What Major Label Artists Know About Social Media That You Don’t
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- Опубликовано: 22 июл 2024
- How do musicians blow up on social media using the techniques musicians on the biggest indie labels and major labels use?
I discuss:
► The philosophy on how to look at social media strategy to make sure your competition can’t compete with you
► How to get good ideas for musicians social media posts on Instagram, TikTok, RUclips, Twitter and Facebook
► How to use the snowman method to make sure you keep making posts that keep getting you likes, shares and feel authentic to your audience.
►How to follow up your posts that do well with posts that build upon your past successful intagram reels, Tik Toks and RUclips videos.
►My playlist on How To Tell Stories Around Your Music • How To Tell More Stori...
►My playlist on How To Get People To Notice Your Music • How To Get People To N...
► My video on How To Do A SWOT Analysis for your music • How To Do A SWOT Analy...
► My video on How To Brainstorm Better • Your Band Practice Is ...
► My video on How To Blow Up On Spotify In 2021 • How To Promote Your Mu...
►Wakelee song: open.spotify.com/track/3TTOoD...
►Wakelee meme: / clzxjzjhzcf
►Thanks for checking out my channel please subscribe and tell a friend!
►If you enjoyed this video there's a whole playlist of videos just like this • How To Go From 0 To 10...
►Leave a comment with any questions you have and I will answer it in a future video.
Links:
👨💻 Become A Member And Get Next Level Fanbase Building Techniques / @musformation
📞 Book A Call With Jesse (My RUclips Viewers Get A Reduced Rate): www.jessecannon.com/consulting
📺 Subscribe To My Other RUclips Channel / @morejessecannon
🎛 Mix Or Master A Song With Me: foundsoundation.com/
📘 My Book On Building A Fanbase amzn.to/3LYnbHV
📘 My Book On Making Great Music: amzn.to/3BmJSRu
🧰 Free Tools: ko-fi.com/jessecannon
🖥 Learn More About Me: www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: / discord
⌨️ My Facebook Group: / musformationdiy
👽 Reddit On Music Promotion: / musicpromotips
Immerse yourself in our comprehensive handbook, where we reveal the tactics utilized by musicians signed to both independent and major record labels to create a significant impact on popular platforms such as Instagram, TikTok, RUclips, Twitter, and Facebook. Gain an understanding of the underlying philosophy behind social media strategies that will distinguish you from your competitors. Explore ways to generate captivating ideas for content and become adept at employing the snowman method to consistently attract likes, shares, and genuine engagement with your posts. Additionally, we will provide guidance on how to capitalize on the success of your posts and leverage them to establish a compelling and interactive online presence. Join the ranks of musicians who are savvy in social media and leave your competition in the dust!
#musicmarketing #musicpromotion 
Видеоклипы
If you enjoyed this video and want more like it I highly recommend you start here: ruclips.net/video/NLycAA80wcA/видео.html
Love this video. Thanks so much!
As a independent artist that has the music side of shit down but struggling with the marketing- I Appreciate this 💯
Thank you for this. Basically what I got from this is yes...you want to have parameters and your audience in mind...but also think outside of the box. What works for you won't be what works for someone else. Being your authentic weirdo self is more likeable than just doing what everyone else is doing. Being different in honest way is what stands out. I think is video is going to be validation for people to be more creative with their content.
Appreciate the upgrading on your video quality man. So much gold in your content, makes me wanna binge watch em even more.
Appreciate that it’s def been a lot of work
@@Musformation Except that the microphone is more in focus than your face!
Yeah by far above my pay grade to know how to do any of that
@@Musformation damn graphics went from PS2 to PS5
Most RUclipsrs who talk about building a social media platinum just throw out juicy titles as bait and then circle around a whole lot of nothing when you click their videos. Their real goal is simply to get you to invest in their services. I was thrilled with Musformation after the first 7 minutes because Jesse Cannon is actually shareable practical tips that ring that aha! bell. I'm going to be ordering his books from Amazon today. Good stuff!
Thanks for this! I love the idea of improving (yes anddddddd) my way to content creation - thats definitely going to make it more fun!
I've just binge watched a whole bunch of your videos and they're so helpful! Thank you so much for sharing these tips :)
Hell ueah
Thought you weren’t going to post this week! Thanks man!
Skipped last week to cook this one nore
Thanks! woah more insider videos pleaseee
Once more, tanks for your eye-opening tips, Jesse!
Appreciate that
This was great!
Mannnn... binge watching you at 1 a.m. just found this channel. Can’t believe I haven’t been here before 🙃🙃🙃
Another knowledgeable video, thank you for this, Jesse!
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I’m so stoooked to find this page. I have your book
Hell ueah
Great vid! Love these artist-helping youtubers!
Appreciate that
Incredibly helpful content as usual thank you!
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loved this, thanks man
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You’re an angel, thankyou for this knowledge
Me doing the Blue Sky approach: "It would be absolutely amazing if we did something very different from your idea" LOL.
I mean people don’t obey it but honestly when you’re forced to only come up with ideas not say peoples ideas are bad it leads to a pressure to create I’ve seen work really well
Thank you this helped me alot fam!
That means a lot.
Such great information!
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LOVE the elastica shirt!! 🙌 you really went above and beyond with this one, i'll be trying out the snowman technique on my content from now on ^^
Appreciate that
Yeah I love that shirt (and band) too!
Yeah the second less smiled upon record is one of my faves ever
Wow. My debut single drops tomorrow. This couldn't have been better timing👏🏼
Whoooooo
Congrats!!!!
It’s been a year, how did it go?
Lovin that George Forman grill office callback.
The snowman ⛄ is intriguing
Awesome tips 💯💯
The snowman thing is a really good technique, many thanks Jesse 👊
My only regret is not finding a better name before this video.
@@Musformation looool
Good stuff - subscribed!
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You’re amazing ty!
Great information ❤️❤️❤️
Great video right here. Your channel is definitely the top of music marketing advice. It's not surface level shit, and it's not sugarcoated, but it's what you actually need. Thank you
Thanks so much!
Plz sho me more ...keep up da gud work
Super good advice. Love Elastica btw. Ha.
Appreciate That
Sum real Gems in here 💯
Thanks for the tips man 😁
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So much wisdom in one video.
Appreciate that
Solid video 👍🏼
So dope.
This is a fantastic video. Very thanks for sharing your knowledge..also! Great work on "Your Band Sucks at Business" podcast
Hell yeah that one was fun
@@Musformation Yeah it was great and so informative! Just listening to more of your videos! Very helpful. Thank you!
Appreciate that
Oh shit! That's why i like you - you're a Scott Galloway dude - He's great and his book "Post Corona" is a must read. Thank you as always for all the useful insight.
Fun fact I got to the last interview round to be the producer of one of his shows
@@Musformation Rad! The two of you need to do a talk together \m/\m/
Nikki Minaj blows Cardi B out of the water in every way
I am shocked this took so long for this comment to hit!
This video is so helpful
Appreciate that
that elastica shirt brings me back
Still holds up
Great information!
Thanks for watching!
Really cool Video Bro
Appreciate that
Such a great discussion. It's so frustrating working with people who are content with doing the bare minimum. For real, no one wants to see another band music video where they're djenting in a generic warehouse or a colored soundstage.
"djenting in a generic warehouse or a colored soundstage." this may be one of my favorite sentences in my comments
🤣 I'm totally guilty of the indie pop equivalent! The video's supposed to drop 4/16, but seeing it was going to be too similar to the lyric video I just put out, I was thinking about changing it. This comment is the sign I needed! Thanks Brad!
dat compress on your voice in this video, haha
Appreciate u bro
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Galloway for President... eh, nvmd he’s too smart for that. Nice one, Jesse!
Lol
Thanks.
You sir are my professor
🤓
Thanks bro
damn.. sad boi rap is a genre... lol.. i mean obviously.. but i've been making i guess what you would call sad girl rap for 5 years and it's good to cap in on it
Love elastica
amazing video
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Jesse, for the brainstorming, if you're solo and not in a band, is it fine to brainstorm ideas by yourself or should you really be with others?
A lot of my solo friends get friends, other artists and do the same with them. One of artists I consolt with does it with two other artists who aren’t really in their genre and they trade back and forth
Nice one, Jesse. I was wondering since long time how could the big guys make always good content and now I have some tools (while you have my thankings, likes and sub). There is still something I don't understand about social media and here it is.
A big artist take a cheap crappy photo of him/her in the toilet while doing absolutely nothing, post it on Instagram and gets thousands of likes and comments. The same artist post good content (for ex. video where he/she is sound designing, saying something meaningful, etc...) and gets the same amount of likes and comments. Does this mean that at a certain level whatever we post is gonna make great? (and therefore that at that point no strategy is required?)
Yes we have to always recognize that there’s a huge difference in strategy on the way to 10,000 fans and after that and that’s why this channel makes that distinction
Yes
Jesse, any particular Scott Galloway podcast episode(s) you would recommend?
Latest episode of Pivot is always good
🔥🔥🔥
mind blown
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*GEORGE FOREMAN GRILL*
That’s right we’re people of taste and wealth
how do you feel about using Dan Harmon's Story Circle to create an identity for an artist that's easy to follow?
So funny I almost put that in the video and I was like “ughhhhh I think I’ve needed out enough” but one day I will. But yeah what a game changing tool
@@Musformation i’ve been thinking of using it to write music videos but i realized a good music video would depend on the song, BUT the song depends on the writing ability of the artist and as i’ve learned with TV, it’s easier to flesh out characters and allow them to act according to their personality and throw a wrench in their environment than to try and create something over the top without a goal. take modern budget rap videos. they’re performance shots, b roll with money, girls, cars, etc, rinse and repeat. they have no story so that’s grossly overcompensated with fast transitions and cheap vfx.
then you have artists like NF that don’t need too much as far as visuals because his identity and story telling carry his appeal. actually, his story telling dictates the themes of his music videos. in contrast you have too many others doing the same thing over and trying to let a catchy melody carry their appeal. but then someone similar and more new comes along and those artists get replaced because they didn’t establish their identity.
been watching all your videos/playlists religiously - about to buy your books - you think they still hold up in 2021 or are you going to put out a new edition? Appreciate you!
2021 get more fans is presently on its way into stores. I recently reread Processing creativity hasn’t aged a day in its 5 years which I’m really proud of
@@Musformation awesome will get Processing creativity now and patiently wait for 2021 get more fans!
Wow ! Dude really said SOPHIE_fx_03.wav
Good ear
Jesse please make an audio version of your book!
Processing creativity is an audio book unfortunately get more fans changes too much each tear to be a book
@@Musformation atleast one!! You could record it yourself and sell it on youtube or amazon if you dont want to do the whole professional audible experience. Some of us have bad adhd. I can listen to many books a month but its almost impossible to get through a physical copy. Ask your fans if this is something they are interested in. AND THANKS FOR THE FREE INFO
Does this transfer at all when offering a service and not as a content creator? Thinking like a mix or mastering engineer.
Yep
i love your content . Be my mentor lol
Subscribing ty!
check out "Sad Girl Raps" & "Tazer (feat. Jarren Benton"
Continuing this Carl energy I see
My first release is out now called Wishing on One- wanted to share for your consideration:)
Peroxide ref and G L in the back? Drain Ganggggggggggggg
Lol hell yeah
@@Musformation lool na bro, you're actually officially the greatest now
Don't let the Barbz hear 3:07
I should definitely post more
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Makes sense man! Thx:) don't forget subscribe!
*grabs notepad and popcorn*
Lol
3:17 😱blasphemy!
drain gang CEO
Jesse Cannon, RUclips Chad of Music Marketing. #incelhypebeastgang
Fav comment of the month
@@Musformation I humbly accept this prestigious honor. 😁🙏
i like u
😘
HI Jesse - I'm teaching a free class. Do I have permission to show this video?
100%
drained
Hell yeah
Bruh good info I found this magic lamp u think I should rub it or give it away?
Better think about those 3 real hard before the dawg in baggie pants comes out
@@Musformation aye gotta set em free good analogy makes a lot of sense to me but believe me I appreciate your thoughts homie
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“Music isn’t a numbers game”..
Im walkover to this bank and see if I can get 3800 cause I got millions anyways
so waklee worked with you and only have 500 listeners after going viral on tiktok?
They didn’t work with me on marketing I produced a song. They’re not trying to be famous through memes. The example was to just show an easy example of iteration
I can't honestly believe you just said that about Nicki Minaj...🤦🏻♀️
holy shit 5-15k subscribers came quit
8 thousand in 24 days!
@@Musformation Proud of you!! Starting my own youtube channel soon too
Hell yeah
The people at the top in the music business help those that are in the same sorority or fraternity as them.Being in a sorority or fraternity & flashing the secret signs or words gets you noticed & make your music blow up.Worshipping & honoring Greek "god's"gets your music marketed.
Wow
You're going to show me how to get to 10,000 fans...but you only have 1500 🤔
I think someone’s having a bit of trouble reading subscription counts?
Did he just say Cardi is better than Nicki?
He did
So I’m taking advice from someone with 15,000 subs?
1. Statistically 1 year in my sub count is far above average 2. Making videos on nerdy subjects of music marketing strategy isn’t exactly the clickable gold a catchy song is, if you watch my video on my bio it’s pretty clear I’ve proven myself publicly to have build up a lot of bands. If you want to ignore it cause you think that I don’t have enough subs that’s on you dawg.
If you take the time to go through his videos with an open mind, you’ll see that he has lots of great information on music marketing and even inspiring videos to help grow your career
All of your opinions became invalid when u said cardi is better than Nicki minaj
Wow what a mature take
I don’t really agree with the Cardi B and Nicki analogy. Not even a fan of them both but the example seems to fall flat in terms of creativity. They both did what they could in their time in that moment. Remember when Nicki used to have that weird quirky persona? Just my opinion as I’m sure you already know.
No it was creative Nicki was the only female artist like that in music history. Sadly when you have been in the game a while people want someone younger, and that's when Cardi came in. Now pretty much all female rappers are tryna act like Nicki.
@@encouraginglyauthentic43 good point. Everyone always wants younger. It’s how it goes and that’s the problem, everyone wants to be someone else instead of being themselves. Nicki only lasted this long bc it took a while for another artist to become e mainstream
drain
Yes, but Cardi’s raps are not ‘more hard’ she can’t rap good lol
Somehow I knew the comments would descend into this
Everything was cool until u started talking about nicki n cardi
Lol
Blablabla, the truth? Spend a lot of money in advertising.
Lol right since that’s how most artists break. Totally not the case.
So imitate others this is why I canceled my Facebook because of copy cats. selling CDs on the street will make you more money than any streeming platform. I bet I know what your music sounds like without even listening as you scroll threw other artist content looking for ideas onmg that's not creativity .in thirty minutes this has turnd me off it's cold and faceless it's not music but it's is the reason music sucks no one is experamenting it's all the same .
Huge turnoff man do not copy other pepole ideas you are going to have a hard enough time trying to be an individual if you copy everyone else you will never be your own person
That they have no dignity?