How Coaches Can Choose the Right Niche and Transform Their Business

Are you a coach struggling to find the right niche for your business? In this video, discover how focusing on the transformation you provide-rather than being locked into a specific industry-can help you grow a profitable coaching business that becomes an asset. I’ll share actionable tips on how to align your strengths with client transformations, so you can build a niche that helps you stand out in the crowded coaching market.
Key insights:
· How to choose a coaching niche that drives transformation
· Why focusing on client results boosts your coaching business
· Steps to build a coaching business that’s an asset, not just a job
🕒 Timestamps:
0:00 - Introduction
Are you stuck trying to find the right niche for your coaching business?
Why picking an industry-specific niche isn’t always necessary.
0:30 - Meet Stacey Ansley
I help small business founders and coaches build clarity and consistency.
Learn how to create a business that’s more than a job-it’s an asset for your family.
1:01 - Do You Really Need to Pick an Industry Niche?
Why you don’t need to focus on a specific industry.
The benefits of focusing on the transformation you offer instead of an industry.
1:46 - From Industry-Specific to Industry-Agnostic Coaching
My journey: Starting with a niche and expanding to a broader audience.
Using transformation-driven frameworks to serve a wider client base.
2:25 - How to Find Your Coaching Niche
Identify your strengths: What do people always come to you for?
The transformation you provide is your true niche.
3:01 - Using Your Strengths to Define Your Niche
Write down your strengths: Discover your natural coaching abilities.
How to build a niche around what you already excel at.
3:20 - Understanding Client Transformation Stages
Where are your clients in their journey?
Are they in the beginning, plateau, or pivot stage?
Tailor your coaching services to meet clients where they are.
3:30 - Focus on Transformation for Maximum Impact
Why transformation-focused coaching makes a bigger impact.
Build a business that’s an asset by moving beyond industry boundaries.
4:00 - Stay Tuned for the Next Video!
Preview: Building a strong vision for your coaching business.
🔗 Free Download: 7 Tools to Amplify Your Coaching Impact & Income buildchangeimp...
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Instagram: / stacey_businesscoaching
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Hi, I'm Stacey, a business owner since 2012 and a coach since 2014, dedicated to helping small business founders and coaches gain clarity and build businesses that aren’t just jobs but valuable assets. Over the years, I’ve developed strategies that focus on transforming businesses by aligning strengths with impactful coaching methods. You can hear directly from me in Donald Miller's latest book, Coach Builder, available on Audible. When I’m not working, my husband Jason and I homeschool our son, and as a family, we love traveling and watching basketball - we’re huge Orlando Magic fans! My mission is to help you create a coaching business that not only serves your clients but also generates lasting success for you and your family.