How To EXPLODE Your Business In 13 Minutes ... With Dan Kennedy
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- Опубликовано: 28 июн 2024
- - If you don't know by now, Dan Kennedy is one of the greatest marketers to have ever lived.
He is so good that I've bought all his courses, I've read all his books and even acquired his company Magnetic Marketing!
If you didn't see that announcement, go watch it right after you watch this video. • Why I Bought Dan Kenne...
In this video I share my 1-on-1 conversation I had with Dan on stage at Funnel Hacking Live where I got to ask him some awesome questions which he gave even better answers to.
So if you want to learn how to explode your business in 13 minutes, then watch the full video because Dan shares some extremely valuable strategies and advice.
Also since Dan Kennedy dropped so much gold in this presentation, I asked my editor to share the notes from the video for you to copy and paste into your own notes.
You can find the notes under the chapters.
Chapters:
0:00 - Intro
0:48 - Welcome Dan Kennedy
1:29 - How to personality in copy to create customers for life?
2:56 - How to not bore your customers?
6:45 - How to control your legend?
8:33 - The principle of high concept
10:13 - Welcome to profit status
Video Notes:
PERSONALITY IN COPY - HOW TO CREATE CUSTOMERS FOR LIFE
There has to be a relationship, not just a series of transactions
- Things change and costs are variable
- Customers for life are key
- Requires a relationship.
- Interesting personality
- Essential
HOW NOT TO BORE YOUR CUSTOMER
1. This game is easiest if you’ve got the match right
- Superman: Not Relatable
- Batman: Somewhat Relatable
- Spider-man: PERFECT MATCH
- Built for a particular Audience
2. Understand the Audience, and WHAT THEY WANT MOST
- Under Appreciated
- Disrespected
- Overworked, underpaid
- Zig Ziglar - Perfect salesman for his audience
3. Craft your character/personality/voice to suite the audience
4. DELIVER to your audience
- SHOW UP for your customer
- Can’t sustain a relationship via booty-calls
- Email
- Paper and Ink
- Audio
- Video
- Can’t become a one-trick-pony
CONTROLLING YOUR LEGEND
If you succeed at getting people interested in you
In a relationship with you
They will talk about you to others
YOU MUST CONTROL the conversation
- Could do a lot of damage
- George Bush Sr.
- Bill Bennett
“Well, he’s not as dumb as most people think he is.”
In Advertising: EAT THE FOOD, LOSE THE WEIGHT
- Pizza
- Burgers
- Ice-Cream
- Pancakes
JUST ONE FUNNEL AWAY
- Omits a few things :)
- Simple solutions to complex problems
The Principle of HIGH CONCEPT
- Miami Vice = MTV + Cops
- Music videos with Cops
WELCOME THE PROFIT SATUS
There is a way of doing things
- An Establishment to enforce the WAY
SOME people will be quietly questioning all the rules
- Lutherism
- Blew up Catholicism
- Questioned the rules and the dogma
- Started New Way
THIS IS B.S.
- It is Magnetic
- The most welcome profit, is the least welcome to the establishment
- WAITING FOR THE RADICLES TO ARRIVE
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What was your biggest take away from this conversation?
That it’s important to not only send emails that I need to implement video, audio, paper that I have to switch it up 👍🏽👍🏽
2 Takeaways from this great video:
1. The only thing you ever own are the customers you have a relationship with
2. Business owners want appreciation, respect, acknowledgement and admiration for who they are.
I am reminded of number 2, always good to be reminded. Thank you
Paper and ink! Biggest takeaway from the Marketing Secrets newsletter to build relationship.
Knowing what your audience want
Connect on their level, then help them believe what ever you are selling can make them Spider-Man as it has for you .
1. Get the right match
2. Understand your customers and what they want
3. Craft your character/personality/voice to suit the audience
4. Deliver to your audience with a multiplicity of media
Control your legend
The principle of High Concept
Be the radical they have been waiting for to arrive
Relationship, relationship, relationship = customer for life. And to do this you need to be the attractive character. This is the message I get loud and clear out of the Marketing Secrets newsletter (which I love). And as a result, I am about to start my own paid physical newsletter (which is scary because I don't want to be married to a newsletter for the rest of my life).
I’m definitely a forever customer (well when I eventually get the ball rolling in my business).
I’m 23 now, and this is why I’ve been a super fan of Russell since finding him online at 15. He gives us all this value..that’s a true abundance mindset, rich in the bank, but most importantly, he’s rich in heart too.
This is why 90% of the S&P 500 is intangible assets like customer lists, copyrights, licenses, patents, etc. ITS RELATIONSHIPS
Biggest takeaway: The only thing you can really "own" is your customer for life...a relationship.
Everything else can be culturally lost, taken away, etc. So powerful.
Amazing interview!! Love Dan's insight. My main takeaway is the lifelong relationship with customers that I have always been focusing on and I believe is the most valuable thing to achieve. It's good to hear that from someone like Dan. 🔥🔥🔥
So much brilliant knowledge and strategy packed into 12 minutes of video. Watch this a dozen times, and each time you will discover a new nuance if sales and psychology.
Honestly!
he is very good at marketing and he really understands how to appreciate customers..awesome video
I could listen to Dan talk all day!
I'm mind blown with Dan's clarity of marketing
One of the best nuggets of information I have ever heard thank you Russell and Dan !
Is the book out yet?
Awsome, Where can we get more videos like these or maybe the whole version pf it would be nice.
this is so beautiful, one of my best to watch for today !
Welcome The PROPHET Status! Profit works too, but I believe the intention behind that phrase is becoming the leader people have been waiting for.
Thanks!
I want this story selling book, where can I get it?
Great video with tons of value
This is so dope. My biggest takeaway is the developing a relationship part.
Love this !!!
Will this book be released like you said at FHL? :)
Where can we buy Magnetic Storytelling?
How do you stay authentic while crafting your character, personality, & voice to suit your audience?
Should crafting be thought more of as adjusting? To me crafting is creating something from scratch to fit, hence lacking authenticity. Adjusting your style still keeps the authenticity.
Which is Dan referring too?
Where Can I find this book . PLEASSEEEEE. Is it out yet Russel ? 👏👏👏
How to get that book?
I struggle to watch your videos... everything sounds like a sales pitch and so little seems like an authentic thought from you. It's all part of the funnel
Is there any group which i can join to know more about click funnels.. i am a business owner and want expansion selling my products worldwide.. can someone guide ..natasha
How have I never seen this before
Legendary
There is no sound 😢😢
That's an impressive final sentence from Mr. Kennedy
Can we buy your new book?😊
Me too! I want to know how can we buy this new book "magnetic Story Selling". @Charlotte Carollo did you got an answer?
Glad I heard this morning. What do you think of this offer?
“Double Your Sales With AI”
AI Sales Rocket 🚀
Owning customers. Sure, a metaphor, but a quite telling one. Freedom as defined in the declaration of independence means a free person cannot be owned. If you are owned by someone else, you're a slave. Language reveals a lot about how you think.
That was hard to understand. Back to the books 📚 😂
bruno got more cheers than the old hells angel crew member , i can’t believe the level of naivety of these conferences
Where I can get the book?
They were only available at FHL, but we may do another limited run soon.
@@russellbrunson I’m looking forward to it. Please make it happen Russell 🙏🥺
Insanely educative.
Story is a best way to connect with audience I totally agree 👫
God I love these two getting on stage and geeking out, it was awesome seeing them both on stage again at FHL 2022, I'm still trying to read most of my hand writing from my own notes lol
Couldn't agree more! Just read Dan Kennedy's Ultimate Sales Letter. A must read for any business owner, i always write my own emails, headlines and the copy. And Dan gave me some awesome tools, already getting beter clickrate, open rates, etc. Thanks Dan!
yawn kennedy what a legend , the guy who fake his own death
Learned a lot of nothing lol.
Just your usual everyday blogpost. Nothing new.
How to control what your legends say in your absence
2 THESSALONIANS 1:6 KJV !
THE LORD WILL NOT HOLD THEM GUILTLESS THAT TAKETH HIS NAME IN VAIN EXODUS 20:7
Couldn’t agree more- was there live as a 2CC recipient. Love Magnetic 🧲 Marketing! And it’s 1000% true, we’re all One Funnel Away 💥