Youtube Creativity and Behaviour | LIONS

For over a year, we’ve been doing things differently. In our digital lives, that has meant doing more with, on, and through video. We’ve used video to learn more. We’ve live streamed more. We’ve been making scrappier videos and editing our online selves less. And above all, we’ve been finding new ways to empathize, connect, and understand each other. The question for us, and for advertisers and creatives everywhere, is what of these new behaviors and movements will last beyond the moment. Join Kevin Allocca, Cannes veteran and Head of Culture & Trends at RUclips for a global tour of new research, RUclips data, and expert perspectives on where video is headed and what it means for our creative.
Kevin Allocca, Head of Culture and Trends, RUclips
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