Making the Membership Model Work for You

Although some use the words “membership” and “subscription” interchangeably, 64% of consumers believe there is a distinct difference in these types of programs.
But what do consumers really expect from these commerce experiences? Retail TouchPoints and CI&T collaborated on a survey of 1,000+ consumers to find out. Melissa Minkow, author of the report, sits down with host Alicia Esposito to dig into some of the report’s key takeaways, including:
* How consumers differentiate membership models from subscription models;
* Which categories are seeing the most traction and why;
* How the economy is influencing the number of membership programs to which they subscribe; and
* The triggers that drive consumers to register (or leave) a membership program.
RELATED LINKS
* Learn more ( ciandt.com/ ) about CI&T
* Download a copy ( ciandt.com/us/... ) of the 2024 Connected Retail Report
* Connect ( / melissa-minkow ) with Melissa on Linkedin
Retail Remix
Episode 220
August 5, 2024
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