How Blinkit Is KILLING Swiggy & Zepto | A Masterclass in Product & Marketing Strategy | Case Study

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  • Опубликовано: 26 ноя 2024

Комментарии • 24

  • @Perspectify-Podcast
    @Perspectify-Podcast  8 месяцев назад +2

    Join our community group for the latest updates from Perspectify - wa.openinapp.co/5gw78
    Visit our playlist of content here - ruclips.net/p/PLkRyHHVorgXoWJDYTA3vopwlY746KuoDI&si=V_xY6D_i4blNo9Wz

  • @Perspectify-Podcast
    @Perspectify-Podcast  7 месяцев назад +2

    *Correction: The Zomato X Blinkit billboard got 100k likes, and not 900k likes as erroneously mentioned in the video.

  • @jiteshjalan4812
    @jiteshjalan4812 7 месяцев назад

    This was so well crafted, I personally remember the first time I downloaded Blinkit, it was to check if they sell hair brush, have been a loyal user since then. The SKU game is on a whole other ballpark, brilliantly explained by Rakshit.
    From Grofers to Blinkit, the rebranding journey has been one for the books, fantastic research and output, thank you Dhruv for explaining this so clearly!

  • @ps7857
    @ps7857 8 месяцев назад

    Very Informative.The Billboard strategy was quite a revelation. Nice going guys. Keep it up. Nice shirt Rakshit.👏👏

  • @samisheikh3157
    @samisheikh3157 7 месяцев назад +1

    You are doing a good job brother. Keep going

  • @nisheethranjan1188
    @nisheethranjan1188 7 месяцев назад

    Very insightful! I always find these videos related to product strategies fascinating. Keep it up Rakshit & Dhruv :) Liked

  • @mewowsingh
    @mewowsingh 8 месяцев назад +1

    good luck rakshit 💯

  • @thekashishbidhuri
    @thekashishbidhuri 8 месяцев назад +1

    Amazing and super informative video!

  • @shreerajpillai
    @shreerajpillai 7 месяцев назад

    Loved it! Subscribed

  • @ranjancom2000
    @ranjancom2000 7 месяцев назад

    in India, it's widely recognized that only 2 to 3% of individuals are paying taxes When you mention that we have 30 lakhs people earning ~ 15k$ , which constitutes approximately 20% of our total population

    • @shrivatsavakil8729
      @shrivatsavakil8729 7 месяцев назад

      Current population of India is 140 crores. 20% would be 28 crores. 30 lakhs is 0.2% of the total population of India.

    • @Perspectify-Podcast
      @Perspectify-Podcast  7 месяцев назад

      Yes that's what the blume report said, maybe a lot of it is undisclosed income

  • @melancholy659
    @melancholy659 7 месяцев назад

    So Zepto is 4 times bigger than Blinkit ?? As Zepto has 4 million Zepto pass users while you told that Blinkit has 1.4 million customers

    • @Perspectify-Podcast
      @Perspectify-Podcast  7 месяцев назад

      Will have to check this. But Blinkit has the highest number of registered users for sure

  • @HY....2379
    @HY....2379 7 месяцев назад

    woah found a nice channel