Food Scientist Breaks Down Every Oreo Ingredient | WSJ Label Lab
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- Опубликовано: 13 май 2024
- Oreos are one of the most well-known cookies in the world, with around 40 billion produced each year. But consumers might not know what some of the ingredients like soy lecithin and alkali-processed cocoa really do.
WSJ spoke with a food scientist to understand how the “creme”-filled cookie is made.
0:00 Meet Bruno, a food scientist of 20 years
0:30 The ingredients in an Oreo’s creme
3:47 What is the cookie made of?
5:46 Bruno’s closing thoughts and suggestions
#Oreo #FoodScience #WSJ
This needs to be a series. Now do Pringles.
they should do coca cola. whats the “secret ingredient”
I say do Marshmallow Fluff!!!
No Pringles are hard shape
@@brinxtruck hehe cocaine
666
I wish we could go back in time to see what ingredients were in Oreos 50, 75,100 years ago compared to today.
Probably list of things best kept secret as you might puke from knowing.
Google is your friend...
The palm oil used today replaced partially hydrogenated vegetable oil, which replaced lard, which was used up until the 1990s.
@@michaelfritzell9352 WRONG!!. HFCS wasn’t even a thing until the late 1950’s, and it wasn’t until the 1970’s that it was “perfected”, as it were.
@@chaparra71 Ha, okay. I got this info from ChatGPT. Turns out it's not reliable
Lies again? Black Pink Indonesia Food
The healthiest ingredient in that packet is probably air.
nah man its nitrogen, which in itself is bad if inhaled for long duration.
Folic acid.
😂😂 boom!
As a fellow food scientist I really appreciated this break down and think he did a great job. Mentioning that non-whole wheat flour is required by law to be enriched would have been nice but otherwise its perfect.
It is a good start to make more awerness about this nasty foods, so poeople might start to think about their health and the long term consequences.
Required by law to be poisoned is crazy
@@yungweezer it’s adding vitamins and minerals to something that lacks it. How can it be poison.
@@Leen7293 they arent adding vItAmInS aNd MiNeRaLs because they care about you, goofy ahh
@@yungweezer yes but they aren’t trying to poison you either.
Refined flour is cheaper than whole grain flour because it has a longer shelf life. Otherwise it would be more expensive because it requires more refining.
They’re incentivized to sell you refined flour products because it helps their bottom line.
Refined flour is unhealthier than whole grain flour because it’s higher on the glycemic index, and chronically high blood sugar can cause inflammation and other problems.
They want to make it sound healthy so they add the 5 nutrients back in and call it ‘Enriched’.
A healthy person wouldn’t be magically ‘poisoned’ by eating enriched flour once. It’s not poison. But it’s not great long term. Your individual response to it is also dependent on your genetics.
This was awesome, no food vilification of any kind, just an objective breakdown of ingredients; totally needs to be a series!
Yessss!!
It's garbage not food
@@hamzaalii3691yeah, but yummy garbage 😌
@@juicysmolliette2852 it's not meant to be apart of your diet
Agreed!
Great job WSJ for making consumers aware. Please keep doing the good work.
i dont think that oreo will let this video stay
@@trapdragon767 This video might actually gain them more sales so they'll be fine with it lol
@@Prolificx ya mostly
You’d be aware if you just looked at the ingredients label before you buy food.
@@esotericsadgirl most people don't know the scientific name.
As someone who can’t have soy trust me soy lecithin is in EVERYTHING. I have to cook most of my own food now and I find more and more products using it.
Cover yourself in soy
Why can't you have soy lecithin? Are you allergic to it or something? Or it is for some other reason?
Totally agree with you. I have a can of Campbell's P&B that had no soy in it; now they do. The only bread I can buy is Martin's Potato Bread because it has no soy in it. My son has been hospitalized because of soy allergy and I watch what I buy now.
That's why you need to get organic food and cool everything by your own 😊
@@GanggsterR Soy lecithin can be grown to be organic actually by using organic soybeans. So I just don’t get premade foods since even ones labeled as organic can have it.
Muito orgulhoso de ver um Brasileiro apresentando o vídeo!
O sotaque parece me de Portugal
I want more of these videos because I always look at the ingredients and try to make the best sense of them, and this honestly soothes me little cause I'm always paranoid on what goes into my body. So knowing helps and this video helps with knowing
Haha! if you were paranoid about what goes into your body you’d never buy a packet of cookies.
@@oggyoggy1299 I think paranoia is valid if you start to realize that the food you always took for granted as being healthy turns out to be unhealthy. Not having always been paranoid doesn’t exclude you from being paranoid now.
Regardless, you act like the packet of cookies is poison. It’s obviously not. Acute poisonings require immediate medical attention.
The universe is is ‘radioactive’ and yet we aren’t paranoid about radiation sickness.
A packet of cookies is unhealthy. Because of all the ingredients they add to it, these ingredients promote things like inflammation, cancer, etc. Eat them once and you’re fine. Stop eating them and you still will probably be fine. That’s a matter of genetics.
That isn’t to say they’re healthy or should even be sold. I don’t think they should. But the difference between ‘unhealthy’ and acutely toxic or ‘poisonous’ should be recognized.
Lack of sleep must also be ‘poisonous’ because it turns out that’s bad for you too. What about working hard? Stress is bad too so is working criminal?
Basically start from processed ingredients and end up with highly processed food.
At what point does an ingredient go from "natural" to "processed"? Harvesting wheat is technically processing it, grinding it up is also a process, removing the bran is a process. SO many people are afraid and use "scary" words like PROCESSED as if thats a bad thing. We have the technology to finely control every single ingredient in our food. Thats a staple of the modern world. Each ingredient is specifically chosen to either make the food last longer, taste better, or provide more nutrients. Companies will choose whichever combination they see fit to sell the most product because in the end, people buy food they enjoy eating. If the only thing that were on shelves were 100% super "healthy", "natural" "unprocessed" foods. Most things would rot much faster and likely taste worse. Like everything in life, there is a balance.
@@TheRedstoneFactory wherever the line is, oreos are definitely beyond it lol. probably sugars and refined flour is where food starts turning into empty calories which seems to be a major problem of processed foods
This needs to be a regular series. Interesting stuff.
Very cool video, and awesome explanations by Bruno! I would totally watch a series of these. Maybe energy drinks next?
That's a perfect English with a nice Brazilian accent right there! Accurate and genuine. Well done, Sir.
Sounds latin, but not brazilian.
@@valerieblackthorn2792he's Brazilian.. he even said he speaks Portuguese in the video.
@@valerieblackthorn2792 Latin? lol. What does a ‘Latin accent’ sound like? 😂
@@valerieblackthorn2792who cares about his accent ? We should be interested in the real effects of bioengineered products and I’m sure they , in the long run, are disastrous.
This was brilliant and this guy Bruno is awesome!! I subscribed because of this video 😂 Seriously though, this needs to be a series with him on more foods we consume because I'm 2nd guessing my consumption of Oreos now, as well as, many other foods. Thank you Bruno!
If you are looking into making a switch based on ingredients in your food and to start eating clean 4 ingredients to look out for are
-Enriched Flours
-High Fructose Corn Syrup (Can ruin your liver just as effectively as alcohol because of the fructose)
-Vegetable Oils (Soybean, Canola, Grapeseed, etc) Go for Extra Virgin Olive Oil, High Oleic Sunflower/Canola Oil, and Avocado Oil. These are all anti-inflammatory oils with great benefits
- Maltodextrin
All ingredients I would avoid. (Also if you see these ingredients the odds are the food has many more terrible ingredients)
I thought he's Pakistan
@@brandonburgess4722 thanks for this information! You can’t watch out enough these days what you consume.
Loved the video! And loved to see a Brazilian scientist 👨🔬
Bruno should do more videos like this!! I would watch ingredient breakdowns about any and all shelf stable processed foods.
This could be a cool series. I like how they didn't gloss over what ingredients are bad/could be improved
They definitely did.
Each one of those ingredients has hundreds if not thousands of scientific studies.
New research shows plant oils are generally unhealthy. Some exceptions for extra virgin olive and avocado oils. The kind that are green and taste like plants.
That’s just one example of an ingredient that could be explored. All of these other ingredients have way more to be explored
Awesome to see an amazing video like this, and even more awesome is to have a brazilian expert in a field.
Nice video, now I understand why soy lecithin is in so many food products.
As a vegan, if this ingredient is replacing milk and eggs in traditional recipes, I hope the manufacturers do not take on board his final recommendations of replacing soy lecithin!
@@adamwyett3157 I understand your viewpoint - unfortunately my wife's allergic to soy. It's tough making food everyone can eat.
@@adamwyett3157 i believe sunflower lecithin is a common substitute to replace soy. there's also other emulsifiers that can be added to stabilize the oil-water mixture. it's why you often find gums in a lot of vegan products that don't contain an animal source of protein-water-fat matrix.
You cannot please everyone
@@adamwyett3157 I'm a vegan, too. Maybe they can add another ingredient instead
Bruno needs a series!
Wish this video was like 30 minutes long. There's so much to touch on with some of the ingredients that I'm left wanting more :)
I could once eat Oreos without any restraint. However, in my mid-20s, I had one in my mouth and felt the slime from the oil on my teeth and never touched an Oreo since that 30 - 35 year’s ago experience.
Now I want to watch this show to find out what created that taste aversion in me so many many years ago. Bring it on!
4:14-4:27, what did he say?
“The order of ingredients is such that they reflect the proportion in the product”
The cocoa is "double dutch", meaning it is processed with alkali twice.
I don't have a problem with GMO foods except that they are often engineered to survive high doses of RoundUp.
Thanks so much WSJ to share the ingridients of Oreo. I have ever eaten it, maybe next time I will consume it again.
Love the video, very enlightening, and beautifully presented. Explains why I always disliked the taste of Oreos...feels like chewing factory waste.
This guy is great! He explained everything so well. I could watch him all day!😍 where is his channel????
I agree 😉☺️
they taste like lots of sugar in flour to me, no chocolate flavour at all, but brown and white in colour.
How about Oreo Thins?
Americans won't eat it if it actually tastes like chocolate "ew it's so butter"
4:25-Closed caption says he says, “helps prevent formation of babies”.
Okay I thought I was the only one that heard that 😳😱🤔
Make this a series!!!
Please make more of these
Thanks for this content. I was trying to explain to my younger sister that Oreos doesn't have any dairy products and she was not believing it. Now I will show her this.
That would actually be a little nutritious. All Oreos are is oil, flavor and filler.
We live in a world where soybean oil is considered more healthy than milk. Lol
Just looked them up. Ingredients here are not the same as the ones shown on the online ingredients label.
Minute 4:51. Missing high fructose corn syrup. Super bad for health. Look it up.
you didn’t watch the video… 2:30
Too bad food "science" virtually totally disregards nutritional aspects about food. Yes, there are food scientists and companies that place an emphasis on creating tasty yet nutritional alternatives to processed foods, but today's food science is first and foremost committed to creating profit rather than health.
Once he took a bite of the Oreo cookie at the beginning I was put at ease
I can listen to Bruno speak all day
Me too 😊😉
Just curious, where does the black colour from the cookie come from?
I no longer will be eating oreo cookies. Way to processed
Same I gotta stop..
Having a few once in a while is okay for most people. But better if avoided
Curto assistir uns videos em inglês, vejo essa thumb, clico e do nada esbarro com um engenheiro/cientista de alimentos BRASILEIRO nele (ou que ao menos parece ser pelo sotaque). Que louco! Suspeitei pela pronúncia do "Combining" aos 0:47
yeah, nice ad! Mouth watering, now I've got to get out and get some 😅
We want more!!!
Video muito bom Bruno!
4:25
What does that mean?
👍👍 Great video!!
Great vid, bring other popular foods
Also palm oil is highly inflammatory as well as corn syrup.
canola and soybean is more inflammatory than palm oil; your body would recognize palm oils as a okay source of food. with the other two, they are so processed your body would know what to do.
Seed oils are bad. I just drink Avocado oil by the cup.
@@AZ-gs6hj seed oils are terrible. but palm oil isnt a seed oil..
@@tallesttreeintheforest When did I say they were?
@@AZ-gs6hj i added your comment with what was most likely, relative to the thread.
knowing the ingredients it would have been nice to see him make an oreo.
They said the ingredients are listed, but there's no way to actually tell which ones are used for the wafer and which ones are used for the filling.
Eu amei que é um brasileiro falando da minha bolacha favorita!!!!!! Apenas orgulho, me senti representada demais, OBRIGADA PRLA INFORMAÇÃO
biscoito* 😂
@@alastairhewitt380 eh bolachaaaaaaaaaa aaaaa
But what are the “natural flavors”?
Parabéns Bruno!
He eating that Oreo with his pinky up 😂 so fancy !
The same in germany with a cook and food Experten. Sebastian Lege. Oreo creme is shuggar and Chemie
Please do these videos in the style of Chubbyemu who breaks down the chemical make up of substances and their effects within the human body.
What product would replace soy lecithin as an emulsifier?
Eggs
These packaged cookies are fine, but I basically never buy them because I can just walk over to the grocery store's bakery and get cookies that are 10x better.
Ya and slightly pricier cookies 🍪 or one cookie at a time prevents you from over eating 😅
this video goes crazy when im on my bed at 3 am eating a bag of oreos with finals tomorrow
Fried Oreos are still so amazing (if you only eat like 1 or 2 and very infrequently)
How do you fry them?
@@drac124 Oreos are dipped in batter and then deep fried. There's plenty of RUclips videos on this recipe.
💔 deepfried
Same here!
Shity stuff , worse if fried - sooner than later wait for the disease...
I’m here because I am obsessed with them.. it’s a problem
Peanuts after being declared as common allergen, peanut allergy is on the rise.
While in Asia, it is actually uncommon enough, that if you have a peanut allergy, you're extra special because people will talk about you.
Exposure to allergens at a young age in a controlled manner reduces the chances that your immune system will act against it.
Keeping on removing common allergens from food will just cause the allergy rates to spike and keep on growing.
That doesn’t work for people who become allergic to certain foods in their adult lives after having no food allergies as kids.
I appreciate that they mentioned why people are concerned about palm oil.
Don't eat it
When you see a chemist making your food u know something is wrong
So the only problem with palm oil is environmental reasons and nothing mentioned about...health?
You can even clearly see the video has a cut there 😕
“Shoutout to grandma” *smirk*
Lol, that was great
Cool, now do another for Hydrox
It's interesting how different the ingredient list is in Europe
I recently found that American Oreos are even sweeter than that of Japan
no black cocoa powder?
What's in an Oreo? Happiness
Diabetes.
00:03 Professor Xavier!
The subtitles were very confusing at times
why is the cookie so black? i could not figure our which ingredients gave it such black color. cocoa and chocolate is not that dark!
The fact that the oreo company did not want to comment… Red flag. Also, thank God I don’t eat like that anymore. Also, can you do more of these videos! Also, how can he know all these ingredients and still eat them? Lol. 😅
I was thinking the same thing. You couldn't pay me to eat those things.
Finally I know what I m eating 😂
Would love for this to be a series on other popular processed foods
Yum
Nice info!
This is very similar to the "Fine Print" episodes of Epicurious (which probably isn't an original idea either)
Aeeeeeee Brunão.
Representa nois, gostoso demais ouvir o sotaque brasileiro.
I worked in a factory that made Oreos and Nutterbutters idk if I can legally comment on it or not. Idk how long my NDA was for
I am terrified. I am having nightmares tonight.
Great video
more of this.
I’m a scientist as well I always read the ingredients first. Lol
Thanks. Never touching an Oreo again
I always tho it had dairy
Or was real cream? Wow
More please.
Im glad the Titanium Dioxide is no longer an ingredient. How often does Oreo change their recipe?
But we don’t talk about Bruno
Our food doesn’t need all these ingredients anymore
Make him do more food products
Shout-out to Grandma foreal 😂
Love that he made that comment about soy allergy at the end! The fact Oreos have soy in it is the sole reason I can no longer buy them.
Gluten-intolerant people have even more foods they cannot eat.
More please
I would dig much deeper into the effects of BIO ENGINEERED FOODS. He probably is a spokesman for the company and barely touched the issues. He did name the ingredients, not the effects.
Everyone is so worked up about the crème but the cookie is actually the best part of an Oreo.
As a food engineering student, I LOVE this video. More, please!
what do they teach about seed oils?
Find a new major. Processed food is junk.
@@californiaplant-basedeater2761 you’re incredibly ignorant to what my major does. I don’t mean that in a bad way. I mean that I’ve taken multiple internships and tours of places that do much more than what you’re stating. It seems like you’re hating just to hate.
@@Lucario9d have you taken tours of a seed oil factory? what do they teach you about seed oils?
@@tallesttreeintheforest I didn’t respond to your reply for a reason. I took an internship at a Horticulure plant, but I don’t have extensive knowledge about seed oils. Do your own research.
“Contains bioengineered ingredient”. Sounds great! Our body won’t know the difference.
I wish they had a natural animal-based version.
Bruno speaks Portuguese. Is he from Brazil?
4:16 to 4:27, what did he say?