“The mind and body together is capable of great things.” NEW Force Cadence cycle wear from ThruDark

Cycling is less a sport or hobby than a process of cadence in search of harmony.
A series of infinitesimal moments as man and machine meets man and nature. Gravity and velocity generate both exhilaration and fear creating the illusion of control despite the reality of futility. Body and mind unite, creating experience.
That’s why our new Force Cadence cycling range is designed to harmonise your experience on the road or rough terrain - because it’s between these liminal moments where we feel most alive.
Helping us with the launch of Force Cadence is friend of the brand John Felton. Like so many of the ThruDark community, John thrives on the “Endeavour Through Adversity”. We wanted to share his story and inspire others with his formidable spirit.
With thanks to Ribble Cycles also.
Shop the new Force Cadence cycle range now ➡️
www.thrudark.c...