Emotional Design Strategies for Higher Conversions | CXL Institute Free Webinar

Join Brian Cugelman, PhD, a CXL Institute Instructor, to learn how to use neuroscience principles to map emotions and segment by personality type so you can motivate your users to take action.
Emotional Design is normally focused exclusively on making users feel good. But in this session, Brian will help you understand the full spectrum of emotions, and how to use them to boost conversions or loyalty.
For a deeper dive check out CXL Institute's in-depth minidegree program on digital psychology: conversionxl.com/institute/pr...
In this free webinar you will learn to:
-Map Emotions
An introduction to AlterSpark's neuroscience-based emotion system illustrated with case studies.
-Motivate Your Users
You'll learn strategic design patterns and pressure tactics to incite action while avoiding backfiring effects.
-Segment by Personality
Explore the neurochemical connection to personality, & learn more effective ways to market to different personality types.
About Brian Cugelman, PhD
With a Doctorate psychology and big-data for online behavior change, Brian trains professionals on using digital psychology and builds personality-reading algorithms.
His training & consulting clients include the United Nations, Salesforce, Samsung, Microsoft, PayPal, Oracle, Expedia, Bank of America, and even the Pentagon invited Brian for an educational session.
An entrepreneur and engineer at heart, Brian is finalizing 3-years of R&D on developing neuroscience-based algorithms, that read users' personality and emotions, in order to predict their best relationships and susceptibility to persuasion.

[@akashdeeph.2865]

Dibs..also god RUclips up post this pls