Nice video, but I wish Mark would use the right scale on the Y-Axis. It would not look that spectacular but it's more transparent for the viewers. Saying that, a global sales increase by 15%, it's indeed spectacular, then the annual global sales of Snickers was over $3 billion in 2012. Thank you Mark.
Your work is amazing - i am studying towards my postgrad project and alot of your content is insightful. Is there a platform i could get addittional videos of your content
the ads are entertaining but they are feminine and juvenile, not what the presumed target market wants at all. Unless they aren;t really targeted at men in which case it's very clever.
I think it’s mostly seen as a bit of fun. I don’t see it as feminine but I think it did work a little better without the gender swap (eg Rowan Atkinson version worked better). Better slogan than ‘Satisfying’ could’ve been used. Yorkie’s ‘It’s Not For Girls’ was killed off too soon (could’ve still had fun with it, even with the PC crowd about).
Please start uploading such videos, this was amazing
fantastic insights!!! really helpful to understand the effectiveness or strategy and positioning
Nice video, but I wish Mark would use the right scale on the Y-Axis. It would not look that spectacular but it's more transparent for the viewers. Saying that, a global sales increase by 15%, it's indeed spectacular, then the annual global sales of Snickers was over $3 billion in 2012. Thank you Mark.
I love Mark but hate the way he says 'differentiation'. Mark, if you're reading this, you're the man.
He is reading this NOT...
Your work is amazing - i am studying towards my postgrad project and alot of your content is insightful. Is there a platform i could get addittional videos of your content
the ads are entertaining but they are feminine and juvenile, not what the presumed target market wants at all. Unless they aren;t really targeted at men in which case it's very clever.
I think it’s mostly seen as a bit of fun.
I don’t see it as feminine but I think it did work a little better without the gender swap (eg Rowan Atkinson version worked better).
Better slogan than ‘Satisfying’ could’ve been used.
Yorkie’s ‘It’s Not For Girls’ was killed off too soon (could’ve still had fun with it, even with the PC crowd about).