How to Price Your Artwork to Sell Part 2: How to Use the Best Comparison Method of Art Pricing

Let's talk about how to price your artwork to sell and grow your art career! My name is Dena Tollefson and I am a professional full time artist. Today we are discussing the Best Comparison Method of art pricing. If you price your art well, you will have art sales and flourish as an artist.
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Have you ever looked at some artwork and wondered why is it priced the way it is? Are you an artist looking wanting to sell your work and you are not sure what to price to charge for your artwork? Or are you wanting to change mediums but not sure what is the right price point for your new body of work? Then today’s video is for you. Let’s take the mystery out of art pricing. In today’s video I will be going over the Best Comparison Method for pricing your artwork to sell. This method is ideal if you are new to selling art or if you have a major shift in your art practice. So what is a major shift in your art practice? Let’s say you are making sculptures but now want to make and sell your oil paintings. Another example of a major shift in your art practice would be let’s say you were making oil paintings but now want to shift to drawing digital art and need to know how to price your new artwork. There is a sweet spot for pricing where you are asking enough that it is worthwhile to make more art, but not asking too much where potential collectors are scared off. Knowing where to start your prices can be very tricky if you have never made any art sales, or if you are established, but now switching to a totally different art medium. I am here to help.
This video is the second in a series of in depth discussions on how to price your artwork to sell. Whether you are a beginner at sales or have some under your belt and want to advance, this video is for you. Be sure to watch all the parts of this series to learn the different art pricing methods to decide which is best for you.
Are you a beginner artist who would like to market your artwork? Or have you been an artist for a long time and are ready to take the next step with your art career? I am here to help. I provide you art marketing and art career guidance for artists who would like to have gallery representation, if you need help with juried exhibits, or if you want to increase your social media reach. I help you get started in art licensing, where you license your artwork to create merch. In addition to helping you with art career coaching, I have videos for you about how to paint, painting tips and techniques, art supply unboxings, and fun and engaging Live streams.
My name is Dena Tollefson and I am a professional, full time artist from Iowa USA. I provide painting tutorials in watercolor, acrylic, and oil paint. I hope you will subscribe and come back again. Be sure to ring the subscription bell so you never miss new content for your art career development. I am known for deep, vibrant colors in my signature painting technique called Daubism.
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I am a Christian and my artwork is positive message, uplifting and healing. Collectors use my paintings for meditation, calming, and healing thought.
Artist’s Statement: I am a Colorist and am known for contemporary realism focusing on botanicals and landscapes, especially ponds, flowers and skies. My sky paintings are my idea of how God created Earth with one breath. Every morning and every evening He creates a new sky for us.
I employ vigorous brushwork and texture through the palette knife in my work so that people may experience along with me the "feel" of the painting. I find mosaics fascinating how the individual pieces all contribute to the whole- I want my paintings to have a similar idea where overlapping petals of paint all stand on their own and then contribute to the total.

I am an American artist whose bold contemporary paintings focus on joyful use of color, texture and movement, creating a low relief effect in paint- a hybrid between low relief sculpture, mosaic, and traditional painting. Two of my paintings are in the Cedar Rapids Museum of Art's permanent collection. My originals and commissioned work are available exclusively through the fine art galleries across the US who represent my original and commissioned work. Find the list of galleries and licensed merchandise here www.denatollef...