Do You Even Resonate: Quantified

Do you even resonate?
A show where I conduct actual message testing on actual B2B websites.
This episode: Quantified.ai. Target audience: B2B SaaS sales leaders.
Overall scores:
ClarityScore: 4.3/5
Demo interest: 4.2/5
Stellar scores, and a pitch that mostly hits home. That being said, there are a few key things they can improve to drive more demos.
1. Does it work for MY product / service?
By far the biggest source of friction is the lack of clarity regarding the effort required to train the AI, how will it learn about my product, our market, and our industry.
2. Claims without proof.
6x, 42% and other impressive numbers: any time you make a claim, immediately follow it up with the source. Or people won't believe them.
3. Specific trigger words that turn people off
Get rid of "uplevel", "next generation" and maybe even "avatars". These trigger people unnecessarily. A piece of dirt in a soup can make it inedible.
Oh, and the CTA "demo simulator" is both unclear and misleading (it does not take you to a simulator but to a massive form).
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🎙️ Host
Peep Laja
Website → wynter.com/
LinkedIn → / peeplaja
🦸 Volunteer
Quantified AI
Website → www.quantified...
🔎 About Wynter
Wynter is a market research platform for B2B companies. Find out what your target customer want, needs, and thinks.
Website → wynter.com/
LinkedIn → / wynter
Check out other DYER episodes → • Do you even resonate?
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