Awesome guidelines! A question on making regular changes - I make regular changes 2 to 3 times a week usually on the same day of the week. You mentioned that the changes shouldn't be random? I make changes to the oldest listings first no matter the theme. Should I be changing listings in a particular theme at one time? Then move on?
I mean random in terms of no strategy behind it. If you're making changes to old listings that are over 6 months old, that's okay to do. You just don't want to make frequent changes. For example if you change an old listing's keywords, then a week later change again, then two weeks later change something else on the same listing, that is bad. You have to make a change and then give it at least 3 months to see if that change helps performance or not.
wise words thank you
Great comments. Thanks for sharing.
Awesome guidelines! A question on making regular changes - I make regular changes 2 to 3 times a week usually on the same day of the week. You mentioned that the changes shouldn't be random? I make changes to the oldest listings first no matter the theme. Should I be changing listings in a particular theme at one time? Then move on?
I mean random in terms of no strategy behind it. If you're making changes to old listings that are over 6 months old, that's okay to do. You just don't want to make frequent changes. For example if you change an old listing's keywords, then a week later change again, then two weeks later change something else on the same listing, that is bad. You have to make a change and then give it at least 3 months to see if that change helps performance or not.