Interesting that you ignore the interest targeting, I already wondered if they still do well. I will try that, too. Thanks for your videos, that helps me a lot on prioritizing my budget :) Ps: Haunted seems pretty underrated from my pov. Beautiful Songs.
Yeah, to be fair, a lot of people who are smarter than me still use them. But I just haven't seen them make much of a difference in the last year or so, and I think Meta is definitely trending toward broader, open targeting. And thanks for the encouragement re: Haunted :) Appreciate it!
@@twostorymediamusic *lol* It´s not about smart or not, in the end we can only test it. I´m not that much into META Ads, but GoogleAds are part of my daily job and they try the same (broader targeting). And since it´s conversion driven, theres a clear signal, so it makes sense for me to try it out. Sometimes it's hard enough to come up with targeting anyway, many of the artists I wanted to target have little or no reach. Have a great day
Love this, thanks for the help! I don't think you mentioned in the video, but do you recommend having the host link (Submithub or whatever) only offer the option to Spotify to increase traffic to that specifically or do you think having the other options there is worthwhile so the viewer doesn't have to open a separate app and get sidetracked?
Thanks! Personally, that's what I do, yeah. My rationale is that if I split clicks between Spotify and, say, Apple Music, I'll dilute my ad spend across both and it'll take longer to get algorithmic traction. That said, pretty much everyone else who runs ads includes the main DSPs - Apple, RUclips, Amazon. Not a bad call at all if you want to send some traffic to those.
It depends what you mean by "minimal" ha... I'd expect to see some clicks, at least. But you'll usually see CPR come down / clicks go up sharply over the first couple of days.
@@twostorymediamusic My personal observation is that sometimes ads are completely ignored or only get minimal impressions, so I also prefer to budget at ad group level.
@@sannajshore yeah, I get that. For this setup, I'm actually only doing one ad set per campaign, so it's kind of a moot point. When I want to show to a different target, I do that through a new campaign rather than a new ad set. But also, even though it can feel frustrating when Meta ignores something you feel is kind of good, I lean toward giving Meta more control *as long as it won't hurt the campaign.* Same rationale behind using dynamic ads... Usually I think it's unhelpful to force impressions toward ads that Meta isn't using.
@@twostorymediamusic Yeah sure, and you mention in the video that others don´t do it dynamically and instead are having an ad group for every ad.. so that´s what I mean. I´m feeling better by seeing the results of each ad, instead of giving away too much control right at the start. Maybe META does well with it, but i´ve seen google algorhythm making a lot of bad decisions on not using things (which worked great when forced)
Thank you for another clear and helpful video!
Glad it's helpful! Thanks for watching.
Interesting that you ignore the interest targeting, I already wondered if they still do well. I will try that, too. Thanks for your videos, that helps me a lot on prioritizing my budget :) Ps: Haunted seems pretty underrated from my pov. Beautiful Songs.
Yeah, to be fair, a lot of people who are smarter than me still use them. But I just haven't seen them make much of a difference in the last year or so, and I think Meta is definitely trending toward broader, open targeting.
And thanks for the encouragement re: Haunted :) Appreciate it!
@@twostorymediamusic *lol* It´s not about smart or not, in the end we can only test it. I´m not that much into META Ads, but GoogleAds are part of my daily job and they try the same (broader targeting). And since it´s conversion driven, theres a clear signal, so it makes sense for me to try it out. Sometimes it's hard enough to come up with targeting anyway, many of the artists I wanted to target have little or no reach. Have a great day
Love this, thanks for the help! I don't think you mentioned in the video, but do you recommend having the host link (Submithub or whatever) only offer the option to Spotify to increase traffic to that specifically or do you think having the other options there is worthwhile so the viewer doesn't have to open a separate app and get sidetracked?
Thanks! Personally, that's what I do, yeah. My rationale is that if I split clicks between Spotify and, say, Apple Music, I'll dilute my ad spend across both and it'll take longer to get algorithmic traction.
That said, pretty much everyone else who runs ads includes the main DSPs - Apple, RUclips, Amazon. Not a bad call at all if you want to send some traffic to those.
@@twostorymediamusic I appreciate the input!
Not me watching this video that I literally edited because I forgot the info that's in it 😅
Too relatable
Thank you for this video! Is it normal to see minimal clicks in the first few days of running ads?
It depends what you mean by "minimal" ha... I'd expect to see some clicks, at least. But you'll usually see CPR come down / clicks go up sharply over the first couple of days.
I don’t think campaign budget optimization is a good idea, that’s only good if you already have converting ad sets
Curious, why do you say that?
@@twostorymediamusic My personal observation is that sometimes ads are completely ignored or only get minimal impressions, so I also prefer to budget at ad group level.
@@sannajshore yeah, I get that. For this setup, I'm actually only doing one ad set per campaign, so it's kind of a moot point. When I want to show to a different target, I do that through a new campaign rather than a new ad set.
But also, even though it can feel frustrating when Meta ignores something you feel is kind of good, I lean toward giving Meta more control *as long as it won't hurt the campaign.* Same rationale behind using dynamic ads... Usually I think it's unhelpful to force impressions toward ads that Meta isn't using.
@@twostorymediamusic Yeah sure, and you mention in the video that others don´t do it dynamically and instead are having an ad group for every ad.. so that´s what I mean. I´m feeling better by seeing the results of each ad, instead of giving away too much control right at the start. Maybe META does well with it, but i´ve seen google algorhythm making a lot of bad decisions on not using things (which worked great when forced)