The Value of SEO Beyond Traffic and Leads | Whiteboard Friday | Helen Pollitt | 4K

How can you reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn how to communicate the value of SEO beyond traffic and leads in this Whiteboard Friday episode.
Download the high-resolution whiteboard graphic from the Moz Blog: mz.cm/3W1TWuj #whiteboardfriday
=====TIMESTAMPS=====
0:00 Intro
2:00 SEO as our foundation
3:10 The positive side effects of growing authority
4:17 PPC and SEO have to go hand in hand
7:33 SEO and engineering teams
8:50 How do we communicate the value of SEO beyond just traffic?
10:45 Forward planning
12:56 Outro
Thank you to our guest host, Helen Pollitt:
Twitter/X ► / @helenpollitt1
LinkedIn ► / helen-p-b19500163
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