A graphic designer shows the power of a few letters | Michael Bierut | MoMA BBC | THE WAY I SEE IT
HTML-код
- Опубликовано: 22 дек 2019
- Michael Bierut is today’s guest on “The Way I See It,” our radio collaboration with BBC. Bierut is a partner and designer at Pentagram where he works with clients such as The New York Times, Saks Fifth Avenue, and Mastercard. He published a monograph of his work, “How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world” in 2015 to great success. He joins us in front of a painting by Edward Ruscha and marvels at Ruscha’s ability to see the potential of a few letters-his ability to create “something that mimics the language of direct communication but in fact does something very oblique.”
Find "The Way I See It" on BBC Sounds or wherever you get your podcasts.
www.bbc.co.uk/programmes/m000...
Subscribe for our latest videos, and invitations to live events: mo.ma/subscribe
Explore our collection online: mo.ma/art
Commit to art and ideas. Support MoMA by becoming a member today: moma.org/join
The comments and opinions expressed in this video are those of the speaker alone, and do not represent the views of The Museum of Modern Art, its personnel, or any artist.
#TheWayISeeIt #MichaelBierut #OOF #Ruscha #Pentagram #design#art #museumofmodernart #moma #museum #modernart
“UHF” more like “OOOOOOOF”
I always found this painting sarcastic.
And that painting inspired IKEA 😜
now that's what I call a big OOF
Saw ed ruscha's work and clicked 😊
I love looking at this painting.
I legit paused the video to see if the kerning was right
oh no, i can see this is going places
The mathematics failed to find a solution to the circle from the square : here the square of O by O is F as Finaly in the square of the painting ! Art and science looking at each other gives a hidden number in the painting and making appear a geometric shape...
Realy amazing
Who among us has never heard oof? It’s a daily visitor to my ears!
I heard it several times in this discussion alone! So segueing from “I don’t think I’ve actually ever heard anyone saying oof”, segueing to “it’s exactly something you hear” is...rather wishy washy.
Talk about self contradictions 😳
Maybe saying the image mirrors the impact of the connotation of the word?
It’s blunt and visceral, striking and singular...an isolated statement. Oof, we feel it as we see it.
Great guy!
I see Watchmen on that painting
"I have never heard anyone say OOF"
let me introduce you to roblox
OOF
No mention of the intentional negative space above and below the letters? They missed half of it.
𝐎𝐎𝐅
Big OOF
cream background black font would've of made it purer, blue/yellow...too pop
could be kerned a bit better.
*O O F*
When you see letters, think numbers : guematria
O = 60 and F = 6
So the artist tells that the essential is to be seen as what we don't see in what we see, not at all what we only see
The square O O takes value 60 x 60 = 3600 = 36 O O and it means with Five value 6, the two solutions to the cycle of the years....here the artist lets us see two solutions of the cicrle meaning full cycle by 365 and 366
It's an amazing representation of the cycle of the years and time can't be seen only through events or perfect numbers but also with additional dimension of the letters for humanity understanding...obviously a creation
Yellow above blue achieves like sun over our blue planet making our calendar 365 366...it's only perfect, only genius
"WOOF" is better
BOO
Lol oof
FOO
He calls this Art? What would Monet say? Great Artists bled and died and sweat for their Art. Not put a giant stencils down and get a spray paint can.
OOF
OOF
OOF
OOF