Why Studios "Leak" Their Own Movies

There is something unusual happening in the film industry today that would be pretty much unthinkable not too long ago. It's the phenomenon of Hollywood studios "leaking" their own movies and tv shows on social media for free.
Paramount Pictures released "Mean Girls" on TikTok for a day.
Apple TV posted a full episodes of "Silo" on twitter.
HBO uploads every single episode of "Last Week Tonight" on RUclips.
Netflix has a full playlist of documentaries, including "Our Planet" available for free.
Why? The answer hides in the current media landscape, and more specifically - the state of the streaming services.
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Toni Vesdream
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Toni's Film Club
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Chapters:
0:00 Studios Sharing Movies and TV Shows on Social Media
0:49 The State of Streaming Services
2:17 “Last Week Tonight” on RUclips
3:02 “The Man From Earth” and Online Piracy
3:46 "Mean Girls" on TikTok
4:02 The Future of Film Distribution
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Toni's Film Club is all about interesting film history, movies, directing, writing, editing and everything else that goes into this wonderful art form. Oh yeah, and bad jokes. You've been warned.
It takes a lot of time to make those videos, so if you enjoyed this one and would like to see more, feel free to subscribe. I appreciate it!
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[@TonisFilmClub]

Watching a movie on tiktok was a whole new cinematic experience.
In the mood for some more film club?
Inside Barbie’s Genius Marketing Campaign - ruclips.net/video/gTwUM4wxJeg/видео.html
Why Are Those Sunglasses In So Many Movies - ruclips.net/video/i163rAX7wuM/видео.html
Film Psychology: How Movies Trick Your Brain - ruclips.net/video/Amdd4S2NPno/видео.html

[@thetrison]

Studios being so adamant on doubling down on streaming is just a definition of insanity.

[@TonisFilmClub]

Interesting to see if bundles will make the situation better this summer

[@TheSmark666]

There are a number of websites which stream nearly any show and movie ever made for free. A few years ago I was on one of those sites watching "1917" and I can't recall the text verbatim but on screen were several watermarks each stating something like "FOR OSCAR CONSIDERATION." The only time I've ever seen that but it made me wonder how that particular copy of the film made its way online and frankly, how all of those units of entertainment end up online.

[@thefilmicquest]

Loved the avatar bit at the end lol. Might be genius marketing but I honestly can’t imagine a rougher experience than watching the entirety of mean girls on TikTok :)

[@TonisFilmClub]

Thanks for watching all the way to the end! Yeah you are totally right, nothing quite like swiping through 23 TikToks to see a movie lol

[@bodemecanoanimations472]

If this continues, then in the year 2050 there will be these little things called “theaters” where you can get early-access views of the latest TikTok movies.

[@TonisFilmClub]

Which you experience in the metaverse, from the comfort of your own home!

[@Laretz]

Studies indeed showed that piracy doesn’t harm sales. And it makes sense to me: if I can’t see a series then I won’t be bothered to pay 10€/month (or more for fuck’s sake) to see it, not even knowing whether I’ll like it; but if I can see some of it for free I might grow affectionate with it, or generally I might start to think that it is worth the money.
(There was one study in particular that came to this conclusion called “Estimating displacement rates of copyrighted content in the EU” commissioned by the EU itself, I wanted to link it but RUclips really despises links in the comments and probably thinks I’m a spam bot)

[@TonisFilmClub]

Precisely! Interesting to see if this will change now that a lot of the streaming services are joining together to offer bundles. Maybe we will have 2-3 major “bundle teams” against each other?
Thanks for mentioning that study, will check it out!