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Hello thanks for your sharing. Wonder the reason you have not published the new ones for a long time?

Thanks sir for the explanation, I’m writing a report on None profit industry and analysing the porter 5 forces of an association , I’m confused with elements if you could help me to facilite my analysis : 1. What’s the difference between economics of scale and extent of scale economies and how do we analyse them in present and future for an association ? 2. In porter 5 forces each force is composed of different elements, where one element lead the force to low and other high or medium in present or future , so how can I conclude the force either this is Low or high ? Thanks for your feedback in advance

This is very informative! Thanks for sharing Rahul

Thank you so much

I have been in the FMCG trade marketing for the last 4 years and based on experience in more simple words numeric distribution is the highest universe contributor this indicates the number of outlets handling your SKUs divided by the total universe of category then multiple by 100 and weighted distribution is the highest volume contributor here we consider off takes this means share in category sales of outlets handling your products divided by the share in category sales of all outlets in the universe then multiple by 100. An ideal scenario is considered when weighted should be greater than numeric.

As per Nielsen parameters FMCG market share depends on numeric distribution weighted distribution share amongst handlers l. How to survey the entire trade universe to find out the market share the Nielsen way. In September 2020 AC Nielsen had discontinued its retail measurement services in Pakistan.

Could not be explained more pathetically .

I have to tell you, this is fantastic content / very well structured👍

Thx you

Excuse me , could you recommend me some literature to cite. Thank you

thank you for the great content. please use the mic to record. the audio is not so clear. thank you again for this amazing content.

Can you also explain TDP share?

Bas padh padhke chale jao...na pen na paper na explanation

Very good content

Amazing.

Parabens pelo video. 🇧🇷

Thank you so much for this. It's so helpful, clear, and concise 🙏🙏 And thank you for the free guide!!!

Amazing channel.

Fantastic.. Crystal clear! Thank you for sharing

Great video! I would like to know how much amount is spent by the entire category and by the competitor?

How do you calculate %ACV? Or it’s usually given in a dataset?

thank you for this!

Very useful for me .Thanks!

very helpful and insightful

Thanks for such beautiful, simple explanation of key concept like Velocity in marketing. Is there a way we know velocity of competitors? atleast the prominent ones.

Sir you can explain what is media effectiveness

ahhh, thank u so muchhh!!! <333

Fantastic! So helpful and clear. Thank you!

Thank you sir for this video , i have added this in my watch later section. So i can watch the entire video peacefully.

Super thanks for sharing such a systematized and professional marketing fundamental classes on RUclips channels, which clarify lots of business items we daily use but don't exactly understand the definition and implication.

Thank you, Sir! It somehow help me understand it for school purposes.

Great video! Thank you

I request you to please post a video on how global forecast is made

Simple & Superb explanation. not just explaining the terms and also telling, when and where we will be needing these Terms is a brilliant thing. Great Stuff sir

From india very helpful video

It will be helpful to get to the basics of analysing MAT and how to visualise it for a better understanding

Superb

Please send me your email address as I would like to have you as a consultant for a leading footwear listed company for their media planning. Akhil gupta.

excellent,

I found this to be extremely helpful. Thank you and thank you for your free guides :)

When to call distribution point? Which service is calling?

What does market share has to do with market size? Hope you answer sir

Perfect explanation

can you use these metrics when comparing Volume in units across one pack type vs. other? for example, why CANs performed better than Plastic in carbonated beverages category? or would this be strictly for products?

Should have explained with example

Very helpful, thank you!

hey sir im doing an assighnment on how a stationery business should use ansoff matix any ideas defined them already

exactly what I needed! thank you! 😊

Market research is full day Computer work?

Job well done sir