Saturation Mailing - A Broad Reach Marketing Strategy | MARKOTS

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  • Опубликовано: 23 дек 2024
  • A saturation mailing is a type of direct mail strategy where mail pieces are sent to almost every address in a particular geographic area, typically targeting a neighborhood, ZIP code, or postal route. This method maximizes reach by covering a wide area and is often used when the goal is to blanket an entire region with a marketing message, rather than targeting specific individuals or demographics.
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