All that food looks AMAZING 🤩and I love that saying "What you do for yourself will die with you but what you do for others will live on" because it's very true
I've lived in Houston for 42 years and this is the first time hearing about this place. Thank you so much for this video. I will definitely be checking this place out!!!
I miss them being in downtown Houston. They had to move out of downtown due to gentrification which made taxes too high. The food is sooooo good. I remember when they were filming Jason’s Lyric at this restaurant.
"Gentrification" Meaning the WHITE Folks wanted these Downtown Areas so they come in Build new homes & prices Triple so do Taxes forcing Most Blacks Out! We gotta take better care of Our Hoods!!!
I can almost guarantee the food is most likely sourced from a dumpster behind a supermarket. These street hustlers are the worst and I wouldn't trust anything in that place.
I grew up eating soul food and this what I really love about my race that we make food with love and it taste great. I no longer eat pork no more because of my biblical beliefs' and seafood but I grew up eating it too.
I was born and raised in Brooklyn, New York but my parents were from the low-country South Carolina. My mother cooked just like this! Sure miss my parents, and mom's cooking!
@@terranceof2007I had a Texas grandmother and grandfather. We ate all of this. The only thing that I would say that wasn’t a staple in our family was Mac and cheese.
I must've had the first- or second-generation plate back in the day (1991) seem like it was located more downtown though in that West Gray area. My Grandma took me to "This Is It" and I ate like a little pig. 😄 They also had this restaurant called "Wyatt's Cafeteria" off a street called "O.S.T" come Sundays after church, the women would still have they white usher board uniforms on cooking & serving. What A Time
Yep... that's the one I went to... on Old Spanish Trail. Absolutely delicious! It crosses my mind every now and then. Will need to check out this place... been a long while since I've had good Houston soul food!
Wow everything will get better for you. I wish you health and happiness every day.Thank you for sharing your enjoyable video. I Wish your full of happiness in your life. always be healthy with your family.I wish you success.Thank you for excellent and beautiful sharing.
similarly, I always heard them called "a meat & 3 joint" in South Carolina & Georgia...usually very well made soul food in most instances...cornbread and biscuits and tea come with the meal and yes sometimes banana puddin...those places kept me alive in Columbia/USC collegiate dayz....great healthy food for a great price...gone are those days almost..only a handful of em left!
@@RodneyPeeples I believe you, but I can't make an honest comparison since I haven't yet been to Craig's place in Houston. I wouldn't characterize Hoover Alexander's cooking as "garbage", though...
Born and raised in Houston,TX. "This Is It" restaurant to my knowledge was originally located in 4th Ward off of West Dallas on the outskirts of Downtown. Used to eat there a lot as well as take out for my mom back in the 60 's. since we live in the area. Then they moved off of West Grey across from the Mercedes Benz Car lot believe. After that lost sight of them until I ran across this video. Glad to know they're still in business. I'm gonna have to revisit the restaurant again in the 3rd ward for the food and the memories. 💗 .
Tripas de puerco . Those pork chitterlings tacos are delicious famous in Mexico. We also eat cow tails. But I never ate them at soul style cooking. Love to houston Tx .
Do you make tacos out of everything? They are not cow tails, they're oxtails. Physically yes, but the terminology is better, too bad the price isn't. They're higher that pristine steak cuts. Here in FL. they're running around $14.00 per pound. Ridiculous!
I am originally from South Carolina and this is my type of food right here, all the food looks yummy and delicious to my eyes and stomach. Can i please get a address so when i am able to visit i can go immediately there and get me some soul food. Keep up the good work everyone.
I have nothing but good things to say about this place. My highschool took a small group of us on a field trip. They were very hospitable to us kids. And i never had oxtail before, well i had it for the first time here and it truly was unforgettably DELICIOUS!!!
You haven't experienced Texas until you've had some soul food. "This Is It" is as good as it gets. Comfort Food... I used to go there back when I used to live in Houston. Get ready to take a nap afterwards, though.
The first time I ate soul food , one of friend from Jamaica took me there , mannn, I felt in love with soul food, I tell the true the food is delicious delicious , everything is fantastic ,
I love soul food. But I haven't ever tried oxtail. That's next on my list. It looks like we need to take a trip to Houston. Thank you for sharing. Much love peace and blessings to you all. 💋❤️💐🙏✝️👍💯
I have been wanting to go there since I found out about them. And with my luck, something always keeps me away. Those ox tails have been calling me for a long time!
The definition of soul food does have it's own traditional seasonings and methods of preparations. It also is defined by certain meats are paired with their companion side dishes. Soul food has it's own flavor profile traditional to the American south. Although many soul food dishes are also prepared in white households, soul food has slightly different seasonings which makes it distinctly "soul food." Fried chicken was invented in West Africa. Although other cultures worldwide "fried" chicken, the use of "battered and fried" came from West Africa.
Thank you. I'm a South Carolinian and grew up eating this food (except chitlins) and always wondered why it was called soul food when white folks eat this too.
No, fried chicken did not originate in West Africa. Eating fowl or any kind of bird in Africa was historically frowned upon. Goats, sheep, and to a lesser degree cattle were traditionally the staple meat in sub-Saharan Africa. However, to be historically accurate, there were a minority of isolated tribes in Africa who ate fowl and baboons- some tribes in tropical Africa, mainly in the Congo, still eat primates, but remember that those African tribes are a tiny minority and geographically isolated from most Africans. In addition, most African-Americans did not originate from the tropical rainforests that are deep within the African continent. Most African-Americans trace their roots to West Africa, especially the coastal regions. They came from tribes like the Yoruba, Igbo, and Fon. As an African, I can emphatically tell you that my forefathers loathed eating birds, and it was considered an insult to pay homage to the tribal chief and offer him a chicken as a gift. African chiefs expected goats and sheep from their subjects, not birds. The history of fried chicken in the American South is a mixture of Africans, who were deprived of owning goats and sheep, bringing the knowledge of herbs and spices from Africa and combining it with deep frying that Africans learned from rural whites- those Southern whites were exclusively Scots-Irish or Ulster Scots. Consult a history book and ask Africans to verify what I'm saying. That being said- I love fried chicken, but I don't remember my father ever being enthusiastic about eating fried birds. However, when goat and lamb were served, he would literally recite tribal poems that praise goat and lamb! Food culture has changed drastically everywhere, and Africa is no exception. However, you can still find extremely old Africans that look upon eating birds as a sign of degradation and ignominy.
@@جلادالكلابالمسعورة hey "USER" read it and WEEP ! FRIED "BATTERED" CHICKEN ORIGINATED IN WEST AFRICA ! THAT IS WHY THE STEREOTYPE OF BLACK PEOPLE & FRIED CHICKEN WAS USED AS AN EPITHET ! NOW THAT IT IS POPUĹAR RACISTS LIKE YOU WANT TO DENY BLACK PEOPLE THE CREDIT ! Other cultures did fry chicken but NOT WITH BATTER ! IGNORANCE IS CURABLE BUT HATRED IS A SPIRIT THAT LEADS TO THE HOSPITAL OR HELL ! GET HELP ! ☠️👹 en.m.wikipedia.org/wiki/Fried_chicken
Chitterlings & Oxtails are a delicacy in this area . You're right we were told that it use to be thrown away ! "I highly commend you for making Soul Food to live on...."
I remember in the movie Jason's Lyric there was a soul food place that Jada Pinkett's character worked at called ' This Is It" I'm wondering if this is the same restaurant.
My dad was born in Auburndale flordia but for some reason was always inGeorgia, (previous marriage with 3 kids.) Growing up with his southern accent and his cooking=gizzards,liver and onions, boiled peanuts, etc; he always put salt and pepper on his fruit and the boiled peanuts in his coke... I love soul food!
As a fellow Houstonian if you are going to go down to third ward for some grub make sure to bring your firearm, and preferably a few friends that are packing too. This area is slowly being gentrified, but it is still dangerous af
This Is It BBQ is all over Atlanta and surrounding areas. I'm glad they are not apart of that franchise because I've had bad experiences at several of their locations.
What you do for yourself will die with you....what you do for others will love on forever!!! #thebest! 💯 💛
All that food looks AMAZING 🤩and I love that saying "What you do for yourself will die with you but what you do for others will live on" because it's very true
I've lived in Houston for 42 years and this is the first time hearing about this place. Thank you so much for this video. I will definitely be checking this place out!!!
Better late then never.
So have you ever checked it out
Can’t be from the H!
Get out more often!!
We was fortunate to find this GEM when we visited Houston food was so good
I miss them being in downtown Houston. They had to move out of downtown due to gentrification which made taxes too high. The food is sooooo good. I remember when they were filming Jason’s Lyric at this restaurant.
"Gentrification" huh... Get that b.s. outta here. Yeah, increasing property value, what a crime 🙄😒. Get outta Texas actually.
"Gentrification" Meaning the WHITE Folks wanted these Downtown Areas so they come in Build new homes & prices Triple so do Taxes forcing Most Blacks Out! We gotta take better care of Our Hoods!!!
By people destroy everything
That make me sad ,everything g blk people make great from nothing yet people come along to erase it.gentrification sucks
He has definitely done his grandparents proud. The food is as tasty today as it was 40 yrs ago when I first started eating there. Bravo👏!
Yes, it’s nothing like Soul Food 😊 I wish I lived there. I will visit if I’m ever there visiting 🙏🏽
yessss
Thanks for this! Grew up in Beaumont with yall around and moved to Humble. They are opening a 2nd location soon and know I'll be a regular!
I can almost guarantee the food is most likely sourced from a dumpster behind a supermarket. These street hustlers are the worst and I wouldn't trust anything in that place.
@@thinkcasting3182 👈 Glavset trollsky 🇷🇺. No content in your profile since 2017 ? 🐀 🐁 🐀
@@thinkcasting3182now why would you make such an ignorant comment?
@thinkcasting Why go racist and ignorant at the same time? Not doing much thinking these days, son. Get on back to Vidor, where you belong...
I'm a definite foodie because I'm about to book my flight!
you will not be disappointed
From one Craig to another You are a credit to our name!!
I grew up eating soul food and this what I really love about my race that we make food with love and it taste great. I no longer eat pork no more because of my biblical beliefs' and seafood but I grew up eating it too.
This is where Lyric from Jason's Lyric worked!! What a throwback!!
Is that right?? Thats wild
I was born and raised in Brooklyn, New York but my parents were from the low-country South Carolina. My mother cooked just like this! Sure miss my parents, and mom's cooking!
Haha yes my granny was from south Carolina too but move to Philadelphia miss her cooking she never did make oxtails before tho
@@terranceof2007the North East (Virginia and the Carolina’s), West Coast (Texas and Louisiana) and the Midwest (Mississippi/Arkansas and Alabama)
@@terranceof2007I had a Texas grandmother and grandfather. We ate all of this. The only thing that I would say that wasn’t a staple in our family was Mac and cheese.
I am from Philadelphia and I cook like this all the time for my family. I love some good ole soul food
I must've had the first- or second-generation plate back in the day (1991) seem like it was located more downtown though in that West Gray area. My Grandma took me to "This Is It" and I ate like a little pig. 😄 They also had this restaurant called "Wyatt's Cafeteria" off a street called "O.S.T" come Sundays after church, the women would still have they white usher board uniforms on cooking & serving. What A Time
Yep... that's the one I went to... on Old Spanish Trail. Absolutely delicious! It crosses my mind every now and then. Will need to check out this place... been a long while since I've had good Houston soul food!
Wow everything will get better for you. I wish you health and happiness every day.Thank you for sharing your enjoyable video. I Wish your full of happiness in your life. always be healthy with your family.I wish you success.Thank you for excellent and beautiful sharing.
this was me & my dad spot, miss him dearly.
In NC we called restaurants like this a meat and two. None left in the Raleigh area sadly. We do miss them.
I agree. Too many “Out of Towners” moving in an Raleigh has never been the same since. I’m 56 born and raised in Raleigh all my life
@@convoy814 No one wants to live that country ass city
K&W in Tower Shopping Center
@@MidNovembersDreamaugnov I’ll check it out
similarly, I always heard them called "a meat & 3 joint" in South Carolina & Georgia...usually very well made soul food in most instances...cornbread and biscuits and tea come with the meal and yes sometimes banana puddin...those places kept me alive in Columbia/USC collegiate dayz....great healthy food for a great price...gone are those days almost..only a handful of em left!
Definitely on my bucket list now!
In the meantime, Hoover's Cooking in Austin suits me just fine... 🥧 🍲 🥣
Hoover's is Garbage...
@austin7thgentexan719 Live right here here in Hutto Tx, East Austinite. Just no comparison between the two
@@RodneyPeeples I believe you, but I can't make an honest comparison since I haven't yet been to Craig's place in Houston. I wouldn't characterize Hoover Alexander's cooking as "garbage", though...
Born and raised in Houston,TX. "This Is It" restaurant to my knowledge was originally located in 4th Ward off of West Dallas on the outskirts of Downtown. Used to eat there a lot as well as take out for my mom back in the 60 's. since we live in the area. Then they moved off of West Grey across from the Mercedes Benz Car lot believe. After that lost sight of them until I ran across this video. Glad to know they're still in business. I'm gonna have to revisit the restaurant again in the 3rd ward for the food and the memories. 💗
.
I need to go there because I grew up with that type of cooking.
My family favorite place to eat, ready to try the new humble location ❤❤
❤
Tripas de puerco .
Those pork chitterlings tacos are delicious famous in Mexico.
We also eat cow tails.
But I never ate them at soul style cooking.
Love to houston Tx .
Do you make tacos out of everything? They are not cow tails, they're oxtails. Physically yes, but the terminology is better, too bad the price isn't. They're higher that pristine steak cuts. Here in FL. they're running around $14.00 per pound. Ridiculous!
@@davidbetsey2437 nowadays they are mostly cow tails! So I've been told!
@davidbetsey2437 Why not? Masa is a staple and sometimes survival. You have tomatoes, onions, and potatoes- you have a meal.
@@davidbetsey2437😜😝😝😝😝😝😝🤮🤮😭🤮😬🤣😜😝tail comes from the cow ,where do think they come from 👀 dogs 🙃🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
If I live in Houston, TX I would definitely be going to this soulfood restaurants
There is nothing better than some collard greens, pinto beans and cornbread with banana pudding!
Add pork. Either fried chop or smothered boneless ribs. Good eating Either way!
Rosie’s in Beaumont is great too.
Chicken and rice
@@Mangohabernero don't forget the gravy.
Papas, chiliquilles, and beans. Bye
I was in Houston for a medical condition. My frat bro at TSU took me to this restaurant. Best “soul food” I ever had.
I went there when I went to huston to visit my brother. The food was delicious and yeah the ox tail was the best thing in the menu!
Seriously great grub…👍🤠🇺🇸
I am originally from South Carolina and this is my type of food right here, all the food looks yummy and delicious to my eyes and stomach.
Can i please get a address so when i am able to visit i can go immediately there and get me some soul food.
Keep up the good work everyone.
I already ate and you made me hungry again , lol . 😂
Added this to my wish list to visit!
Heaven sent thanks for sharing ✊🏿
If i ever visit Houston again, I will be sure to visit This is It! The food looks delicious & mouthwatering! ❤️❤️❤️❤️
I have nothing but good things to say about this place. My highschool took a small group of us on a field trip. They were very hospitable to us kids. And i never had oxtail before, well i had it for the first time here and it truly was unforgettably DELICIOUS!!!
Definitely on my bucket list. Very very excited.
You haven't experienced Texas until you've had some soul food. "This Is It" is as good as it gets. Comfort Food... I used to go there back when I used to live in Houston.
Get ready to take a nap afterwards, though.
Wonderful ❤
Good quality hearty soul food..😋
Great story ...
Their food is very good... @ThePriceFamilyTV enjoys eating there when we are in the 3rd ward area!
Cow tails are great in soup. My mother used to make soup with cow tails. Haven't had cow tail soup in years but going to buy some and make some soup.
The first time I ate soul food , one of friend from Jamaica took me there , mannn, I felt in love with soul food, I tell the true the food is delicious delicious , everything is fantastic ,
I love soul food. But I haven't ever tried oxtail. That's next on my list. It looks like we need to take a trip to Houston. Thank you for sharing. Much love peace and blessings to you all. 💋❤️💐🙏✝️👍💯
Good job 😺
God bless them.
Thank you for sharing
Texarkana has The Golden Lady 🏆🏆🏆
🏆🤗🙏🇺🇲
I went there when I went to visit Houston it was OKAY. But I am happy to see a black business doing well
Amazing !!!
Wow that looks amazing
Enjoyed this video
I have been wanting to go there since I found out about them. And with my luck, something always keeps me away. Those ox tails have been calling me for a long time!
Life is too short not to enjoy great Soul Food!
it's so good, I've never had anything bad from there.
The definition of soul food does have it's own traditional seasonings and methods of preparations. It also is defined by certain meats are paired with their companion side dishes. Soul food has it's own flavor profile traditional to the American south. Although many soul food dishes are also prepared in white households, soul food has slightly different seasonings which makes it distinctly "soul food." Fried chicken was invented in West Africa. Although other cultures worldwide "fried" chicken, the use of "battered and fried" came from West Africa.
Thank you. I'm a South Carolinian and grew up eating this food (except chitlins) and always wondered why it was called soul food when white folks eat this too.
No, fried chicken did not originate in West Africa. Eating fowl or any kind of bird in Africa was historically frowned upon. Goats, sheep, and to a lesser degree cattle were traditionally the staple meat in sub-Saharan Africa. However, to be historically accurate, there were a minority of isolated tribes in Africa who ate fowl and baboons- some tribes in tropical Africa, mainly in the Congo, still eat primates, but remember that those African tribes are a tiny minority and geographically isolated from most Africans. In addition, most African-Americans did not originate from the tropical rainforests that are deep within the African continent. Most African-Americans trace their roots to West Africa, especially the coastal regions. They came from tribes like the Yoruba, Igbo, and Fon. As an African, I can emphatically tell you that my forefathers loathed eating birds, and it was considered an insult to pay homage to the tribal chief and offer him a chicken as a gift. African chiefs expected goats and sheep from their subjects, not birds. The history of fried chicken in the American South is a mixture of Africans, who were deprived of owning goats and sheep, bringing the knowledge of herbs and spices from Africa and combining it with deep frying that Africans learned from rural whites- those Southern whites were exclusively Scots-Irish or Ulster Scots. Consult a history book and ask Africans to verify what I'm saying. That being said- I love fried chicken, but I don't remember my father ever being enthusiastic about eating fried birds. However, when goat and lamb were served, he would literally recite tribal poems that praise goat and lamb! Food culture has changed drastically everywhere, and Africa is no exception. However, you can still find extremely old Africans that look upon eating birds as a sign of degradation and ignominy.
@@جلادالكلابالمسعورة hey "USER" read it and WEEP ! FRIED "BATTERED" CHICKEN ORIGINATED IN WEST AFRICA ! THAT IS WHY THE STEREOTYPE OF BLACK PEOPLE & FRIED CHICKEN WAS USED AS AN EPITHET ! NOW THAT IT IS POPUĹAR RACISTS LIKE YOU WANT TO DENY BLACK PEOPLE THE CREDIT ! Other cultures did fry chicken but NOT WITH BATTER ! IGNORANCE IS CURABLE BUT HATRED IS A SPIRIT THAT LEADS TO THE HOSPITAL OR HELL ! GET HELP ! ☠️👹
en.m.wikipedia.org/wiki/Fried_chicken
Absolutely delicious!!!
Dang that looks good!
GOD BLESS IN JESUS NAME AMEN. Pamela in Detroit
Yum that looks so good!
This is making me so hungry 😂
I'll take some of the yellow, and don't get cheap on me!
AMAZING LOVELY SOUL FOOD THANKS YOU GOODNESS 🌟 DAPHNE COTTON ALWAYS 💜 AWESOME
The food looks great I live in Dallas but maybe one day I can come to Houston and eat there.
Now You Are Talking My Language 😎
Best Soul Food in Houston period!
Just like in Jason’s Lyric. The restaurant “This Is It”.
Most people don’t know that movie was filmed in Houston
This is it! Yummy delicious food
I missed this place.
Yum! I want to drive down to TX and try!
Gotta love it❣️😋
Chitterlings & Oxtails are a delicacy in this area . You're right we were told that it use to be thrown away ! "I highly commend you for making Soul Food to live on...."
Y’all should probably blur the pos code at 4:15… seriously
Mannnn, mmmmm I wish we had Soul Food Restaurants in down here in deep South Texas!!!
This restaurant was in Jason's lyric
❤❤❤She said, "Oh My Goodness😂😂😂😂
I’m going there as soon as I visit
The 1st time I ate at This is it , was in the 80s . Remember I had the fried chicken plate
I grew up in the APV, the original location was in the 4th Ward....2 plates would feed the whole family back in the Day.
I remember in the movie Jason's Lyric there was a soul food place that Jada Pinkett's character worked at called ' This Is It" I'm wondering if this is the same restaurant.
It's the same
I was waiting on this comment 😂
@@woke9969 Thank you 😊
It is.
This is the same place!
LOOKS GOOD
This is it , is also in Atlanta too
They do have great food!
There is also a This Is It in the ATL serving the same type of food
Except there's more of a focus on BBQ especially the rib tips I was wondering the same thing.
Wait , I thought This is it! Atl had just expanded...🤔
This is my people!!❤😂
Gr8 Content!!!!!!!😎🎯🔊🔊🔊🔊🔊🔊🔊🇺🇸
Looks delicious 😋
My dad was born in Auburndale flordia but for some reason was always inGeorgia, (previous marriage with 3 kids.)
Growing up with his southern accent and his cooking=gizzards,liver and onions, boiled peanuts, etc; he always put salt and pepper on his fruit and the boiled peanuts in his coke...
I love soul food!
Miss that place, great food and fun memories.
I am coming there.
Collard greens and yams, Turkey wings with gravy, "lawd have mercy"
I never knew this restaurant existed. Looks like we're gonna have to make a special trip.
All right kin folks, show them the true Soul Food of H-Town
Please open up one in Dallas? I need some real collard greens!!!
WELCOME TO THIS IS IT!!!! HOW MAY I HELP U?? SAYS MARTI IN JASONS LYRIC🥰🥰
OMG I want to go there😘
food from the Heart.
Please bring your restaurant to Memphis Tennessee people love soul food here Whites and black
This Is It is the real deal, been too long since I've been.
I would have to get a little of it All!!
I should not have watched this 4 hours after lunch, lol.
The food is awesome
As a fellow Houstonian if you are going to go down to third ward for some grub make sure to bring your firearm, and preferably a few friends that are packing too. This area is slowly being gentrified, but it is still dangerous af
This Is It BBQ is all over Atlanta and surrounding areas. I'm glad they are not apart of that franchise because I've had bad experiences at several of their locations.
Some, please 🎉
People from the Caribbean cook a lot of oxtail
Black people in the south cook a lot of oxtails, too.
Well, if you know what is good & good for you, you'd do the same.
END OF CONVERSATION!
@@LilliLamour True. 👍🏿