Server-side Vs Client-side GTM

In this video, we dive into the key differences between Server-Side and Client-Side Google Tag Manager (GTM) and explore why server-side GTM. We'll discuss how server-side GTM enhances data accuracy and reliability by reducing data loss from ad blockers and browser restrictions, improves website performance with faster page load times, and offers better data security and privacy compliance. Additionally, we'll highlight the benefits of centralized script management, reduced client-side overhead, and the ability to customize data processing before sending it to third-party vendors. Whether you're looking to optimize your marketing efforts or ensure compliance with privacy regulations, understanding the advantages of server-side GTM can help you make more informed decisions for your business.