Win win situation here. Top level content as usual. I got hooked till the end. This is the first time an investor/serial entrepreneur points out that early stage start ups don t need to raise money if their go to market strategy works.
Great info! In my online marketing courses, I used to teach about a fatal flaw in social media marketing when starting a business, which I call the "social media field of dreams." This refers to the idea of "post it and they will come," which most of the time doesn't happen. In my opinion, you need to build social proof before posting or advertising on social media.
Hi Ed, Hope you are well. Just a quick question - would you suggest founders send a tech deck and projection cost Excel alongside with pitch deck to investors? and would it be wise to add “why and what” slides in a pitch deck? to address all the potential “why” and “what” questions. Thank you. Love your content.
No, I do not suggest sending a tech deck and Excel spreadsheets when sending an introduction deck. However, if your screener deck is perfect and you find the investor immediately asking for a technical deck, then by all means. Remember, test and refine and see what investors say. And no, I do not recommend adding a WHY and WHAT slide. You create more bloat. The WHAT should be baked into slides, like the solution and how it works. If there's any reason to add a WHY slide, you have a unique insight into how the market has changed and why the timing is right when it hasn't been before. Disclaimer: All of this advice is IMHO only. I say try, measure, and learn.
Instead of P.I.S.S. you can probably repeat P.A.S.S. Problem -> Assumptions -> Solution -> Serve. The "Information" component is about unearthing the assumptions that your customers make (the google searches, etc) and handling those objections up front. There's a good example from Everyone Hates Marketers S3:E49 "Funnels Don't Build Businesses: Here's What Does" where they go into when trying to sell an online course about brewing beer there are "core" assumptions like "does the customer clean their brewing equipment" or "do they know how to critique beer taste" and those can be reframed into "why do you need to clean your brewing equipment" and "why do you need to know how to taste beer" and then those signals can be communicated back to the prospect via information.
MY MAN is on FIRE!!! Thanks Ed, your videos are helping me a lot :)
Keep on rockin' on my friend!
Win win situation here. Top level content as usual. I got hooked till the end.
This is the first time an investor/serial entrepreneur points out that early stage start ups don t need to raise money if their go to market strategy works.
Thank you. And Yes! I hope to never need an investor again.
hey Ed, how do you get over the fear of giving your competitors all your best ideas and tactics away?
Awesome content as always! easy to understand. Thank you
Glad to hear it! TY.
Great info! In my online marketing courses, I used to teach about a fatal flaw in social media marketing when starting a business, which I call the "social media field of dreams." This refers to the idea of "post it and they will come," which most of the time doesn't happen. In my opinion, you need to build social proof before posting or advertising on social media.
Well said. And I never saw the movie Field of Dreams, but I see that meme all the time!
Had a good laugh with my friends at P.I.S.S, guess we HAVE to use it now.
LOL. Let me know how it goes.
Nice one, Ed! Some great distinctions in here.
Glad you enjoyed it TY.
Hi Ed, Hope you are well. Just a quick question - would you suggest founders send a tech deck and projection cost Excel alongside with pitch deck to investors? and would it be wise to add “why and what” slides in a pitch deck? to address all the potential “why” and “what” questions. Thank you. Love your content.
No, I do not suggest sending a tech deck and Excel spreadsheets when sending an introduction deck. However, if your screener deck is perfect and you find the investor immediately asking for a technical deck, then by all means. Remember, test and refine and see what investors say.
And no, I do not recommend adding a WHY and WHAT slide. You create more bloat. The WHAT should be baked into slides, like the solution and how it works. If there's any reason to add a WHY slide, you have a unique insight into how the market has changed and why the timing is right when it hasn't been before.
Disclaimer: All of this advice is IMHO only. I say try, measure, and learn.
@@edkang99 Thank you for your humble opinion, greatly appreciated! Thanks! looking forward to your next video.
Hi Ed, how can I send my pitchdeck in please?
Send it to advisor@startups.com
@@edkang99 thankyou.
The video starts at 1:50
really good info here, thank you very much
Glad it was helpful! TY
Instead of P.I.S.S. you can probably repeat P.A.S.S. Problem -> Assumptions -> Solution -> Serve. The "Information" component is about unearthing the assumptions that your customers make (the google searches, etc) and handling those objections up front. There's a good example from Everyone Hates Marketers S3:E49 "Funnels Don't Build Businesses: Here's What Does" where they go into when trying to sell an online course about brewing beer there are "core" assumptions like "does the customer clean their brewing equipment" or "do they know how to critique beer taste" and those can be reframed into "why do you need to clean your brewing equipment" and "why do you need to know how to taste beer" and then those signals can be communicated back to the prospect via information.
Thanks for the suggestion.
PISS 😂😂😂