The Ultimate Sales Letter was my foundational book when I started studying copywriting over 12 years ago and the book I suggest to my copy coaching students as the first book to read.
This man is so brilliant.....I had to come back and review some of the basics I know but he just brings in more details like never before SO MUCH RESPECT 👍🏼
The ghost of past decisions are right there behind them. If they bought something like what you sell from someone like you and they were disappointed, then that's going to make them hesitant to decide to buy. We treat this with a piece of reassurance that counteracts the desire to wait to avoid bad decision. Do that through risk reversal, guarantees, overwhelming preponderance of proof.
Yo there's no one better or more substantial and frank than Dan K, my business is better when I implement What he says, definitely going to stick to his guidance this time, thanks for helping small businesses #walkamerica
+jason cudbill Ha.... good luck with that... you're gonna have to fork out close to $50k to buy all his stuff (not including private coaching or counselling).
The Ultimate Sales Letter was my foundational book when I started studying copywriting over 12 years ago and the book I suggest to my copy coaching students as the first book to read.
This man is so brilliant.....I had to come back and review some of the basics I know but he just brings in more details like never before
SO MUCH RESPECT 👍🏼
No one beats Dan when it comes to explaining a concept and it's importance in the puzzle in so many different, entertaining ways.
The ghost of past decisions are right there behind them. If they bought something like what you sell from someone like you and they were disappointed, then that's going to make them hesitant to decide to buy. We treat this with a piece of reassurance that counteracts the desire to wait to avoid bad decision. Do that through risk reversal, guarantees, overwhelming preponderance of proof.
Dan Kennedy is the man! I've learned so much from him.
Yo there's no one better or more substantial and frank than Dan K, my business is better when I implement What he says, definitely going to stick to his guidance this time, thanks for helping small businesses #walkamerica
this dude is a genius..gonna buy all his stuff.
+jason cudbill Ha.... good luck with that... you're gonna have to fork out close to $50k to buy all his stuff (not including private coaching or counselling).
Watching this masterpiece in 2024
8:58 is a great comment
11:15 is straight from DK's favorite Napoleon Hill book, Grow Rich With Peace Of Mind.
Respect from Ruussia!
Dan's the man!!
Omg this is powerful.