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Caution: AI-Generated Content Might Tank Your Rankings
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- Опубликовано: 6 фев 2023
- There are hundreds of AI tools that help businesses create SEO-optimized website content with the click of a button. However, Google is constantly rolling out new updates to combat spam, and they can and do sometimes crack down on AI-generated content.
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Timestamps:
0:01 Context/Case studies
0:52 The tale of AI generated content
2:17 The takeaways
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Transcript:
Hey, so I saw this comment on LinkedIn. Graham had talked about how they were generating AI content at scale, 50 pages generated in one click, and how these pages are actually performing pretty well. So it's very interesting to think about this concept.
Mark Williams Cook, very smart SEO, then replied and he said, well here's what happened when we did it on 10,000 pages. So I was going really well, ranking really well. This is the helpful content update, and then it fell off a cliff.
Then it fell off a Cliff again in the spam update.
So many SEOs were very interested in this and wanted to know more. Michael King, another very smart SEO, says he wants to know everything about it. So Mark told the tale of the AI generated content and he told it all in French. And I am Canadian, but I'm going to translate it to English here and I'm going to now recount the tale of the AI generated content.
Once Upon a time there was a person so brilliant, so ahead of her time, that she decided to take on the Hercules challenge of creating a website with 10,000 pages. And how does she accomplish this feat, you ask? Oh, just using the most modern technology available, of course.
First, she collected all of Google's “people also ask” data using Python, because why not? Then she used the trendy GPT 3 API to generate responses for each of those 10,000 pages.
But she didn't stop there. Oh no, she also decided to use the WordPress API to publish all this AI generated content on her website. Because why settle for a simple website when you can have a powerful website? And with that, her website was born. 10,000 pages of pure AI generated awesomeness.
People couldn't get enough of the website with vast choices of answers to questions they didn't even know they had. They rushed to the site and hordes admiring the incredible amount of content and the speed at which it was produced. It was truly a work of art, a technological masterpiece.
The person responsible for this creation boasted of the accomplishment of her work, praising herself for using the latest and greatest technologies to produce something epic. And they lived happily ever after, rejoicing in their AI powered website.
Then she was slapped by Google. The end.
So, this is a cautionary tale. AI generated content might work for you right now, and this content was not human edited in any way. I know a lot of people are using AI content to kind of start the content, but then they edit it and improve it and make it better. You’ll probably get away with that. This was just strictly taking what the AI generated and putting it straight on their website.
But it's a cautionary tale because a future update from Google could easily wipe out all of this work that you're doing now.
And it actually reminds me of the earlier days of SEO when everyone was using PBN (private blog networks) for link generating. Build My Rank, I think, was one that I used. And I had used them in the past and they work great, they worked awesome. And then Google slapped it.
So you might be getting a Google slap in the future if this is a strategy that you're investing in heavily right now.
Do with it what you will. Alright, see you next time.
Your videos are incredible. They should have thousands of views!
Thank you, Nathalie. I appreciate the kind words!
Do you have a link to that 10k website? My suspicion is that it was punished with helpful content and spam updates not because of content quality, but because the website was not focused on specific area/category/theme of content. We all know and disregard those fake website about everything and nothing. Who Google shouldn't? Also imagine publishing 10k articles and not formatting them? Would that be a red flag? I definitely have more questions than answers.
I never got the link from Mark. All your questions are totally on-point. That's exactly it. They pumped out garbage unformatted content that raised all the red flag and so got wiped out in Google updates.
I'm not saying there isn't a good way to use AI content (there is). I'm saying that this is NOT the way to do it.
Sounds like we're on the same page.
So why would anyone use Bard for SEO? Better to use different AI that is less detectable to Google.
I dunno. Is anyone using Bard for SEO? Bard isn't even released yet.
@@WhitesparkCa Im saying in the future. Lawyer SEOs could be disBard 😀
How does Google know what's ai generated?
They wont know... the ai is too good now, especially if you just take a minute to proof read and make any necessary changes before publishing. It's the idiots who publish without reading it that will get punished.
I think Google's AI technology is likely smarter than OpenAI's. While human-tweaked AI content can rank well now, I suspect a future update will be able to identify it. I suspect it's going to be a cat-and-mouse game where the new method works for a while, then stops working when Google rolls out an update, then SEOs will find a different method, then Google will release an update for that.
But, in the end, all that Google really cares about is whether or not their search engine is providing helpful, accurate, and quality answers to their searchers. If you can use AI to assist with creating excellent, helpful, and authoritative content that people respond to, then I think Google will be perfectly happy with it.
@@WhitesparkCa My guess is here it may penalize the site if it had a high bounce rate. If the design and content was too spammy and not very useful and was boring then people are not going to engage, I think this is where coming up with more compelling and creative content will be even more important rather than just providing basic facts that will easily be answered by an AI, because if the AI can answer the question why would they bother coming to your website?
I tried using ai for content. I edited the ai content to make it more human and correct. But it crashed my ranking. I restore the original content, and my ranking came back up. The only other thing that may have done this, I suppose was the amount of changes
I had made, but I think it was the ai content.
Very interesting! When did you do this?
@@WhitesparkCa I applied my changes around the end or third week in January. I had only improved a paragraph or two on approximately 3 pages after I read an article saying that Google was going to be fine with AI content, LOL. I would assume that the degree of perplexity and burstiness was too low. And ChatGpt
writes in it specific uniform style while commonly using specific detectable words and sentences.
Prior to posting a new content, I didn't checked it for Originality.
Google hates me and I get slapped constantly. The thing is - I am working really hard to follow its flipping guidelines. I also agree with @nathaliefiset5734 - your vids are great! Thank you!!
The struggle is real with the verification process. Glad you like my videos! Thanks!