15 million streamers isn't just market saturation. It's spam. And no, if a country has a large population, it doesn't need more content creators just like the same area does not need 10 weather channels if there is 10x the population. The other 9 channels don't add anything, so 1-2 get most of the views and the rest don't make it. Quick math: if the USA had the same percentage of streamers, it would be 3.57 million of them. What would most of them talk about that the top ones aren't doing? What value do they add? Nothing. They are basically random stores an Amazon that sell water bottles, too. Like all the others.
@@DjNoNameNL The latest numbers out of china indicate a population of around 1.4 billion not 2. Dunno where people keep getting numbers closer to 2 billion from. Also, 1% of 1.4 billion is 14 mil. 1 mil less than the number of streamers we're talking about. China has 23.9 doctors per 1000 or 2.39 per 100 people. And those are doctors. Are you really going to say that's a small percentage?
You mean tik toker right? I see soo many kids buying stuff to start making tik toks.. but I bet none of them will earn enough to recover those expenses
They have a population of around 1.8 billion,15 million is like a small town in one of the provinces...If they had any value they would be getting paid.
@@Carlin2810 They cant get paid for something they cant do... Just watch atleast 100 of them with low views... They buy products and make reviews on them, talk about crap that makes no sense and nobody cares about, do makeup videos and after you watch 10 to 15 of them it all starts to repeat... So the thing is, they are victims of scams, uninteresting and boring... Same happens in EU and NA but people know those things are scams so they wont buy some "beauty" products and attempts to sell them for more cuz IT NEVER WORKS... They sell you product for 300 bucks and it is worth maybe 3 bucks... So girls try to sell it for 400 but never sell it, lose money and then this thing comes to life... Scammer has the bank, girls cry on camera... Oversaturation, not educated in scams, not interesting and so on...
@@Carlin2810 this is based on the supposition that out of those 15 million people the majority have time or money to watch these streams. in china. they don't
@@Carlin2810 that analogy doesn't work. It's not like a streamer can "sell out" of stock and have too many viewers or something causing people to have to move on to someone else. Most people just watch the top .001% of streamers. The same exact thing happens in the US and everywhere else. Try it right now. Go to your favorite popular game, 99% of viewers will be watching the same like top 5 streamers (usually less than that depending on the game), then you can scroll for DAYS looking at alllllll the streamers with like 0-3 viewers. They could be the best streamers in the world but it doesn't matter, no one will even see them unless they get a random host or raid or something or they are insanely good at the game, or they just get really lucky. It's just a crap shoot at the end of the day for 99.9% of people.
@@Carlin2810 Most chinese people dont have time for that. China has an insane workhour problem it's so bad they even have a term for it 996 working from 9am to 9pm 6 days per week.
Majority of streamers in mainland China are employed by companies and an actual "job" in China are below minimum wage that won't even get you by a month unless you get three jobs and maybe you'll get even.
Exactly! Get rid of all this wasted money on sporting events, those things don't contribute to society and they need to get real jobs instead of playing with a ball or grabbing each other like children.@@ScottyDoesntKnow69
I mean its entertaining, and yes entertainment is a societal need. Plus we are (generally) at that stage in the hierarchy of needs where we can afford to laugh every once in a while
Translation error @2:10, that statement says: the total number of short video accounts is 1.55 billion, and the number of professional streams is: 15.08 million. Daily new video uploads are over 80 million and daily live streams are over 3.5 million. As a Chinese, I can tell you this market is freaking huge and meanwhile overloaded, "2% of these streamers capture 80% of the income" is actually an understatement. Most of the streamers from this 2% group are not gaming streamers, they sell products, The company reaches them with their product and they sell these products during the stream, and they get a cut from the company, 99% of the time they claim the price they got from the company is lower than the product's market price, however, most of the time the price is same or even higher compare with the market price, and some low life shithead streamers actually deliberately selling fake product, and the cut they got from the company is huge, one of low life shithead streamer makes so much money he even bought a Rolls-Royce. That's why many actors, actresses, and even athletes gave up their careers and jumped into the streaming business because they had a fan base already. Back to these streamers at the beginning of the video, you can't make money if you have 1 million followers, this number is meaningless because you can actually buy fake followers, you need to find a way to make your followers buy the product you recommend during the stream. To be honest, I think this whole market is fcked up.
What puzzles me is why people watch these streams at all. Streaming games, commentary, eductation, asmr, reaction - all of these provide some sort od value to viewer. What pulls people towards streams consisting entirely of product sales?
@@Mbeluba Many people have fallen into the consumption trap, thinking that these things are necessary in their lives, and they can get huge discounts by placing orders through live broadcasts😂Almost everything you need in life is sold in the live broadcast room, including regular consumer goods such as food and daily necessities, and China's logistics are very developed, you can usually receive the product within 2-3 days after purchase, if customers are not satisfied with the product, they can just return it, this convenient situation has also made the live broadcast industry popular.
@@Mbeluba China is different... A lot of things they advertise cost around $1 with free delivery, it's so easy and affordable to buy stuff in China that pretty much everyone does. For example, I bought 24 pairs of socks for $2 (15 Chinese yuan) last year, I got to the point where I was thinking of throwing them away after one use and buying new ones. And let's remember... $100 doesn't have the same value in the US as it does in China. For example, you can eat out every day (simple meals like rice with some meat, ramen, or dumplings, which you can find anywhere), a bowl of Chinese ramen costs around 7 yuan ($1). So it's a bit different.
i think the problem with those chinese streams is that they're trying to sell products first, not content, so the ''close relationship'' with the streamer is dead from the start, see pokimane, she wasnt trying to sell stuff for her tier 3 subs at first, she did her stuf THEN she started calling people poor for not being able to buy her stuff, she got rich farming simps with content before selling stuff for said simps
Well if Chinese streamers and RUclipsrs make even less money than Western ones, of course they're going to need to sell products to have a good income from it. So I don't exactly blame them for it, but of course they're not going to have very many people buy it because the viewers aren't that invested in you or your content. Also could just be that your product is bad, mediocre, not what your viewers want, or the market is so saturated that your product is more expensive than a better one thats cheaper. Another thing is there is SO many people with over a million subs/follows and more reaching that every day, so imagine how many people are subbed/following many different channels. Your personality/content/gameplay must be amazing for them to come watch you specifically on a daily basis, and to get more than a few of them to buy your products not only do they have to like you a lot but your product has to be good and not too expensive. Of course you will always have simps or just huge fans buy things to support their favorite creators, but that is absolutely not the majority of people. Id maybe only support acouple of my absolutely favorite content creators by buying their products or giving them money, and that's if I have the money in the first place. I'm subbed on RUclips to hundreds of channels from over the years, most of which I don't even watch anymore let alone would support with money.
it's because selling stuff is the only safe meta there, the ccp get pissed of really easy ,and there're a lot of sensitive part that normal citizens don't know ,so no one will take the risk for new contents/meta ,getting banned in chinese platform is a really big deal. Recently there's a girl got punished and forced to make an apology on tv ,because she made a video about her picking up a kid's lost text book in Paris ,that's it ,people got punished for random reason a lot there.
@@JoeyG-o8r the relationship with the streamer hardly ever will be close, but the streamer needs to sell the mentality that it is, so first you befriend a person, THEN you sell them your pyramid scheme
That's more or less what they are. A lot if not most streams in China are shopping streams that give special rebates like groupe rebates and more. It's very popular over there and will probably start soon over here with TikTok.
They do it less for entertainment because people aren't as likely to pay for that, so instead they push products. It is a very different ecosystem for sure.
@@gerarderloper Just doing some math: No talent nor knowledge that is interesting to share as for the promoter, so let's say the promoter value is 0, then trash or disposable products with no long-term real use in life, let's also set that value to 0. So, 0x0=0? And somehow the business model is not profitable? 🤔 damn, who could've know
Isn't it in China where they basically have actual live-streamer farms, where they have like a warehouse stuffed full of people livestreaming in their own little 2x4 space all hours of the day?
@@Digzitify usually im beginning to conclude that when i saw this up that theres so many now rather than decreasing. its just that they are owned by syndicate.
Yeah, this happens because none of them know about the idea of 'market saturation'. Obviously nobody is going to make any money when there are tens of millions of people doing the same thing as you. I've seen these Chinese content farms where there are like 100 women all crammed into one room, all doing identical make-up videos, or all singing the same top of the charts song or whatever. Yeah, of course nobody is going to watch most of those people. Supply and demand. There's tons of (low quality) supply, very little demand even for the higher quality stuff.
Best comment, this is a massive nothing burger that anyone who lives in a free country knows. Anyone can be an actor in a film, not everyone is gonna be Keanu Reeves or Tom Cruise. It's hilarious to me the amount of self-whoring and selling out other countries do because of the misinformed ideas like everyone in America is rich and famous. Life sucks ass most of the time, and most educated, normal, well to do people would rather get a degree, trade, or find a damn job and quit bitching. It just seems like an issue due to the massive scale of a nation like China. Quantity vs Quality 🤷🏾
This is like complaining that your career of singer isn't taking off. Streaming isn't a job where you clock in and get the money, it's basically a gamble. Either you hit gold and become famous enough to make a living from it or you stay a nobody and get pocket change every now and then. I thought we all understood that.
This modus operandi worked great for Chinese industry, they've copied 1 good western thing 100 times really bad, but 101th time they've managed to make quality stuff. This mindset can be great for manufacturers, i don't see it working somewhere where you need the creativity. If there are 100 people in the room doing the same thing, means that creativity is either dead or shunned upon.
I remember a friend of mine wanted to be a youtuber or writer of some sort. Then he thought he should just become a teacher because the world's always gonna need those.
@@King-O-Hell Not only universal but are general signs of people that procrastinate as if it was a marathon. So the general remedy is, put yourself to do something of value. Guaranteed you'll stop feeling like that.
@@thesocialmediagame I don't procrastinate. I have a demanding job that requires me to constantly learn and grow. I also exercise every day. I'm tired from the constant demands of my job (regardless of how well it pays and how meaningful it is to me) and the continual stress I put on my body to be stronger and faster. I've lost a sense of self because I don't recognize who I was a year ago. I miss home because back then life was so much simpler and less was expected of me. As for the absurdities, I'm an adult who gets out of the house, has dated enough, and travels enough. The world is ugly and introspection is rare in others. As an adult, the absurdities are just facts of life now.
"lost sense of self" is the dumbest crap i've ever heard. It's mostly women who say this across all ages. Um miss, you are 30 years old wtf do you mean you don't know who you are?
@@GeneralZeroOfficial Thanks for sharing. Yes, I said these are general signs of procrastination in people. Didn't mean you specifically or every single person that feels like this procrastinate marathonicaly. But statistically speaking chances are that you're on the smaller % of people feeling this way for different reasons as you explained. It sounds that you might be in your 20's and all those situations you described are also typical from people in the transition from young adulthood to adulthood, since is in our regular cycle to eventually realize that we are masters of our own destiny our feelings and emotions included. So either we learn to get the temple to resist these emotions and dwell with them in order to keep walking straight on our line or as the girl shown in the video, break apart looking for other reasons but our self-responsibility to blame for our mental condition.
They are a bit different from streamers of any other countries. from what I am seeing, they are the same as those who are giving a front store demos, just online. They are essentially sales people and not content creators as we know it.
Yes I make the same comment. Across Asia even in Korea as well, these ladies streaming are sales girls. It’s what we call infomercial or QVC in the West. Its not playing games or jokes/ doing entertainment
There must not be as much incentive to be entertaining, like they are making commissions from sales instead of getting revenue from subs. On twitch and yt you can focus on entertaining as a priority, and make sponsorship money and merch sales on the side. It seems terrible in china, who likes ads?
@@SL1CEND1CEN It may be difficult for foreigners to understand the Chinese sense of fun in live streaming. Because they give you huge discounts even though they are advertisements, foreigners will feel that it's a consumer trap, but sell me a bag of toilet paper for $0.001 and I only need to watch their live stream for 5 minutes, why not? And the big anchors will get the lowest price, which is equivalent to a group buy. For example, I just ordered an iphone 15promax 512g last night for only $1199 and they were at my house in the morning. I know I'm talking about some feelings that foreigners have never experienced before.
That's right, they're trying to pick up sponsorship for sales, some of them are freelance salespeople where streaming is just one of the ways they try to sell
@@Luiri61 Interesting. So basically it sounds like people are watching streamers for completely different reasons when comparing. I would think that some would go for a more entertainment route over sales, either that was not reported on or they cant make money without sales. It makes me wonder how donations work in china, as twitch and yt are largely donation based. It also sounds like this problem could be chinas streaming platform itself, everyone cannot escape a singular meta
My nephew wanted to be a streamer(we're South African) and I told him directly that the competition for those well earning positions is beyond rough. It's no different from being an actor or sports star, even if you happen to be beautiful/talented AND are willing to put in the work the chances are still good that you will end up a wannabe rather than a star. I obviously told him he can do it if he wants but that he still needs to finish his schooling and prepare himself for an alternative carreer, probably a trade, that will allow him to work locally or internationally.
98.5% also uses filters that make them unrecognizable from their actual appearance. which makes it hard to expand beyond streaming guess you have a pay difference between streamers using facial filters and the ones that don't. as it is a industry very focused on perceived beauty.
It seems clear from these clips that the best and easiest way to make money in the streaming business in China is to sell ring lights, lapel mics, and cellphone tripods 😂
@@MakerInMotion Yeah, that never changed and never will. Sure, you'll never make bank like that 0.4%, but you'll sure be better of than the rest of them. And when that stream dies, you won't be jumping off a cliff because there's ALWAYS a new thing coming up than you can sell to the next crowd...
Aint no different than wanting to be a Music star in the 80's or Movie star in the 90's. Generations of millions looking for the improbable and it aint ever going to stop
this is 100% i remember when yt and streaming started and how people seen it as a new option for small time and normal people to have a lime light but now there is a very little difference between a star and a streamer. Their both treated as a celebrity and the market is now booked
And then they ask "How can a plumber or electrician be a millionaire?" It's because finding one nowadays when everyone wants to be a streamer, is like finding an oasis in a desert. My relatives live in USA, and they called a plumber to clear their sewer pipeline in a kitchen, a job any functional human being should be able to do on their own (I did it for free for some of my friends), and they paid him 80$ for 15 min job. 80$ dollars is a quarter of the average salary in Ukraine and it's probably decent money in America too(for 15 min job that is). The next generation of people is going to die unless they roll up their sleeves and stop being hyper-artistic/autistic.
Trades aren't really looking for people. I tried. They keep the number of people in trades low artificially to keep prices high, and they do it with trade school scams. Demanding a 250-500K trade school cert before anyone will consider hiring. No such thing as apprenticeships or training outside these schools anymore.
I wonder who messed our generation up? Man if we would have had some sort of idk leading person in our life that would have teach us this stuff man man man crazy things
thought to be fair, no job is actually 15 minutes. There is probably 15 minutes of phone time, 15-30 minutes of travel (plus gas and wear and tear), time trying to get paid, etc. etc.
@@Sichko021 But how many of those 1.4 billion can even afford a phone/computer and good enough internet access? And then how many of those are actually interested in watching these streamers? And then how many of those are actually willing to throw their hard-earned money at them?
China has over 1.6 billion people. That's over 1/7 of the world's population. The scale of people in China is an entirely different order of magnitude than the rest of the world, besides India.
One thing I didn't see pointed out is that there are a lot of unemployed young people in China. The huge push for education led to way more people going to university than there are qualified jobs. These people who went to university don't want to do the unqualified jobs, as they studied for the exact purpose of having a good future, so they end up in an endless job search. Considering this, it's not surprising a lot of them try to live off livestreaming, and are thus legally "professional" livestreamers. It's their only occupation, so it has to be their job, even if they don't make much money, if at all, from it. EDIT: Seeing this again reminded me, there's a trend of parents "hiring" their kids as "full-time kid", literally. The job prospects are so bad they prefer to have their kids at home taking care of them, and this is a way of giving them money without sounding like charity.
@@rjacks3284 The population crisis is only one part of it. As I said, the job market / education crisis is greater. You shouldn't underestimate overqualification. The thing is, they are statistically more likely to be qualified than the opposite, and this is the source of the crisis. The Chinese government has opened job positions that are essentially just going to remote places to do high qualification jobs (doctor, engineer, etc) to try to solve that issue. Young people who studied their whole life for a future do not want a job that does not promise a future. Thus, their solution is to promise that after 5 years of these jobs in remote places, they will get an official government position. You should really avoid making assumptions about what you don't know. There's not just entry qualifications, there's also career growth to consider. Successful streamers can experience career growth, you can't by working at mc donalds. You'd need to start at a managerial position, not in the kitchen.
Streamers always try to tell you, just believe in yourself and you can do it too. If all of their viewers followed that advice, we would end up just like this.
I'm a Brit who lives in China, to give some perspective: 5000 yuan/month is the median salary in China. So saying that 95% of streamers earn less than that is kind of expected. It's like saying 95% of twitch streams earn less than $54K a year. Outside of places like Shanghai you can get a decent two bedroom apartment for less than 2K per month and food expenses are pretty much negligible. When I first moved to China I didn't earn much more than the median salary and I still managed to save money, travel to different countries and live very comfortably, Also, the quality for most of these streamers is dreadful. Most of them just live stream then sitting there saying and doing absolutely nothing. They use face filters that are so extreme that they all look like the exact same blurry mess. I also doubt that 1/100 people in China are "professional streamers". In 6 years I've met 2 people who live stream, but also have full day jobs.
According to Google, it's about 690 USD a month net, so it's equal to an average pay in some European (Balkan) countries in the southeast... That was a bit sus already, but after reading your comment, I can only conclude that they are just begging for donations... which is part of the job, I guess... or nor in touch with reality.
The 15mil number probably doesn't account for people with multiple accounts and bots, all chinese social media sites are botted to the brim, way more so than facebook insta etc.
I am Chinese so let me give you an estimate of how much is 5000 chinese yuan. If you live in a tier 3-4 city, rural area or village, 5k per month is OK, it is not the best but it also pretty decent for buying daily need, but if you live in a tier 1 city like Beijing/Shanghai/Guangzhou, earning 5k per month will put you in the poverty bracket as apartment rent can cost from 4k to 10k depending on location, a lunch could easily cost 50-100 per meal. Most of these streamers are most likely from tier 1-2 city so this is why they said "they struggle to survive". Another issue in China is the massive viewbot/follower bot market, even streaming platform would bot their own streamer to make their platform "look like famous", this gave people a lot of false feeling about "how popular a streamer can be", in fact, their "popularity" are botted or bloated, and clueless people who follow this trend to become a streamer will find themselves earning way less than they imagined it to be
Why would streamers live in tier 1-2 cities when they can stream from anywhere? I'm gussing all their brand deals and items are sold online and done via email aswell. To me it seems like a clever farmers daughter could make a good living doing that sort of stuff while living with her parents.
@@illliiiiillliii6265 You do need to consider where the company is (Because the Chinese streamer's main job is to sell stuff) which could change how the product is delivered regarding time and distance, and farmers technically don't earn as much money
13 years ago I lived in the capital city of fujian province. I made 3000 RMB / month but my apartment was pre-paid. It was liveable if you were reasonably simple, but over the two years I was there, prices rose 15 % or so. Now, more than a decade later, that would definitely be a struggle to live on.
One of the bigger issues in Asia is that streamers are often signed to some agency, or the platform. Which demands them to work etc. A Twitch Streamer is a lot freer in how they spend their time.
Multiple people together in the same room, each streaming to their own audience as if nobody else was there, is a level of dystopia I never thought I'd see.
clout goblins are built diff. there are certain kick streamers with hordes of smaller streamers following them doing the craziest things to get attention. this isnt a dystopia its human nature
I like how everytime they describe streaming, how streaming is hard, my mind is always, "call center is harder." Her: When I stream, I need to talk 6 hours everyday. Me: When I worked in call center, I talk 8 hours everyday. Her: You need to be strong because some comments can break you down. Me: Getting said FU and being called stupid at least 4 hours everyday for something you didn't and cannot do (mostly when refunds aren't available), WILL break you down (until eventually, you go robot mode and don't care) At least in the streaming world, you can just ban everyone who goes over the line. You cannot ban customers of your company even if they degrade you for something you didn't do. Also, I'm sure $700 a day might be low in China but in PH, that's twice as much as what a regular call center person earns. I believe the entry level for call center is 20k php per month or $353 and that's not including tax and other deductibles so it might be lower.
@@strongerstone9651 I'm converting it to Philippine peso estimating $1:P50 (For convenience. Although it would be higher because it's P56 something now.) $700 = P35000 Renting an apartment here costs around P5000 a month and a full house is around P10000. That is why I said it was high. A normal minimum job in Philippines is P650 ($13) a DAY or $286 a month. That's thrice a minimum wage earner. For the rest of the world, $700 might be low, but in Philippine's perspective, that is huge amount. That's why I said on my post, "Also, I'm sure $700 a day might be low in China but in PH, that's twice as much as what a regular call center person earns." Hope this cleared up what I said to my post.
@@osoiii which means the demand is got to be incredibly low. How many people are going to buy lemons or oranges from a streaer when they can just go to the local market or use an app to have it delivered
@@osoiii That's a recent trend, in the beginning, the streamers were legit personalities or actual celebrities, later gaining corporate ad sponsorship, and then devolved into what it is today.
Remember back in the day the Chinese gold sellers in mmo's like Wow, how their scripts were all identical with no deviation? Even misspellings were duplicated. Now go back to the image of all those streamers on the bridge, all doing the same things, no deviation, same equipment set up, and very little creativity. They are really good copiers, even if they maybe copying a scam. The conclusion of course is those 15.5 million streamers are not going to make it. It's not even the 80/20 pereto principle. It's far worse, like a 95/5 ratio of those succeeding.
There's probably something to that, but it's also just the cold hard logic that one streamer can serve any number of people. So even if 15 million streamers were all super creative, most still wouldn't make it.
1 in 100 are streamers? 61% considered streaming? “Kids in the US want to be Steamers and kids in China want to be astronauts” well apparently that statement was a lie.
COVID lockdown side effects in action. Kids stuck inside for 3 years doing nothing but watching live streams so they have a skewed sense of how popular streaming is and how profitable it is.
It's not really a surprise that it's propaganda. Both countries have kids who want to be astronauts, both countries have kids who want to be streamers.
@@salamanteriop In order to be an astronaut most of the time you have to be an elite fighter pilot beforehand and 90% of people off the bat can’t reach that benchmark. To be a livestreamer all you need is a camera.
Their wages afforded more and could easily become home owners, while there being an abundance of work. They were so comfortable they fucked u over for it.
Gotta love the "I took the easy path that everyone wants to do with no barrier to entry and it turns out that's not a viable business strategy... woe is me."
As another comment pointed out that's not really the case here as it is for us in the west. The streamers here are only streaming bevause they cannot find other "decent work" as in work they are qualified for. The push for education in China left millions of young people with these degrees that are useless because there are nowhere near enough qualified jobs In the country. It's either they make our shoes or Livestream kekekeke
Oh god me can't get job me so sadddd lmao the shit is comedy. Instead of learning actual skills they log on and look at a camera well no shit you're not getting anywhere
@@NeonValleyssince when are humans not able to do "normal" jobs anymore if they got a degree? It's just being lazy and feeling better than others. If I got no job in my industry I would do another job until I got one in my industry instead of being lazy and crying about that I get no job just because I feel that I am a better human than other "nornal" workers and don't need to do their job.
It's true the job market is way worse there. But that mainly should encourage innovation, and it does. But not everyone can create innovative ideas.. so they end up suffering trying to get into something that is way overloaded. They have to look for the NEW always.
Its so funny to me when streamers complain that "talking for 3-4h is extremely tiring on your voice/throat" meanwhile I work in Call Center for years now, I talk 8h a day (and its talking non-stop because you are on-clock and they are literally timing how much you talked each day) and its just work like any other. I barely need any throat medicine, after I finish my work my voice doesnt feel tired. Non of that bullshit. Sure, first month or two might be like that, but human body gets used to it quickly
@@jensenraylight8011 yea ,if you create a new "safe" meta and become big ,the government will see you as a threat (charismatic leader) ,or other competives will just report you for random reason like accusing you're anti-ccp and get you banned everywhere
22:15 well said. Many people just present features of the products but forget about benefitical statements (what it means to consumers and how the products benefit them).
if a work is easy everybody starts to do that, so in a short time, it's market value will decrease because, count of the people that are in the sector.
100,000 RMB a month is insane. I live in Guangzhou and the average income here is 5000 RMB a month, and you can easily live off that. You need to understand that China is not the US, lots and lots of stuff (except for housing which is insane) is a lot cheaper. You can easily live off of 75 RMB a day for food.
Chinas economy is a ponzi scheme built on their housing market... The end goal for the Chinese is making money... And making money anyway possible... The Chinese don't know what greed is.
Part of the reason is the hay day of growth has slowed down in China, and many young people are having trouble finding employment. I’m sure it’s similar to USA, just a different scale.
The US has a real economy, so it takes work to tank it. "C", has a fake one, so it constantly struggles on the edge of collapse, but that collapse may actually be coming
It's not that their are tons of jobs. People are too lazy, and they think they can get top pay with no experience or knowledge. Basically, everyone is trying to become an NBA player analogy. Cool, follow your dreams. But if you are not attractive or good at any content, you must come back to reality and work like the rest of us.
@@bananaboi22 Pursue stupid dreams, win stupid prizes. Some people be like... "There's NO stupid dreams" Oh yeah, there is. Stupidity by definition is lack of understanding. If you lack experience or understanding about the world you're living in, chances are that your dreams will be defined by that.
@@bananaboi22calling them lazy is selling them a bit short. Working in China fucking sucks. Working 12 hours a day, 6 days a week (996工作制) for less than US minimum wage would drive anyone away unless they're desperate.
Most of them are tiktokers, they are all always located in the wealthiest areas since Chinese tiktok prioritizes live that are close to an area so they can receive donations, that's why the majority go on bridges or roads in high status areas, I think there is a documentary by a Mexican creator who traveled to China 2 years ago.
@@Stevo.100 A few probably do. But I don't expect all to understand how to get such a thing working in China considering VPNs are restricted in China.
@@kls1836 If it's restricted, then how did I reply to your comment? A VPN is a ladder, you can assemble a ladder anywhere with any tool. Basically all Chinese people know about ladders, it's up to them if they want to see the other side of the wall or not. But based on my surroundings, if they don't like to travel nor do foreign trade type of work, all the entertainment in China is already enough for them to spend more time.
@@no_player_commentary I'm a video blogger, I only have 560,000 subscribers, and I come here to get all the viewers' comments and send them to the Chinese version of youtube, basically young Chinese people like to see comments like yours as entertainment. Because it seems particularly boring, ignorant, and a little bit Forrest Gump-ish. Yes, long live the American spirit, and thank you free speech. Thank you VPN, thank you Great Wall of Internet. At least I only have to work two hours a day and then I can lay on the couch and make commissions. I've been doing this part-time job for almost a year now, and it's about 30 to 40 Franklins a month. Now this is my main job. You know, prices are actually very low in China, and this already allows me to live very well. At least I've been doing this for a long time without any problems, thanks for asking.
I work as a kitchen worker, spending eight hours a day on my feet in a scorching hot environment. My commute takes nearly three hours, and I usually get home around 1 am. Seventy percent of my income goes toward rent. I can only imagine the challenges faced by live streamers, it must be hell...
@@idpro83Its kinda like Jesse Waters on Fox complaining that fast food workers getting paid $30k a year are over paid when he gets $15,000,000 annually
Well you should become a streamer yourself! Or do you enjoy torturing yourself in harsh working condition for low pay? At least as a streamer you can enjoy working in a depressing working condition for low pay.
Please speak on the situation going on with college students protesting in china at this time, once you do a simple check in to the situation it will blow your mind. I think it would also make for a great educative video.
Yeah that is a great point. Aren't there around 80 college and university campuses that have protests? The people are mad because the government is failing. I don't blame them and actually highly respect their courage. The government as been very aggressive in eliminating any opposition as we saw in the Hong Kong protests. If there are enough protestors the government can't stop them all. This could lead to real meaningful change for the good of the country.
They’d make more money bet doing that than streaming too. Make some bank as a garbage collector. It’s just not glamorous or cool enough to them, they really don’t know how much money garbage collectors make.
@@Mizuladinor get their CDL and buy their own truck. I bet $100k-$150k a year, all I do is haul food, refrigerated trailer. Even the company drivers gross like 70k-100k a year after gaining 2-3 years experience driving
No we don't, basic economics, if we did need more garbage collectors there would be actual demand, actual demand means higher wages, you think garbage collectors have high wages rn? No, that means there is enough of them. Not enough of X -> X price rises -> more people want to do/sell X -> more X -> price of X falls -> people stop doing/selling X. And repeat, grade school economics, supply and demand.
this is how internet works, anything new explodes shortly and quickly , and then cooling , the speed depend on how fast it explodes and orderd development.
I've seen a clip where a chinese said that there is a new circle of economy in China, the gorgeous and entertaining people becomes streamers, those who don't have the qualities to be a streamer becomes a delivery driver, the streamer buy things from the delivery driver and the delivery driver watch the streamer, and then there is the security guard that buy things from the delivery driver and watch the streamer at the same time.
It's like when people found out that "reality tv" was completely staged and scripted. ... suddenly everyone lost interest, eventually only the young will watch these sorts of things cause they haven't learned yet if we don't teach them.
@@danielseaburg9763based on geographical area actually, not on a popular streamer's area. CCP is promoting streams that comes from popular tourist spots and well developed areas. If you drive 3 hours away from top ten cities, there is 0% chance of your stream getting recommended and noticed. So while it look dystopian to have streamers gather in a pulp, they are actually just gathering at the spots favoured by the CCP and as such get higher viewership. Lovely living in a propaganda state. And tbh, outside the top ten favoured cities, China is a miserable place to live.
Wasn't some survey done in the USA showing most kids want to become streamers or just make videos on youtube? Instead of becoming doctors, engineers, teachers, etc...Kinda crazy that both USA & China have very similar issues when you look at it. I imagine these issues are also present in many countries today.
the only two differences between USA and China is transparency and medical welfare. you get kicked out of ambulance if you cannot pay it in cash or card in person in china.
Not really an issue, obviously everyone wants to be a streamer, when you see only the top 1% on Twitch, people who just sit in a chair and yap and make millions, who tf wouldn't want a job like that. It's no work for ungodly amount of money, everyone would like that.
i dont think asmon would read this, but there are lots of agencies/companies around certain regions in the third world, building a "content house" specifically made for low-cost low-value production for short ads, livestreams, etc. They put "creators" in cubicles with their own respective assigned brands. Call it dystopian, but it's real. it's like a sweatshops for salespeople
Yeah well this is what happens in market saturation. But many sectors of business these days suffer same issue. If living costs didn't go up so sharply then I think people would be ok, but I've seen %50 rental price spike since 2019 and that trend is set to continue. Living costs shoot up, but incomes lag way behind.
That is happening in a lot of places. I live in Toronto and that is exactly happening here. Rents keep going up and up as well as property prices. Aling with that inflation is actually higher than what Stats Canada states. Groceries are way more along with gas prices, and other household goods. Its getting tougher for most people.
Considering China has something like 35% unemployment rate, it is probable many don't really have alternatives. Edit: Nvm it was at something like 15% at some point but it is currently at around 5%.
@@ruy7164 you were probably thinking about youth unemployment rate not total. last publish it was nearly at 15%. China has a lot of educated youth but not enough jobs for them, most of them don't want to work in factories or whatever
My family runs a small distillery in Poland. We make various types of alcohols some of which we exported to USA. I can tell you with not a shred of doubt you have some of the strictest entry barriers when it comes to food products. Our spirits had to go through lab testing for 6 months, then labels were under close review. And to your point about making false statements on food/drink products. One of our labels was rejected and needed correcting as we stated on a strong spirit that is "Warms body and soul".... this was taken as a health benefit claim. So when you say you need more regulation I am not really sure what more you expect as it seems quite tough already from producers perspective.
From what I've heard, the authorities are cracking down hard on these practices, they have also banned essential oil stuff, calling it a cult, they are banning things that aren't scientifically accurate too, flat earthers can be jailed, and MLM is almost non existent in China, it's not all bad
They should, but they can't. China has about 30 million females and about 35 million males age 20-25. We know that 20% of them have been out of a job since the pandemic hit. 15 mil streamers/65 million is 23%. 23% makes sense to me. The way I see it, streaming and selling products was a fall back for that 20% and the 3% were either the already established streamers, or actual work-averse kids.
They'll all get those 9-5 jobs but will still be worse for wears financially. Then we can tell everyone to start a business, but then we run into this same issue again lol
Everyone grows up being told the same thing. "Be nice to other people. But beat out the competition. You're special. Believe in yourself and you will succeed." When it's obvious from the start that only a few can succeed.
You know what is scary. $700 a month is actually a crap ton in South Africa. Minimum wage in South Africa is around R5000 a month (180 hours). That is $266 a month.
Throwing these numbers around is useless because you're not considering the price of everything is also much higher. Like I think minimum wage here in Croatia is about €700 Well, you pay rent and basically half is already gone, pay utilities and food, you're lucky if there's anything left Saying raw numbers is useless.
Yeah, there's a reason why a million dollars in America is not a retirement fund, yet it can buy entire villages and towns in SA. Being rich or poor is a matter of comparison. There is no country with 0 poor people, nor with 0 rich people, and definitionally, it can't exist.
He says, under the comment section of a guy who became a millionaire through streaming. I think it's a legit job, you just need to be exceptionally good at it (like Asmon is). If you're just another copy-cat, sure, you won't make it. But then again, a copy-cat singer also won't make it, and that's a real job.
China has a reputation for copying. People don’t realise that this is internally as well. Copying within China is everywhere and is harmful to Chinese businesses themselves
@@ZakiHaider-y9o Although copying did help China a lot but initially things are changing for the worse. Most of the western companies which relied on chinas production facilities are looking for a change in the scenery because why would they let a chinese company copy their design and sell under a different name? To make things worse, CCP defends copying and doesnt penalize this practice. Unless and until Chinese companies decide to innovate over their copied designs, their own business will fail to keep up with the market.
This reminds me of who profited the most in the gold rush of America. It was the shovel salesman. In our time, it would be yt, discord, twitch, smartphone companies.
i can vouch for the talking all day, i work in sales its gruelling, but you get used to it after a while and your throat isn't that bad as it was at the start so its a bit blown out or proportion
As a Gen-X'er, I find it difficult to feel sorry for streamers who didn't "make it big," much like those who didn't make it in Hollywood or the music industry. Sorry your dream didn't work out, now go get a job that'll keep a roof over your head & put food on the table.
Yeah but some people in Hollywood struggle but make it big after trying for many years. Insert that one meme where the guy gives up just before reaching the diamonds. Like Owen Wilson said as Mobius in Loki, you chose your burden.
Gen-Y'er here, I agree but I'll also say it's not fair to diminish people for trying to make it big as a streamer when the reality of jobs now is that a regular job income is worth so much less than it was 10, 20 or even 30 years ago. When I started out in the workforce I could buy games, go to movies and dinner with friends, pay for my car, pay my rent and still save up enough for the occasional holiday. Now I earn maybe 25% more from work per hour, but I pay 60% more to rent, food price has doubled, car rego/insurance has jumped by about 30%, fuel price has DOUBLED and going out to eat has doubled as well. I see the appeal of trying to be a streamer, be your own boss, do something you chose to do rather than what you were forced to do to survive, have a small chance of making it big and having the money to get a house, nice car, be famous, have tons of $$$, I don't blame people for seeing that want craving it.
@ahmataevo Oh Im sure in a given reality it can be a terrible ratio, especially if the market isnt genuinely free. Pareto simply lets us expect 80/20 as a minimum. However, since its a ratio or percentage, the more people that are involved, the worse it gets in real numbers. Its why Elon Musk for example was able to cull over 80% of twitters workforce etc... with no loss in performance.
i've seen some asian streams and lets just say specially for the girls they pretty much do the same thing over and over again they don't create anything good. That's one thing western female streamers are better than the asian females streamers. But this is why i think nobody should do content creator full time it should always be on the side. Also the fact lots of streamers are complaining about the freedom they have and easy money gathering is insane. I would never thought i hear the days content creators will say this. But this is something people must learn and why people these days have side hustles or side job. As even i have a small job on the side just incase something happens to my main one. Also people telling content creators to get a real job i mean i feel like wants you are a content creator that's it you are stuck with it i see content creators try to get a new job and than come running back as they missed the freedom of being a content creator as that's why people are doing it in the first place.
One more thing i know some of yall will be like we'll in content creator they are stealing our money but hear's the thing every store is doing that. Every store needs to steal you're money to keep the store open and keep the workers in their.
remember in china they just pulled a rule cause of the stupid parents that everyone now has a time limit on how long people can be on computers and phones and even gaming. For kids they actually made a rule to where you can't play for hours and if you go past the limit power can go off at you're house.
This is as it should be. Streaming and media famous people have been glorified to much over the years and some made way to much money for what actually isn't a real job that helps progress the human species. Subjects such as engineering, IT development, Medicine, science, etc.
Bro the competition is so fierce in IT, and you're often dismissed by clowns who don't understand your C.V. is more impressive than theirs. They have very superficial filters like work experience, which they got through connections, now they're gatekeeping even though they suck. The H.R. people are the worst
It's like any other business, if you aren't pulling in the customers either adapt or fail. But, you don't keep doing the same thing over and over, hoping your circumstance will change.
Yea your think people would learn…but they don’t. Surprise surprise you fail and your out. The ones who succeed learn from mistakes and keep evolving. In anything really.
Not crazy at all. Who wouldn't want to become more beautiful with no effort. Literally press a button/setting on your phone. Doesn't even cost money like makeup. Guys would totally do this if somehow they can turn instantly jacked instead of sweating in the gym for hours everyday.
@@wuy4in the West this is not really viewed the same way. Our values prioritize honesty & relatability (even humanity) over simply looking as beautiful as possible. Sure, actresses in Hollywood are pretty, but for livestreamers people want unique, honest, sweet & relatable
@@scarletsletter4466 Even in Hollywood just looking good isn't enough. There are 1,000 failed actors that look like models for any one actor that succeeds. It's why D-list programs are filled to the brim with attractive people that have the acting skills of cardboard cutouts.
I heard that genshin streamers in china play genshin on their chat's account for donation. Can you imagine the mental state playing this game 10 times a day.
All entertainers are overpaid since entertainment is not a necessity. Remember when entertainers were simply jesters or lowly theater folk? When did they start getting so overpaid for simply lying and reading lines in a book.
This i s why i like youtube having requirements before you can monetize, but its getting common in the United States to stream so platforms are over saturated with streamers and not enough revenue.
Under US$700 a month? Whoa gee, how sad... I'm so grateful that I'm a programmer. In Indonesia. Making US$200 a month.... and everything are more expensive here than in china. So glad.
@@LucyPLM mostly using java with pgsql. But some project need ruby and scalla. I'm also required to fully capable of maintaining unix server by myself and creating new and updating existing frameworks for future projects.
I mean, look at "made in China" products worldwide and reconsider that question. The stumbling block is the great firewall of China. These streamers most likely can't reach overseas audiences unlike their manufacturing counterparts.
Telling them to get a real job but reality is that other jobs are oversaturated as well. Even if you are graduated from good university, you still need to compete with many other people (1.4 billion population in China, just think about it) to get a well-paid job. Maybe a few out of 10 get a real job but what happens to the rest that isn't that competent? They look for "less-better job", they compete and the cycle repeats, eventually they go for job like factory worker or garbage collector which the reality is that these job pays even less, long working hour, got exploited. Unlike some other countries where these jobs pay well enough to sustain living. Life ain't easy for them, it's not something that a few words can summarize everything, there are many reasons behind...imo
the issue is china kicked out western industry while failed to upgrade their domestic ones. xi pretty much axed most of his cabnet people who knows how to run economy and here we are.
@@GBR9794 Yeah they didn't realize American Companies can divide their commerce to other Countries. Such as India, Taiwan, Indonesia etc... Like Apple putting more of their big toe into India, that makes more jobs there for instance(they still have factories in China, just they decided to diversify more).
isnt' easy but they have to live with that. As finding job is hard , why cant they spend a year after collage getting nessesery , addtional skills and activly looking for it? Insted they coin filp their live (now even coint filp -> 0.5:99.5) and then cry in ticktock. Thats like going to casino with all you have and going all in 10 times in a row a hoping you are going to get enough for entire life.
I don't understand why young people are constantly surprised by basic economics these days. Like, if the job is easy enough to where anyone can do it, the barriers to entry are low, and the minimum skill required is also low, you're going to have a lot of people doing the job, and it will not be particularly profitable. It essentially becomes a hobby or a side-gig, just like delivering food. Do literally anything else. If you want to make money, you either need hard-to-acquire in-demand skills, or specialty equipment that's not worth the investment for most ordinary people. For instance, not everybody knows how to build fences, repair bicycles, or cut hair, but everyone has a phone in their pocket and has a social media app installed. The more people exist, the more demand there is for ordinary things like house cleaning, spas, nail salons, elder care, etc. It literally scales with the population. And I see people asking "what if I don't know how to do anything and have no equipment?" Well, how exactly did you get like that? What did you do for 18+ years of your life, sit on the couch and eat cheetos? I genuinely don't understand how people end up in these situations. It's like walking naked out in the desert and then complaining that you have no food, water, or shelter. Like, I can understand hard times, or illness, or being a victim of automation, and I can sympathize. But people complaining that they can't support themselves being a streamer? Come on, what did you expect?
lmao , yeah right most of them have contracts, less than 10% are individual streamers. They struggle due to competitions between platforms which is normal, just like any other business
When you have an idea for a video. And then you actually get down to it, the amount of time it takes to script/record/edit/proof read. it ADDS UP FAST. I learned this the first time I tried making a replay clip for CSGO thinking it would be easy.
It's not just time, in fact time meana nothing honestly. It only matters if you are actually GOOD at all aspects of it. But try explaining these things to the layperson on the internet they all think they can do it super easy. Kek
the problem with this is the same thing we hear here about how tough it is for farmers. Its because its an oversaturated field. You have more streamers there than there need to be, and there are more farmers here than we need. so there is a smaller cut of the pie for everyone.
15 million streamers isn't just market saturation. It's spam.
And no, if a country has a large population, it doesn't need more content creators just like the same area does not need 10 weather channels if there is 10x the population. The other 9 channels don't add anything, so 1-2 get most of the views and the rest don't make it. Quick math: if the USA had the same percentage of streamers, it would be 3.57 million of them. What would most of them talk about that the top ones aren't doing? What value do they add? Nothing. They are basically random stores an Amazon that sell water bottles, too. Like all the others.
Specially when all of them seem to be live commercials.
Yes
Small percentage on 2 billion people tho
Would you rather assemble iPhones for 5$ a day or try your luck with streaming :p
@@DjNoNameNL The latest numbers out of china indicate a population of around 1.4 billion not 2. Dunno where people keep getting numbers closer to 2 billion from. Also, 1% of 1.4 billion is 14 mil. 1 mil less than the number of streamers we're talking about. China has 23.9 doctors per 1000 or 2.39 per 100 people. And those are doctors. Are you really going to say that's a small percentage?
when everyone is a professional streamer, no one is
Syndrome laugh
I feel the same about music at this point
Yes and yes reason why I gave up decade ago cause I realize it be the norm now I just clip vods together whenever I feel like it.
You mean tik toker right?
I see soo many kids buying stuff to start making tik toks.. but I bet none of them will earn enough to recover those expenses
Everyone wants to live. No one wants to learn how to grow food.
Supply & Demand. There's waaaaaay to much supply, and not enough demand.
They have a population of around 1.8 billion,15 million is like a small town in one of the provinces...If they had any value they would be getting paid.
@@Carlin2810 They cant get paid for something they cant do... Just watch atleast 100 of them with low views... They buy products and make reviews on them, talk about crap that makes no sense and nobody cares about, do makeup videos and after you watch 10 to 15 of them it all starts to repeat... So the thing is, they are victims of scams, uninteresting and boring... Same happens in EU and NA but people know those things are scams so they wont buy some "beauty" products and attempts to sell them for more cuz IT NEVER WORKS... They sell you product for 300 bucks and it is worth maybe 3 bucks... So girls try to sell it for 400 but never sell it, lose money and then this thing comes to life... Scammer has the bank, girls cry on camera... Oversaturation, not educated in scams, not interesting and so on...
@@Carlin2810 this is based on the supposition that out of those 15 million people the majority have time or money to watch these streams. in china. they don't
@@Carlin2810 that analogy doesn't work. It's not like a streamer can "sell out" of stock and have too many viewers or something causing people to have to move on to someone else. Most people just watch the top .001% of streamers. The same exact thing happens in the US and everywhere else. Try it right now. Go to your favorite popular game, 99% of viewers will be watching the same like top 5 streamers (usually less than that depending on the game), then you can scroll for DAYS looking at alllllll the streamers with like 0-3 viewers. They could be the best streamers in the world but it doesn't matter, no one will even see them unless they get a random host or raid or something or they are insanely good at the game, or they just get really lucky. It's just a crap shoot at the end of the day for 99.9% of people.
@@Carlin2810 Most chinese people dont have time for that. China has an insane workhour problem it's so bad they even have a term for it 996 working from 9am to 9pm 6 days per week.
3:33 the Chatter who wrote " Ming Maxing" killed me instantly LMAOOOOOO
Haha
😂😂😂
where! i didnt see!
@@whoo2975 3:29
They're not streamers they're unemployed
with their potential "customer" base also having major money issues who cant afford to throw money at these streamers.
Harsh dude, unemployed people have feeling too.
Majority of streamers in mainland China are employed by companies and an actual "job" in China are below minimum wage that won't even get you by a month unless you get three jobs and maybe you'll get even.
You got the point.
I heard someone once say
Glorified homeless
Sadgeeeeee
A lot of people don't really care as Streaming is a luxury job that doesn't contribute to society.
Facts and no one should care, get a real job instead of begging working people for more donations
Exactly! Get rid of all this wasted money on sporting events, those things don't contribute to society and they need to get real jobs instead of playing with a ball or grabbing each other like children.@@ScottyDoesntKnow69
I mean its entertaining, and yes entertainment is a societal need. Plus we are (generally) at that stage in the hierarchy of needs where we can afford to laugh every once in a while
It’s the Same as Music Movies Videos etc it’s Entertainment WTF you Talking about 😂
@@thatoneothergamer6158 yeah, but its not a priority , so go get a job
"Chinese kids want to be astronauts", then they can stream in space.
That would be something else
Well......space is fake, so there's that.
@@sooperd00p true brother
@@sooperd00p Stupad
Damn I forgot about that
Translation error @2:10, that statement says: the total number of short video accounts is 1.55 billion, and the number of professional streams is: 15.08 million. Daily new video uploads are over 80 million and daily live streams are over 3.5 million.
As a Chinese, I can tell you this market is freaking huge and meanwhile overloaded, "2% of these streamers capture 80% of the income" is actually an understatement. Most of the streamers from this 2% group are not gaming streamers, they sell products, The company reaches them with their product and they sell these products during the stream, and they get a cut from the company, 99% of the time they claim the price they got from the company is lower than the product's market price, however, most of the time the price is same or even higher compare with the market price, and some low life shithead streamers actually deliberately selling fake product, and the cut they got from the company is huge, one of low life shithead streamer makes so much money he even bought a Rolls-Royce. That's why many actors, actresses, and even athletes gave up their careers and jumped into the streaming business because they had a fan base already.
Back to these streamers at the beginning of the video, you can't make money if you have 1 million followers, this number is meaningless because you can actually buy fake followers, you need to find a way to make your followers buy the product you recommend during the stream.
To be honest, I think this whole market is fcked up.
What puzzles me is why people watch these streams at all. Streaming games, commentary, eductation, asmr, reaction - all of these provide some sort od value to viewer. What pulls people towards streams consisting entirely of product sales?
@@Mbeluba From what I know, Chinese people are mainly Materialist. You NEED to have the very new hype product.
@@Mbeluba Many people have fallen into the consumption trap, thinking that these things are necessary in their lives, and they can get huge discounts by placing orders through live broadcasts😂Almost everything you need in life is sold in the live broadcast room, including regular consumer goods such as food and daily necessities, and China's logistics are very developed, you can usually receive the product within 2-3 days after purchase, if customers are not satisfied with the product, they can just return it, this convenient situation has also made the live broadcast industry popular.
@@Mbeluba China is different... A lot of things they advertise cost around $1 with free delivery, it's so easy and affordable to buy stuff in China that pretty much everyone does. For example, I bought 24 pairs of socks for $2 (15 Chinese yuan) last year, I got to the point where I was thinking of throwing them away after one use and buying new ones. And let's remember... $100 doesn't have the same value in the US as it does in China. For example, you can eat out every day (simple meals like rice with some meat, ramen, or dumplings, which you can find anywhere), a bowl of Chinese ramen costs around 7 yuan ($1). So it's a bit different.
您的見解更貼近事實。👍
i think the problem with those chinese streams is that they're trying to sell products first, not content, so the ''close relationship'' with the streamer is dead from the start, see pokimane, she wasnt trying to sell stuff for her tier 3 subs at first, she did her stuf THEN she started calling people poor for not being able to buy her stuff, she got rich farming simps with content before selling stuff for said simps
Well if Chinese streamers and RUclipsrs make even less money than Western ones, of course they're going to need to sell products to have a good income from it. So I don't exactly blame them for it, but of course they're not going to have very many people buy it because the viewers aren't that invested in you or your content. Also could just be that your product is bad, mediocre, not what your viewers want, or the market is so saturated that your product is more expensive than a better one thats cheaper. Another thing is there is SO many people with over a million subs/follows and more reaching that every day, so imagine how many people are subbed/following many different channels. Your personality/content/gameplay must be amazing for them to come watch you specifically on a daily basis, and to get more than a few of them to buy your products not only do they have to like you a lot but your product has to be good and not too expensive. Of course you will always have simps or just huge fans buy things to support their favorite creators, but that is absolutely not the majority of people. Id maybe only support acouple of my absolutely favorite content creators by buying their products or giving them money, and that's if I have the money in the first place. I'm subbed on RUclips to hundreds of channels from over the years, most of which I don't even watch anymore let alone would support with money.
it's because selling stuff is the only safe meta there, the ccp get pissed of really easy ,and there're a lot of sensitive part that normal citizens don't know ,so no one will take the risk for new contents/meta ,getting banned in chinese platform is a really big deal.
Recently there's a girl got punished and forced to make an apology on tv ,because she made a video about her picking up a kid's lost text book in Paris ,that's it ,people got punished for random reason a lot there.
Also you can't have 15 million "close relationships"
@@JoeyG-o8r the relationship with the streamer hardly ever will be close, but the streamer needs to sell the mentality that it is, so first you befriend a person, THEN you sell them your pyramid scheme
No the problems is there 15 million streamers, if you want to be the top streamer you need to beat other 15 million streamers.
These don't sound like streams. It sounds like 15mil home shopping networks.
That's more or less what they are. A lot if not most streams in China are shopping streams that give special rebates like groupe rebates and more.
It's very popular over there and will probably start soon over here with TikTok.
They do it less for entertainment because people aren't as likely to pay for that, so instead they push products. It is a very different ecosystem for sure.
yep they constantly marketing something, hate that culture!
@@gerarderloper Just doing some math:
No talent nor knowledge that is interesting to share as for the promoter, so let's say the promoter value is 0, then trash or disposable products with no long-term real use in life, let's also set that value to 0.
So, 0x0=0?
And somehow the business model is not profitable? 🤔 damn, who could've know
That's so stupid @@Alaitoc1422
Isn't it in China where they basically have actual live-streamer farms, where they have like a warehouse stuffed full of people livestreaming in their own little 2x4 space all hours of the day?
Yes
Yeah. Lot of ASMR streamers from there have it like that apparently, and is owned by some syndicate type of thing.
Yes porn is relatively illegal in China and Korea.
So this is why 10/10 do milktoast streaming in Asia. It’s a way to trap models in slave contracts.
@@Digzitify usually im beginning to conclude that when i saw this up that theres so many now rather than decreasing. its just that they are owned by syndicate.
to think that those were wow gold farms at one point xD
12:45 That scene on the bridge packed with all the live streamers is dystopian😵💫
Yeah, this happens because none of them know about the idea of 'market saturation'. Obviously nobody is going to make any money when there are tens of millions of people doing the same thing as you.
I've seen these Chinese content farms where there are like 100 women all crammed into one room, all doing identical make-up videos, or all singing the same top of the charts song or whatever.
Yeah, of course nobody is going to watch most of those people. Supply and demand. There's tons of (low quality) supply, very little demand even for the higher quality stuff.
Best comment, this is a massive nothing burger that anyone who lives in a free country knows. Anyone can be an actor in a film, not everyone is gonna be Keanu Reeves or Tom Cruise. It's hilarious to me the amount of self-whoring and selling out other countries do because of the misinformed ideas like everyone in America is rich and famous. Life sucks ass most of the time, and most educated, normal, well to do people would rather get a degree, trade, or find a damn job and quit bitching. It just seems like an issue due to the massive scale of a nation like China. Quantity vs Quality 🤷🏾
This is like complaining that your career of singer isn't taking off. Streaming isn't a job where you clock in and get the money, it's basically a gamble. Either you hit gold and become famous enough to make a living from it or you stay a nobody and get pocket change every now and then. I thought we all understood that.
This modus operandi worked great for Chinese industry, they've copied 1 good western thing 100 times really bad, but 101th time they've managed to make quality stuff. This mindset can be great for manufacturers, i don't see it working somewhere where you need the creativity. If there are 100 people in the room doing the same thing, means that creativity is either dead or shunned upon.
ye i feel at least 4 hours a day sorry for them, sadly i dont have more time for that because iam slaving away in my job.
I remember a friend of mine wanted to be a youtuber or writer of some sort. Then he thought he should just become a teacher because the world's always gonna need those.
Too tired? Lost sense of self? Miss home? Feel lonely? Seen enough absurdities for a lifetime? Sounds like a normal monday
Yeah... I'd say those things are pretty universal. Lol
@@King-O-Hell Not only universal but are general signs of people that procrastinate as if it was a marathon. So the general remedy is, put yourself to do something of value. Guaranteed you'll stop feeling like that.
@@thesocialmediagame I don't procrastinate. I have a demanding job that requires me to constantly learn and grow. I also exercise every day. I'm tired from the constant demands of my job (regardless of how well it pays and how meaningful it is to me) and the continual stress I put on my body to be stronger and faster. I've lost a sense of self because I don't recognize who I was a year ago. I miss home because back then life was so much simpler and less was expected of me. As for the absurdities, I'm an adult who gets out of the house, has dated enough, and travels enough. The world is ugly and introspection is rare in others. As an adult, the absurdities are just facts of life now.
"lost sense of self" is the dumbest crap i've ever heard. It's mostly women who say this across all ages. Um miss, you are 30 years old wtf do you mean you don't know who you are?
@@GeneralZeroOfficial Thanks for sharing. Yes, I said these are general signs of procrastination in people. Didn't mean you specifically or every single person that feels like this procrastinate marathonicaly. But statistically speaking chances are that you're on the smaller % of people feeling this way for different reasons as you explained.
It sounds that you might be in your 20's and all those situations you described are also typical from people in the transition from young adulthood to adulthood, since is in our regular cycle to eventually realize that we are masters of our own destiny our feelings and emotions included. So either we learn to get the temple to resist these emotions and dwell with them in order to keep walking straight on our line or as the girl shown in the video, break apart looking for other reasons but our self-responsibility to blame for our mental condition.
They are a bit different from streamers of any other countries.
from what I am seeing, they are the same as those who are giving a front store demos, just online. They are essentially sales people and not content creators as we know it.
Yes I make the same comment. Across Asia even in Korea as well, these ladies streaming are sales girls. It’s what we call infomercial or QVC in the West. Its not playing games or jokes/ doing entertainment
There must not be as much incentive to be entertaining, like they are making commissions from sales instead of getting revenue from subs. On twitch and yt you can focus on entertaining as a priority, and make sponsorship money and merch sales on the side. It seems terrible in china, who likes ads?
@@SL1CEND1CEN It may be difficult for foreigners to understand the Chinese sense of fun in live streaming. Because they give you huge discounts even though they are advertisements, foreigners will feel that it's a consumer trap, but sell me a bag of toilet paper for $0.001 and I only need to watch their live stream for 5 minutes, why not? And the big anchors will get the lowest price, which is equivalent to a group buy. For example, I just ordered an iphone 15promax 512g last night for only $1199 and they were at my house in the morning. I know I'm talking about some feelings that foreigners have never experienced before.
That's right, they're trying to pick up sponsorship for sales, some of them are freelance salespeople where streaming is just one of the ways they try to sell
@@Luiri61 Interesting. So basically it sounds like people are watching streamers for completely different reasons when comparing. I would think that some would go for a more entertainment route over sales, either that was not reported on or they cant make money without sales. It makes me wonder how donations work in china, as twitch and yt are largely donation based. It also sounds like this problem could be chinas streaming platform itself, everyone cannot escape a singular meta
My nephew wanted to be a streamer(we're South African) and I told him directly that the competition for those well earning positions is beyond rough. It's no different from being an actor or sports star, even if you happen to be beautiful/talented AND are willing to put in the work the chances are still good that you will end up a wannabe rather than a star.
I obviously told him he can do it if he wants but that he still needs to finish his schooling and prepare himself for an alternative carreer, probably a trade, that will allow him to work locally or internationally.
Good Dad, he's lucky to have you.
@@manrightchea I'll assume you meant good Uncle and say that's what uncles are for.
98.5% also uses filters that make them unrecognizable from their actual appearance.
which makes it hard to expand beyond streaming
guess you have a pay difference between streamers using facial filters and the ones that don't.
as it is a industry very focused on perceived beauty.
It seems clear from these clips that the best and easiest way to make money in the streaming business in China is to sell ring lights, lapel mics, and cellphone tripods 😂
Yeah probably 99% spent more on their stream setup than they made back.
You're onto something there. The biggest winners of the 1849 California gold rush were the ones selling pickaxes and shovels.
Yeah, Don't dig for gold. Sell the shovels...
@@MakerInMotion Yeah, that never changed and never will. Sure, you'll never make bank like that 0.4%, but you'll sure be better of than the rest of them. And when that stream dies, you won't be jumping off a cliff because there's ALWAYS a new thing coming up than you can sell to the next crowd...
@@MakerInMotion Levi Strauss certainly struck gold 😅
Aint no different than wanting to be a Music star in the 80's or Movie star in the 90's. Generations of millions looking for the improbable and it aint ever going to stop
This.
this is 100% i remember when yt and streaming started and how people seen it as a new option for small time and normal people to have a lime light but now there is a very little difference between a star and a streamer. Their both treated as a celebrity and the market is now booked
People love to gamble and believe they will be the "one."
And then they ask "How can a plumber or electrician be a millionaire?"
It's because finding one nowadays when everyone wants to be a streamer, is like finding an oasis in a desert.
My relatives live in USA, and they called a plumber to clear their sewer pipeline in a kitchen, a job any functional human being should be able to do on their own (I did it for free for some of my friends), and they paid him 80$ for 15 min job. 80$ dollars is a quarter of the average salary in Ukraine and it's probably decent money in America too(for 15 min job that is). The next generation of people is going to die unless they roll up their sleeves and stop being hyper-artistic/autistic.
Trades aren't really looking for people. I tried. They keep the number of people in trades low artificially to keep prices high, and they do it with trade school scams. Demanding a 250-500K trade school cert before anyone will consider hiring. No such thing as apprenticeships or training outside these schools anymore.
I wonder who messed our generation up? Man if we would have had some sort of idk leading person in our life that would have teach us this stuff man man man crazy things
Oh shit loads of tradesmen in Australia are millionaires. Work on the mines get paid 200k bam easy.
thought to be fair, no job is actually 15 minutes. There is probably 15 minutes of phone time, 15-30 minutes of travel (plus gas and wear and tear), time trying to get paid, etc. etc.
@@estuardo2985 true
Austria has 9 Million People .... 15M is insane.
There are 1.4 billion of them.
but china got 1.4 billion people. Many cities have more than 10 million.
@@Sichko021 But how many of those 1.4 billion can even afford a phone/computer and good enough internet access? And then how many of those are actually interested in watching these streamers? And then how many of those are actually willing to throw their hard-earned money at them?
cmon austria is like a small island lol
China has over 1.6 billion people. That's over 1/7 of the world's population. The scale of people in China is an entirely different order of magnitude than the rest of the world, besides India.
Hear me out guys, I think the market is a bit saturated.
China has 1.8 billion people so 15 million is nothing...Its like 0.1%
@@Carlin2810 China does not have anywhere close to 1.8 billion people.
@@Carlin2810where did you go to school dude? Its almost 1% xD
@@Carlin2810your math ain't mathin
@@Carlin2810 damn, feels bad on the maths
One thing I didn't see pointed out is that there are a lot of unemployed young people in China. The huge push for education led to way more people going to university than there are qualified jobs. These people who went to university don't want to do the unqualified jobs, as they studied for the exact purpose of having a good future, so they end up in an endless job search. Considering this, it's not surprising a lot of them try to live off livestreaming, and are thus legally "professional" livestreamers. It's their only occupation, so it has to be their job, even if they don't make much money, if at all, from it.
EDIT: Seeing this again reminded me, there's a trend of parents "hiring" their kids as "full-time kid", literally. The job prospects are so bad they prefer to have their kids at home taking care of them, and this is a way of giving them money without sounding like charity.
Sad, might as well just be a farmer.
They think they are too good to work at Mcdonalds but not to be a tiktoker
@@icodestuff6241 Exactly. It sounds absurd to us but that's the truth. They see physical jobs as jobs they left behind.
@@icodestuff6241being a streamer sounds a lot more fun than working at McDonald’s tho especially if you’re getting the same pay if not better
@@rjacks3284 The population crisis is only one part of it. As I said, the job market / education crisis is greater. You shouldn't underestimate overqualification. The thing is, they are statistically more likely to be qualified than the opposite, and this is the source of the crisis. The Chinese government has opened job positions that are essentially just going to remote places to do high qualification jobs (doctor, engineer, etc) to try to solve that issue. Young people who studied their whole life for a future do not want a job that does not promise a future. Thus, their solution is to promise that after 5 years of these jobs in remote places, they will get an official government position.
You should really avoid making assumptions about what you don't know. There's not just entry qualifications, there's also career growth to consider.
Successful streamers can experience career growth, you can't by working at mc donalds. You'd need to start at a managerial position, not in the kitchen.
Streamers always try to tell you, just believe in yourself and you can do it too. If all of their viewers followed that advice, we would end up just like this.
I'm a Brit who lives in China, to give some perspective:
5000 yuan/month is the median salary in China. So saying that 95% of streamers earn less than that is kind of expected. It's like saying 95% of twitch streams earn less than $54K a year. Outside of places like Shanghai you can get a decent two bedroom apartment for less than 2K per month and food expenses are pretty much negligible. When I first moved to China I didn't earn much more than the median salary and I still managed to save money, travel to different countries and live very comfortably,
Also, the quality for most of these streamers is dreadful. Most of them just live stream then sitting there saying and doing absolutely nothing. They use face filters that are so extreme that they all look like the exact same blurry mess.
I also doubt that 1/100 people in China are "professional streamers". In 6 years I've met 2 people who live stream, but also have full day jobs.
I’m skeptical as well, I think they’re being generous with the terminology when it comes to qualifying streamers.
According to Google, it's about 690 USD a month net, so it's equal to an average pay in some European (Balkan) countries in the southeast... That was a bit sus already, but after reading your comment, I can only conclude that they are just begging for donations... which is part of the job, I guess... or nor in touch with reality.
I think when the twitch leaderboards dropped, 99% streamers didnt even make federal minimum wage. This is like 8000 people out of 8 million.
The 15mil number probably doesn't account for people with multiple accounts and bots, all chinese social media sites are botted to the brim, way more so than facebook insta etc.
Right... prices in Shanghai are pretty high in comparison to other areas
That's a lot of bandwidth
Proof that bandwidth isn't a real cost. It's all lies. Like when US power companies wanted to have a separate more expensive meter on kitchen outlets.
Imagine west needing that bandwidth... Internet down
For nothing of value
Gotta make use of 5G somehow huh
yeah, i wonder what's the financial situation of the company they're streaming on compared to twitch
I am Chinese so let me give you an estimate of how much is 5000 chinese yuan. If you live in a tier 3-4 city, rural area or village, 5k per month is OK, it is not the best but it also pretty decent for buying daily need, but if you live in a tier 1 city like Beijing/Shanghai/Guangzhou, earning 5k per month will put you in the poverty bracket as apartment rent can cost from 4k to 10k depending on location, a lunch could easily cost 50-100 per meal. Most of these streamers are most likely from tier 1-2 city so this is why they said "they struggle to survive". Another issue in China is the massive viewbot/follower bot market, even streaming platform would bot their own streamer to make their platform "look like famous", this gave people a lot of false feeling about "how popular a streamer can be", in fact, their "popularity" are botted or bloated, and clueless people who follow this trend to become a streamer will find themselves earning way less than they imagined it to be
Why would streamers live in tier 1-2 cities when they can stream from anywhere? I'm gussing all their brand deals and items are sold online and done via email aswell. To me it seems like a clever farmers daughter could make a good living doing that sort of stuff while living with her parents.
上海一顿饭五十一百也太过火了，公司食堂一顿饭二十左右吧？
@@jackkfinnn4025 三十左右
@@illliiiiillliii6265 You do need to consider where the company is (Because the Chinese streamer's main job is to sell stuff) which could change how the product is delivered regarding time and distance, and farmers technically don't earn as much money
13 years ago I lived in the capital city of fujian province. I made 3000 RMB / month but my apartment was pre-paid.
It was liveable if you were reasonably simple, but over the two years I was there, prices rose 15 % or so. Now, more than a decade later, that would definitely be a struggle to live on.
One of the bigger issues in Asia is that streamers are often signed to some agency, or the platform. Which demands them to work etc.
A Twitch Streamer is a lot freer in how they spend their time.
Multiple people together in the same room, each streaming to their own audience as if nobody else was there, is a level of dystopia I never thought I'd see.
Completely fucked up.
That's depressing
clout goblins are built diff. there are certain kick streamers with hordes of smaller streamers following them doing the craziest things to get attention.
this isnt a dystopia its human nature
@@rjacks3284 Human nature needs to adapt to modern technology and stop being so desperate for internet comments
China is a lot worse shape than people think. I have gotten into watching some channels on the reality of China and they are very interesting.
I like how everytime they describe streaming, how streaming is hard, my mind is always, "call center is harder."
Her: When I stream, I need to talk 6 hours everyday.
Me: When I worked in call center, I talk 8 hours everyday.
Her: You need to be strong because some comments can break you down.
Me: Getting said FU and being called stupid at least 4 hours everyday for something you didn't and cannot do (mostly when refunds aren't available), WILL break you down (until eventually, you go robot mode and don't care)
At least in the streaming world, you can just ban everyone who goes over the line. You cannot ban customers of your company even if they degrade you for something you didn't do. Also, I'm sure $700 a day might be low in China but in PH, that's twice as much as what a regular call center person earns. I believe the entry level for call center is 20k php per month or $353 and that's not including tax and other deductibles so it might be lower.
$700 is for a month, dude.
Yeah and most of these young streamers live at home with parent paying most of the bills
@@strongerstone9651 I'm converting it to Philippine peso estimating $1:P50 (For convenience. Although it would be higher because it's P56 something now.)
$700 = P35000
Renting an apartment here costs around P5000 a month and a full house is around P10000. That is why I said it was high.
A normal minimum job in Philippines is P650 ($13) a DAY or $286 a month. That's thrice a minimum wage earner.
For the rest of the world, $700 might be low, but in Philippine's perspective, that is huge amount. That's why I said on my post,
"Also, I'm sure $700 a day might be low in China but in PH, that's twice as much as what a regular call center person earns."
Hope this cleared up what I said to my post.
the rest are around 700 a month
@@schloops8473 The perspective I am talking about is as a filipino and nothing else.
It felt like all of them wanted to sell you something. This is beyond being sponsored, this is like watching a live ad.
That 2 Girls 1 Cup had me laughing, I've already forgotten it. But by mentioning it I
remembered every detail of the video xD
To this day, i get a gag reflex when i hear the music from it anywhere.🤢
the softest chocolate ice cream
This is less streaming as we know it and more Shamwow - "live selling"
@@osoiii which means the demand is got to be incredibly low. How many people are going to buy lemons or oranges from a streaer when they can just go to the local market or use an app to have it delivered
@@osoiii That's a recent trend, in the beginning, the streamers were legit personalities or actual celebrities, later gaining corporate ad sponsorship, and then devolved into what it is today.
People working in tech support and call centers basically talk 8 hours a day, every day, for years.
Is it a surprise that they also have high turn over rates?
Remember back in the day the Chinese gold sellers in mmo's like Wow, how their scripts were all identical with no deviation? Even misspellings were duplicated. Now go back to the image of all those streamers on the bridge, all doing the same things, no deviation, same equipment set up, and very little creativity. They are really good copiers, even if they maybe copying a scam. The conclusion of course is those 15.5 million streamers are not going to make it. It's not even the 80/20 pereto principle. It's far worse, like a 95/5 ratio of those succeeding.
communists through and through
There's probably something to that, but it's also just the cold hard logic that one streamer can serve any number of people. So even if 15 million streamers were all super creative, most still wouldn't make it.
i think thats a very good comparison and relatable to the channel. thank you for your service asmongold fan
All their culture is good at is copying things. This tracks.
creativity in china is too dangerous ,no one will risk their life creating new meta
Who would have thought that an "industry" with no entry requirements and no regulation would become oversaturated.
1 in 100 are streamers? 61% considered streaming?
“Kids in the US want to be Steamers and kids in China want to be astronauts” well apparently that statement was a lie.
COVID lockdown side effects in action. Kids stuck inside for 3 years doing nothing but watching live streams so they have a skewed sense of how popular streaming is and how profitable it is.
Used to be true ☠☠☠
It's not really a surprise that it's propaganda. Both countries have kids who want to be astronauts, both countries have kids who want to be streamers.
If you believe what a well known propaganda outlet tells you, then go and watch even more "China Observer".
@@salamanteriop In order to be an astronaut most of the time you have to be an elite fighter pilot beforehand and 90% of people off the bat can’t reach that benchmark. To be a livestreamer all you need is a camera.
Damn I wonder how my grandparents managed to survive back in the days, they were earning nothing from streaming, can you imagine?
What? How is that even possible? Don't say they had jobs that actually contributed to society. No way. 🤯
My grandparents had a farm, didn't stream anything. 😮
Their wages afforded more and could easily become home owners, while there being an abundance of work. They were so comfortable they fucked u over for it.
@pffboahkeineahnung 15 y old aspiring streamer detected 😂
@@kittehgo Was his last name MacDonald?
Yeah their "live streaming" is not Twitch, it's more like infomercials. They stand there and sell products live.
It's more like Amazon store & live streaming
Dude, I started watching you years ago for the gaming, but your opinions on different economies is really quite insightful.
The real business is selling equipment/kits for these streamers.
I thought the exact same thing when they had that clip of all the streamers in a line all with the same phone holder lol
The best way to make money off a gold rush is to sell mining equipment.
7.99 from teemu
@@lightworker2956 And now there is so many comments abotu this with so many upvotes already that this idea itself is over saturated. Move along.
Indeed. Streamers are basically running their own business.
Gotta love the "I took the easy path that everyone wants to do with no barrier to entry and it turns out that's not a viable business strategy... woe is me."
As another comment pointed out that's not really the case here as it is for us in the west. The streamers here are only streaming bevause they cannot find other "decent work" as in work they are qualified for. The push for education in China left millions of young people with these degrees that are useless because there are nowhere near enough qualified jobs In the country. It's either they make our shoes or Livestream kekekeke
Oh god me can't get job me so sadddd lmao the shit is comedy. Instead of learning actual skills they log on and look at a camera well no shit you're not getting anywhere
@@ossbeats8314 no one cares that you can't get a job and live in your mom's basement bro
@@NeonValleyssince when are humans not able to do "normal" jobs anymore if they got a degree? It's just being lazy and feeling better than others. If I got no job in my industry I would do another job until I got one in my industry instead of being lazy and crying about that I get no job just because I feel that I am a better human than other "nornal" workers and don't need to do their job.
It's true the job market is way worse there. But that mainly should encourage innovation, and it does. But not everyone can create innovative ideas.. so they end up suffering trying to get into something that is way overloaded. They have to look for the NEW always.
Its so funny to me when streamers complain that "talking for 3-4h is extremely tiring on your voice/throat" meanwhile I work in Call Center for years now, I talk 8h a day (and its talking non-stop because you are on-clock and they are literally timing how much you talked each day) and its just work like any other. I barely need any throat medicine, after I finish my work my voice doesnt feel tired. Non of that bullshit. Sure, first month or two might be like that, but human body gets used to it quickly
Yeah same for me it was only in the first month that u’ll get some problems but for my case it wasn’t even my throat it was my jaw xD
Lmao first thing I thought while I don't work at a call center, when me and the boys game we talk for easily 4 to 5 hours in one sitting.
Because streamers are a bunch of lazy people. They complain yet they are completely disconnect from reality.
they said 6 hrs in the video 6:47 ? where did you get the 2 hrs from?
17:28 (those eyes looks like they are trying not to say "I might have used their services too.") lol
CAN WE SAY Over saturation
apparently everyone follow the same predetermined Path there,
idk but, maybe being Different is how you get banished by the society.
@@jensenraylight8011 yea ,if you create a new "safe" meta and become big ,the government will see you as a threat (charismatic leader) ,or other competives will just report you for random reason like accusing you're anti-ccp and get you banned everywhere
Forget being a streamer, I'm going into business selling ring lights and phone stands!
Smart man
“When there’s a gold rush, sell shovels”
You're onto something right there
My man! That's some Capitalism right there. Realize what the market needs, and doesn't need.
Hahaha exactly this!
So Black Mirror's "Fifteen Million Merits" was a documentary?
Oh yeah. One of the best episodes in the whole series btw.
Straight-up documentary
whole black mirror was a documentary.
also idiocracy is not just a funny movie!
don't believe me? let's wait a decade and come back to this one!
That episode is so good
yes
22:15 well said. Many people just present features of the products but forget about benefitical statements (what it means to consumers and how the products benefit them).
if a work is easy everybody starts to do that, so in a short time, it's market value will decrease because, count of the people that are in the sector.
100,000 RMB a month is insane. I live in Guangzhou and the average income here is 5000 RMB a month, and you can easily live off that. You need to understand that China is not the US, lots and lots of stuff (except for housing which is insane) is a lot cheaper. You can easily live off of 75 RMB a day for food.
We can't fathom rich women's expenses.
Yeah a lot of people are completely forgetting about cost of living, which is different in many countries
Chinas economy is a ponzi scheme built on their housing market...
The end goal for the Chinese is making money... And making money anyway possible...
The Chinese don't know what greed is.
How much is rent in Guangzhou?
"work expenses" - plastic surgery lmao
Part of the reason is the hay day of growth has slowed down in China, and many young people are having trouble finding employment. I’m sure it’s similar to USA, just a different scale.
The US has a real economy, so it takes work to tank it.
"C", has a fake one, so it constantly struggles on the edge of collapse, but that collapse may actually be coming
It's not that their are tons of jobs. People are too lazy, and they think they can get top pay with no experience or knowledge. Basically, everyone is trying to become an NBA player analogy. Cool, follow your dreams. But if you are not attractive or good at any content, you must come back to reality and work like the rest of us.
@@bananaboi22 Pursue stupid dreams, win stupid prizes.
Some people be like... "There's NO stupid dreams" Oh yeah, there is. Stupidity by definition is lack of understanding. If you lack experience or understanding about the world you're living in, chances are that your dreams will be defined by that.
@@bananaboi22calling them lazy is selling them a bit short. Working in China fucking sucks. Working 12 hours a day, 6 days a week (996工作制) for less than US minimum wage would drive anyone away unless they're desperate.
Saturation of any market will always lower wages, that’s what competition does.
Love how real you are.
Most of them are tiktokers, they are all always located in the wealthiest areas since Chinese tiktok prioritizes live that are close to an area so they can receive donations, that's why the majority go on bridges or roads in high status areas, I think there is a documentary by a Mexican creator who traveled to China 2 years ago.
Surely they could just fake their location.
@@Stevo.100 A few probably do. But I don't expect all to understand how to get such a thing working in China considering VPNs are restricted in China.
@@kls1836 If it's restricted, then how did I reply to your comment? A VPN is a ladder, you can assemble a ladder anywhere with any tool. Basically all Chinese people know about ladders, it's up to them if they want to see the other side of the wall or not. But based on my surroundings, if they don't like to travel nor do foreign trade type of work, all the entertainment in China is already enough for them to spend more time.
@@Luiri61 I think it's more like they visit you / arrest you if they find out your using one or have one.
@@no_player_commentary I'm a video blogger, I only have 560,000 subscribers, and I come here to get all the viewers' comments and send them to the Chinese version of youtube, basically young Chinese people like to see comments like yours as entertainment. Because it seems particularly boring, ignorant, and a little bit Forrest Gump-ish. Yes, long live the American spirit, and thank you free speech. Thank you VPN, thank you Great Wall of Internet. At least I only have to work two hours a day and then I can lay on the couch and make commissions. I've been doing this part-time job for almost a year now, and it's about 30 to 40 Franklins a month. Now this is my main job. You know, prices are actually very low in China, and this already allows me to live very well. At least I've been doing this for a long time without any problems, thanks for asking.
This country has 3 times as many streamers than my entire country population.
I work as a kitchen worker, spending eight hours a day on my feet in a scorching hot environment. My commute takes nearly three hours, and I usually get home around 1 am. Seventy percent of my income goes toward rent. I can only imagine the challenges faced by live streamers, it must be hell...
Yeah those poor streamers. Such a demanding job they have, plus they contribute so much to society and GDP.
@@idpro83Its kinda like Jesse Waters on Fox complaining that fast food workers getting paid $30k a year are over paid when he gets $15,000,000 annually
If true, please seek better employment.
Well you should become a streamer yourself! Or do you enjoy torturing yourself in harsh working condition for low pay? At least as a streamer you can enjoy working in a depressing working condition for low pay.
You really think streaming was their first choice?
Please speak on the situation going on with college students protesting in china at this time, once you do a simple check in to the situation it will blow your mind. I think it would also make for a great educative video.
Yeah that is a great point. Aren't there around 80 college and university campuses that have protests? The people are mad because the government is failing. I don't blame them and actually highly respect their courage. The government as been very aggressive in eliminating any opposition as we saw in the Hong Kong protests. If there are enough protestors the government can't stop them all. This could lead to real meaningful change for the good of the country.
@@StallionStudios1234 💯💯💯❤️
All i got from this is we need more garbage collectors.
They’d make more money bet doing that than streaming too. Make some bank as a garbage collector. It’s just not glamorous or cool enough to them, they really don’t know how much money garbage collectors make.
Yeah, that was a surprisingly low number, actually.
China wouldn't pay for the garbage collectors
@@Mizuladinor get their CDL and buy their own truck. I bet $100k-$150k a year, all I do is haul food, refrigerated trailer. Even the company drivers gross like 70k-100k a year after gaining 2-3 years experience driving
No we don't, basic economics, if we did need more garbage collectors there would be actual demand, actual demand means higher wages, you think garbage collectors have high wages rn? No, that means there is enough of them. Not enough of X -> X price rises -> more people want to do/sell X -> more X -> price of X falls -> people stop doing/selling X. And repeat, grade school economics, supply and demand.
this is how internet works, anything new explodes shortly and quickly , and then cooling , the speed depend on how fast it explodes and orderd development.
I've seen a clip where a chinese said that there is a new circle of economy in China, the gorgeous and entertaining people becomes streamers, those who don't have the qualities to be a streamer becomes a delivery driver, the streamer buy things from the delivery driver and the delivery driver watch the streamer, and then there is the security guard that buy things from the delivery driver and watch the streamer at the same time.
Yeah saw this as well, kinda funny innit
sigma security guard protects the streamers and delivery drivers' empty apartment
It's like when people found out that "reality tv" was completely staged and scripted. ... suddenly everyone lost interest, eventually only the young will watch these sorts of things cause they haven't learned yet if we don't teach them.
the sight on the bridge is sooooo sad. Why do they do it there next to each other? it's like being homeless, but with a camera on you..
All the better for Big Brother to watch you…😁
Chinese Black Company Streaming is a depressing booming bussiness there.
Algorithm is based on area mate. So if most popular streamer is under a bridge, guess where the rest go? under the same bridge too.
@@danielseaburg9763 sound like a herd of sheep lol
@@danielseaburg9763based on geographical area actually, not on a popular streamer's area. CCP is promoting streams that comes from popular tourist spots and well developed areas. If you drive 3 hours away from top ten cities, there is 0% chance of your stream getting recommended and noticed. So while it look dystopian to have streamers gather in a pulp, they are actually just gathering at the spots favoured by the CCP and as such get higher viewership. Lovely living in a propaganda state. And tbh, outside the top ten favoured cities, China is a miserable place to live.
Wasn't some survey done in the USA showing most kids want to become streamers or just make videos on youtube? Instead of becoming doctors, engineers, teachers, etc...Kinda crazy that both USA & China have very similar issues when you look at it. I imagine these issues are also present in many countries today.
the only two differences between USA and China is transparency and medical welfare. you get kicked out of ambulance if you cannot pay it in cash or card in person in china.
Yes, this was a thing.
that's why I harp on my younger siblings to seek actual jobs and pursue a higher education through high grades and testing.
They're going to get a reality check when GPUs cost as much as a car and electric bills are 10x in 2040 lol
Not really an issue, obviously everyone wants to be a streamer, when you see only the top 1% on Twitch, people who just sit in a chair and yap and make millions, who tf wouldn't want a job like that. It's no work for ungodly amount of money, everyone would like that.
@@baph0met not an issue, in what way?
Chinese streaming isn’t really the same with other countries tbh, most of these streams are actually just ads and most people just watch for coupons.
i dont think asmon would read this, but there are lots of agencies/companies around certain regions in the third world, building a "content house" specifically made for low-cost low-value production for short ads, livestreams, etc. They put "creators" in cubicles with their own respective assigned brands. Call it dystopian, but it's real.
it's like a sweatshops for salespeople
Yeah well this is what happens in market saturation. But many sectors of business these days suffer same issue.
If living costs didn't go up so sharply then I think people would be ok, but I've seen %50 rental price spike since 2019 and that trend is set to continue.
Living costs shoot up, but incomes lag way behind.
That is happening in a lot of places. I live in Toronto and that is exactly happening here. Rents keep going up and up as well as property prices. Aling with that inflation is actually higher than what Stats Canada states. Groceries are way more along with gas prices, and other household goods. Its getting tougher for most people.
@@StallionStudios1234 Yep, it's a REAL bad time to be in the low income bracket like myself.
idk. that seems pathetic that so many people are doing it if its well knows it isn't paying well.
Considering China has something like 35% unemployment rate, it is probable many don't really have alternatives.
Edit: Nvm it was at something like 15% at some point but it is currently at around 5%.
@@ruy7164 No it is not... you just read the CCP's numbers... China is in shambles right now.
It's their only option. I don't think they're streaming because they actually want to stream
@@ruy7164 you were probably thinking about youth unemployment rate not total. last publish it was nearly at 15%. China has a lot of educated youth but not enough jobs for them, most of them don't want to work in factories or whatever
What's the alternative? Poverty is high and other jobs pay even less or is dangerous.
My family runs a small distillery in Poland. We make various types of alcohols some of which we exported to USA. I can tell you with not a shred of doubt you have some of the strictest entry barriers when it comes to food products.
Our spirits had to go through lab testing for 6 months, then labels were under close review. And to your point about making false statements on food/drink products. One of our labels was rejected and needed correcting as we stated on a strong spirit that is "Warms body and soul".... this was taken as a health benefit claim. So when you say you need more regulation I am not really sure what more you expect as it seems quite tough already from producers perspective.
"warms body and soul" is a nonsense statement. It's common sense that wishy-washy statements like that will be blocked.
Glad to see him watching China Analysis. Been watching them few months now, usually there Analysis is pretty on point.
Heyyyyy is the bot
So where is your proof
Remember the pink sauce lady here? China has like 10,000 pink sauce ladies.
Maximise pink sauce food poisoning dmg xD
And who knows how many people have died
From what I've heard, the authorities are cracking down hard on these practices, they have also banned essential oil stuff, calling it a cult, they are banning things that aren't scientifically accurate too, flat earthers can be jailed, and MLM is almost non existent in China, it's not all bad
Who’s the link sauce lady?
@@kenjifox4264Pink
Getting paid for streaming is a luxury. No one cares if they can't eat out 7 days a week and pay for an apartment. They should get real jobs.
based
exactly. go serve food in a restaurant or work in a werehouse.
go do something productive and you will get paid.
They should, but they can't. China has about 30 million females and about 35 million males age 20-25.
We know that 20% of them have been out of a job since the pandemic hit.
15 mil streamers/65 million is 23%.
23% makes sense to me.
The way I see it, streaming and selling products was a fall back for that 20% and the 3% were either the already established streamers, or actual work-averse kids.
They'll all get those 9-5 jobs but will still be worse for wears financially. Then we can tell everyone to start a business, but then we run into this same issue again lol
I guess now we know how many bots there are in our video games and media.
Imagine 2100s world major cloud issue: data centers filled with sewage content.
Can you accurately imagine the electrical, material, and labor costs to run that great flood?
Everyone grows up being told the same thing.
"Be nice to other people.
But beat out the competition.
You're special. Believe in yourself and you will succeed." When it's obvious from the start that only a few can succeed.
We need david attenborough to do a special on Chinese streamers In the wild.
Up
Why not just get Asmongold's editor to do it?
@@Superintendent_ChaImers you got to have the voice though
@@Superintendent_ChaImersthat’s like having a fight without Bruce buffer.
Every generation in China, is like a new dystopian sci-fi show.
I mean definitely looks cool (check out Chong Qing with mix traditional and modern buildings), but probably wouldn't want to live there
China is just North Korea but bigger.
@@armingleiner5292Not yet, but they surely heading that way atm
@@tlru6504g4 Hopefully they change course as in allow more freedoms..etc, but don't end up like the west
@@mablesfatalfable6021 bro sound mad
You know what is scary. $700 a month is actually a crap ton in South Africa. Minimum wage in South Africa is around R5000 a month (180 hours). That is $266 a month.
in Cuba there are people living with 30 dollars a month or even less
Throwing these numbers around is useless because you're not considering the price of everything is also much higher.
Like I think minimum wage here in Croatia is about €700
Well, you pay rent and basically half is already gone, pay utilities and food, you're lucky if there's anything left
Saying raw numbers is useless.
yes; but south africa has nothing. and south africa can't get it's citizens under control. africa is still too "wild"
Yeah, there's a reason why a million dollars in America is not a retirement fund, yet it can buy entire villages and towns in SA.
Being rich or poor is a matter of comparison. There is no country with 0 poor people, nor with 0 rich people, and definitionally, it can't exist.
Brooo, like 700 dollars a month is comfy living if you on your ace in south africa, thats like what 12k a month
Well, time to get the ol' "The end is Nigh" sign out of the garage
streamers are basically virtual homeless people on the side of the road. some are better than others at getting money out of people
And you wonder where the NPC TikTok’s originated from. They do it for gift sticker on Douyin and WeChat.
He says, under the comment section of a guy who became a millionaire through streaming.
I think it's a legit job, you just need to be exceptionally good at it (like Asmon is). If you're just another copy-cat, sure, you won't make it. But then again, a copy-cat singer also won't make it, and that's a real job.
@@lightworker2956dude it can only be a goood job you are extremely lucky. 99% of streamers will never be big
@@lightworker2956 cmon man, you are using a .00001 percenter as an example. that's just a fallacy argument
China has a reputation for copying. People don’t realise that this is internally as well. Copying within China is everywhere and is harmful to Chinese businesses themselves
No it doesn't .
But plz show proof .i ll wait
@@ZakiHaider-y9o Although copying did help China a lot but initially things are changing for the worse. Most of the western companies which relied on chinas production facilities are looking for a change in the scenery because why would they let a chinese company copy their design and sell under a different name? To make things worse, CCP defends copying and doesnt penalize this practice. Unless and until Chinese companies decide to innovate over their copied designs, their own business will fail to keep up with the market.
you mean china has more streamers then canada has people ?
bro I didn't even think about that. yoo that's wild
China has 1.4 billions, so 15mils is 1%of their population 💀
Canada has over twice 15 mil?
Canada has like 38.8 million people.
then? lmao
This reminds me of who profited the most in the gold rush of America. It was the shovel salesman. In our time, it would be yt, discord, twitch, smartphone companies.
i can vouch for the talking all day, i work in sales its gruelling, but you get used to it after a while and your throat isn't that bad as it was at the start so its a bit blown out or proportion
I've work retail for many years when I was younger and while yes, talking all day can be grueling, streamers exaggerate it way too much.
A 2 girls 1 cup reference in 2024?! Never thought I'd see the day 😂
I remember that shit was popping in high school People still talk about it it's crazy
Wait how tf old am I?! Noooooo
A couple times a year I wonder what them ladies are doing now and if they think about 2G1C Like it's a previous life 😂
I still don't know what it's about
Look it up at your own mental risk
As a Gen-X'er, I find it difficult to feel sorry for streamers who didn't "make it big," much like those who didn't make it in Hollywood or the music industry. Sorry your dream didn't work out, now go get a job that'll keep a roof over your head & put food on the table.
40% youth unemployment because there are no jobs in china. look up the "lying flat" movment in china
Yup, that’s a genxer all right, sounding hella bitter lol.
Yeah but some people in Hollywood struggle but make it big after trying for many years. Insert that one meme where the guy gives up just before reaching the diamonds.
Like Owen Wilson said as Mobius in Loki, you chose your burden.
Gen-Y'er here, I agree but I'll also say it's not fair to diminish people for trying to make it big as a streamer when the reality of jobs now is that a regular job income is worth so much less than it was 10, 20 or even 30 years ago.
When I started out in the workforce I could buy games, go to movies and dinner with friends, pay for my car, pay my rent and still save up enough for the occasional holiday. Now I earn maybe 25% more from work per hour, but I pay 60% more to rent, food price has doubled, car rego/insurance has jumped by about 30%, fuel price has DOUBLED and going out to eat has doubled as well.
I see the appeal of trying to be a streamer, be your own boss, do something you chose to do rather than what you were forced to do to survive, have a small chance of making it big and having the money to get a house, nice car, be famous, have tons of $$$, I don't blame people for seeing that want craving it.
You seem jaded bc you never achieved your dreams and now you’re in your 40s or 50s watching asmongold on youtube
Check out the pareto principle, also known as the 80/20 law.
It was inevitable that this would be the case.
Harsher, the video said it was more like 98/2.
@ahmataevo
Oh Im sure in a given reality it can be a terrible ratio, especially if the market isnt genuinely free. Pareto simply lets us expect 80/20 as a minimum. However, since its a ratio or percentage, the more people that are involved, the worse it gets in real numbers.
Its why Elon Musk for example was able to cull over 80% of twitters workforce etc... with no loss in performance.
i've seen some asian streams and lets just say specially for the girls they pretty much do the same thing over and over again they don't create anything good. That's one thing western female streamers are better than the asian females streamers. But this is why i think nobody should do content creator full time it should always be on the side. Also the fact lots of streamers are complaining about the freedom they have and easy money gathering is insane. I would never thought i hear the days content creators will say this. But this is something people must learn and why people these days have side hustles or side job. As even i have a small job on the side just incase something happens to my main one. Also people telling content creators to get a real job i mean i feel like wants you are a content creator that's it you are stuck with it i see content creators try to get a new job and than come running back as they missed the freedom of being a content creator as that's why people are doing it in the first place.
One more thing i know some of yall will be like we'll in content creator they are stealing our money but hear's the thing every store is doing that. Every store needs to steal you're money to keep the store open and keep the workers in their.
remember in china they just pulled a rule cause of the stupid parents that everyone now has a time limit on how long people can be on computers and phones and even gaming. For kids they actually made a rule to where you can't play for hours and if you go past the limit power can go off at you're house.
Well time for them to stop dreaming and get a REAL job and stop complaining
Uhhh, It's all kind of streamers not just east or west.
@mysticstrikeforce5957 Every country Thinks can do whatever they want, just like the US does but they need to move to US if they want a following
This is as it should be. Streaming and media famous people have been glorified to much over the years and some made way to much money for what actually isn't a real job that helps progress the human species. Subjects such as engineering, IT development, Medicine, science, etc.
Bro the competition is so fierce in IT, and you're often dismissed by clowns who don't understand your C.V. is more impressive than theirs. They have very superficial filters like work experience, which they got through connections, now they're gatekeeping even though they suck.
The H.R. people are the worst
So actors and musicans should be homeless too right? According to you?
@@baph0met Correct.
@@baph0met Everyone wants to be an actor or a musician, but nobody wants to drill ore deposits or work in a factory
@@baph0met homeless? No. Earning middle class salaries instead of millions for playing pretend? Yes.
It's like any other business, if you aren't pulling in the customers either adapt or fail. But, you don't keep doing the same thing over and over, hoping your circumstance will change.
Yea your think people would learn…but they don’t. Surprise surprise you fail and your out. The ones who succeed learn from mistakes and keep evolving. In anything really.
The filters are working so hard during these livestreams
It's "crazy" that almost every chinese streamer woman put some "beauty filter" ..... that's bizarre...they change completely
Not crazy at all. Who wouldn't want to become more beautiful with no effort. Literally press a button/setting on your phone. Doesn't even cost money like makeup. Guys would totally do this if somehow they can turn instantly jacked instead of sweating in the gym for hours everyday.
@@wuy4in the West this is not really viewed the same way. Our values prioritize honesty & relatability (even humanity) over simply looking as beautiful as possible. Sure, actresses in Hollywood are pretty, but for livestreamers people want unique, honest, sweet & relatable
@@wuy4 But you're not really becoming more beautiful (or jacked).
Because they want to make quick money based on their appearance. Just like Western plastic surgery women.
@@scarletsletter4466 Even in Hollywood just looking good isn't enough. There are 1,000 failed actors that look like models for any one actor that succeeds. It's why D-list programs are filled to the brim with attractive people that have the acting skills of cardboard cutouts.
I heard that genshin streamers in china play genshin on their chat's account for donation. Can you imagine the mental state playing this game 10 times a day.
Would be genuinely hard to get a mindset of a farm bot tbh
All entertainers are overpaid since entertainment is not a necessity. Remember when entertainers were simply jesters or lowly theater folk? When did they start getting so overpaid for simply lying and reading lines in a book.
Hollywood made them entitled
This i s why i like youtube having requirements before you can monetize, but its getting common in the United States to stream so platforms are over saturated with streamers and not enough revenue.
Under US$700 a month? Whoa gee, how sad...
I'm so grateful that I'm a programmer. In Indonesia. Making US$200 a month.... and everything are more expensive here than in china. So glad.
What programmer makes 200 usd a month? HTML programmer?
You should try your local telemarketer scam,I hear they are making bank..
@@LucyPLM mostly using java with pgsql. But some project need ruby and scalla. I'm also required to fully capable of maintaining unix server by myself and creating new and updating existing frameworks for future projects.
Look up what that money can buy in each economy. The average wage in China is around $4200 per month.
you could make 10x by working remote at a richer country
So they're learning what over saturation of a market does.
Is this concept not obvious or taught in schools?
Not in Communist schools.
I mean, look at "made in China" products worldwide and reconsider that question.
The stumbling block is the great firewall of China. These streamers most likely can't reach overseas audiences unlike their manufacturing counterparts.
Telling them to get a real job but reality is that other jobs are oversaturated as well. Even if you are graduated from good university, you still need to compete with many other people (1.4 billion population in China, just think about it) to get a well-paid job. Maybe a few out of 10 get a real job but what happens to the rest that isn't that competent? They look for "less-better job", they compete and the cycle repeats, eventually they go for job like factory worker or garbage collector which the reality is that these job pays even less, long working hour, got exploited. Unlike some other countries where these jobs pay well enough to sustain living. Life ain't easy for them, it's not something that a few words can summarize everything, there are many reasons behind...imo
the issue is china kicked out western industry while failed to upgrade their domestic ones. xi pretty much axed most of his cabnet people who knows how to run economy and here we are.
@@GBR9794 Yeah they didn't realize American Companies can divide their commerce to other Countries. Such as India, Taiwan, Indonesia etc... Like Apple putting more of their big toe into India, that makes more jobs there for instance(they still have factories in China, just they decided to diversify more).
isnt' easy but they have to live with that. As finding job is hard , why cant they spend a year after collage getting nessesery , addtional skills and activly looking for it? Insted they coin filp their live (now even coint filp -> 0.5:99.5) and then cry in ticktock. Thats like going to casino with all you have and going all in 10 times in a row a hoping you are going to get enough for entire life.
I don't understand why young people are constantly surprised by basic economics these days. Like, if the job is easy enough to where anyone can do it, the barriers to entry are low, and the minimum skill required is also low, you're going to have a lot of people doing the job, and it will not be particularly profitable. It essentially becomes a hobby or a side-gig, just like delivering food. Do literally anything else. If you want to make money, you either need hard-to-acquire in-demand skills, or specialty equipment that's not worth the investment for most ordinary people. For instance, not everybody knows how to build fences, repair bicycles, or cut hair, but everyone has a phone in their pocket and has a social media app installed. The more people exist, the more demand there is for ordinary things like house cleaning, spas, nail salons, elder care, etc. It literally scales with the population. And I see people asking "what if I don't know how to do anything and have no equipment?" Well, how exactly did you get like that? What did you do for 18+ years of your life, sit on the couch and eat cheetos? I genuinely don't understand how people end up in these situations. It's like walking naked out in the desert and then complaining that you have no food, water, or shelter. Like, I can understand hard times, or illness, or being a victim of automation, and I can sympathize. But people complaining that they can't support themselves being a streamer? Come on, what did you expect?
lmao , yeah right most of them have contracts, less than 10% are individual streamers. They struggle due to competitions between platforms which is normal, just like any other business
When you have an idea for a video. And then you actually get down to it, the amount of time it takes to script/record/edit/proof read. it ADDS UP FAST. I learned this the first time I tried making a replay clip for CSGO thinking it would be easy.
It's not just time, in fact time meana nothing honestly. It only matters if you are actually GOOD at all aspects of it. But try explaining these things to the layperson on the internet they all think they can do it super easy. Kek
Maybe sitting in front of your phone, eating a fruit shouldn't be a source of income. Especially when there are 14,999,999 others doing it !
And what's with eating fruits
the problem with this is the same thing we hear here about how tough it is for farmers. Its because its an oversaturated field. You have more streamers there than there need to be, and there are more farmers here than we need. so there is a smaller cut of the pie for everyone.