033: Is BANI the new VUCA? In Good Company with Dan Jones & Jamais Cascio

Jamais Cascio is a futurist. He’s spent the past 20+ years thinking, writing and speaking about what might happen, speculating about possibility and more importantly, the consequences of those possibilities. He created the BANI framework in 2018 and six years later, Impact is the first UK/US based organisation to invite him to speak about it. BANI is a framework for articulating what reality feels like at present. It stands for brittle, anxious, non-linear and incomprehensible.
“BANI was a way for me to articulate my feelings in back in 2018. I had a sense that VUCA was insufficient. That we eat VUCA for breakfast. Basically, it's everywhere. And just like a fish swimming in water doesn't really recognise the water, we’re surrounded by VUCA all the time. It's really hard to distinguish it. And so I thought, let's come up with something different. Brittle, anxious, non-linear and incomprehensible are words that have captured people and have really resonated for audiences around the world.”
Listen / watch now to find out more.
Head to our RUclips / Spotify channels to catch up on previous episodes, including…
032: Is VUCA still relevant? with Kay Woodburn
Coming up
034: Sue Hunt, Director of Strategic Programmes from London 2012 Olympics
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[@JayMorris-yb6lj]

I have been focusing on VUCA since the 90's and am fascinated by BANI. It provides a context that is more reflective of our current state and I love the use of brittle and anxious, which describe the fear and worry that rests with this generation, and rightly so. As I listened to Jamais, I couldn't stop reflecting on the impact of these changes as they touch our souls. It is one thing for change to impact our body and mind, but what is the deeper effect on our overall well-being? We can certainly deny reality, but we can't escape it. There is certainly a lot of confusion and fear in the world, but truth can not be ignored. Leaders must be able to lead and serve the needs of those they lead, and not be consumed by fear and selfish ambition. BANI is a great place to dive into a great exploration about the future of this place called earth and life beyond.