It has taken me 10 years to finally understand these concepts. I had been through corp trainings, talked to colleagues, and no one has broken it down as logically in such relevancy as you. Thank you so much!
I have been in the FMCG trade marketing for the last 4 years and based on experience in more simple words numeric distribution is the highest universe contributor this indicates the number of outlets handling your SKUs divided by the total universe of category then multiple by 100 and weighted distribution is the highest volume contributor here we consider off takes this means share in category sales of outlets handling your products divided by the share in category sales of all outlets in the universe then multiple by 100. An ideal scenario is considered when weighted should be greater than numeric.
Thank you for your kind words Shaylyn. The feedback keeps me going. Do subscribe and stay tuned for loads of other videos that are currently being prepared.
@Sir- Its an humble request if you make more distribution videos like Out of Stock,Share Amongst Handlers,Category Performance ratio because it will help me.
Glad it was helpful Immanuel and thanks for watching. Do subscribe. There is a whole lot of fresh content that I'll be posting in less than a month's time :)
Hi Chris, the data providers are the same whether it’s a new or old product. Usually there is Nielsen, Spins, IRI, Kantar, etc who provide most of the marketing data when it comes to retail and consumer panels. It might take a some time for a new product to start featuring in their data. So initially, your benefit lies in having the data for the category until your brand has grown enough to reflect in their data. You should speak to their relationship/ service managers and understand more.
It has taken me 10 years to finally understand these concepts. I had been through corp trainings, talked to colleagues, and no one has broken it down as logically in such relevancy as you. Thank you so much!
Very straightforward and clearly explained!
I found this really helpful Sir ! Thank you for explaining the concepts so well.
Roshni Shah Thanks for your comments. Working on a lot of fresh content at the moment. So stay tuned 😊
I have been in the FMCG trade marketing for the last 4 years and based on experience in more simple words numeric distribution is the highest universe contributor this indicates the number of outlets handling your SKUs divided by the total universe of category then multiple by 100 and weighted distribution is the highest volume contributor here we consider off takes this means share in category sales of outlets handling your products divided by the share in category sales of all outlets in the universe then multiple by 100. An ideal scenario is considered when weighted should be greater than numeric.
Thank you for this video! It was very helpful. Keep it up!
Thank you for your kind words Shaylyn. The feedback keeps me going. Do subscribe and stay tuned for loads of other videos that are currently being prepared.
hey, I saw your comment on Video Influencers video and decided to stop by! Awesome content! Keep crushing it!
Hey Daniel, thanks for stopping by. I checked out your channel as well and got some useful investment tips. Keep up the good work brother :)
@Sir- Its an humble request if you make more distribution videos like Out of Stock,Share Amongst Handlers,Category Performance ratio because it will help me.
So glad to connect with you directly Gaurav. Working towards more content you would want to see :)
Thank You Sir
Thank you! Very informative plus great explanation.
Thank you Harvey. Really appreciate :)
Excellent explanation very helpful
Glad it was helpful Immanuel and thanks for watching. Do subscribe. There is a whole lot of fresh content that I'll be posting in less than a month's time :)
thank you for the great content. please use the mic to record. the audio is not so clear. thank you again for this amazing content.
Nice Explanation! Well Done! Stay motivated :)
@Juan thank you for showing support. Will keep posting new videos that you can find useful 😊
Good one
When to call distribution point? Which service is calling?
Superb
Hi, is the %PCV same as the WD. As WD based on its definition is category specific. Or are both of these different terms in marketing?
Suppose I am selling a new product, how do I obtain this data for my product?
Hi Chris, the data providers are the same whether it’s a new or old product. Usually there is Nielsen, Spins, IRI, Kantar, etc who provide most of the marketing data when it comes to retail and consumer panels.
It might take a some time for a new product to start featuring in their data. So initially, your benefit lies in having the data for the category until your brand has grown enough to reflect in their data.
You should speak to their relationship/ service managers and understand more.
@@businessofmarketing8868 Thank you!
Most welcome. Do subscribe or check out my website for a lot more resources decodestrategy.com
@@businessofmarketing8868 subscribed
Thank you Chris 😊