Best Negotiation Strategy for Tough Buyers
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- Опубликовано: 25 апр 2022
- One of my first deals in the industry ended up being one of my most crafty deals. Sometimes, when you have a buyer that is adamant about their right to a discount you need to pivot in your negotiation tactics. Instead on making dropping the price for the buyer to meet his demands, I raised the ceiling to give him more room to come up to the asking price. A weird trick that works for weird situations. Try is and let me know how it works for you IN THE COMMENTS!
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Ryan Serhant is one of the most successful and well-known real estate brokers in the world. After a decade leading one of New York City’s top-ranked real estate teams, he founded SERHANT., the first brokerage designed for the marketplace of tomorrow. In addition, Ryan is an entrepreneur, producer, public speaker, bestselling author, and star of multiple TV shows.
SERHANT. Studios is an in-house marketing arm and production company for Ryan's real estate and television endeavors. To date, content produced by SERHANT. Studios averages over 100 million impressions per month. The media arm has helped grow SERHANT. into the most-followed real estate brand in the world through Ryan's RUclips channel, the Facebook Watch show Unlocked, and the first-of-its-kind real estate media network, LISTED.
“So anyways I scammed this guy, you should buy from me”
Exactly
He doesn't make these videos to sell properties. Nobody watching these can afford his properties.
Everybody is scamming you. Sale tags in stores just make you think you're getting a good deal on things. Amazon has best sellers by people that sell put random categories on them that don't match up so they can get best sellers on a category that has low sales on all of the items.
This is illegal in the UK. Companies would regular inflate prices before putting on sale for original price, can't remember when the law was passed but we stopped it.
He didn’t scam anyone, the buyer knew what he did step by step. The buyer just didn’t want to pay full price, he didn’t care how much he paid. It was a win win for everybody
Not a very smart buyer, right?
I've met very smart people who think that way. They seem to have a need to be able to brag about something they can explain to others.
Yeah, the buyer doesn't know the true valuation. He should have got an appraisal or just looked at comparable.
@@irshviralvideo compare that triangle to what? Whatever the price is, it's ridiculous. The buyer knows that, the seller knows that. The buyer just wants a "discount". Doesn't care how he gets it. It's all games for people with that kind of money
This affect you and all of us aswell. Grocery stores and a lot of retail stores do this all the time
Probably Arab oil prince
Just image the buyer watching this video and realizing he was scammed by his realtor.
Most realtors scam and fudge numbers
not really. I know exactly how he feels. When I buy something I like to feel that I get a deal. So If the guy says 700 i say 500. he say naw man 680 I say580 we get to 660 and 670 and I say ok lets split the difference. If he says absolutely not that is deal breaker for me I walk.
He say no problem I say ok I hand him 670 and he has no change I say keep the five we both go home happy.
Human nature.
Since when will y'all realize the buyer isn't his client, the seller is
The buyer was also hella dumb if he fell for that. It's literaly using the calculator in your phone for 5secs and that's it
he is the seller's realtor, not realtor of the buyer :))
Its 101 kid.
This is what companies do on Black Friday
Its all priced in
“I’ll take things that didn’t happen for $1,950,000”
I’ll take it for 1,500,000
$2,500,000 and it’s yours
@@christoker “i don’t pay full price! Give it to me for $1,950,000 and it’s a deal”
@@weargasm3 lmao
@@weargasm3 😂😂
"I scammed my customer with this story, where I straight up lied to him, I love being a realtor."
That’s how it works in the business world🤷🏻♂️ not just in real estate
Where did he lie? He did raise the price
@@supremeog1252 No thats how it works in America .
@@xythiera7255 and all over the world as well
Should have been smarter, he didn't care about price only his ego
Lesson here is to let Ryan sell your house but never buy from him
Nooo, Ryan is manipulating Simps to believe that.
I remember my father once told me, "Real Estate realtors are the biggest liars on the planet; don't trust whatever they say at the face value."
This guy proves exactly that!
This is true. Literally scum unfortunately man. Ignorance works against you in many industries.
Real Estate Realtors lol
But he didn't lie?
@@anthony.zepeda exactly, its called increasing the demand
Wow, your father never heard of ….. politicians ?
“Why is he confessing “
“He’s bragging “
Great Short. Lol
Big short
Exactly. Stupidity and fraud.
yeah thats illegal
Perfect response ✊🏻
Mom: "Don't trust salesman"
Boy: Why not?
Salesman:
Where are you and the 86 likes from? The dirty south? 😂😂😂😂
@@ajoshua013 I'm a man of culture 😏
So your saying you don’t want to sell your house at full value. Instead you rather have the buyer choose to pay a lower price?
This Viedo is about customers being stupid, not Salesman being untrustworthy. The customer's objection was unreasonable and unwarranted and the salesman figured out a solution. Thats we get paid the big bucks.
The Salesman overcame the crazy sellers and the crazy buyer, its tough work !!!
You just explained what most stores do on Black Friday they raise the price then discount that raised price sometimes it’s not even a discount on the original price
Satisfying all parties involved. Making people feel good whether it makes sense or not.
So basically you gave him the Walmart Christmas special?
Basically
😂😂😂😂
😂😂😂
“I remember this one time I scammed a dumb rich dude for some other dumb rich dude”
😂😂😂😂 the ugly truth
It's not a scam though the buyer obviously knew the price before and after the change. He got exactly what he wanted, "not paying full price"
@@andrewferguson6901 You're completely right. It's now valued at 250,000 and can be traded and bargained further down the road
This man learning black friday sales secrets and applying it to his real estate deals
Good job, you figured out the strategy every car dealership already knows
Exactly
Being a Leech 👍
Good lesson - never trust a realtor, especially this one!
Never trust Walmart either
😂😂😂👍🏼
😂😂😂
@@dellta5367 Never Trust Taco Bell
*the sellers realtor
Man just admitted to price gouging? Literally illegal
price gouging doesn’t apply to real estate and therefore isn’t “literally illegal”.
Doesn't really apply to real estate since the market is so volatile. A market pop and everything can go to 80% its value. A market boom and everything can raise to 500% its value.
The prices are also so insanely dependant on everything going around the housing area too.
While this is ethically wrong, it's legally sound and is a standard practice in the industry.
@@ww6372 atifically jacking up the price when in reality it is actually cheaper is illegal. Or at least in Britain it is where they actually care about people
If you be(lie)ve in "legal" Babylonian slave garbage, according to your masters, nothing fraudulent is illegal if you si(G)n your fictitious corporation name giving consent.
⏰ WAKE UP ⏰
Not technically illegal in this circumstance
So essentially just lie to catch the play guys!!😂 that’s the lesson
Let’s clone Serhant a give any woman who wants one their own Prince❤.
Sketchyyyy… this story just don’t add up. A buyer already knows your listing price and negotiates down from there with the help of their realtor. Unless, you were representing both the buyer and seller and screwed one of them over. 😂😂😂
Look at real estate pricing it’s fluid whose to say to owner wasn’t offended and raised the price
Sound suspect to relist a with a higher asking price during negotiation.
Allthough I guess it's not unheard of or forbidden. In theory could happen that makes the seller decide they now want more money.
Regarding representation seems perfectly natural he was representing the seller primarily and just communicates with buyers when taking offers. And if the seller ain't budging I guess he tries to convince the buyer to offer more.
@@BenRangel it is a fair point but at that level of buying power you would have a strong realtor/team on your side to help with your decisions. It just doesn’t sound real.
All I know for sure though, this man is winning by having us discuss in his comment section 😂.
@@carbonfiber492 totally agree on the fluid pricing and we can also consider this as a specialty unit. my opinion is based on the realtors comment of the buyer not willing to purchase at full price and required a discount.
Us average people cannot afford 1.9mm condos but I would assume the buyer would have a team to help him make the best decision. 😂
That’s thing about it. It’s not true.
Mom, I want to grow up to be a douche bag!
Congratulations, son, you did it!
You sure did!
All of them were tbh. Seller refused nothing more nothing less. Buyer refused more. Realtor raised price to make both buyer and seller happy
???
This instantly made bust out laughing 😂
Putting the douche in fiduciary
I mean, since Ryan was representing the seller he did a great job by them getting them the full asking price by understanding basic human psychology.
I love how real estate agents play a remarkable big part in the affordable housing crisis
"How I manipulated the market to make more money off a sale"
Unfortunately it's very hard to actually make some money from sales without methods of this kind.
The market is dictated on the buyer if ppl will buy for 2 mil then it’s worth 2 mil
I mean he IS literally pointing at how proud he is knowing the lads at the top of the pyramid scheme LOL
He didn’t make more money off the sale…he sold at the original price
@@aaronvillatoro231 exactly lol
As a real estate agent myself this is baffling. Makes us all look bad when you’re clearly taking advantage of a situation in a manipulative way.
Report this scammer to the board of realtors and send the video to the buyer who got scammed
I don’t even understand this story. Where was the buyer’s agent? Or was he the agent for the seller and buyer?
Luckily where im from scamming people like this is illegal, so it would be bye bye realestate license...
That’s most of reno Nevada right now. We have such a bad housing influx that all people are seeing right now are money signs over the people trying to stay afloat after moving here. Granted not on this scale, but cracker box houses built by Lenor are nearing 500k for a little two bed two bath and a one car garage and nearly no backyard.
Not really, buyer is a moron, can't believe it worked but fair play to him for working his way around a moron
You just played a buyer, instead of buyer playing you. The hustle.
Best Short i have seen so far today !
Yea such a scummy move, then playing it off as a great business move
Yeah you don’t get money by letting go of opportunity. Someone will always get screwed over because they’re not smart enough lol
If the person knows enough to buy a property they should know enough that it’s the same fucking price
Pretty sure that's fraud
@Naruto Uzumaki this is fraud and it goes against basic morals of honest business
That’s literally how business is done🤦♂️ people wouldn’t be this rich if they didn’t do the same thing
I did this on a car once. I was selling it for 4K and kept getting dozens of messages saying they’d only pay 3500 for it and that I was asking way too much. Raised the price to 4500 the next day someone bought it for 4
I hate selling anything at that range because you always get people offering you $1000 TODAY 😂😂
@@AlejandroGonzalez-qg3iy Ahah, like "today, I'll be there within an hour".
I remember once to. I remember when your show didn't suck.
How times have changed. That PH is worth a lot more these days for sure
Crooked real-estate tatics.
Good job on the thievery.
I thought agents were to act in the best interest of their clients? Realizing you were representing both, you’re ok with manipulating numbers to get the sale and screwing one of your clients? Good integrity! Definitely not an agent I’d ever consider buying through.
You need to have that money before you can use him LOL
I don’t think this guy is a real realtor. None of what he said makes sense and a licensed agent wouldn’t even joke about breaking any real estate laws
Yeah because I’m pretty sure they make more Money off the sellers then buyers as the sellers have what the buyers want and they are just their to take a slice of the sale price
He's making shit up lol
@@bsce100 he is real. He's from mllion dollar listing. All arseholes trying to screw people over mainly though.
This guy just pulled Black Friday Techniques.
People forget that realtors are just as honest as car dealers 😂
This is "how to never get anymore clients 101"
He was representing the seller, not the buyer. He is sure to see many more clients in the future after this stunt; he cheated the buyer and got the seller the full asking price.
Use brain.
@@stephyhasnotificationsoff4325 so you mean to tell me that the buyer had zero idea what the original ask price was since the "discount" was the original price? Maybe you should take your own advice and use some of your brain.
@@redraposoable seems like it was more of a ego purchase than anything, with it being public that it was listed for 2.5 he can brag about negotiating it down. However, this is a perfect example of why you need a agent if you are buying something of this size.
How's this "negotiating strategy"
it's literally a scam
Every store does it. It can be telling you you are getting a $2 deal on a can of soup or $200 on a 42 inch TV. People like to think they are getting a deal.
@@timfeeney7921 Not every store does that. In fact most don’t, if they do it there will be at least one store that won’t and customers will be attracted to the other store. They are always competing to keep their prices lower than the competitors
@@timfeeney7921
That’s illegal
@Tim Feeney what store does that? You can sue them
How is it a scam? No one is forcing the buyer to make the purchase
Anyone -- that thinks this is a scam, it’s 100% not. I say this as a licensed Realtor in 2 states. First, the original buyer already knew that the original price was 1.95 mil. That’s public info obviously, he was already looking at the price. He simply said as a principle that “he doesn’t pay full price” - So Ryan, representing the seller and only having a (fiduciary responsibility to the seller), had the ability to publicly raise the price to 2.5mil. Here’s the thing about rich people, usually they want to FEEL like they are winning or getting their way. Ryan was smart enough to know that it wasn’t about the price… as was proved… it was about the man feeling like he won. The buyer knew that he had essentially forced the seller to appease his principal, thus not giving in, thus winning the battle. The real prize to rich people is WINNING. Upvote if you agree, so we can shut these haters up. All the best.
❤
So... he scammed him.
Good response
@jonathanwells-7663
You are not too bright
Can you make your comment any less informative and maybe longer too
This is how Raymour and Flanagan sales work! “30% off our newly inflated prices!”
So you cheat your clients and you brag about it. 👍🏻
He represents the seller not the buyer. His fiduciary responsibility is only to his client.
The buyer isn’t his client, the seller is. He did everything in his power to make sure his client got what they wanted. He didn’t the exact opposite of cheating his client 😂
To be fair, the buyer wasn't budging on the price and the seller wouldn't budge either. What else do you do?
They all do
A Cutthroat business
"So I needed a dollar for the vending machine and you guys won't believe the creative way I found to make that happen. I conned an old lady out of her social security check.... like and subscribe!"
Genius and moral. You earned my follow
People like him are the reason for today’s housing crisis.
The psychology of people thinking they got a good deal. It’s literally the only thing that matters.
“Do I need or even want this? No. But if I get a discount, I’ll take it”
“Felt like he got the discount” says it all
"We need to let go 400 people."
"We can only let go of 200."
They end up letting go the 300 they wanted...
Ah yes the old Black Friday swindle
I’m successful in sales for 30 years, door to door and everything. But this thing, his thought is genius- or creative a. f. Well done my man!!! Cheers from Paris
What I got from the story is that the buyer already knew the price, offered 1.5, the point was him having a discount, the owners wanted 1.9, they increased the price for 2.5 and sold it to the buyer for 1.9 to satisfy his ego.
Idk about you but that’s what I got, it hardly seems like a scam.
That's called price fixing bro XD the feds are comin fo yo ass lmao
Price fixing is totally something else 🤣
Yea thats not price fixing
Lying is modern marketing. Giving a necessity is a lifetime of great deals.
The youtube experts got me rolling on the floor 😂😂
They do that ALL the time at stores. I'll sell you this purse, "It's $500!?" Yes, but it's 50% off! 🤗
Specially with items that are meant for "females" (purse, make-up, clothes, & etc.).
So… deceptive business practices. Great, you must be proud.
That’s how it should have been done from the beginning. This is what they do in retail stores, when they have a “deal”.
Aye if you lie you can always get the deal done 🔥 very smart. Do it if someone will fall for it.
"Hey lets throw on a business suit go on a balcony and make some shit up today"
When you haven’t been selling anything good recently so you have to trick to get the commission
When you haven't been selling anything and you lie to people online so they think you do a good job and gire you.
It’s like breaking in someone’s house and grabbing 550k$ out of his wardrobe, but legally
Hustler will hustle. Whether on the street or on top a skyscraper. With dignity or without, a hustler will get his money
I call major cap on this whole story 😂
I've got a feeling that may get you in trouble 🤣
People always want a deal. If you want to sell for the value you want, you need to raise the price to compensate for that.
I like this strategy so simple but yet something that most would not think of!
“No dignity”
This seems to actually fairly believable. Remember the clientele these people are selling to, You're Is the biggest challenge you have to work with is there ego not their price range or budget.
never disclose the real price to the client.
Golden rule on marketing strat.
He is not bragging he is just letting us know that even idiots make money simple go and make your dreams come true 😤😤😤
That’s a nasty mental trick.💪🏼 Dude got finessed at his own game.
Until he sees this video 🤦♂️
R it’s CAP
@@livetoletlive Nah those rich guys just want to win a negotiation anyway possible. Even when they’re losing.
Not really, I get what you mean but he literally just made his ego happy.
@@perfectjays How? The other guy was flexing that he only bought with a deal. So the salesman raised the priced double over asking to get the original asking price in full. To which he accomplished.
This is how furniture stores work when they say you're getting 40% off
“Hello NAR? I’d like to report a crime.”
Ryan, you said that out loud 😳😲💔
Lmao I love how he smiles proudly as he glorifies himself as a sleazy snake salesman doing what ever it takes for that money
He dont give a fuck hea there to make money
Snake salesman? The buyer could choose if he wanted it or not. He did. He could choose to not buy it. A snake salesman (assuming you are referring to snake oil salesmen) would charge crazy prices for products that don’t work and might even do the opposite. Like selling snake venom as a “miracle cure medicine” this guy sold an actual place
please get a plastic bag and put it over your head and never take it off
@@gameconquer2494 hey, telling someone to kill themselves is not an argument, makes you look stupid, a logical fallacy, and helps no one.
Guy: no no I no pay 10$ for 7$
This guy: i make it 14$ you pay 10$ now?
Guy:DEAL
and this is how the world functions. please keep notes people
That’s where all the masons hang out
“Look at me guys! I lied to a buyer and I’m super proud of it, just listen to me brag!”
What lie? He did raise the price.
Garage sale…
Buyer: “…how much?”
Seller: “$5”
Buyer: “Would you take $2?”
I continue for you:
S: "No i woud take 5"
B: "i give you 2"
S: "i take 7"
B: "i give 2"
S: "I give you a Discount, its 5"
B: "Deal"
What a bs story
CFPB is gonna love this video
People with perfect hair never seem trustworthy to me...
When I sell cars I usually list it for higher so we have some room to negotiate idk if that’s making me a asshole or not but that’s what I do
No that’s just a good idea. What THIS guy did though was dirty.
Wait... He asked for 1.5 after seeing 1.95 originally then paid 1.95 after it was raised to 2.5? Sounds legit
The man didn't want to pay full price...what can I say
always finding a way to have all parties leave happy
Source: Trust me bro 🤦🏽♂️😂
Lol he’s worth 100M +, pooron
You could possibly pull the tax records on it.. they are public
Just so he could tell others he was a hard negotiator, when really he was a lay-down.
For that price in Toronto you can get a tiny house no driveway no yard and in the ghetto. 800 square feet and the basement is sub contracted.
He got what he wanted he deserved it as well
Yeah this works, we do this often in India.
Yeah, it’s called scamming. Works real well in India 🇮🇳 👍 especially when the guy with the strong indian accent is called Mark and calling about late bills
@@alsellseverything yeah I guess you never went in a big store where things are at 30% discount after price increase and you never bought anything. buyer like Ryan said doesn't know market price and he thinks he'll find a lavish apartment high up in world's most expensive city for cheap as like the whole world owes him and wants someone to take a huge loan, have sleepless nights with that amount of loan and handoff for cheap.
Imagine the buyer seeing this video 🤪
Doesn’t matter. He’s already screwed.
I assume that the buyer somehow already found out - or this video wouldn't have been made.
Maybe it was a case where it wasn't a big deal. Like selling to a couple where the husband has this principle of not paying full ask but they both wanted it so wife agreed to the scam and they all just laughed about it after.
This is the same guy that Devon Rodriguez drew on the subway.
This is not a scam it’s just psychology, the way it works is that if you over price your asset consumers will assume that is the base price and will ask for a discount similar to the one they would have asked for if the price was lower, thus the consumer would be paying more. Nothing about this is a scam, nor is it the best strategy to make money from real estate. It’s just a basic straightforward strategy to sell real estate
Hey, that’s fraud
Nop is private property it is worth whatever you want because is yours no one can come and tell you in how much is fraud if they got a agreement and before paying and buying it and you go up prices with out… but no not fraud
@father Matanube Stop talking.
@@tsteezy209 y'all don't understand capitalism at all. This makes sense, btw. He also raised the price so that both the buyer and the seller could gain optimal value. The buyer already had the money for the place, he just wanted to get a near 500k discount.
@@tsteezy209 It's not fraud.
@@vkak1 I missed the part of capitalism where it’s ethical to lie to someone’s face.
Now the buyer won’t ever do another transaction through you again.. plain and simple 😂
The Buyer already knew the price, how are you people not understanding this. Just wanted to say he got a deal.
Oh he's stealin'
This is done to all of us every day lol
So basically fraud?
So you basically lie to him. Changing the price of the original building to higher asking price. I think you should get sued
Nope. A seller can change a list price at any given time as long as it’s not under contract. It’s not illegal. No lawsuit
What’s the lie? He did actually raise the price.
Hurrah this free market baby 😂😂😂
The buyer should take this to court
"Creativity is a phenomenon whereby something new and valuable is formed. The created item may be intangible or a physical object. Scholarly interest in creativity is found in a number of disciplines, primarily psychology, business studies, and cognitive science." - source: Google.