They need to accept that. Have they watched the yearly live performance of BTS during MAMA awards? My goodness!! they're too exhaustive for the artists, not too mention the theme, design and the length of the performance. Very creative!!
I stopped watching award shows years ago. Then I got into BTS and watched MMA & MAMA, with my jaw on the floor the whole time, and that the old stuff. After watching them perform butter at the Grammys I keep imagining what it would have been like if they had done it at MMA or MAMA. That would have been beyond epic
You are always spot on. I’m still trying to wrap my head around how both Jimin and Suga didn’t win an award….especially with how they chart and WITHOUT radio play and limited albums available for sale (Hello BigHit/HYBE😡). Also…..who the hell still listens to radio??? I’m in my 60’s and I haven’t actually listened to radio for over 10+ years…..why do they put so much emphasis on US radio play😳😳😳
Because that's how they filter out anything they don't want to have on the Billboard Hot 100. Radio these days is one big advertisement: 15 minutes each hour of the usual commercials for sponsors, and then the remaining 45 minutes of advertising for those songs on the playlists. The playlists that the labels pay for slots on. The more they pay, the more spins they get; the more spins they get, the higher they chart. Listener requests are a thing of the past; most DJs admit that they aren't allowed to alter the playlists. So the (vast majority of the) artists that rank on the Hot 100 due to bought-and-paid-for playlist spins have literally purchased their positions. And when that doesn't work out as intended- such as when 'Like Crazy' is blowing every other artist out of the water- BB changes their metrics without warning or explanation. Such as, refusing to count 100k sales of 'Like Crazy' in order to send the song plunging from #1 to #45. Billboard has attempted to change the meaning of popular music from 'people like this music and want to hear it often' to 'we get paid to play this music often.' It's not working out well for them, BBMAs are almost as discredited as the grammys are now, but they keep trying, and they keep making themselves look dirtier and dirtier in the process.
Had to laugh when I read this. I'm 57 & other than NPR, I haven't listened to the radio in at least 30 years. They never played any music I wanted to listen to!😄
it's easy, they refuse to engage in payola, and they are not american. A total shame, but that's the truth. Speaking as a white American, I'm embarrassed .
Thank you for bringing up the fact that the new kpop category is based on race! The fact that SUGA and Twice are in the same category show that the genre of music wasn't the basis, and the fact that Jungkook's all English song was included demonstrates that the basis isn't even language. The only thing all those artists have in common is their race, and it's obvious and shameful. The category exists so that they can try to pull in viewers without having to let Asian artists compete in the major categories. I don't even bother watching any American music award shows because they are so corrupt, and they don't even put on entertaining shows, so what's the point?
I can't believe that there is not more backlash from what is open and blatant racism. After the support that BTS showed the BLM movement, it's disgraceful that nothing is coming from that quarter about this racism. I guess it's only racism if it's one particular group??
This was your BEST video. I think the reporting was very accurate. I wish BB would see your videos. I do believe in the U.S. the powers that be see Latin & KPop as a threat to American artists and the industry. You are so right. our shows look like the amateur hour. It's embarrassing. While Latin & Korean are putting on Spectaculars! If they do let anyone in the Latin or KPop, it will be their choice who it is. They want to be able to control that artists. ARMY would never let them do that to BTS. They also hate ARMY as fans because we call them out. Our honesty pisses them off. We have pissed the off so badly that they changed the rules of B.B. They called us BOTS. We aren't perfect but we will protect our boys. I admit, We trend many things that probably hurt BTS with the Western Music Industry. Thank you for all your hard work. Thank you for all your thoughts. And thank you for your perspective of BTS and the U.S. Music Industry.
If these awards want to send a message, we can send a message back. Can u imagine if BTS has a concert the same day as one of these award shows (preferably in the same city as the award show) and let’s see who has the bigger crowd. Mic drop
@@shadygladefarm they performed at the grammy's so, the show's ratings went up. but the real reason they went to vegas was the PTD concerts. i think the viral live of jungkook sleeping garnered more views than the grammy show. if im not mistaken, JK's 6M views vs Grammy's 800something thousand. :) :) :)
Love listening to your analysis of these things. I am Army 7 years - OT7 with perhaps a mild bias to Jimin. I was really happy to see Wildflower put up for consideration and then peeved that it was in the pop category [since when is RM a pop singer] and NOT up for consideration for either SOTY or ROTY [especially when various music publications ranted about how brilliant it was and even put forward the words SOTY in reviews]...at least D-Day was put forward in it's right category for consideration. I really felt of all that was submitted for consideration from all 7 members, Suga had the best chance of not only a nomination, but actually winning. I am peeved that none of them got a nod BUT absolutely pi**ed off that D-Day didn't when it is by a country mile, the best rap album this year. Is there a bias in me saying that? - yeah probably, but I LOVED music long before I became ARMY. No wonder Army [and all other kpop fandoms, jpop, tpop etc] feel there is xenophobia at play. Is it that? I don't know, but for hell certain the Grammy's have become more and more political...more and more agenda driven - they were supposed to represent the best re musical and artistic integrity - now they have no meaning. I feel for the whole group but especially Yoongi - he has, at least in past years, been really keen on winning one - now I hope for his sake [and the other members too] they let it go because they will never know if they do win one in coming years if it's because they were the best in the category, at that time, or because they decided to be agenda driven [they being the Grammy's] and award one of them or the whole group as the *token* K-Pop artist. BORAHAE from Australia :) Happy Thanksgiving xx
As an American I have not listened to radio in years. I have found new music in streaming and other people’s content. I have also given up on awards shows . As you said so many talented musicians have not and will probably never receive an award but their fans still are buying/streaming their music. The chances of the old guard changing their minds as long as it is lining their pockets is small. It will not be unto it affects their funds significantly it will not change.
Your analyses are always on the next level. My gut level response this year was that in trying to control their influence, they are isolating themselves and the whole USA music market including radio and the artists. Let’s see a few years down the road how that works for them.
Thank you for your report on this topic. I’m truly disappointed with these two big award (?) shows. You hit it in the spot. I still think there’s still that mentality that Western music regardless of the song genres these artists sang still is.far better than the rest of the world. Music is universal. I don’t understand the Korean language but whenever I listen to BTS or the busking group Begin Again I am uplifted with their music. Then I check on the English translation. BTS ARMY is so far is an enormous fan base and global. This speaks for itself. If all the fans don’t watch Grammys it’s popularity will definitely decline. If I remember it right when Grammys invited BTS for the first time the shows rating hit the rooftop. I maybe exaggerating but that’s how I feel. I used to watch it but I’ve stopped watching it until when they invited BTS. oh well Grammys is an American show but I got tired of. Not all awardees are good. Grateful for your neutral views. You really study them. I seldom give comments and this is what’s coming from my heart. HAPPY THANKSGIVING TO YOU AND TO ALL OF YOUR SUBSCRIBERS.
Ty for the video. I think it's part of a bigger picture where the world has now access to more than their local artists and the American one, so instead of being spoon-fed "the next superstar" or listening to advertisement, they can search the web, helped by algorithms that will help them discover songs within the genre they enjoy. There was an opportunity for such awards to move into a global market but, like a lot of other American industries, instead they chose to "protect THEIR" products, forgetting that their greatest success was the import of different ideas, genres, styles from non mainstream (white) culture. Netflix offered movies and drama from all over the world, creating a wave of interest for Kdrama, Xianxia, Bollywood, etc. USA was an obvious market easier to reach than multilingual Europe eg, and English is an international language but beyond that, the rest of the world has learned, because of the Americanization of their art, to be ok with subtitles, songs in languages they don't speak. With new choices, comes a more selective approach that looks at quality, integrity, artistic flair and the initial shock-interest for the sleazy and the violent has an overdue date. At this stage, it no longer matters: their awards are now seen as a cheap promotion of in-house products rather than a celebration of what is quality... or even now trendy. They struggle in their irrelevance. Meanwhile a concert without trims and flashy spectacle, just a great voice and an almost intimate interaction attracts 12 millions view on a small platform (JK's concert on WeVerse). The Awards' shareholders need to fire their PR department or whomever took those decisions unilaterally, they lost millions in revenue.
I totally agree. Being a BTS ARMY, I’m just blown away not one Grammy nod for any of them this year with their unique and cool solo work. I just don’t understand it. Some of the work by other artists is no where near as good as the BTS guys. Just beyond belief.
it's my hope BTS never go back to any US awards shows. what would really be cool, BBMA's in Vegas, BTS concert in vegas, al 70K seats full, and they can't give away tickets to BBMA's. LOL. and of course the BTS concert be carried live american channel.
To most of us in USA, western awards have become irrelevant yrs ago. BTS brought them back for a couple yrs. but that was a problem. Those award shows can't compete with the MAMA, or MMA. It's become so obvious that it's all paid for. Bribes are everywhere reportedly, and it has nothing to do, or rarely does, with well composed or well performed music. BTS would have had a Grammy yrs before Butter if that was so. Western musician's are pretty lazy and get by with standing on a stage and singing while looking good, or wearing very little clothes. There are very few artists who but on a concert worth going to, Gaga, Pink, Swift, Mars, Coldplay, and that's about it. Proof is in the picking, you explain to me how in the world a song like IDOL never got even noticed, and that gross' Unholy won over any of the other nominees. They bought it is my best guess. Personally, I'm sick to death of bad language for shock value, or lack of vocabulary, woman dressed like sex workers, then complaining about being objectified, I can see genre's getting divided, but IMHO things like best song of the year, etc. should be the best of each of the genres winners. Fans voice is not diminished, neither are artists, they are all getting many votes in their bank accounts, LOL. IMHO, if you can't sing live, don't. be happy with your MV and just admit you can't sing live. However after watching BTS dance and sing, there is no excuse for that any longer. Do the work.
@ Asian Entertainment and Culture, yes I’m glad that you’re doing this specific subject because now that it is into the later half of the year a lot of awards shows are going to be showing up on your TV ! Grammys have always been bias they have excluded Latin and Asian groups they separate them for the fear that they know that they’re western or American artist will pale in comparison! The K-pop fans have been calling out the Grammys and the BBMA award show etc. for the past decade I’ve noticed lots of changes especially in the BBMA charts rules, You have already talked about it how JiMin of BTS was screwed by eliminating views and other tallied information that would put him at the number one position on the BBMA hot 💯 chart! One week park Jimin, “like crazy song“ charted at #1 and then drop down to the 50 !How does the BBMA awards shows as well as the other American award shows get away with inclusion? Why hasn’t the Asian American defamation come after them? Other cultures that do music and speak different languages are always put in separate categories ! K-pop is no exception I’ve noticed that every award show has to make up a separate category and that is disturbing why is it that music cannot just be music if you are selling well and if you are at the top of the charts musically why aren’t you recognized for just doing your musical art!? Now to address the performances of the award shows in the United States yes they do pale in comparison when it comes to the MMA and the MAMA award shows that are the two top Asian award shows. I know that I’ve been watching not just their award shows in Asia but also American as far as comparing and I also noticed that the MMA and the MAMA do not have an English category for English singing artist like if you are coming from the west and you are doing a collaboration with one of the K-pop artist or American artist you don’t get nominated and there’s no separate categories usually it’s straight south east Asia musical artist that get nominated and win the awards. Is there segregation is there prejudice is there xenophobic yes on both sides of the coin one side of the coin being the American music award shows and the other side is the Asian music award shows! Thousands and thousands of people have probably already mentioned this in the comment section Asian inclusion is still prevalent no matter where you are in the western musical arts! BTS dominated the charts back in 2021 when they did their English songs the only reason why I think they did their English songs was so that they could get AirPlay on the radio and to be nominated but not necessarily a K-pop category for the Grammys it was always “duo or group “or “social musical artist” nominations categories. The AMA’s did recognize back in 2021 that BTS were the best artist they’ve got artist of the year they got best duo or group and also social music artist?! I’m not too sure about the last one if that was still there go to award that they win every year? I stop watching the Grammys after that trolling and using of BTS name in order to get views for their show! I even didn’t watch the BB MAs this year because I didn’t find it at all entertaining the first half an hour that I got into it I just consider it people dressing up in elaborate outfits expensive Fashion lines that they are promoting on the red carpet! Just the simple fact that they have a committee that is the ones that make the decision on who really is going to be nominated this year ! 66th annual Grammy awards are going to be in February 2024 they switch places with the BBMA! The elimination of all K-pop for the Grammys was a threat of severe prejudice! And no I do not think the judge panel are knowledgeable about K-pop and knowing more about the songs that have been hitting the BBMA and other charts in the western and global music world! What the hell, do we do as fans of K-pop when we have streamed their songs and we buy their physical albums and we request radio play but every time they change the rules and they purposely change the rules to Target against K-POP! Sorry for the long comment and rant but I just can’t hold my emotions and feelings for the injustices of the music charts and award shows in the United States! I’m telling you the truth K-pop fans no matter what artist you support in the K-pop world of music we need to boycott these American award shows eliminate our artists! Where’s as into excluding and separating or segregating our favorite K-pop artist. Jungkook definitely deserves a Grammy for his album and for his three singles that came out this year! Will he even get nominated for next year I doubt it!!!!💜
Someone here in America asked my why I only like BTS ??? Um , 1. I don't like BTS , I LOVE THEM 💜 2. I don't only like / support BTS actually I support 14 different genres all in different languages. . . Said someone , said why? , are you trying to show off?? Me; hell no I L♡VE music. them: Why don't you like American singers I do from Jimmy Durante to Justin B. . . I stopped and said when you can show me a Singing artist / Group that has gotten every award / trophy 3 or 4 in one show Been in Guinness Book of world records at least 28 times since they debut oh and have been invited to the White house as well as the Blue house I might start listening to American music the only award BTS dosen't have under their belt is a Grammy , hell JK got radio play here in America without a Grammy Im all about boycotting award shows that don't recognize true talent regardless of race / nationality or Gender . . . Im a straight mixed Native American Potawatomi fathers side and white mothers side I support true talent. . . 🎶 Music is life thats why our hearts have beats 🎶 Borahae 💜
That’s right. Back in the day a Grammy meant something. Now it’s about segregating the Asian and Latin musicians especially if they know they’re good. Last Grammy season BTS performed Butter and yes fans were screaming from the upper balcony which frustrated hosts and musicians who didn’t know anything about BTS. The hysterical thing was after BTSs unbelievable performance every single musician sitting in the superstar seating ringside let’s say gave BTS a standing ovation! Not only that but so many of the performers were up on their feet happily dancing to their music. The stars know what’s going on and most don’t like it but it’s all about the greens that grease the palms. Well I take that back, before that was the case but now after all the twists and turns and nasty changing rules they KNOW BTS has the talent to sweep the awards in all categories. Even inviting Black Pink to perform and they’re using them to bring up viewer numbers. We’re all wise to the game now and we (fans) an at least BTS all agree we don’t need Grammys or any other awards that are prejudice! That’s my stance and I’m sticking to it. Lol I’m not a young person either, well I’m 65 years young.
@mlynlim5337, what’s so great about the Grammys well at one point they were good they were I thought allowing other groups to be nominated outside of the United States and English-speaking countries for categories! The Grammys are not that great but to win a Grammy shows that you are best in the category that you were nominated for from the other artist in the Korean music award shows a DAESANG is equivalent to a Grammy. If BTS would have won that Grammy back in 2021 instead of Lady Gaga and Ariana Grande‘s for best pop and duo or group, I think they would’ve change how American award shows see BTS not just this little boy band from South Korea! And that’s exactly why the Grammys should be boycotted because they’re xenophobic, their bigotry against other cultures that they have to either make a separate category or completely ignore them like they did recently when the nominations were released there were no K-pop nominations! No the Grammys aren’t that great matter fact they’re garbage but it’s easy to tell somebody who watches the Grammys every year that you’re American or your UK artist or your Latin artist is most likely going to be nominated & win a Grammy ! When it comes to K-pop they completely snubbed and ignored BTS!
I have learned so much from your content…Thank you…Your channel is probably the most educated content that I have seen about the music industry most esp. kpop…
To my mind, I think BTS wont want to appear at the BBMA from the moment BBMA isolated KPop categories. By doing so, BBMA has set its records straight KPop is just ASIANs. Apparently, they included Jimin in this years the Top Selling Album category along with US artists to please the ARMY of BTS. Fact, Jimin will never tolerate bundles and payola tricks as they usually do in the US. Ironically, BBMA did not nominate Jk in any popularity award category outside the KPoP category because they knew he will surpass all American celebrities, including Taylor Swift, in a swift motion. Who can deny JK''s popularity in the US. Data wont lie. Hundreds of fans waited for him for days whereever he was set to show up, just to see him in person. The problem with BBMA is that they are forgetting that Kpop fans are legit, especially BTS Army, and, thus, they demand credibility and transparency. Worse, BBMA removed the Social Artist category after BTS got a grand slam of 5 years for fear that BTS will surpass Justin B's 5 yr grand slam in the same category. Worse, BBMA would suddenly change their rules according to their mood. Remember Suga's Day 1 concert in NY and Jimin was also there at the same time to attend Tifanny's anniversary? Most of Suga's concert goers where stranded and had to park a mile away from the venue and run fast more than a mile because many routes were blocked since ARMY fans were camping for a week already around that Tiffany Bldg. just to get a glims of Jimin. This was attested to by DJ Dino (a KPop reactor based in the US),who went to Suga's Concert and was amazed how huge ARMY fans because, as he witnessed the ARMY fans at Tiffany Bldg. were huge. On the other side of the district was Suga's full house concert.. DJ Dino said, he has not seen any vacant seat in the area where they were seated, not to mention the costly ticksts he bought. Indeed, data wont lie. RM has said about this when he defended the ARMY on being accused of manipulating the charts, "It's them (BBMA) who made the rules. Our fans are just complying with whatever rules they (BBMA) may set. Fortunately, our ARMY fans are quick to meet any changes in their (BBMA) rules. By now, I guess they (BBMA) now know that our Army fans dont play games." - this is paraphrase but this what he was trying to say in that interview.
Music is music, I hate that race enters in to any part of it, although I do love different cultures represented. Plus, name a better rapper than RM or Suga??? I'll wait.
Not a Swiftie but I wouldn't disregard.her massive popularity and fan base. Not sure if her fans are as concerned about voting for awards as much as attending her live performances and spending their money on her albums and merch.
Im gonna try my best to be respectful but it's kinda hard when you see the same artists win multiple awards on the same night for doing the same old tired thing they produced two years ago. For me it is not just about my favourite artist or performers winning an award. If you are a follower of BTS you get used to their standards, the artistry, the skill and talent of theirs that they are always honing and you expect nothing less. So why the heck should anyone be forced to watch these mediocre shows and their mediocre artist? They all sound the same to me, not their voices, but the style and the tone and the message is all the same and it just never ends. BTS members are getting recog ition for their works of art from other countries all over the world, they don't need a bbma or Grammy award from this one. The only reason I wanted one of them, Jungkook, Jimin or Suga to perform on that stage was to bring down the pillars of that house once and for all.
I've clipped this video and shared it with various podcasters who have reaction videos on background videos of BTS and other artists! They seemed to be in the dark about just how pervasive the music industry's hate of anything different, like BTS and Kpop as well as Latin artists, drives their racist policies and categories. I resonated with every point you made about why I personally find the Grammy and BBMA shows unwatchable! I ❤️ ❤ ❤ your explanations from a cultural, philosophical and ethical perspectives! So enlightening and educating!
Interesting that JK's Golden album was recorded and produced mostly in the US. It is pop, pop reminiscence of MJ, funk, all American trends. Bet Scooter Braun, and the other American producers are a bit pissed. I would be, it is just is great music. Thank you for your reporting. BBMS, Grammys are out of date and will become dated.
I agree. I have never understood the reason to segment artist or actors for that matter. Good music is good music and acting is good acting. It reminds me of kids getting an award just for showing up at school. I think a lot of artists are losing interest because of this. As well as a lot of viewers. Most artist appreciate recognition by going to their concerts and listening to their work not necessarily an award. These award shows are too long for me. Thank you for your thoughts. Very interesting topic.
LOL as someone who got a perfect attendance award a few times I agree. I was like I'm receiving an award because I came to school sick instead of actually taking care of myself and staying home and resting.
I’m 64 and have never seen or heard a group quite as talented as BTS…they’re all so talented, and their music conveys so many good messages….you don’t see that often! (What message did the award winner ‘Unholy’ convey?😖🤮)
Reading the comments, everything I wanted to say has been said already but I wanted to say to you that I agree with every point you've made. Very well said! Hitting the subscribe button.
I only became a BTS fan this year (I know I'm late 😭) but I'd like to add the thing that broke the publics trust with the grammys in the west I witnessed is the year Macklemore beat Kendrick Lamar in 3 out of 4 rap categories back in 2014. Kendrick was objectively the more successful, artistic, popular and more culturally significant. Everyone left scratching their heads or calling racism. Regardless it showed the true colours of the academy that they do not give awards fairly and based on merit but that they are corrupt and dont actually have their ears (and heads) to the ground.
USA radio doesn't take requests, unless they are small independent radio stations. The 3 major radio stations in the USA went on a spending spree trying to buy up as many smaller radio stations as possible in a bid to be the major Radio provider. USA radio is already dying as less and less people are tuning in. It's only keep alive by 'Under the table deals' with the Music companies who pay to have their artist latest released played over and over again. It's totally illegal but if you follow USA new's there have been plenty of instance's where people have been caught as it's illegal to pay radio stations to play a artist song. Yet they still count all those illegally bought radio spins as a major factor for their billboard charts. The Billboard charts have allowed 'Bundles' to be used again to count towards Record sales which are bascially freebie's give out if you buy something like a concert ticket, a piece of merchandise. This doesn't bring in money for the artist it will only help them get up the Billboard Charts. If the artist can do that few time's it's look like they are doing well and then they'll get free spots in large Music Festivals, sponsorship and endorsements. eg get to be in advertisements on TV and Radio on Billboards, become brand ambassadors etc and that's where USA artist make their money. While those Artist's who have managed to cultivate massive fan base's who will buy their music and stream it are the same one's who will pay to see them in concert. The USA market is falling in on itself because it's full of people creaming off the top, greasing palms, being seen going to special lunceon's and after dinner drinks parties.
No denying that BTS is beyond any expectations. I have not been impressed by any other artist the way BTS has been able to get me out of my zone. They are amazing so i could care less about billboards or grammys. Dont watch, dont care. I think i heard doja cat and sam smith won something but then saw their performance for a few seconds and wanted to puke.
How these award ceremonies calculate winners and nominations is ridiculous. As a retired person I only enjoy Kpop and stopped watching awards for this reason. Now BTS shows the American music industry how it should be done…. All about connections and money! It’s a shame. Army will always support BTS!!!
I am still amazed that BTS did not win in the group/duo category at the grammys , they were put up against collaborations of artist that sing together for one song and then win a duo/group award. A duo is a team of two people who sing together regularly. Grammys have many categories why not have collaborations category. As for radio play, who listens to the radio anymore. It is all play lists etc …so you don’t have to put up with stupid songs that get played every 15 mins all day long. Everyone know their company paid big buck for them to be there so often. I wish they would get with the times and upgrade the system. If artists are good they will shine by themselves, in these days of tic tic and you tube anyone can go viral if they are good enough, and that should be shown on the charts. It is very boring to see the same people get the awards, (particularly Billboard)it makes you think that they paid their way to success instead of being talented.
The Grammys were boring until BTS. They should have won for Dynamite. (Not my favorite song, but it went global) and for Butter (and what an incredible performance!). When they stuck with the same predictable artists, I lost any interest in ever watching it again. As for Billboard, once they started stripping BTS of points when the American artists were never stripped of points for bundling and Billboard wrote some nasty articles about BTS, I was done with them as well. My only concern is that K-pop groups who rode the tail of BTS’s popularity will now win those awards. This is not hate to 4th-generation idol groups; it’s that Grammys and Billboard will give them an award to try to make up for the backlash by BTS fans.😅
a lot of the music award shows are inundated with sameness year after year. I might pay more attention if they had an emphasis on new and upcoming artists. and it seems like 3 hours of dreariness, and self aggrandizement.
Você está certíssima. Aqui no Brasil quando tocam "My Universe", creditam somente o grupo Coldplay sem citar os meninos. Aproveito para dizer que sou Army de 65 anos e ainda ouço rádio para música e partidas de futebol do meu time 🇧🇷
The American Music recording industry is losing grasp. Tastes, geographical sources of music, platforms and willingness of people to explore all seem ignored in favor of an industry's fear that if they don't promote what makes them money measures such as charts and awards will be wasted. The industry tailors the treatment of artists to what makes them money regardless of considering how much money is actually being transacted within music. So anointed artists are either recycled or promoted. Thus, just like this video says Billboard, Grammys and the like reflect only subsets of a much larger industry so have reduced relevance. As to BTS and the Grammys, how many Asians ever have won anything over the years? The Grammys have a history of prejudicially excluding Asians and were only forced to give BTS glancing acknowledgement when ARMY pushed them to do so, partly hoping BTS would get military exclusion due to a major international award. ARMY nowadays is much less activist as military enlistment is de facto. Even promoting stream counts of solo members is much less aggressive. BTS streams tend to grow organically and much less spectacularly.
Correct I thought it was supposed to be about music genre catagories rather than the race of the person. How can they put Jungkook latest songs be considered Kpop they are simply Popular music. They sideline non USA artists by not allowing them to compete within the music genre's a song might be in instead they put them into Kpop due to race or Latin due to race.
The traditional show format is the only one that people will respect. There’s nothing innovative or special about streaming. Has social media dumbed down the viewing audience? Without a doubt. But that doesn’t mean we should abandon what has worked for decades.
Right on point!!! let's be real them grammys, BBMAs n others are BAD n IRRELEVANT anymore. they prefer awarding the same (us) singers over over over again n create NEW CATEGORIES that discriminate against global artists. Prefer watching foreign award shows than these shows
Thank you for highlighting the obvious.For too long this has been so jarring and no one is raising this concern. It has gotten to a state That one cannot trust the most known and recognised body that measure excellence. It is time to drive, create or support a more reliable channel or body that represents industry trusted, transparent and respected body that recognise the artist fairly. What about you finding a way to set up such a body
somebody think that if taylor swift wasn´t from America, singing english and with a big company after her she would have so many award?? my opinion is no way, she has 12 grammys and michael jackson 13, whatt??? When i think in MJ for me is a great great artist but when I think in Taylor Swift is just the same songs, boring. Sorry if you enjoy her music but for me is the representation of the corruption of music in US
I've always kind of said the same when it comes to the Beatles when BTS is compared to them. I'm like The Beatles had the advantage of being an all white group from the UK singing in English, BTS has a much tougher hill to climb. I think what separates Taylor Swift is like the other commenter said is her lyricism. I think she is a very excellent songwriter and her songs are also very autobiographical. So if fans want to know her relationships more personally they know they can find the answers in her music. She is always kind to her fans and she's mainly unproblematic. Something I noticed with Taylor Swift is she's so appreciative of other artists too. Like at award shows she's always singing along or dancing when other's are performing. I'm happy she tries to celebrate everyone. Don't get me wrong MJ is still number 1 for me, but I definitely understand the appeal of Taylor Swift.
Thank you so much. No hate but when i saw black pink won billboard touring award against Suga, was mad to my soul because they dont deserve it. Award Shows are scared of the power of BTS and they dont hide it. If they reduce the amount of airplay most of the American artists will not be on the chart. Hopefully Bighit gives us something on the day of that grammys night, look forward to that.
Many years ago, I used to watch award shows for the surprise collaborations and unexpected performances. I stopped watching about 2 decades ago because they became so boring. They are strangling themselves by trying to keep too tight a hold on their "power". People now can choose what they want to listen to and watch; they're no longer subject to the dictates of the suits. By holding so tight they are strangling their relevance right into oblivion.
Hi kaps, I've never seen an MAMA, MMA or Latin Award show, do they also include Western artists in their shows? Are Western artists also nominated in their award shows? Or are they predominantly K-Pop or Latin artists? From what I've observed European music awards show are predominantly local artists with a sprinkle of international artists. Each country will protect their own industry. BBMA, VMA and Grammys are American. I expect them to protect American artists, rightly or wrongly. Yes, it's cliquish and perhaps racist but the rest of the world does it, why can't the US?
These award shows have been about money between “companies”. They have used BTS’s popularity to keep viewers tuned in “as BTS is coming up next”, playing 4 minutes of commercials, no doubt receiving top dollar for those advertisement slots.
I don't think any of this is going to change. I wish I had faith that it would, but I believe they will continue to award the same artists over and over again. Unfortunately I stopped believing the awards are given based on merit many years ago, It is another example of a corrupt system (like radio play). I don't bother to watch anymore. I'd rather re-watch the MAMA's/MMA's - far superior in their level of entertainment. The more the Grammy's/BBMA's refuse to change, the less value and relevance their awards will carry.
There is no way America will let some non American win a Grammy especially K-pop why simple, America always feel they are the best and top in the world, so it would be crushing to give the Grammy to BTS although the world know they deserve it. No problem, we will love and support them no matter what.
Real talk: I only watch award shows when BTS is nominated.🤷🏽♂️ I did watch the Grammys to see if Beyoncé would finally be awarded the Grammy for Album of the Year, which she deserved but didn’t win. I was also very disappointed when Halsey didn’t win a Grammy, which she so rightfully deserved. And of course the whole world gasped and gagged when BTS was not awarded the Grammy 2 years in a row.
In my opinion, these award shows are stuck in a silo believing there own corrupt data and shaking their own hands they have not realized the fandoms have moved on to other things. Western labels cripple their artists, then prop them up with biased data and good old boy awards. Lost in this is the love of music. Unfortunate.
Side by side their Western counterparts, BTS's year-end and award show performances are so amazingly high in production value and artistry that US performances looks downright lazy...it's crazy really😅
It's the new (last 20 yrs.) same old story. Power, greed, and money money money! Lining the pockets of industry heads and manipulating with all forms of media to present false charts to the consumers based on their interests, and not what is the actual truth of the listeners preferences or the popularity of the artists who are not under the industries umbrella of profiting. artists who are unwilling to sacrifice their souls to the beasts of fame. Exclusitivity and making it reign ....
All US award shows are irrelevant to the western public. Artists only care about Grammys because they use it to charge more money after they win. The voting process is now 100% like high school with some people elevating their friends instead of deserving artists. BBMA knew their actions toward BTS ruined their boost in viewers, so they tried to save money and it showed badly. Fan baiting a few other kpop groups still didn't give them the numbers they wanted. US industry will never be credible as long as we segregate music and let music companies and their top artists control the charts, radio and awards. US audience watched the changes and decline of credibility for decades, and that is why we don't watch or give as much meaning to them. Global fans are coming to the same conclusion now and I'm glad so they can stop being baited with false promises and meaningless awards. Western validation isn't the flex they thought it was. It's only impressive to people outside the US market until they know the truth. They use the global audience so they can advertise their top company picks to them. It is never to honor other global artists in ways they truly deserve. They just want that global money.
When I worked in the entertainment business. People made deals with each other that their staffs would vote for each others tv show. I'm sure this probably goes on during the Grammy's. Also, the only way they can control the wins at the BBMA's is to put Latin & Korean in their own little boxes. Otherwise, BTS would dominate. And their little record labels would lose money.
I agree with everything you say. And I would include MAMA and MMA 2023 in that conversation as well. I'm not saying that there weren't some excellent performances but if you compare them to the performances in the mid 2010s (BTS in 2016 or Big Bang in 2015 for example) they were child's play. The bad behaviour seems more spread out in KPop though. Yes, both shows needed to acknowledge the huge impact of more great artists, such as Stray Kids, Black Pink, and others. But production houses like SM, YG, and now ADOR need to get over their petty slights and send their artists to participate in the ceremonies. I have seen the same slowish decline in quality at Korean award shows since 2019 that I have see in the US and it makes me frustrated---because now is their time to shine! They have so much attention and good will coming from around the world, especially from fans in the US and Canada who are fed up with the mediocrity that has gripped the western award shows for at least ten years (what a breath of fresh air it was when BTS showed up at the BBMAs yes they had devoted fans but what got the rest of going were those performances like no one else was doing!!) There is no doubt that Grammy shot themselves in the foot when they declined to acknowledge the best performance by the most significant band of that era, twice in two years! It will become yet another of the marks of poor judgment that have been exhibited by the academy over at least the last six decades. I would just hate to see the Korean award shows suffer the same fate.
One thing that blows my mind at present is that they are creating new categories to exclude artists based on race and yet a lot of the so called American or Western artists are immigrants from a different part of world (not born in the US). Wouldn’t those artists be considered as being from a different race? It may sound stupid, but I think that should matter since they are categorizing based on race. Is it the fact that their profits 💲💲💲which we the general public create remains in the US? Shouldn’t we then stop 🛑 supporting a system which we fund⁉️ I lost interest and respect if I may add for a lot of western artists long ago. However, that is not to say that all hope is lost. US have some amazing artists that stopped working on their craft (there’s too much entitlement), and stopped trying to improve themselves only to have the money do the performance… Honest artists that are in this industry for the love of the art needs to complete honestly. They can start with respectfully turning down awards they didn’t earn…
More and more little radio stations are being bought out by bigger conglomerates and closed down except for airing content that is played from somewhere else so syndicated…..making it 1 narrative from 1 group deciding what is aired. It is no longer driven by listeners from the whole country requesting songs. You can’t even take a cd in to the DJ so your fave can get air time. It has to come from the label company. And that has been going on for over 10 yrs.
In my opinion, stating that a song doesn't deserve award and others deserve it is a degradation of art. Award shows like this will be vanish overtime as the world begin to understand and accept true authenticity. It's about taste, why whould we give silver or golden cups to which one the best and not? It's an ego show, while being authentic means using your ego in the right way which is using it to express yourself, not to dominate something. We live in this world together each people are unique, and that's why there are so many genders and that's also why gender opinion is the new religion debate. So i think if we really care about music, we should not have to worry at all about this award things. Music is about manifesting feelings, emotions, and thoughts, not about being the best. And i am not going to talk about talent and creativity as it actually doesn't matter at all, and mind you i am an artist myself and I have like zero followers while people calling me super creative and super talented. Art is not about talent, it's about expression. How do you feel? How do you think about certain things? And how your art can influence or trigger people.
While i agree that BBMAs are becoming irrelevant I disagree about the Grammy. The essence of Grammys are not the TV show. Even if it’s heavily bias et corrupt, Grammy are professional awards meaning professional in the music field rewarding other music professionals. The relevancy of the Grammys and I mean by that the prizes given by the Recording Academy, has never depended on the number of viewers or fans engagement or performances , the show broadcast by CBS is, and that’s 2 different things. Even if the Grammys are not broadcast anymore, the RA would still give Grammys to the artists, that how it started, the Grammy award ceremony was not broadcast on tv until 1971. What makes Grammy relevant are not the viewers or the fans but the great meaning they have for the ones that are concerned, the artists themselves. Despite all their flaws, tricks and the bad reputation of the NARAS, winning a Grammy remain the most prestigious thing for any artists even the ones that call them out but continue to secretly or openly submit their works to the RA in hope to gain a nomination. Because it’s an awards given by their peers, it’s recognition by their peers. As long as artists all around the world continue to submit their work to the RA the Grammy would be relevant. As for the BBMAs, I agree, this award show is becoming a joke, but even though I hate the categories based on race, when it comes to Kpop, the only way to have Kpop groups in this show (and their fans engagements) is to create these Kpop categories because without it all the groups that were nominated don’t stand a chance to be nominated along the biggest us artists in the first place, except for BTS and their members, who have the numbers, the longevity and the stability. the truth is Kpop is not mainstream in the US, all these Kpop groups can’t compete when it comes US charts or US streams ( what BBMAs is about) their numbers there are not great. But it’s true that Billboard is trash… I mean putting Agust D tour on Kpop tour instead of Rap tour ( when his tour did better than the ones in the rap category) or Jimin, Jungkook even 50-50 in Kpop categories was a shame…(Jimin was nominated in a mainstream category though), I’m praying for their downfall
Grammy may not be popularity based but it still doesn't show much transparency on what merits are the so called artists have the credibility to get the award. It's the same set of artists who are nominated in the mainstream category ,do other Western artists don't qualify?
@@reality_2000 Grammy has never been about transparency or fairness. Grammy was created by 5 old white men in the end of the 50’s, when the popularity of black music and black artists was rising. Grammy was created by in order to tell people what they consider good music (essentially white) vs what they consider bad music ( black music at the time). Grammy is about power and politics in the music industry not about, about the connection artists have with the ones in power. For BTS to win a Grammy one day, Hybe will have to build a huge networking process in the US and I think it’s exactly what their are doing now especially with Hybe America and Scooter B.
They can only hope that they show up in the future.PERHAPS IF THOSE SAME AWARD SHOWS WOULD ACTUALLY NOMINATE BTS AND THEY ACTUALLY WIN THAT WOULD BE THE RIGHT THING TO DO. GIVE BTS THEIR FLOWERS NOW. You know the performance will be awesome. Butter was the performance of the night the last time they performed
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
That’s why the BTS performances at Asian end of year awards blew my mind. They make Western Award shows look shabby
❤❤❤❤ 100% Agree!
Soo True 1 Million Percent!!!!!!!
American award shows' stages are too small for them.
@@Super_Chamchi 100%agree. BBMA and BBMA performance nowadays is way too mediocre for a BTS performance. 😍
They need to accept that. Have they watched the yearly live performance of BTS during MAMA awards? My goodness!! they're too exhaustive for the artists, not too mention the theme, design and the length of the performance. Very creative!!
I stopped watching award shows years ago. Then I got into BTS and watched MMA & MAMA, with my jaw on the floor the whole time, and that the old stuff. After watching them perform butter at the Grammys I keep imagining what it would have been like if they had done it at MMA or MAMA. That would have been beyond epic
Me too!
Totally agree with you. I never watch any 'award show' other than the MMA and the MAMA's.
You are always spot on. I’m still trying to wrap my head around how both Jimin and Suga didn’t win an award….especially with how they chart and WITHOUT radio play and limited albums available for sale (Hello BigHit/HYBE😡). Also…..who the hell still listens to radio??? I’m in my 60’s and I haven’t actually listened to radio for over 10+ years…..why do they put so much emphasis on US radio play😳😳😳
Because that's how they filter out anything they don't want to have on the Billboard Hot 100. Radio these days is one big advertisement: 15 minutes each hour of the usual commercials for sponsors, and then the remaining 45 minutes of advertising for those songs on the playlists. The playlists that the labels pay for slots on. The more they pay, the more spins they get; the more spins they get, the higher they chart. Listener requests are a thing of the past; most DJs admit that they aren't allowed to alter the playlists.
So the (vast majority of the) artists that rank on the Hot 100 due to bought-and-paid-for playlist spins have literally purchased their positions. And when that doesn't work out as intended- such as when 'Like Crazy' is blowing every other artist out of the water- BB changes their metrics without warning or explanation. Such as, refusing to count 100k sales of 'Like Crazy' in order to send the song plunging from #1 to #45.
Billboard has attempted to change the meaning of popular music from 'people like this music and want to hear it often' to 'we get paid to play this music often.' It's not working out well for them, BBMAs are almost as discredited as the grammys are now, but they keep trying, and they keep making themselves look dirtier and dirtier in the process.
Had to laugh when I read this. I'm 57 & other than NPR, I haven't listened to the radio in at least 30 years. They never played any music I wanted to listen to!😄
it's easy, they refuse to engage in payola, and they are not american. A total shame, but that's the truth. Speaking as a white American, I'm embarrassed .
@@pz4971 I use alexa and spotify.
Thank you for bringing up the fact that the new kpop category is based on race! The fact that SUGA and Twice are in the same category show that the genre of music wasn't the basis, and the fact that Jungkook's all English song was included demonstrates that the basis isn't even language. The only thing all those artists have in common is their race, and it's obvious and shameful. The category exists so that they can try to pull in viewers without having to let Asian artists compete in the major categories. I don't even bother watching any American music award shows because they are so corrupt, and they don't even put on entertaining shows, so what's the point?
Name a better rapper than our 3 guys. there's only a couple as good as they are.
@@tiffanycurtis4794 It absolutely IS about race. If it wasn't, there wouldn't be separate categories. They'd ALL compete in the same categories.
100% agree!
I can't believe that there is not more backlash from what is open and blatant racism. After the support that BTS showed the BLM movement, it's disgraceful that nothing is coming from that quarter about this racism. I guess it's only racism if it's one particular group??
@@alwaysbel8057 that's a good point.
This was your BEST video. I think the reporting was very accurate. I wish BB would see your videos. I do believe in the U.S. the powers that be see Latin & KPop as a threat to American artists and the industry. You are so right. our shows look like the amateur hour. It's embarrassing. While Latin & Korean are putting on Spectaculars! If they do let anyone in the Latin or KPop, it will be their choice who it is. They want to be able to control that artists. ARMY would never let them do that to BTS. They also hate ARMY as fans because we call them out. Our honesty pisses them off. We have pissed the off so badly that they changed the rules of B.B. They called us BOTS. We aren't perfect but we will protect our boys. I admit, We trend many things that probably hurt BTS with the Western Music Industry. Thank you for all your hard work. Thank you for all your thoughts. And thank you for your perspective of BTS and the U.S. Music Industry.
BTS does not need Bbma or grammy to prove they are the best. Armies know and figure proved BTS is the best
I think music sold and views of MV on youtube, and weverse kinda says it all .
If these awards want to send a message, we can send a message back. Can u imagine if BTS has a concert the same day as one of these award shows (preferably in the same city as the award show) and let’s see who has the bigger crowd. Mic drop
Didn't this already happen when the awards were in Las Vegas at the same time as the Permission to Dance concerts a couple years ago??
Or better yet, give a way to watch the concert for free as well. During the time the award show is on…who would get the most views?
@@shadygladefarm they performed at the grammy's so, the show's ratings went up. but the real reason they went to vegas was the PTD concerts.
i think the viral live of jungkook sleeping garnered more views than the grammy show. if im not mistaken, JK's 6M views vs Grammy's 800something thousand. :) :) :)
THAT WOULD BE EPIC LOL
“Not getting high quality musical performances.” Exactly right.
I was shocked at how spectacular shows at the various Asian awards because of BTS. 💜🇧🇸
There are lots of fans who enjoy the other groups at the Asian award shows. South Korea has a lot of amazing groups.
I stoped watching awards shows years ago. But i will watch anything with bts. 😅😊
Oh preach! How I love you! You go girl!
Love listening to your analysis of these things. I am Army 7 years - OT7 with perhaps a mild bias to Jimin. I was really happy to see Wildflower put up for consideration and then peeved that it was in the pop category [since when is RM a pop singer] and NOT up for consideration for either SOTY or ROTY [especially when various music publications ranted about how brilliant it was and even put forward the words SOTY in reviews]...at least D-Day was put forward in it's right category for consideration. I really felt of all that was submitted for consideration from all 7 members, Suga had the best chance of not only a nomination, but actually winning.
I am peeved that none of them got a nod BUT absolutely pi**ed off that D-Day didn't when it is by a country mile, the best rap album this year. Is there a bias in me saying that? - yeah probably, but I LOVED music long before I became ARMY. No wonder Army [and all other kpop fandoms, jpop, tpop etc] feel there is xenophobia at play. Is it that? I don't know, but for hell certain the Grammy's have become more and more political...more and more agenda driven - they were supposed to represent the best re musical and artistic integrity - now they have no meaning.
I feel for the whole group but especially Yoongi - he has, at least in past years, been really keen on winning one - now I hope for his sake [and the other members too] they let it go because they will never know if they do win one in coming years if it's because they were the best in the category, at that time, or because they decided to be agenda driven [they being the Grammy's] and award one of them or the whole group as the *token* K-Pop artist. BORAHAE from Australia :) Happy Thanksgiving xx
We need MAMA and quality Asian shows on TV!! 💜💜💜
I'm hoping one of our cable stations start to carry them live, with real time translations!
As an American I have not listened to radio in years. I have found new music in streaming and other people’s content.
I have also given up on awards shows . As you said so many talented musicians have not and will probably never receive an award but their fans still are buying/streaming their music.
The chances of the old guard changing their minds as long as it is lining their pockets is small.
It will not be unto it affects their funds significantly it will not change.
Your analyses are always on the next level. My gut level response this year was that in trying to control their influence, they are isolating themselves and the whole USA music market including radio and the artists. Let’s see a few years down the road how that works for them.
No to Grammy and Billboard.
Thank you for your report on this topic. I’m truly disappointed with these two big award (?) shows. You hit it in the spot. I still think there’s still that mentality that Western music regardless of the song genres these artists sang still is.far better than the rest of the world. Music is universal. I don’t understand the Korean language but whenever I listen to BTS or the busking group Begin Again I am uplifted with their music. Then I check on the English translation. BTS ARMY is so far is an enormous fan base and global. This speaks for itself. If all the fans don’t watch Grammys it’s popularity will definitely decline. If I remember it right when Grammys invited BTS for the first time the shows rating hit the rooftop. I maybe exaggerating but that’s how I feel. I used to watch it but I’ve stopped watching it until when they invited BTS. oh well Grammys is an American show but I got tired of. Not all awardees are good.
Grateful for your neutral views. You really study them. I seldom give comments and this is what’s coming from my heart.
HAPPY THANKSGIVING TO YOU AND TO ALL OF YOUR SUBSCRIBERS.
Ty for the video. I think it's part of a bigger picture where the world has now access to more than their local artists and the American one, so instead of being spoon-fed "the next superstar" or listening to advertisement, they can search the web, helped by algorithms that will help them discover songs within the genre they enjoy. There was an opportunity for such awards to move into a global market but, like a lot of other American industries, instead they chose to "protect THEIR" products, forgetting that their greatest success was the import of different ideas, genres, styles from non mainstream (white) culture. Netflix offered movies and drama from all over the world, creating a wave of interest for Kdrama, Xianxia, Bollywood, etc. USA was an obvious market easier to reach than multilingual Europe eg, and English is an international language but beyond that, the rest of the world has learned, because of the Americanization of their art, to be ok with subtitles, songs in languages they don't speak. With new choices, comes a more selective approach that looks at quality, integrity, artistic flair and the initial shock-interest for the sleazy and the violent has an overdue date. At this stage, it no longer matters: their awards are now seen as a cheap promotion of in-house products rather than a celebration of what is quality... or even now trendy. They struggle in their irrelevance. Meanwhile a concert without trims and flashy spectacle, just a great voice and an almost intimate interaction attracts 12 millions view on a small platform (JK's concert on WeVerse). The Awards' shareholders need to fire their PR department or whomever took those decisions unilaterally, they lost millions in revenue.
I totally agree. Being a BTS ARMY, I’m just blown away not one Grammy nod for any of them this year with their unique and cool solo work. I just don’t understand it. Some of the work by other artists is no where near as good as the BTS guys. Just beyond belief.
it's my hope BTS never go back to any US awards shows. what would really be cool, BBMA's in Vegas, BTS concert in vegas, al 70K seats full, and they can't give away tickets to BBMA's. LOL. and of course the BTS concert be carried live american channel.
To most of us in USA, western awards have become irrelevant yrs ago. BTS brought them back for a couple yrs. but that was a problem. Those award shows can't compete with the MAMA, or MMA.
It's become so obvious that it's all paid for. Bribes are everywhere reportedly, and it has nothing to do, or rarely does, with well composed or well performed music. BTS would have had a Grammy yrs before Butter if that was so.
Western musician's are pretty lazy and get by with standing on a stage and singing while looking good, or wearing very little clothes. There are very few artists who but on a concert worth going to, Gaga, Pink, Swift, Mars, Coldplay, and that's about it.
Proof is in the picking, you explain to me how in the world a song like IDOL never got even noticed, and that gross' Unholy won over any of the other nominees. They bought it is my best guess.
Personally, I'm sick to death of bad language for shock value, or lack of vocabulary, woman dressed like sex workers, then complaining about being objectified, I can see genre's getting divided, but IMHO things like best song of the year, etc. should be the best of each of the genres winners.
Fans voice is not diminished, neither are artists, they are all getting many votes in their bank accounts, LOL.
IMHO, if you can't sing live, don't. be happy with your MV and just admit you can't sing live. However after watching BTS dance and sing, there is no excuse for that any longer. Do the work.
Yeah…’Unholy’ was just a gross song (and I’ve always considered myself to be pretty ‘open’ to different songs with ‘disturbing’ content!)
@ Asian Entertainment and Culture, yes I’m glad that you’re doing this specific subject because now that it is into the later half of the year a lot of awards shows are going to be showing up on your TV ! Grammys have always been bias they have excluded Latin and Asian groups they separate them for the fear that they know that they’re western or American artist will pale in comparison!
The K-pop fans have been calling out the Grammys and the BBMA award show etc. for the past decade I’ve noticed lots of changes especially in the BBMA charts rules,
You have already talked about it how JiMin of BTS was screwed by eliminating views and other tallied information that would put him at the number one position on the BBMA hot 💯 chart! One week park Jimin, “like crazy song“ charted at #1 and then drop down to the 50 !How does the BBMA awards shows as well as the other American award shows get away with inclusion? Why hasn’t the Asian American defamation come after them?
Other cultures that do music and speak different languages are always put in separate categories ! K-pop is no exception I’ve noticed that every award show has to make up a separate category and that is disturbing why is it that music cannot just be music if you are selling well and if you are at the top of the charts musically why aren’t you recognized for just doing your musical art!?
Now to address the performances of the award shows in the United States yes they do pale in comparison when it comes to the MMA and the MAMA award shows that are the two top Asian award shows. I know that I’ve been watching not just their award shows in Asia but also American
as far as comparing and I also noticed that the MMA and the MAMA do not have an English category for English singing artist like if you are coming from the west and you are doing a collaboration with one of the K-pop artist or American artist you don’t get nominated and there’s no separate categories usually it’s straight south east Asia musical artist that get nominated and win the awards. Is there segregation is there prejudice is there xenophobic yes on both sides of the coin one side of the coin being the American music award shows and the other side is the Asian music award shows!
Thousands and thousands of people have probably already mentioned this in the comment section Asian inclusion is still prevalent no matter where you are in the western musical arts!
BTS dominated the charts back in 2021 when they did their English songs the only reason why I think they did their English songs was so that they could get AirPlay on the radio and to be nominated but not necessarily a K-pop category for the Grammys it was always “duo or group “or “social musical artist” nominations categories.
The AMA’s did recognize back in 2021 that BTS were the best artist they’ve got artist of the year they got best duo or group and also social music artist?! I’m not too sure about the last one if that was still there go to award that they win every year?
I stop watching the Grammys after that trolling and using of BTS name in order to get views for their show! I even didn’t watch the BB MAs this year because I didn’t find it at all entertaining the first half an hour that I got into it I just consider it people dressing up in elaborate outfits expensive Fashion lines that they are promoting on the red carpet!
Just the simple fact that they have a committee that is the ones that make the decision on who really is going to be nominated this year !
66th annual Grammy awards are going to be in February 2024 they switch places with the BBMA! The elimination of all K-pop for the Grammys was a threat of severe prejudice! And no I do not think the judge panel are knowledgeable about K-pop and knowing more about the songs that have been hitting the BBMA and other charts in the western and global music world!
What the hell, do we do as fans of K-pop when we have streamed their songs and we buy their physical albums and we request radio play but every time they change the rules and they purposely change the rules to Target against K-POP!
Sorry for the long comment and rant but I just can’t hold my emotions and feelings for the injustices of the music charts and award shows in the United States!
I’m telling you the truth K-pop fans no matter what artist you support in the K-pop world of music we need to boycott these American award shows eliminate our artists!
Where’s as into excluding and separating or segregating our favorite K-pop artist. Jungkook definitely deserves a Grammy for his album and for his three singles that came out this year! Will he even get nominated for next year I doubt it!!!!💜
What is so great about Grammys?
Someone here in America asked my why I only like BTS ??? Um , 1. I don't like BTS , I LOVE THEM 💜 2. I don't only like / support BTS actually I support 14 different genres all in different languages. . . Said someone , said why? , are you trying to show off?? Me; hell no I L♡VE music. them: Why don't you like American singers I do from Jimmy Durante to Justin B. . . I stopped and said when you can show me a Singing artist / Group that has gotten every award / trophy 3 or 4 in one show Been in Guinness Book of world records at least 28 times since they debut oh and have been invited to the White house as well as the Blue house I might start listening to American music the only award BTS dosen't have under their belt is a Grammy , hell JK got radio play here in America without a Grammy Im all about boycotting award shows that don't recognize true talent regardless of race / nationality or Gender . . . Im a straight mixed Native American Potawatomi fathers side and white mothers side I support true talent. . . 🎶 Music is life thats why our hearts have beats 🎶 Borahae 💜
That’s right. Back in the day a Grammy meant something. Now it’s about segregating the Asian and Latin musicians especially if they know they’re good. Last Grammy season BTS performed Butter and yes fans were screaming from the upper balcony which frustrated hosts and musicians who didn’t know anything about BTS. The hysterical thing was after BTSs unbelievable performance every single musician sitting in the superstar seating ringside let’s say gave BTS a standing ovation! Not only that but so many of the performers were up on their feet happily dancing to their music. The stars know what’s going on and most don’t like it but it’s all about the greens that grease the palms. Well I take that back, before that was the case but now after all the twists and turns and nasty changing rules they KNOW BTS has the talent to sweep the awards in all categories. Even inviting Black Pink to perform and they’re using them to bring up viewer numbers. We’re all wise to the game now and we (fans) an at least BTS all agree we don’t need Grammys or any other awards that are prejudice! That’s my stance and I’m sticking to it. Lol I’m not a young person either, well I’m 65 years young.
@mlynlim5337, what’s so great about the Grammys well at one point they were good they were I thought allowing other groups to be nominated outside of the United States and English-speaking countries for categories! The Grammys are not that great but to win a Grammy shows that you are best in the category that you were nominated for from the other artist in the Korean music award shows a DAESANG is equivalent to a Grammy.
If BTS would have won that Grammy back in 2021 instead of Lady Gaga and Ariana Grande‘s for best pop and duo or group, I think they would’ve change how American award shows see BTS not just this little boy band from South Korea! And that’s exactly why the Grammys should be boycotted because they’re xenophobic, their bigotry against other cultures that they have to either make a separate category or completely ignore them like they did recently when the nominations were released there were no K-pop nominations! No the Grammys aren’t that great matter fact they’re garbage but it’s easy to tell somebody who watches the Grammys every year that you’re American or your UK artist or your Latin artist is most likely going to be nominated & win a Grammy ! When it comes to K-pop they completely snubbed and ignored BTS!
Blessed Thanksgiving- grateful for you!
I have learned so much from your content…Thank you…Your channel is probably the most educated content that I have seen about the music industry most esp. kpop…
To my mind, I think BTS wont want to appear at the BBMA from the moment BBMA isolated KPop categories. By doing so, BBMA has set its records straight KPop is just ASIANs.
Apparently, they included Jimin in this years the Top Selling Album category along with US artists to please the ARMY of BTS. Fact, Jimin will never tolerate bundles and payola tricks as they usually do in the US.
Ironically, BBMA did not nominate Jk in any popularity award category outside the KPoP category because they knew he will surpass all American celebrities, including Taylor Swift, in a swift motion. Who can deny JK''s popularity in the US. Data wont lie. Hundreds of fans waited for him for days whereever he was set to show up, just to see him in person.
The problem with BBMA is that they are forgetting that Kpop fans are legit, especially BTS Army, and, thus, they demand credibility and transparency. Worse, BBMA removed the Social Artist category after BTS got a grand slam of 5 years for fear that BTS will surpass Justin B's 5 yr grand slam in the same category. Worse, BBMA would suddenly change their rules according to their mood.
Remember Suga's Day 1 concert in NY and Jimin was also there at the same time to attend Tifanny's anniversary? Most of Suga's concert goers where stranded and had to park a mile away from the venue and run fast more than a mile because many routes were blocked since ARMY fans were camping for a week already around that Tiffany Bldg. just to get a glims of Jimin. This was attested to by DJ Dino (a KPop reactor based in the US),who went to Suga's Concert and was amazed how huge ARMY fans because, as he witnessed the ARMY fans at Tiffany Bldg. were huge. On the other side of the district was Suga's full house concert.. DJ Dino said, he has not seen any vacant seat in the area where they were seated, not to mention the costly ticksts he bought. Indeed, data wont lie.
RM has said about this when he defended the ARMY on being accused of manipulating the charts, "It's them (BBMA) who made the rules. Our fans are just complying with whatever rules they (BBMA) may set. Fortunately, our ARMY fans are quick to meet any changes in their (BBMA) rules. By now, I guess they (BBMA) now know that our Army fans dont play games." - this is paraphrase but this what he was trying to say in that interview.
& he was so polite about it too. Hats off to RM, great respect!
Music is music, I hate that race enters in to any part of it, although I do love different cultures represented. Plus, name a better rapper than RM or Suga??? I'll wait.
@@LPnerd J-hoooooooppppeee...
And the history of Hobipalloza... Ooopps... I mean Lolapalloza... 😊
@@joe_yh_9393 LOL, yuo were right the first time. HOBIE!
Not a Swiftie but I wouldn't disregard.her massive popularity and fan base. Not sure if her fans are as concerned about voting for awards as much as attending her live performances and spending their money on her albums and merch.
Im gonna try my best to be respectful but it's kinda hard when you see the same artists win multiple awards on the same night for doing the same old tired thing they produced two years ago.
For me it is not just about my favourite artist or performers winning an award. If you are a follower of BTS you get used to their standards, the artistry, the skill and talent of theirs that they are always honing and you expect nothing less. So why the heck should anyone be forced to watch these mediocre shows and their mediocre artist?
They all sound the same to me, not their voices, but the style and the tone and the message is all the same and it just never ends.
BTS members are getting recog ition for their works of art from other countries all over the world, they don't need a bbma or Grammy award from this one. The only reason I wanted one of them, Jungkook, Jimin or Suga to perform on that stage was to bring down the pillars of that house once and for all.
I agree, however I'm happy to see a strong, good human like Taylor be recognized. She has worked Hard!
Exactly true, performances are always fresh and creative. They outdo themselves every time.
I thought half time with Usher very boring at Super Bowl.
I've clipped this video and shared it with various podcasters who have reaction videos on background videos of BTS and other artists! They seemed to be in the dark about just how pervasive the music industry's hate of anything different, like BTS and Kpop as well as Latin artists, drives their racist policies and categories. I resonated with every point you made about why I personally find the Grammy and BBMA shows unwatchable!
I ❤️ ❤ ❤ your explanations from a cultural, philosophical and ethical perspectives! So enlightening and educating!
Thank you for your honest comments and thoughts about the Fiasco that is the American Music Industry please keep up your work
Speaks only Truth 💜💜💜💜💜💜
You are spot on I always felt the same thinking as you do and many blessings to you and your family just love your channel❤❤❤
Interesting that JK's Golden album was recorded and produced mostly in the US. It is pop, pop reminiscence of MJ, funk, all American trends. Bet Scooter Braun, and the other American producers are a bit pissed. I would be, it is just is great music. Thank you for your reporting. BBMS, Grammys are out of date and will become dated.
Except for Seven, all the other songs were released after the cut-off date.
@@den28mom-ue2jg yes and look what category it got put into it was sidelined into kpop errrm how was SEVEN Kpop?
They were never all that great. I won't miss them.
100%agree
I agree. I have never understood the reason to segment artist or actors for that matter. Good music is good music and acting is good acting. It reminds me of kids getting an award just for showing up at school. I think a lot of artists are losing interest because of this. As well as a lot of viewers. Most artist appreciate recognition by going to their concerts and listening to their work not necessarily an award. These award shows are too long for me. Thank you for your thoughts. Very interesting topic.
Yes, yes, thank you. I've been saying that about BTS since I became ARMY 2 years ago. 74 and ARMY. Borahae! Apobango!
LOL as someone who got a perfect attendance award a few times I agree. I was like I'm receiving an award because I came to school sick instead of actually taking care of myself and staying home and resting.
@@evavictoria4511
Hi I’m 77 ARMY. We “young at heart” armies know perfection. BTS puts on a good show.
Can’t wait for 2025.
I’m 64 and have never seen or heard a group quite as talented as BTS…they’re all so talented, and their music conveys so many good messages….you don’t see that often! (What message did the award winner ‘Unholy’ convey?😖🤮)
Reading the comments, everything I wanted to say has been said already but I wanted to say to you that I agree with every point you've made. Very well said! Hitting the subscribe button.
I only became a BTS fan this year (I know I'm late 😭) but I'd like to add the thing that broke the publics trust with the grammys in the west I witnessed is the year Macklemore beat Kendrick Lamar in 3 out of 4 rap categories back in 2014. Kendrick was objectively the more successful, artistic, popular and more culturally significant. Everyone left scratching their heads or calling racism. Regardless it showed the true colours of the academy that they do not give awards fairly and based on merit but that they are corrupt and dont actually have their ears (and heads) to the ground.
USA radio doesn't take requests, unless they are small independent radio stations. The 3 major radio stations in the USA went on a spending spree trying to buy up as many smaller radio stations as possible in a bid to be the major Radio provider. USA radio is already dying as less and less people are tuning in. It's only keep alive by 'Under the table deals' with the Music companies who pay to have their artist latest released played over and over again. It's totally illegal but if you follow USA new's there have been plenty of instance's where people have been caught as it's illegal to pay radio stations to play a artist song. Yet they still count all those illegally bought radio spins as a major factor for their billboard charts.
The Billboard charts have allowed 'Bundles' to be used again to count towards Record sales which are bascially freebie's give out if you buy something like a concert ticket, a piece of merchandise. This doesn't bring in money for the artist it will only help them get up the Billboard Charts. If the artist can do that few time's it's look like they are doing well and then they'll get free spots in large Music Festivals, sponsorship and endorsements. eg get to be in advertisements on TV and Radio on Billboards, become brand ambassadors etc and that's where USA artist make their money. While those Artist's who have managed to cultivate massive fan base's who will buy their music and stream it are the same one's who will pay to see them in concert.
The USA market is falling in on itself because it's full of people creaming off the top, greasing palms, being seen going to special lunceon's and after dinner drinks parties.
They are doing this because of politics. They are taking over media so they can control the message.
Just as BTS fans said they don't need Grammy's to prove themselves Grammy's need BTS for ticket sales and views
Yet, many seem desperate for BTS to win a GRAMMY...
From 7:14: "but I am expecting someone talented at the very least" - Adele at the Brit Awards 2011 & Adele at the Grammys 2012😊
You are 1,000% spot on correct. Thank you for saying all this. I am a new subscriber and really appreciate you. Fighting!
Direct and precise as always❤❤
No denying that BTS is beyond any expectations. I have not been impressed by any other artist the way BTS has been able to get me out of my zone. They are amazing so i could care less about billboards or grammys. Dont watch, dont care. I think i heard doja cat and sam smith won something but then saw their performance for a few seconds and wanted to puke.
How these award ceremonies calculate winners and nominations is ridiculous. As a retired person I only enjoy Kpop and stopped watching awards for this reason. Now BTS shows the American music industry how it should be done…. All about connections and money! It’s a shame. Army will always support BTS!!!
I am still amazed that BTS did not win in the group/duo category at the grammys , they were put up against collaborations of artist that sing together for one song and then win a duo/group award. A duo is a team of two people who sing together regularly. Grammys have many categories why not have collaborations category.
As for radio play, who listens to the radio anymore. It is all play lists etc …so you don’t have to put up with stupid songs that get played every 15 mins all day long. Everyone know their company paid big buck for them to be there so often. I wish they would get with the times and upgrade the system. If artists are good they will shine by themselves, in these days of tic tic and you tube anyone can go viral if they are good enough, and that should be shown on the charts. It is very boring to see the same people get the awards, (particularly Billboard)it makes you think that they paid their way to success instead of being talented.
Yet, many Korean award shows give BTS numerous awards. Now ARMYS know how other groups feel at MAMA, etc...
Grammys in particular are old men sleeping in their chairs dreaming they are Kings.
The Grammys were boring until BTS. They should have won for Dynamite. (Not my favorite song, but it went global) and for Butter (and what an incredible performance!). When they stuck with the same predictable artists, I lost any interest in ever watching it again. As for Billboard, once they started stripping BTS of points when the American artists were never stripped of points for bundling and Billboard wrote some nasty articles about BTS, I was done with them as well. My only concern is that K-pop groups who rode the tail of BTS’s popularity will now win those awards. This is not hate to 4th-generation idol groups; it’s that Grammys and Billboard will give them an award to try to make up for the backlash by BTS fans.😅
a lot of the music award shows are inundated with sameness year after year. I might pay more attention if they had an emphasis on new and upcoming artists. and it seems like 3 hours of dreariness, and self aggrandizement.
Você está certíssima. Aqui no Brasil quando tocam "My Universe", creditam somente o grupo Coldplay sem citar os meninos. Aproveito para dizer que sou Army de 65 anos e ainda ouço rádio para música e partidas de futebol do meu time
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The American Music recording industry is losing grasp. Tastes, geographical sources of music, platforms and willingness of people to explore all seem ignored in favor of an industry's fear that if they don't promote what makes them money measures such as charts and awards will be wasted. The industry tailors the treatment of artists to what makes them money regardless of considering how much money is actually being transacted within music. So anointed artists are either recycled or promoted. Thus, just like this video says Billboard, Grammys and the like reflect only subsets of a much larger industry so have reduced relevance. As to BTS and the Grammys, how many Asians ever have won anything over the years? The Grammys have a history of prejudicially excluding Asians and were only forced to give BTS glancing acknowledgement when ARMY pushed them to do so, partly hoping BTS would get military exclusion due to a major international award. ARMY nowadays is much less activist as military enlistment is de facto. Even promoting stream counts of solo members is much less aggressive. BTS streams tend to grow organically and much less spectacularly.
The people in charge of them are Sr. Adults who are out of touch and many have prejudices.
all american awards show have hit the skids IMHO.
BTS don't need Grammys to be wins they are already wins in army's and the world's eyes
Don't speak for the world...
Sadly, grammy nominations no longer have the weight nor relevance it once did.
I question did they ever?
Love your critique as always ❤
Another great analysis
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I 101% agree with you.
Thank you for this video.
Correct I thought it was supposed to be about music genre catagories rather than the race of the person. How can they put Jungkook latest songs be considered Kpop they are simply Popular music. They sideline non USA artists by not allowing them to compete within the music genre's a song might be in instead they put them into Kpop due to race or Latin due to race.
Happy Thanksgiving to everyone celebrating 🫶💜
Thanks...always looking 4ward to this
#btshistory #recordkeeping_bts #BTSwewillwaitArmy #BTS #btsarmylovemyselfadedicationtobts
The traditional show format is the only one that people will respect. There’s nothing innovative or special about streaming. Has social media dumbed down the viewing audience? Without a doubt. But that doesn’t mean we should abandon what has worked for decades.
Great tea 🍵 as always and Happy Thanksgiving 🦃 to you and family as well Borahae 💜 bt the way I have that alarm clock as well 😅 army 💜
Right on point!!! let's be real them grammys, BBMAs n others are BAD n IRRELEVANT anymore. they prefer awarding the same (us) singers over over over again n create NEW CATEGORIES that discriminate against global artists. Prefer watching foreign award shows than these shows
Grammy is no longer relevant. BTS does not need Grammy. They themselves are grammy.
As always, you are on point.
I don't mind if they will be gone... so much controversies related on them....if they go maybe new authentic ones will come out...
They actually gave the awards to NJ & JK but none to JM when ge has done so well
I was so devastated when I found out that Jm didn’t get any 😢😢
Grammy is not trustworthy. Its okay if BTS don't get nomination, do they need it? They are Iconic already.
versus the AAA esp with SB19 and & Team opening perf ?
Thank you for highlighting the obvious.For too long this has been so jarring and no one is raising this concern. It has gotten to a state That one cannot trust the most known and recognised body that measure excellence. It is time to drive, create or support a more reliable channel or body that represents industry trusted, transparent and respected body that recognise the artist fairly. What about you finding a way to set up such a body
Happy Thanksgiving.
Adoro ouvir suas análises. Perfeitas. Meu Jimin foi abslutamente prejudicado. Sorry, essa é minha opinião
Spot on!!!❤
somebody think that if taylor swift wasn´t from America, singing english and with a big company after her she would have so many award?? my opinion is no way, she has 12 grammys and michael jackson 13, whatt??? When i think in MJ for me is a great great artist but when I think in Taylor Swift is just the same songs, boring. Sorry if you enjoy her music but for me is the representation of the corruption of music in US
she's considered an incredible lyricist
I've always kind of said the same when it comes to the Beatles when BTS is compared to them. I'm like The Beatles had the advantage of being an all white group from the UK singing in English, BTS has a much tougher hill to climb. I think what separates Taylor Swift is like the other commenter said is her lyricism. I think she is a very excellent songwriter and her songs are also very autobiographical. So if fans want to know her relationships more personally they know they can find the answers in her music. She is always kind to her fans and she's mainly unproblematic. Something I noticed with Taylor Swift is she's so appreciative of other artists too. Like at award shows she's always singing along or dancing when other's are performing. I'm happy she tries to celebrate everyone. Don't get me wrong MJ is still number 1 for me, but I definitely understand the appeal of Taylor Swift.
MJ was a cultural reset who has inspired countless other artists and still continues to this day. TS is a good pop artist with good stage presence.
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Thank you so much. No hate but when i saw black pink won billboard touring award against Suga, was mad to my soul because they dont deserve it. Award Shows are scared of the power of BTS and they dont hide it. If they reduce the amount of airplay most of the American artists will not be on the chart. Hopefully Bighit gives us something on the day of that grammys night, look forward to that.
But BP had a successful tour of that year ,so it's justified..
@@reality_2000 compare to Agust d tour???
@@naomikiemeuwa2832you cant really compare 27 vs 66 shows , 318k vs 1.8M attendance and 57M$ vs 250-300M$ income revenue . Numbers dont lie.
Many years ago, I used to watch award shows for the surprise collaborations and unexpected performances. I stopped watching about 2 decades ago because they became so boring. They are strangling themselves by trying to keep too tight a hold on their "power". People now can choose what they want to listen to and watch; they're no longer subject to the dictates of the suits. By holding so tight they are strangling their relevance right into oblivion.
Agreed 👍
Hi kaps, I've never seen an MAMA, MMA or Latin Award show, do they also include Western artists in their shows? Are Western artists also nominated in their award shows? Or are they predominantly K-Pop or Latin artists? From what I've observed European music awards show are predominantly local artists with a sprinkle of international artists. Each country will protect their own industry. BBMA, VMA and Grammys are American. I expect them to protect American artists, rightly or wrongly. Yes, it's cliquish and perhaps racist but the rest of the world does it, why can't the US?
These award shows have been about money between “companies”. They have used BTS’s popularity to keep viewers tuned in “as BTS is coming up next”, playing 4 minutes of commercials, no doubt receiving top dollar for those advertisement slots.
I don't think any of this is going to change. I wish I had faith that it would, but I believe they will continue to award the same artists over and over again. Unfortunately I stopped believing the awards are given based on merit many years ago, It is another example of a corrupt system (like radio play). I don't bother to watch anymore. I'd rather re-watch the MAMA's/MMA's - far superior in their level of entertainment. The more the Grammy's/BBMA's refuse to change, the less value and relevance their awards will carry.
Great analysis as always you are fabulous 👏💜💜🇺🇲🇵🇪💜💜
There is no way America will let some non American win a Grammy especially K-pop why simple, America always feel they are the best and top in the world, so it would be crushing to give the Grammy to BTS although the world know they deserve it. No problem, we will love and support them no matter what.
Real talk: I only watch award shows when BTS is nominated.🤷🏽♂️ I did watch the Grammys to see if Beyoncé would finally be awarded the Grammy for Album of the Year, which she deserved but didn’t win. I was also very disappointed when Halsey didn’t win a Grammy, which she so rightfully deserved. And of course the whole world gasped and gagged when BTS was not awarded the Grammy 2 years in a row.
In my opinion, these award shows are stuck in a silo believing there own corrupt data and shaking their own hands they have not realized the fandoms have moved on to other things. Western labels cripple their artists, then prop them up with biased data and good old boy awards. Lost in this is the love of music. Unfortunate.
Side by side their Western counterparts, BTS's year-end and award show performances are so amazingly high in production value and artistry that US performances looks downright lazy...it's crazy really😅
Thank you I enjoy your content. Insightful.
I like how you calls out the western industry in this 😘😘😘
Can you tell me the difference between ukpop and kpop please x
one more honest opinion. love you and boracity channel.
It's the new (last 20 yrs.) same old story. Power, greed, and money money money! Lining the pockets of industry heads and manipulating with all forms of media to present false charts to the consumers based on their interests, and not what is the actual truth of the listeners preferences or the popularity of the artists who are not under the industries umbrella of profiting. artists who are unwilling to sacrifice their souls to the beasts of fame. Exclusitivity and making it reign ....
All US award shows are irrelevant to the western public. Artists only care about Grammys because they use it to charge more money after they win. The voting process is now 100% like high school with some people elevating their friends instead of deserving artists. BBMA knew their actions toward BTS ruined their boost in viewers, so they tried to save money and it showed badly. Fan baiting a few other kpop groups still didn't give them the numbers they wanted. US industry will never be credible as long as we segregate music and let music companies and their top artists control the charts, radio and awards. US audience watched the changes and decline of credibility for decades, and that is why we don't watch or give as much meaning to them. Global fans are coming to the same conclusion now and I'm glad so they can stop being baited with false promises and meaningless awards. Western validation isn't the flex they thought it was. It's only impressive to people outside the US market until they know the truth. They use the global audience so they can advertise their top company picks to them. It is never to honor other global artists in ways they truly deserve. They just want that global money.
When I worked in the entertainment business. People made deals with each other that their staffs would vote for each others tv show. I'm sure this probably goes on during the Grammy's. Also, the only way they can control the wins at the BBMA's is to put Latin & Korean in their own little boxes. Otherwise, BTS would dominate. And their little record labels would lose money.
I agree with everything you say. And I would include MAMA and MMA 2023 in that conversation as well. I'm not saying that there weren't some excellent performances but if you compare them to the performances in the mid 2010s (BTS in 2016 or Big Bang in 2015 for example) they were child's play. The bad behaviour seems more spread out in KPop though. Yes, both shows needed to acknowledge the huge impact of more great artists, such as Stray Kids, Black Pink, and others. But production houses like SM, YG, and now ADOR need to get over their petty slights and send their artists to participate in the ceremonies.
I have seen the same slowish decline in quality at Korean award shows since 2019 that I have see in the US and it makes me frustrated---because now is their time to shine! They have so much attention and good will coming from around the world, especially from fans in the US and Canada who are fed up with the mediocrity that has gripped the western award shows for at least ten years (what a breath of fresh air it was when BTS showed up at the BBMAs yes they had devoted fans but what got the rest of going were those performances like no one else was doing!!)
There is no doubt that Grammy shot themselves in the foot when they declined to acknowledge the best performance by the most significant band of that era, twice in two years! It will become yet another of the marks of poor judgment that have been exhibited by the academy over at least the last six decades. I would just hate to see the Korean award shows suffer the same fate.
One thing that blows my mind at present is that they are creating new categories to exclude artists based on race and yet a lot of the so called American or Western artists are immigrants from a different part of world (not born in the US). Wouldn’t those artists be considered as being from a different race? It may sound stupid, but I think that should matter since they are categorizing based on race.
Is it the fact that their profits 💲💲💲which we the general public create remains in the US?
Shouldn’t we then stop 🛑 supporting a system which we fund⁉️
I lost interest and respect if I may add for a lot of western artists long ago. However, that is not to say that all hope is lost. US have some amazing artists that stopped working on their craft (there’s too much entitlement), and stopped trying to improve themselves only to have the money do the performance…
Honest artists that are in this industry for the love of the art needs to complete honestly. They can start with respectfully turning down awards they didn’t earn…
More and more little radio stations are being bought out by bigger conglomerates and closed down except for airing content that is played from somewhere else so syndicated…..making it 1 narrative from 1 group deciding what is aired. It is no longer driven by listeners from the whole country requesting songs. You can’t even take a cd in to the DJ so your fave can get air time. It has to come from the label company. And that has been going on for over 10 yrs.
Clique is exactly it!
The word for the year is IRRELEVANT..
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Good anslysis.
In my opinion, stating that a song doesn't deserve award and others deserve it is a degradation of art. Award shows like this will be vanish overtime as the world begin to understand and accept true authenticity. It's about taste, why whould we give silver or golden cups to which one the best and not? It's an ego show, while being authentic means using your ego in the right way which is using it to express yourself, not to dominate something. We live in this world together each people are unique, and that's why there are so many genders and that's also why gender opinion is the new religion debate.
So i think if we really care about music, we should not have to worry at all about this award things. Music is about manifesting feelings, emotions, and thoughts, not about being the best. And i am not going to talk about talent and creativity as it actually doesn't matter at all, and mind you i am an artist myself and I have like zero followers while people calling me super creative and super talented. Art is not about talent, it's about expression. How do you feel? How do you think about certain things? And how your art can influence or trigger people.
While i agree that BBMAs are becoming irrelevant I disagree about the Grammy. The essence of Grammys are not the TV show. Even if it’s heavily bias et corrupt, Grammy are professional awards meaning professional in the music field rewarding other music professionals. The relevancy of the Grammys and I mean by that the prizes given by the Recording Academy, has never depended on the number of viewers or fans engagement or performances , the show broadcast by CBS is, and that’s 2 different things. Even if the Grammys are not broadcast anymore, the RA would still give Grammys to the artists, that how it started, the Grammy award ceremony was not broadcast on tv until 1971. What makes Grammy relevant are not the viewers or the fans but the great meaning they have for the ones that are concerned, the artists themselves. Despite all their flaws, tricks and the bad reputation of the NARAS, winning a Grammy remain the most prestigious thing for any artists even the ones that call them out but continue to secretly or openly submit their works to the RA in hope to gain a nomination. Because it’s an awards given by their peers, it’s recognition by their peers. As long as artists all around the world continue to submit their work to the RA the Grammy would be relevant.
As for the BBMAs, I agree, this award show is becoming a joke, but even though I hate the categories based on race, when it comes to Kpop, the only way to have Kpop groups in this show (and their fans engagements) is to create these Kpop categories because without it all the groups that were nominated don’t stand a chance to be nominated along the biggest us artists in the first place, except for BTS and their members, who have the numbers, the longevity and the stability. the truth is Kpop is not mainstream in the US, all these Kpop groups can’t compete when it comes US charts or US streams ( what BBMAs is about) their numbers there are not great. But it’s true that Billboard is trash… I mean putting Agust D tour on Kpop tour instead of Rap tour ( when his tour did better than the ones in the rap category) or Jimin, Jungkook even 50-50 in Kpop categories was a shame…(Jimin was nominated in a mainstream category though), I’m praying for their downfall
Grammy may not be popularity based but it still doesn't show much transparency on what merits are the so called artists have the credibility to get the award. It's the same set of artists who are nominated in the mainstream category ,do other Western artists don't qualify?
@@reality_2000 Grammy has never been about transparency or fairness. Grammy was created by 5 old white men in the end of the 50’s, when the popularity of black music and black artists was rising. Grammy was created by in order to tell people what they consider good music (essentially white) vs what they consider bad music ( black music at the time). Grammy is about power and politics in the music industry not about, about the connection artists have with the ones in power. For BTS to win a Grammy one day, Hybe will have to build a huge networking process in the US and I think it’s exactly what their are doing now especially with Hybe America and Scooter B.
@@Ceinwyn2007 Totally....almost most pop music was inspired by black music...
They knew BTS couldn't show due to their military responsibilities and wouldn't be able to attend and perform.
They can only hope that they show up in the future.PERHAPS IF THOSE SAME AWARD SHOWS WOULD ACTUALLY NOMINATE BTS AND THEY ACTUALLY WIN THAT WOULD BE THE RIGHT THING TO DO. GIVE BTS THEIR FLOWERS NOW. You know the performance will be awesome. Butter was the performance of the night the last time they performed
@@sola1433 Might be better to focus on other things, rather than awards that may never be attained.
BTS DO NOT NEED THE GRAMMY, THEY ARE THE BEST IN THE WORLD👍👍👍👍👍👍
Best for ARMYS.