LG Logo | Smiles with New Brand Identity 2023
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- Опубликовано: 27 авг 2024
- REMIX THIS SHORTS WITH YOUR LG PRODUCTS OR LG LOGO
LG Smiles Back to the World With Its New Brand Identity
SEOUL, April 12, 2023 - LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.
In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’
The brand slogan, Life’s Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.
The newly established brand direction includes a revamp of LG’s visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.
In the digital space, the company’s symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.
In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.
The company also designed a new typeface for its Life’s Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.
LG’s new brand strategy not only strengthens the company’s unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.
“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”
LG is cute
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LG👍
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Вышел 7ге а
I agree
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@@AmongUsLA82 sf
❤
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😅❤❤
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❤❤❤@@LGitaliacs_Official
@@LGitaliacs_Officialgood LG and wen you will come back for phones?
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LGICS
@@LGitaliacs_Official in 2024????!!!!
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LG❤❤❤
LG has been working
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They probably did that already@@Dulcecantuvazquez
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Cute LG
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Lg phones is nostalgic 😢😢😢😢
갑자기 LG모바일 Life's Good 2016노래 나와서 놀랐네요ㅠㅠ 돌아와 LG모바일
New and old , future and past for a fusion Life’s Good
@@LGitaliacs_Official LG 😊😊😊😊😊😊😊
@@LGitaliacs_Official What is your future phone?
LG so cute but the LG Amazing to me
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So cute LG
LG Chào bạn mình không biết phải làm sao đây được xem nhiều hơn cho em xin cảm ơn các bạn trong lớp cũng
Cute banget
I veryyyy like a waveforce™ wash action ❤❤❤😊😊😊
LG is the best in the world❤
Thank’s Eliott your Life’s Good
LG
LG
LG phone is a great day of school anything about LG
WoW! 💖💖💖💖
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It's beautiful🤩
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@@LGitaliacs_Official lg
Thats si nostalgia this song ringtone 😢
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Scc@@LGitaliacs_Official
@@LGitaliacs_Official😊😅
Jig! How lg innocent sky HH kkhn hl
Goldking to LG!
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@@LGitaliacs_Official😀
LG is very cute
The animation of Lg❤ look like Hello Kitty
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So cute❤❤❤❤
❤️LG❤️
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Cute lg
❤lg lifes good❤
😉👍
LG Ringtone 2016
Dear Rola, it’s want to be funnny, to combinate old with new. Good memory for ring year!
LG Electronics has been
In a similar spot
@@LGitaliacs_OfficialPlease go back to making cell phones, yours were the best why did you stop making phones?
@@LGitaliacs_Officialya me suscribí a tu LG
@@user-dc7ko2hz6d Great 👍
Lg phone was my first phone
Lg can spin what a friendly lg!
cute😍😍😍😍😍😍 lg
🥰🥰🥰🥰😘😘😘
❤❤❤❤❤😊🙏👇
👇Life‘s good 👍
It's very beautiful❤❤❤❤❤❤❤
Life’s Good
LG Is cute😊
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LG ❤️❤️❤️❤️❤️❤️❤️❤️
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She so cute ❤❤
Life’s Good
I Love LG
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LGwywwptaliacs_Official
So cool! I had LG K40 and LG G5 se
Cool
Love LG❤️❤️❤️❤️❤️🥰🥰🥰🥰🥰🥰
LG Is Sooooo Cute!
Мне нравится LG 😊
LG is RED
I wish I had a TV from LG
❤😊 LG
❤❤❤❤❤❤
Es perfecto 👌 ❤lg
LG WOW
I need a star ringtone! Lg 2004
LG Smartphones 😢😢 R.I.P. 2002-2021
This at LG animation this good normal face animation
Love LG
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Wow
I like LG
LG❤❤❤❤
❤❤❤😙😙😙😙😙😙😙😚😚😚😚
🥰 beautiful
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that’s sad that LG stopped making phones but I’m glad to had a LG phone back then
Dear Just, it’s a pleasure feel this sound
Regards
LGICS
❤
❤️
LG
@@BLOXAGAME ❤
@Tiktok ❤️
❤️
Hello LG!
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❤LG❤
Remix this shorts with your LG products or LG logo we put likes 👍
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@@LGitaliacs_Officialla información LG
OK LG
❤❤
@@LGitaliacs_Official❤
❤❤❤
LG bring back phones please
Te quiero mucho marca LG
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LG why do you give them that weird text 😂@@LGitaliacs_Official
Cute ❤❤
Hey! Lg i have something to tell you!:
LG is now a partner of PRESTIZ WebOS Philippines
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❤❤❤❤
You know it's just so cute and I haven't seen the 3D rotation of the LG logo only saw the 2D images and some 3DS but we never seen a 3D rotation when it was spinning
OMG so cute ❤️❤️❤️❤️❤️
Thanks
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WOW😮LG
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Cute 🎉😊
Lg is life lg is love
Il mi ricordo ancora quando avevo 5/6 anni nel 2021 ed ero in Sicilia ora sono a Ottaviano
Lg Love Good
It's so cute
LG 😸😸😸😸😸😸😸😸😸❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️
❤❤
So cute ♡♡♡♡
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LG makes devices again, I loved their cell phones 😭😭😭
Im subscribe you LG love you❤❤❤❤❤❤❤❤❤❤❤❤❤
Produk LG memang mantap
So Cute! ❤❤❤❤❤❤❤❤❤
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1@@LGitaliacs_Official
11
LG. ❤❤❤❤❤❤❤
Wow . I love phone LG ♥️♥️
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I want this as a pet
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I really want the LG logo as a pet
What do you mean you want a pet that is a logo
Finally getting pinned by LG
@@LGitaliacs_Official😊 thank you for pinningmr
Hola LG❤❤
A one eyed human, End times is getting closaaaa!!
This LG is cute 😊
I Using LG too much. Because I like it
Lucky Goldstar = LG
LG
LG❤❤bass
I miss old LG phones