

      thats fair

    • @Spaceghostflocko
      @Spaceghostflocko 5 месяцев назад

      I wonder if any of us can make it on that basis

    • @bnkroll_t
      @bnkroll_t 5 месяцев назад

      😂😂😂

    • @ciggy3705
      @ciggy3705 5 месяцев назад +1

      nah, real lore is that ian connor tweeted out, looking for videographers and Joy was the one picked out of a bunch of different entries from that tweet thread and been with ian and carti ever since. He was the main videographer for all Ian Connor revenge vid promo and been doing brand editorials ever since

  • @00versid
    @00versid 5 месяцев назад +38

    knowing every detail ab opium but still watching the full vd for fun

  • @brookvillekansas90
    @brookvillekansas90 3 месяца назад +13

    Black absorbs all colors; if you look at a crow under UV light it is like a rainbow colored bird. Our eyes can't perceive all the colors in this spectrum. That is why you see an oil sheen on black bird feathers. Black is actually the true rainbow. Whereas white reflects all colors.

  • @JacavaHartley
    @JacavaHartley 5 месяцев назад +8

    It’s like they are a villain group, while carti is the boss

  • @AUUA-p5v
    @AUUA-p5v 5 месяцев назад +90

    “Meh “ could be the official change

    • @jsil30
      @jsil30 5 месяцев назад +17

      “Meh” wasn’t the change. “@ meh” was. Get it right son

    • @soroin
      @soroin 5 месяцев назад +7

      @@jsil30ty my brother in opium

  • @00Murdock
    @00Murdock  5 месяцев назад +52

    When do u guys think music dropping ?

    • @ThunderHitsHard
      @ThunderHitsHard 5 месяцев назад +8

      More chaos dropping october

    • @lilnard__
      @lilnard__ 5 месяцев назад +6

      End of year

    • @CorruptWRLDDDDD
      @CorruptWRLDDDDD 5 месяцев назад +13

      that shi dont exist 😭😭😭

    • @alienzrag
      @alienzrag 5 месяцев назад +5

      ⁠@@lilnard__that lowky might happen cuz he could release music in 2024 and that could be the last album in the year 12/31/24 maybe

    • @readay.rdy187
      @readay.rdy187 5 месяцев назад +2

      nevr

  • @Gin_Got_The_Footage
    @Gin_Got_The_Footage 5 месяцев назад +28

    i think opium is the best modern rap record label carti allows them to shine in their own way and work within their own schedule doesn’t throw them under him like cactus jack.

  • @prettyboyonline
    @prettyboyonline 5 месяцев назад +56

    I think that Gab3 deserved more coverage in this. He’s so important for the creative direction and he goes under the radar. Great video nonetheless!

  • @kiranbankar3575
    @kiranbankar3575 12 дней назад

    This was very helpful as a fashion designer I loved it ❤

  • @cornonthecobby
    @cornonthecobby 3 месяца назад +27

    this guy said “whole lotta red” is the best album of all time 💀💀💀💀💀

  • @CmoreCash28sbG
    @CmoreCash28sbG 4 месяца назад +13

    If Carti cares so much about Family, all image aside why doesn't he claim his kid with Iggy!!

    • @jayanthkasarla
      @jayanthkasarla Месяц назад +2

      He does. He Puts his son in the rick

  • @zaxe9204
    @zaxe9204 5 месяцев назад +118

    Opium aesthetic was really created by lone imo the whole world didn’t know until if looks could kill

    • @10alyx17
      @10alyx17 5 месяцев назад +15

      i feel like that too but really before ILCK cause ken wasn’t even all black everything until lone

    • @millhouse3313
      @millhouse3313 5 месяцев назад +4

      naw it was erry.

    • @GH-yt7eg
      @GH-yt7eg 5 месяцев назад +2

      No.

    • @millhouse3313
      @millhouse3313 5 месяцев назад +2

      @@GH-yt7eg yeah it was he was friends w virgil

    • @millhouse3313
      @millhouse3313 5 месяцев назад +5

      @@GH-yt7eg also hes the stylist for opium 💀

  • @miiinotaur
    @miiinotaur Месяц назад +2

    my dad was dressing opium before opium. little bit of streetwear + punk & alt

  • @daslios
    @daslios 5 месяцев назад +4

    I mean, carti likes punk music so I wouldn't be surprised if he liked goth music too

  • @timmy5876
    @timmy5876 5 месяцев назад +14

    perfect video to have on in the background of winding down before bed ty❤ more vids like this pls

    • @timmy5876
      @timmy5876 4 месяца назад

      @@simponxe can’t give a man props nowadays no?😭 someone must’ve hurt u growing up

  • @a.6900
    @a.6900 5 месяцев назад +2

    giving me so much context dude. thank you

  • @coldwint3rs944
    @coldwint3rs944 5 месяцев назад +10

    I'm from Russia. It's crazy that you know about VIPERR. Many listeners there accuse them of biting Opium music and aesthetic, but anyway I believe that they have their own unique things in their music. They made this emo / gothic aesthetic so popular in our country, so that lots of young people and also some rappers started to dress this way. Thanks for mentioning our guys. I recommend to listen their music for every connoisseur of Opium music. They do it tuff and often use English. Video is fire

  • @eqrly9607
    @eqrly9607 5 месяцев назад +59

    opium aesthetic, yeah, type shit.

    • @00Murdock
      @00Murdock  5 месяцев назад +3

      ‼️‼️

    • @AMIRACLEISME
      @AMIRACLEISME 5 месяцев назад +3

      Vvs diamonds on my right wrist, and my left

    • @Agency_Anon
      @Agency_Anon 3 месяца назад

      Garbage aesthetic and cringe

  • @PXPTV32
    @PXPTV32 3 месяца назад +1

    this a whole movie bro🔥🔥

  • @milesjordan
    @milesjordan 7 дней назад +1

    15:24 Rosé from BlackPink is so pretty. I don't blame Lone for having her as a pfp😂

  • @areebanwar9229
    @areebanwar9229 5 месяцев назад +1

    they dont attempt to replicate, they feel like they are representing it

  • @Sting-Productions34
    @Sting-Productions34 5 месяцев назад +5

    One of the best vids I’ve seen on this watched every second of it 🔥🔥

  • @Saota666
    @Saota666 4 месяца назад +3

    Kanye was the 1st pulling off black clothes aesthetic, and u didn't even give him credit for influencing carti

  • @reapruwu
    @reapruwu 12 дней назад

    btw twxn doesnt use the stuff you mentioned, someone writes, sings, and just puts a filter over it

  • @rawrbrz
    @rawrbrz 5 месяцев назад +2

    Wonder how much longer till everyone’s gotta go to rehab and finally come off the all that aura filled opium lol

    • @Kelogotti
      @Kelogotti 5 месяцев назад

      Couple years

  • @florals4u652
    @florals4u652 5 месяцев назад +2

    is the song at 31:21 released 😞

    • @00Murdock
      @00Murdock  5 месяцев назад

      He played it in a club in Paris. However, the song ain’t drop yet. Probably the intro to LLF

  • @derekking9836
    @derekking9836 5 месяцев назад +8

    I fw with your videos heavy … thank you so much ❤💯

    • @00Murdock
      @00Murdock  5 месяцев назад +1

      @@derekking9836 thank you

  • @user-zb7ru9zz7k
    @user-zb7ru9zz7k 5 месяцев назад +15

    Your pronunciation on some words had me dying laughing 😂

    • @meowcat712
      @meowcat712 5 месяцев назад +1

      "Sushi and the Banshees" 😂😂

  • @Rami-el
    @Rami-el 16 дней назад +1

    the opium aesthetic is basically 2000s visual kei

  • @CasMohale
    @CasMohale 3 месяца назад +3

    We know their aesthetic it's the music we want

  • @somniumlucidus969
    @somniumlucidus969 2 месяца назад +1

    Tbh Carti and Opium are like a successful version of Stewart and the Skids from Letterkenny.

  • @yomax1milian
    @yomax1milian 5 месяцев назад

    I'm madly immersed in this vibe bro

  • @GaelMunoz-lz5pe
    @GaelMunoz-lz5pe 5 месяцев назад +4

    Love the vids keep it up

    • @00Murdock
      @00Murdock  5 месяцев назад

      @@GaelMunoz-lz5pe all love

  • @tf7223
    @tf7223 5 месяцев назад +4

    we needed dis one

  • @benjaminstilwell4056
    @benjaminstilwell4056 2 месяца назад

    Am I crazy for thinking this whole style is wack? Good video my guy.

    • @stkksfromK
      @stkksfromK Месяц назад +1

      notice how no one liked or kommented until now if u think its wack keep it pushing 😭

  • @k1ng_v4mq
    @k1ng_v4mq 5 месяцев назад +6

    Need a solo gab3 explaining video 😤😤😤😤

  • @tobysometimes4601
    @tobysometimes4601 4 месяца назад

    The fact I was not at rolling loud LA for carti and cen in the same show im fucked, my life woulda been completed

  • @dnd8_
    @dnd8_ Месяц назад

    ion get why a lotta people be hating saying how its nun new ans just reused from obvious rock sub cultures- mainstream style (i think mostly centrally focused on goth-punk- no duh) but i think especially in art forms, a lotta things are reused and replenished and made in different ways. i think opium is obviously bringing that out, especially since the style is also incorporating hiphop-ish elements in the sense of style. this shi sty asf all im hoping is that this dont become no microtrend/fastfashion/brainrot term since i see a lotta potential in ts

  • @JVfromthecreek
    @JVfromthecreek 5 месяцев назад +1

    I refuse to believe they didn’t soak up that “Hypnotized Minds Three6” occult symbolism

  • @tmewillrvl
    @tmewillrvl 5 месяцев назад +9

    Our lost youth are now basing their whole personality around fentanyl

  • @MaxK190
    @MaxK190 5 месяцев назад +2

    Love opium
    (Their music inspired few of my albums) but can somebody explain the upside down cross to me
    (More of why they use it)

    • @00Murdock
      @00Murdock  5 месяцев назад +4

      @@MaxK190 anti establishment imagery

    • @MaxK190
      @MaxK190 5 месяцев назад

      @@00Murdock thanks bro , recently the chain got me thinking 😁

    • @MaxK190
      @MaxK190 5 месяцев назад

      @@00Murdockso I guess the pentagram s are the same reasons

  • @loganbyrd2597
    @loganbyrd2597 5 месяцев назад +7

    Holy glaze

  • @Slippieeee
    @Slippieeee 5 месяцев назад

    Yo where did all your videos go

  • @STIIIZY.23
    @STIIIZY.23 5 месяцев назад

    these videos r jus perfect

  • @Glockkie
    @Glockkie 5 месяцев назад +20

    i mean three 6 mafia were pretty much opium before opium
    from the dark aesthetic to the satanic and demonic imagery, wich influenced raider klan, who then influenced rocky and all of the soundcloud legends that later influenced carti
    + i hate how he uses this aesthetic but it doesn't bleed to his music at all

    • @00Murdock
      @00Murdock  5 месяцев назад +4

      Definitely pioneers. Covered most of that in the other carti video

  • @HopOnG17.
    @HopOnG17. 5 месяцев назад +2

    love ur vids bra

    • @00Murdock
      @00Murdock  5 месяцев назад

      @@HopOnG17. love bro

  • @randall_clark
    @randall_clark 5 месяцев назад +2

    You just earned a sub

  • @Slatsurfer
    @Slatsurfer 5 месяцев назад

    WHATS THE SONG @ 9:59??????

    • @00Murdock
      @00Murdock  5 месяцев назад +1

      Tiffany blue black means

  • @rainclayton1683
    @rainclayton1683 5 месяцев назад +27

    U forgot to mention Black Metal, from the way Carti screams, imagery and style.

    • @00Murdock
      @00Murdock  5 месяцев назад +1

      Definitely could’ve brought it up

  • @DPNARII
    @DPNARII 5 месяцев назад +1

    I clicked on this video wondering what opium is because people kept saying the I looked opium, and oh your opium and I was like wtf is that 😭😭 I just like the color black and I am really a bubbly person. Now I know what opium is and I kinda like it and I might keep the name.

  • @aquilisramos2558
    @aquilisramos2558 5 месяцев назад +6

    32:37 bro did not have to do the carti voice😭😭😭😭😭😭😭😭

  • @theterrificteddy2157
    @theterrificteddy2157 5 месяцев назад +32

    This aesthetic is so hard apart from the Satan stuff.

    • @FutureofVengeance
      @FutureofVengeance 4 месяца назад +5

      WAIT bruh im confused af ARE THEY SATANIC OR NOT WTF

    • @vejti
      @vejti 4 месяца назад +3

      ​@@FutureofVengeanceno

    • @Helicopter-p2m
      @Helicopter-p2m 4 месяца назад +1

      ​@@FutureofVengeanceThe Satan stuff is the coolest part

    • @Helicopter-p2m
      @Helicopter-p2m 4 месяца назад +1

      ​@@vejtiSatan stuff is the coolest part

    • @FutureofVengeance
      @FutureofVengeance 4 месяца назад +2

      @@Helicopter-p2m no one will remember u when this is over

  • @CoscoViibesy
    @CoscoViibesy 5 месяцев назад +5

    sexisdeath is my fav opium member

    • @00Murdock
      @00Murdock  5 месяцев назад +2

      She’s so creative

  • @Slippieeee
    @Slippieeee 5 месяцев назад +1

    Nah this a 10/10 video

  • @Prime_L10
    @Prime_L10 5 месяцев назад +2

    Amazing video bro

    • @00Murdock
      @00Murdock  5 месяцев назад +2

      All love FTC

  • @TyeCartierTM
    @TyeCartierTM 5 месяцев назад +4

    i told this one guy who was wearing crazy old geobaskets that Carti put rick on the map for the younger generation he looked at me crazy he’s like but rocky been wearing it and i said and look at everyone wearing ramones because of carti now

    • @tp8271
      @tp8271 5 месяцев назад

      Danny brown wore Rick before any of these lames

  • @peanutbutterthugga
    @peanutbutterthugga 5 месяцев назад +2

    opium aesthetic is based off of metal and RVIDXR KLVN/SGP

  • @rukohei9608
    @rukohei9608 5 месяцев назад

    Murdock what do you think of City Morgue?

  • @luchocampora7109
    @luchocampora7109 5 месяцев назад +2

    You didn't say anything about carti and uzi perfoming shoota at rolling loud 2021, that was generational

    • @00Murdock
      @00Murdock  5 месяцев назад

      @@luchocampora7109 said it multiple times in diff videos

  • @kyngju
    @kyngju 5 месяцев назад +3

    The way he says vet-MONTS 😂

  • @mister.wednesday
    @mister.wednesday 5 месяцев назад +1

    Did he say Sushi and the Banshees?

  • @antdaawg999
    @antdaawg999 4 месяца назад +1

    opium made the new fashion cool

  • @basicallyredneck5519
    @basicallyredneck5519 3 месяца назад

    Destroy lonely lost his aura after that begging clip lmao

  • @yeetyeetonthestreet-colinm1186
    @yeetyeetonthestreet-colinm1186 5 месяцев назад +1

    Damn i forgot about that miley cyrus thing LMAO

  • @CountVvs
    @CountVvs 5 месяцев назад

    What Lone was that in the beginning?

  • @juneyroyce
    @juneyroyce 5 месяцев назад

    Song name? 2:14

    • @00Murdock
      @00Murdock  5 месяцев назад +1

      @@juneyroyce cult

  • @th1rdowl
    @th1rdowl 5 месяцев назад

    Also P.L.N(fashion brand) is what carti wore in the 2024 music video

  • @misawashere
    @misawashere 2 месяца назад

    I like how Opium fans take photos in front of churches while Goths take photos in graveyards

  • @scottmalek
    @scottmalek 3 месяца назад +11

    upside down cross was all I needed to see to know I shouldn't be here.

    • @sasamilic720
      @sasamilic720 3 месяца назад

      ya what is this shit 😂

  • @nerrahh
    @nerrahh 5 месяцев назад +1

    musics dropping dec 31 😭

  • @IshaanTS
    @IshaanTS 4 месяца назад

    Carti is a great performer live, surely one of the best, but imo Travis takes the crown

  • @kanyeeast4940
    @kanyeeast4940 5 месяцев назад +2

    THE GOAT

  • @AV_Shiesty_productions
    @AV_Shiesty_productions 5 месяцев назад

    What was the first lone song you played called

  • @gjerda6736
    @gjerda6736 4 месяца назад +1

    amazing video

  • @Night_crawls
    @Night_crawls 5 месяцев назад +1

    What I think is the best album ever the whole lotta red achievement unlocked carti glazer

  • @Goblin_dcreator
    @Goblin_dcreator 5 месяцев назад +1

    blud, this video is fire !!

  • @nickhatzis
    @nickhatzis 5 месяцев назад +2

    fucking loved the video, thank you

  • @johnthompkins4858
    @johnthompkins4858 9 дней назад

    This Gothic Style is from the Devil and his Demons.

  • @kamithegod00
    @kamithegod00 2 месяца назад

    love how the same people that used to relentlessly hate on emo kids did a total switch up and became what they used to make fun of. they literally look like matrix extras. humans are interesting and goofy creatures.

    • @bmdexter3114
      @bmdexter3114 5 дней назад

      It’s funny cause these dudes (opium) when they first started getting traction specifically CARTI people hated on his look and his style and aesthetic then like 4-5 months later flipped and are obsessed by him

    • @kamithegod00
      @kamithegod00 5 дней назад

      @ yeah, people are a hive mind with no individual thought. original opinions don’t exist anymore.

  • @blksheepramirez
    @blksheepramirez 3 месяца назад +1

    I find this whole thing very amusing because back in 2010’s black people would make fun of people that dress like this and now look

    • @sashalove83
      @sashalove83 2 месяца назад +1

      Are you speaking from your pov as a “black person” ?🤔

    • @blksheepramirez
      @blksheepramirez 2 месяца назад +1

      @@sashalove83 nope. I’m speaking from facts. I see what you are trying to do, you can go ahead and stop with the racist card ma’am. Just because I’m not black doesn’t mean and have to be quiet about specific things 👍🏼

    • @asmrenjoyer4
      @asmrenjoyer4 2 месяца назад +1

      And white ppl excluded black people from alternative spaces then and now goes both ways

    • @sashalove83
      @sashalove83 2 месяца назад

      @blksheepramirez What I'm trying to do is see how you can speak about what black people thought without being one? We aren't all the same or thibk the same,but yet you making generalized statements as if we are. How privileged of you. Have a good day✌🏾

    • @blksheepramirez
      @blksheepramirez 2 месяца назад

      @@sashalove83 privileged? I’m saying what many black people said out loud many years ago. I know you heard it as well, speak truth. You are probably think you deserve reparations and that America is racist as well. I am a minority, just like you. My parents came from another country, they taught me at young age to not be a victim. Seems like yours didn’t do the same job. Good day ma’am, or is that bad to say as well?

  • @RIPFemaleDoggy
    @RIPFemaleDoggy 5 месяцев назад +3

    FAT W🔥🔥🔥

  • @Liam-rf1ey
    @Liam-rf1ey 4 месяца назад

    1:18 joy division mentioned 🙏🙏🙏

  • @matgamer2508
    @matgamer2508 3 месяца назад

    You need more subs bro, I can tell u put some work to this video

  • @405atelier
    @405atelier 5 месяцев назад +2

    So basically devilCore

    • @Kura23
      @Kura23 4 месяца назад +2

      Well yeah just look at all these inverted cross, satanic stars and stuff I mean that’s terrifying

    • @dae1396
      @dae1396 4 месяца назад +2

      Emo, alternative, goth,punk..

  • @17agarreaud
    @17agarreaud 2 месяца назад

    I miss the old carti before the opium aesthetic took over

  • @drewf1re
    @drewf1re 3 месяца назад

    dont u mean lil peeps castle bro

  • @XPAMFIL
    @XPAMFIL 5 месяцев назад +4

    Romania mentioned huhh🧛

    • @00Murdock
      @00Murdock  5 месяцев назад +3

      Ce faci frate

    • @XPAMFIL
      @XPAMFIL 5 месяцев назад

      @@00Murdock salutii 🦇

  • @ntombencebasimane5326
    @ntombencebasimane5326 Месяц назад

    Glaze is crazy damn

  • @zzanxoxo
    @zzanxoxo 3 месяца назад +1

    Good video

  • @n0body-z2g
    @n0body-z2g 4 месяца назад +1

    Gothic monkeys go hard 🔥

  • @btuard
    @btuard 4 месяца назад +14

    "opium" bro its just avant -garde goth fashion.

    • @Hellxvixlett
      @Hellxvixlett 3 месяца назад +2

      I agree &
      noticed a lot of opiums jewelry has a lot more goth elements.

  • @ellerentner1165
    @ellerentner1165 3 месяца назад +2

    luv opium