Joffrey's Coffee & Tea Company - Brand Film

From day one, Joffrey's committed themselves to sourcing only 100% Specialty Grade Arabica Beans for their coffees, and only the finest leaves to produce their black, white and green teas and tisanes. Only 5 to 10% of the world’s Arabica beans meet the exacting standards it requires to be classified as “Specialty Grade.” They will never roast anything less to use in our many blends, dark roasts, varietals, origins, organics, and flavored coffees.
After much trial and error, Chris de Mezzo became quite the proficient roaster. Equal parts science and instinct, he began roasting to order their specialty beans the same way we roast them today, in small batches, to ensure maximum flavor, freshness and aroma.
Their spirited Tampa-based upstart was one of the first specialty roasters in Florida-but it still needed an identity. To honor their passion for creating art with our premium coffees and teas, their original founders drew inspiration from the great American dance troupe with the noble-sounding name-the Joffrey Ballet. (Which, not so coincidentally, fit nicely with their shared first name-Jeffrey.)
Video Production by Farmore Marketing, Inc. www.farmoremar...