Unlocking Gen Z: Shopping Habits, Social Media, and Brand Love | Marketing Matters

Ready to unravel the mysteries of Gen Z consumer behavior? 🌟 Join us in this fascinating episode from ‪@wharton‬'s #marketingmatters , where guest Zora Reed lends her expertise on everything Gen Z - from their brand preferences to their unique responses to evolving marketing strategies. Witness how social media giants like TikTok are turning the tables for brands striving for visibility and understand what legacy brands do differently to stay on top. Plus, we'll chat about why an awesome online shopping experience is non-negotiable for Gen Z shoppers and how social currency plays into their purchase decisions.
Psst... Hear directly about Zora’s fave brands and pick up some pro tips on navigating digital and social media platforms to win over the hearts of younger consumers.