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This was so well crafted, I personally remember the first time I downloaded Blinkit, it was to check if they sell hair brush, have been a loyal user since then. The SKU game is on a whole other ballpark, brilliantly explained by Rakshit. From Grofers to Blinkit, the rebranding journey has been one for the books, fantastic research and output, thank you Dhruv for explaining this so clearly!
in India, it's widely recognized that only 2 to 3% of individuals are paying taxes When you mention that we have 30 lakhs people earning ~ 15k$ , which constitutes approximately 20% of our total population
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*Correction: The Zomato X Blinkit billboard got 100k likes, and not 900k likes as erroneously mentioned in the video.
This was so well crafted, I personally remember the first time I downloaded Blinkit, it was to check if they sell hair brush, have been a loyal user since then. The SKU game is on a whole other ballpark, brilliantly explained by Rakshit.
From Grofers to Blinkit, the rebranding journey has been one for the books, fantastic research and output, thank you Dhruv for explaining this so clearly!
Thank you Jitesh!
Very Informative.The Billboard strategy was quite a revelation. Nice going guys. Keep it up. Nice shirt Rakshit.👏👏
You are doing a good job brother. Keep going
Thanks a ton
Very insightful! I always find these videos related to product strategies fascinating. Keep it up Rakshit & Dhruv :) Liked
Thank you Nisheeth!
good luck rakshit 💯
Thank you sir!
Amazing and super informative video!
Glad you liked it!
Loved it! Subscribed
Thank you Shree Raj!
in India, it's widely recognized that only 2 to 3% of individuals are paying taxes When you mention that we have 30 lakhs people earning ~ 15k$ , which constitutes approximately 20% of our total population
Current population of India is 140 crores. 20% would be 28 crores. 30 lakhs is 0.2% of the total population of India.
Yes that's what the blume report said, maybe a lot of it is undisclosed income
So Zepto is 4 times bigger than Blinkit ?? As Zepto has 4 million Zepto pass users while you told that Blinkit has 1.4 million customers
Will have to check this. But Blinkit has the highest number of registered users for sure
woah found a nice channel
Thank you!