Conversational Marketing 101: the Next Best Thing in Digital

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Conversational marketing helps businesses create more meaningful relationships with their customers through dialogue and messaging that is delivered how consumers want, where they want and when they want.
Nowadays, people are hit over and over again by tidal waves of marketing messages on every channel out there. It’s not only annoying, but its making it hard for businesses to cut through the advertising noise and reach their people.
For most marketers, there is a universal sentiment that more personalised, targeted messages on the right channels at the right moment are key to breaking out of the clutter, however, the trouble is figuring out how to do this.
Watch this video to find some super important reasons about why you should implement a conversational strategy in your marketing practice right now.
QUICK VIEW GUIDE:
0:00 Start
0:41 What is Conversational marketing
1:11 How customers are communicating with brands
2:25 How to get closer to your audience
3:30 How to know what your customers need
4:07 Examples of Conversational marketing
4:55 “SCOPE” strategy
To learn even more read our blog here www.nbh.co/articles/the-next-...
#marketing #marketingstrategy #conversationalmarketing

[@NBHco]

How have you seen conversational marketing used effectively?

[@JohnCorrUK]

Yes today, wanted to find out pricing information without having to 'speak to a salesperson'
PS Is video content being read from a script?

[@NBHco]

@@JohnCorrUK as much as we'd love to say we can retain all that info, we definitely get some help from our scripts! Happy to hear you've seen conversational marketing be present as well!

[@bmresearch1]

wonderful explanation

[@NBHco]

Thanks heaps! We really appreciate it :)