Is 'X' Really the Mark? A Deep Dive into Twitter's Controversial Brand Move with Knowledge at Wharto

Get ready for a rollercoaster 'X'-perience with Wharton Marketing Matters. We plunge headfirst into the heart of Twitter's unexpected switcharoo to "X". Is this a textbook rebrand or did Twitter miss the mark? Buckle up as Professor Americus Reed and our cohost, the brilliant Prof. Barbara Kahn, decode the DNA of a triumphant rebrand and test Twitter's latest maneuvers against the gold standards of the industry. Will Twitter's 'X' mark the spot or lead them off course? Join us in this analysis and discover the answers. Step into the ‪@wharton‬ classroom with ‪@knowledgewharton‬ ...for free!
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Marketing Matters is hosted by Wharton Marketing Professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more with their expert guests. Tune in every Wednesday night from 5-6 PM Eastern on SiriusXM 132. We’d love to take your calls at 1-844-WHARTON (1-844-942-7866).
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