For reference, BFG did a huge launch event at NOLA when the original Rival came out. Put everyone up at the Four Seasons. Lotsa video up on RUclips for that one. Also, I’ve attended two other tire launches at Thermal. Michelin PS4S and Conti ECS. So yes, TA Pro launch was a big deal in our space but not wholly unique.
For reference, BFG did a huge launch event at NOLA when the original Rival came out. Put everyone up at the Four Seasons. Lotsa video up on RUclips for that one.
Also, I’ve attended two other tire launches at Thermal. Michelin PS4S and Conti ECS.
So yes, TA Pro launch was a big deal in our space but not wholly unique.