Why Apple's New Commercial Was a Crushing Failure

Apple's latest commercial highlights the sleek, compressed perfection of their iPad Pro, but I'd like to push back a bit. In this response video, I dive into the joy of tactile, vibrant, and imperfect experiences that can't be crushed or replaced by tech. From strumming an acoustic guitar by a campfire to hearing a grand piano play timeless tunes, let's decompress and celebrate the expansive, colorful world around us.

[@JeffMagoto]

Nice meditation on what keeps us alive, and not just plugged in. Somehow I think the Steve Jobs of the Think Different days would've given it a big thumbs up!

[@spencereducation]

Agreed. I think Jobs wouldn't have focused so much on the technology but on the creativity and connectedness that people crave in a tech-centered world.

[@Hydrofloyd11]

This is a high quality video. Nice work on the editing.

[@spencereducation]

Thanks!

[@michellerenna9674]

Love the video and love you for amplifying the human side of creating!

[@spencereducation]

Thank you so much! I appreciate the kind words.

[@rsuninv]

You must be 5’6” and this commercial was designed for 6’3” and over. You completely are reading too much into this.

[@spencereducation]

Advertisements are made with intentionality. They chose to highlight compression and power. There's a reason people had such a strong visceral reaction to it.

[@OneAdam12Adam]

Weak argument. Two sentences to challenge all that he was saying. Here's your chance to explain yourself. Go.