What 2023 added to American culture
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- Опубликовано: 6 июн 2024
- Year in review time! What will we remember? This video was sponsored by Incogni. The first 100 people to use code JJMCC at the link below will get 60% off of Incogni: incogni.com/jjmcc
Linus' channel:
/ @linusboman
@LinusBoman
In this video, we look back at the year that was from an American cultural perspective. What people, events, and objects are likely to play a permanent role in American culture? Featuring talk of weight-loss treatments, scam artists, Hollywood, and overseas conflicts.
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Thanks for having me on JJ, great work on the visuals and a great roundup on the year as usual!
I stumbled across your channel a little while ago and spent an inordinate amount of time watching your videos. When I saw you in JJ's video I thought to myself, "I haven't seen anything from Linus in a while; did I forget to subscribe to his channel?!" I confirmed that I had indeed subscribed and was up to date. Hopefully we can see more of your design videos in 2024!
Love your work Linus, awesome to see you in a JJ vid
Seeing you in this video was a big surprise, but also a big treat! Loved your insights in graphic design.
The collab I've always needed but didn't know I wanted!! 😍
I really enjoyed your segment! It's nice to see more expressive and daring fonts reemerge, after the big minimalist phase of the 2010s. The trend also contrasts with the general pessimism, that a lot of the world is in right now. Afterall, these fonts convey a more playful and happy attitude, than the current Zeitgeist would have you believe is appropriate.
I think one of the major things that entered American culture this year were the first stereotypes about Generation Alpha, very negative stereotypes about being incomprehensible to older people and very dim to the point of illiteracy
Yes, a few people have brought this up. I think it is a very good observation.
I keep hearing that they care about stuff. They care about what brands they shop with stand for. They care about climate change, and are strongly for or against policy intended to address it. It made me wonder what kind of sampling bias exists among 15 year olds taking a demographics survey
15 year olds are definitely young gen z. Gen alpha are just now becoming teenagers
@@umbertorodrigez8213Keep hearing from who? Isn’t that also sampling bias?
The lines between generations aren’t set in stone, and different researchers will put the lines in different places, but I most commonly see the line between Z and Alpha as 2010.
My own kid was born in 2009 and is generally considered a Gen-Z but only just.
The things I’ve noticed about him and his friends/peers is that they’re much more tapped in to politics, current events, and social issues than my (elder Millennial/Xennial) peers were.
It’s obviously just anecdotal and could be something like that my kid is interested in those things, so he gravitates towards peers that are as well, but it was rare to know a lot about politics when I was in school.
I don’t think a kid that was very interested in it would be able to find a big circle of friends that were also interested like my kid has.
I like it.
I know I felt unprepared when I was 18.
I was told my entire childhood and teen years not to watch the news because I was too young to understand it, then suddenly on my 18th birthday I was supposed to know enough to be able to vote for my leaders.
It was very overwhelming.
These kids definitely won’t have that issue.
Personally, I think generative AI was bigger this year than in 2022. It may have entered the public consciousness then, but over the course of this year we had it adopted by major companies, images genuinely mistaken for realism, multiple distinct communities rising up around AI, and both governments and education systems taking notice and starting to adopt measures against it.
Oh yeah. Feels like a huge miss on JJ's part.
It's going to be even bigger next year, and the year after that, etc. It baffles me how many people think it's a fad, when it's anything but.
Seriously. The stock joke around any story or movie people think is bad is "this was written by Chatgpt"
Seriously. The stock joke around any story or movie people think is bad is "this was written by Chatgpt"
Can't wait for AI to be used for defamation during the elections this year.
Year of AI turning from barely understood Sci-fi to something mass marketed.
That's exactly what AI would say.
Arguably I'd say it's both mass marketed and still barely understood
It’s still unclear what the lingering cultural effects will be, but ChatGPT definitely has made a lasting impact on culture this past year.
I was expecting to see a load of bot threads discussing crypto after JJ mentioned SBF!
You are right. Thia is the year AI took over. Its impossible to do a Google search without getting some AI generated shit, whether is images or New articles or even freaking Cortana is now AI.
I feel like the whole Titan submersible thing is definitely one of the year's biggest cultural events
How much people even still remember that
Yes, but absolutely not a member of American cultural canon like Taylor Swift
It definitely helped to further develop the general idea that most (if not all) billionaires and millionaire are incredibly vain and stupid people that got there by chance rather than by some actual quality.
@@davidsenra2495 "the general idea that most (if not all)" Without pointing a finger at one "cultural sphere", I feel like it really depencs on the culture where those super-rich emerge, most Scandinavian, German, Dutch etc. entrepeneurs rarely flex their wealth and live a very inconspicious life.
@@adrianseanheidmann4559 yeah, it definitely depends. Also for how long this is the case. I know some uber wealthy people who come from very rich families for generations and they are rarely in the spotlight. The "nouveau rich", on the other hand...
I look forward to these videos every year. The way JJ discusses popular culture in such a holistic way is incredibly unique and fascinating. It's a reminder that we're constantly living through history.
Thanks so much! But what do you mean by holistic?
@@JJMcCullough There are plenty of people discussing these cultural phenomena on their own (political pundits talk about Israel, movie critics talk about Barbie, etc), but you're unique in the sense that you talk about them all together as integral parts of a distinct chapter of American history. It's a really interesting way to think about things!
Hard to believe, but history is very often unfolding before our eyes.
I feel like Bluey has definitely earned her spot in the American cultural canon. This year particularly, as the show has been running since 2018 but since the start of 2023 is now everywhere - talk shows, macys floats, marching bands, parenting columns, social media. I mean it's big enough to now have a rip-off right-wing clone by Ben Shapiro.
I feel like it slots in nicely as a famous Australian cultural export to Americans on the likes of Crocodile Dundee and Vegemite.
Ohh yeah that’s a good one
@@JJMcCullough each year you should make a community post asking for suggestions of what to put in this video so you include everything
Having a ben Shapiro clone, isn’t really a flex dude clones every thing
Not being obtuse here, but who is Bluey? I legitimately haven’t heard of her.
Australian cultural exports should also include both Hemsworths and Hugh Jackman (in my Canadian opinion since Ryan Reynolds is iconic for being Canadian despite not actually living here anymore AFAIK)
Can you do a video in which you analyze how well your own previous predictions on what got added to the American cultural canon were?
Maybe next year
@@JJMcCullough Just gotta wait half a month then, sweet!
@@JJMcCullough Can't wait!
Among Us definitely became a part of the canon but as an ironic meme now. Same with the year 2020 itself. @@JJMcCullough
@@ashkitt7719An entire year is an ironic meme.What a concept
I have long loathed the "end of the year" wrap ups that news channels do in December, before the end of the year, because, well, the year is not over. (This was best illustrated in 2004 when several channels did their "Top Ten News Stories of 2004" only to thus miss the biggest story of the year, the Indian Ocean tsunami on December 26.) But J.J. is doing what he enjoys most, culture, and if a cultural happening hasn't happened by today (December 17), it's not going to happen. So I'm ready to watch!
I hope the Aliens land on earth tomorrow just because of this comment 😂😂
Same thing that i think about for Spotify/RUclips wraps. An album released in November/December is treated like it never even existed.
What if all Hell breaks loose with the colorado trunp thing before the year ends?
@@Jabberwockybird That *could* be a "news" thing that the news channels miss in their year-end wrap ups, but I don't think it could affect J.J.'s video in any way. Same thing if either Trump or Biden actually dies in the next ten days. Big news fail, but our culture won't be affected, AFAICS.
@@iwritechecksatthegrocerystoreAmerican’s have stop using English and decided to switch to Spanish
I think the increased public awareness of AI is something to note for 2023. This is anecdotal but previously I felt that AI discussions were something exclusive to people with a higher sense of media or tech literacy but now everyone from my parents to my octogenarian political science professors not only understand what programs like ChatGPT are but also have an opinion on their use. Skepticism as to whether art is AI or not has also grown a lot this year, as well as advancements in AI voice generation technology. There was a big surge of those AI generated song covers this year.
True, the usage of AI from 2022 to 2023 is like night and day. Things have evolved so fast within the span of two year that I wonder (and fear) what 2024 holds for AI.
I knew things were real when both of my parents unprompted started talking to me about it.
It does not feel like it has been long since the last culture recap. A bit scary how fast this year passed
yeah his last one of these definitely came out last month wtf is happening
You will feel this every year, after all people feel that time is passing faster and faster as they age
Also because it was a year of relapse into all the toxic patterns of the 2010s... felt like repeat
we're getting older
I've found it a mighty long year.
The fact that JJ decided to include clips of "JustPearlyThings" and "Little Joel" before Taylor Swift is crazy. He really keeps his eye on a lot of internet culture!
...or I'm starting to realize how much stupid internet drama might now effect the world now...
Man I had no clue about the Dilbert creator, but everything else I was quite up to date on. Love these kinds of videos though and I look forward to next year’s
It’s always crazy to think that some gigantic bundle of stuff will happen in the next 12 months that will have a permanent impact on the culture, but sitting where we are right now, we are blissfully ignorant of it.
I already knew that guy was extremely conservative/right-wing, but I had NOT heard about what was shown in this video!
Even funnier is that he was a supporter of all kinds of educational programs to help the black community. Like Democrat Trump to Republican President Trump just never know how things will turn out.
@@MatthewTheWanderer Black people who live in in majority black areas don't like white people, It's as simple as that. I don't think JJ has ever been to the south side of Atlanta, or the West side of Chicago.
I had heard about him becoming increasingly right wing, some people told me it was funny considering Dilbert was such a pro-worker anti-boss comic strip
But I did NOT expect to hear him say that JESUS CHRIST I had no idea
I always love these year in review videos.
While you mentioned how notable the Israel-Palestine conflict has come to a fever pitch this year, I think the date “October 7th” has crept into the American cultural canon of events that are tied to the date they occurred (September 11th and January 6th being other notable ones).
Now if I recall, this video so for Americans, not Germans like you.
@@anonymoususer8895 not sure if I get the reference
@@anonymoususer8895 what
@@summerrose883 you heard me. And nobody was talking to you.
@@nickholcombe3664 Oh please, you’re very clearly German with a name like that Ad0lf.
Ah, the annual tradition of JJ filling me in on all the stuff that happened this year I didn't pay attention to!
I made my mom a fan of yours but shes horrible with names so she just calls you "the Canadian with the hair."
My name is literally only two letters and they're both the same.
@@JJMcCullough She frequently confuses me for my brother and still doesn't know all her niece's and nephew's names.
@@JJMcCullough pretty condescending response don't you think?
@@JJMcCullough lol, I literally couldn't remember myself, then I saw your channel name and was like, oh yeah I knew that!
@@JJMcCullough I was not expecting a mean answer.
I see your point about Taylor Swift but I do feel like her cultural status changed this year. As someone who was in college for most of the year, she was suddenly a subject you really couldn’t get away from. She’s always been very popular but she became the biggest star in the world this year. It may be that I’m in a space with younger people overall but I think she was redefined this year.
Swifties are the female version of neckbeards.
Exactly - Taylor’s popularity is a completely different animal this year than it has been in the past
Yeah I agree. I feel like she's always been popular but this year she ascended to a new level of popularity and influence and that's why she was the Time person of the year. I think a lot of this had to do with her tour after several album releases and years off, but also a large part was her re-releasing of older albums and how that is shaking up the music industry, and that's something that hasn't been done before.
I always felt like previously she was popular with girls and young women and this year she really kind of exploded past that. My wife has always been a fan but on her last stadium tour she went to, the tickets were hugely undersold and there were a lot of empty seats even with a big push to give them away for free. This time she's doing multiple nights on each stop and it's still almost impossible to get a ticket, and even the ones you can get are going for huge prices.
I have a pretty big social circle, and I personally haven't heard people talking about her. Not even the girls I know have talked about her recently. No doubt she is one of the biggest stars, but I dont think its universally true that she's a subject "you cant get away from". Atleast not in my experience. But I'm sure this varies a lot.
Funny that the environmentally concscious generation z also have a pop idol as their own (I don't know a single person my age, early 30s to late 30s, who listens to her music) that is apparently THE biggest single net contributor of emissions from her privately owned jet. Beautifully ironic.
One thing I found interesting about this year was its contributions to slang vocabulary among young people. Often times we look back upon decades such as the 2010s as a time when words like “bae” or “lit” entered the English slang canon. Similarly I wonder how we’ll look back upon the adequately named “brainrot” meme phrases originating from online spaces like TikTok for contributions such as “skibidi rizz sigma ohio”.
Prompting is really the most significant word since so many people are doing it on a regular basis
I think brainrot and sigma have been around for a while now
@@locorum9103sigma came about last year i’d actually say its dying down now
Ya I had to Google what Based, Mid, and Rizz mean. Slaps is pretty obvious. We all get old
I think 2023 is finally the year where we can definitively say that traditional television is officially the "CD" of visual media media now. I would've said vinyl, but even vinyl is more relevant than CDs are nowadays. Even though streaming has been losing a lot of money for their parent companies, for reasons of all their own doing, streaming content has gone from just a decade ago to not being taken seriously at all, to it not only being taken seriously, but overtaking traditional television as a whole. All the biggest things culturally are things that are from streaming. Even content that is popular today that originated on traditional television, such as The Office, is popular because it was on Netflix, not NBC. Most young people today think that The Office is a netflix property, and had no idea it aired on tradition television. Also all the biggest content happened outside of TV. Mr Beast, Squid Games, Wednesday, etc, not from TV. Like the CD, television isn't going anywhere. People will still continue to watch it for decades to come. But it's relevancy is all but over.
Yeah. Vinyl has some redeeming features like better audio quality which is why it's still used. TV is just objectively worse than streaming.
@@koenigvonbayernLikely better than lossy-compressed streaming service audio, yes. But it's still a matter of controversy whether vinyl objectively sounds better than a CD. Even some streaming services like Deezer offer CD-quality lossless audio now. Besides, most songs nowadays are digitally mastered.
I look forward to these videos every year. Sometimes I’ll be thinking about something and go “that’ll probably make it in JJ’s end of the year culture video”
Aw thanks so much! I have a note file I update throughout the course of the year
@@JJMcCullough It’s something I’ve always thought about, so I love that you make videos on the topic. I agreed with pretty much everything you said this year, the only thing I’d add is AI chatbots like ChatGPT
We can only hope that this channel becomes so popular that JJ has to add himself to some future list.
Related to your points about the Sphere, I think that this year marked an incredible leap forward for Las Vegas as an American cultural hub much larger than it ever had been before.
I think this can most obviously be seen in two ways: in the widespread adoption and destigmatization of gambling as a casual activity (especially in mobile sports gambling), and in sports. Vegas is the hub of the UFC which is huge and is still growing quickly, the NBA is starting to use Vegas as a de facto hub, the was an extremely high profile F1 race with a track along the strip, and the city just acquired a baseball team to add to their football team and Stanley Cup-winning hockey team. And that's just naming a few of the big things.
And that's all without mentioning other things that got big buzz in the entertainment world like Adele's residency and U2's upcoming concerts at the sphere. Of course residencies in Vegas aren't exactly new, but I think these should be mentioned as cultural products coming out of Vegas.
2023 I think was the first year that Vegas could claim to being the most culturally relevant city in America, or at the very least on par with NYC and LA.
Some good ‘vations (observations)
Las 'Vations?
@@normanclatcher well that just doesn’t make a lick of sense
That’s certainly true. Las Vegas used to be perceived solely as “casinos, showgirls, and fancy hotels”, but now, with more professional sports teams to its name, the rest of the United States is now being reminded that lots of people live there, and it’s not _just_ a place where people go on vacation.
Hello JJ!! Just wanted to say how extremely formative and inspiring you have been for me these past few years. Your intelligence and eloquence is damn near unmatched in the RUclips sphere. Also I saw you had a Madvilliany vinyl in your living room. Made me respect you even more 😎
Love from Uppsala, Sweden.
You are too kind my friend
@@JJMcCullough only to those deserving. Happy holidays JJ!!
Great profile picture! I almost forgot about Mac Miller's Faces.
@@loudestsackit got a streaming release a couple of years back with an extra bonus song and everything! Incredible album.
That Dilbert clip is absolutely insane. Thanks for bringing that to light, I missed that this year
It’s completely out of context and misleading. This is really a case where you have to listen to the five minutes before. Scott Adams did this deliberately because he knew that dishonest people would use it like JJ has.
Given the history of weight loss drugs, like Phen-Fen, I predict some odd side effect for Ozempic.
Phen phen was never FDA approved though.
Ozempic type drugs are just Gen 1 versions of the future of weight control because they actually work the point moving forward is getting drugs that are cheaper to produce and have fewer side effects. So that they can be made OTC.
S@@southcoastinventors6583 Ozempic is injection only, so I really doubt the current FDA would make it OTC.
I always await these videos with a long list of my own predictions. Who needs RUclips Rewind when you've got JJ.
Overall this video was pretty close to my list. Though I'll admit I wasn't really thinking about Ozempic or the Las Vegas Sphere.
One mention I would have that wasn't here is the rise of indie country music. In between Oliver Anthony, a random guy from Virginia getting a massive hit song with nobody knowing who he was and the major success of Zach Bryan, it seems like American popular music is heading in a more folkish and authentic direction. Though this could just be a flash in the pan - who knows. I know I am certainly NOT going to nominate Ice Spice for the American cultural canon 😂
I also wanted to say OceanGate but everyone's forgotten about that already
Reading early Dilbert vs 2020's Dilbert was like reading two vastly different comics that shared the same name. Early on the jokes were definitely based on Scott Adams experience working at a large technology monopoly the Bell system (the telephone system for anyone wondering). Adams later comics all just took place in conference rooms in meetings because he no longer had any material to work with because he hadn't worked in industry for decades (apparently, he was taking fan submissions for office jokes at this point also).
Yeah. When I imagine Dilbert I have a very clear picture of the 90s end it should have stayed and ended that way.
Writing a comic based on relatable humor about office culture makes no sense when you've been out of the industry for decades.
I've been waiting for this one! This is one of my favorite series of yours, and this one seems to be pretty accurate to what I've seen in daily life too.
I agree that Taylor herself shouldn’t join the canon, but I think the eras tour itself should. There was massive economic boosts to towns it went to, there’s going to be a movie, and it spawned era clothing styles for every night
When you brought up Speakers of the House my thoughts went to Newt Gingrich. He was parodied a lot in the 90s, that's the only real case I can think of where a Speaker had lasting pop culture association (and even then I can't think of anything recent that's parodied him)
I think it’s very possible he is the most famous speaker in US history
Historically too, maybe only Henry Clay cause of the 1824 Election and corrupt bargain (which in itself was that Clay LEFT the speakership to become Secretary of State) and James Polk who's remembered almost exclusively as President.
This is probably my favourite 'rewind' content I get to see each year. Really enjoying this series you've created!
I love how george santos has a question mark by his date of birth.
Early again to another award winning JJ video! Happy Holidays/New Year!
really love your videos about the cultural canon- it's interesting to look back at them and see how much culture has evolved since then.
i always love these end of the year recaps, and i think its very interesting that i wasnt even aware of most topics on the list, despite being 'chronically online'
Alot of them were talked about for like a day and then something else happened
As a fan of popular music, the big story in 2023 -- which I do expect to be remembered for years to come -- was the huge mainstream comeback that country music has made this year. Unless you count Old Town Road, the last time a country song topped the Billboard Hot 100 was in the 90s -- but this year, there were four country songs in a row at number one. Two of those songs were explicitly right-wing political songs*, and another one was a comeback for a singer who nearly ended his career by saying the n-word on camera, so to me, the rise of country music is inseperable the culture war, with the right asserting themselves in popular music in a way that I don't think has ever happened before in the history of recorded music. I'm not convinced that people will remember these specific songs, but I do think this year will change the trajectory of the music industry, both by making country music a renewed force of importance throughout the 2020s and by making the Billboard charts into a political battleground.
*Well, kind of -- the guy behind Rich Men North of Richmond is actually a centrist, but the right certainly claimed him.
It's not that the right necessarily claimed him, but that his populist rhetoric is popular on the right wing, which is predominately populist now. Right wing leaders around the globe tend to be populist in the wake of 2016 with Brexit and Trump. Nigel Farage and Donald Trump heralded the rise of the Populist Right, and the vast majority of populists are now rightwing because of the momentum. Millions of Obama voting populists turned out for Trump because they wanted a populist, and the same phenomenon can be seen in countries like Argentina and the Netherlands.
And it'll come to a country near you. The oncoming global financial meltdown caused by the strain of the lockdowns in 2020 and overzealous progressive spending will absolutely shatter progressivism just like the Great Depression shattered Conservatism in the 1930s. Conservatives everywhere ended up ousted by Socialists and "social democrats" like Adolf H, Benito M, FDR, Ramsay MacDonald, and in France where the progressives had been in charge at the start of the Great Depression, Albert Lebrun was elected. The global order is going to be entirely uprooted, and most leaders are trying to delay the inevitable until it's someone else's problem instead of ripping the band-aid off.
@@SkeloperchSo, your comment hardly responds to me and is mostly just a springboard for something else you clearly wanted to talk about, so I won't respond much to that bit (it's mostly 2019-style doomerism). But I will just note that, no, the right did in fact claim Oliver Anthony. It's true that they did that partly because he's clearly populist, but there's also stuff in there about how your dollar is taxed to no end, and how it's bad if fat people use welfare money to buy fudge rounds -- the right likes these points. People like Matt Walsh and the rotation of Fox News commentators were a huge part of the reason that the song became so famous -- it was their support, based on the belief that this was a right wing song, that gave it momentum.
the homemade submarine that sank and unfortunately killed all occupants that was operated with a playstation controller might be remembered for a long time.
I actually completely forgot that happened.
@@pat7785 As did I. I feel like that's more of a Harambe/Will Smith slaps Chris Rock thing than a memorable cultural event.
@pat7785 you may have but people who make fail vids or engineering disaster content and also people who make safety videos and risk assessment certainly haven't forgotten and will use this as content
I forgot about it until now and I feel it is already forgotten and won't be remembered at all.
i think gen alpha became more known as a term this year
Ohh that’s a good one
I agree, Little Joel is an American Cultural icon
Yay, I've been looking forward to this video! Apparently I've been living under a rock a little bit, because I had not heard about ozempic or the sphere, but that's why I like these yearly recaps. I can catch up on what I missed, and remember things from earlier in the year that I've almost forgotten about by now
The year-end JJ video. Very excited to watch
I think a very significant addition to the cultural canon in 2023 was "generation alpha" and how they are depicted. Usually as content demons who sit on their iPad all day and watch RUclips or TikTok.
Gen Alpha is an odd generation and I await to see what culture they put out and I fear its mid due to the Skibidi Toliet Ohio Tax Rillzer nonsense. I do see Gen A being a heavy consumerist generation though and being more tech savy then Gen Z.
@@quinnjohnson9750if we sirvived YTP, MLG Doritos mountain dew no scope and Ugandan knuckles they can survive too
Merry Christmas and Happy New Years JJ thanks for all the wonderful interesting fun informative content ☺️
I’d be interested in testing your theory by seeing cultural events from 2014 or earlier. It’d be interesting to see which events or cultural items stood the test of time. Thanks for your awesome content!
I have to say thank you for starting to do this every year. I just went back through all four videos you have released in this series so far, and I noticed that I have forgotten so much of what happened over this period of time. Thank you!
So, this is the 4th time he's done this? I was going to ask, so thanks for answering, lol!
8:19 - I think Linus’ predictions were bang-on, subbed in a heartbeat
I genuinely look forward all years to this vid looking around thinking about what might be included! Thanks JJ have a superb Christmas and great New Year!
Love these videos, thanks
I spent a good chunk of this year at bootcamp disconected from the world and so it was quite intresting to see how much of this I missed but also how much I had seen but entirely forgot
The sphere is damn cool to see when I drive towards the Strip. Even seeing it from downtown from certain spots!
love this series, keep up the good work J.J., your content is really impactful.
Hey JJ, I just have to say you have inspired me and entertained me so much since I recently found your channel. Thank you for keeping this up. It is always so informative and in-depth.
Aw thanks so much! It means a lot to me to know that you enjoy my stuff.
I believe Barbie had a huge impact on Fashion in 2023 allowing for a mix of retro and 2010's clothing aesthetic, and allowed the Kens of the World to use more variety of clorhing.
Thank you for making current events and history so interesting! And thank you for all you do to advocate. Can't wait for 2024!
wonderful video! look forward to these every year
I’ve been thinking about the 2020s’ unique visual aesthetic much like Linus, and I’d like to add one more thing to his observations. I’ve noticed a return to using scenes of nature more prominently in graphic design. This was something somewhat abundant in the 90s and 2000s, using forest, mountain, or underwater landscapes as a visual motif (especially in interfaces, like Windows XP) and it seems to be coming into prominence again.
I’ve also noticed a use of repetitive patterns (halftone dots for example) and more analogue-feeling textures and overlays, like film grain and chromatic aberration.
I feel the Fruitago Areo style of art is being brought back out of a sense of nostalgia from the people living in the 2000s.
@@quinnjohnson9750 As someone who takes inspiration I agree. I’ve noticed that the 2000’s gives a lot of inspiration to artists too, I noticed a Nestle water bottle that used the original Xbox font from Y2K when I grabbed one to drink.
New video! Thanks J.J.!
This video is so amazingly made and such a cool concept i can't believe hasnt been done before. This deserves a webbby
4:45 honestly as a fat person i've always hated the over the top body positivity stuff. Of course don't be a dickhead to people trying to lose weight or already have that weight but I think trying to make people feel like being obese is healthy is just not good. being obese is very very bad
This year for Taylor Swift kinda put her in a different upper position than she had previously occupied. Before she seemed to occupy a decade celebrity category, important to the 2010s but not necessarily an evergreen cultural force. Until 2019-20 she was kind of a popstar in decline (same with Katy Perry), she seemed ready to start acting only in the background.
But following multiple other factors, she bounced back and is on track to be more of a multi-decade celebrity (Madonna, Michael Jackson, Beyoncé, Prince). By the end of this decade she will be on the Top 5 best selling artists together with The Beatles, Elvis Presley, Michael Jackson etc
Anti-Hero and Lavender Haze are absolute smashes and I am NOT in her key demographic!
yep, i agree: that's exactly how i perceived her until i was blindsided by the sudden (to me) rise in her popularity. although i wasn't around for it, it feels like a michael jackson moment.
I think it helped that, a lot of folks, especially younger people, really wanting to go to concerts again after so many having been cancelled or delayed due to the pandemic.
This is probably one of my favorite RUclips series
Im always so exited for this video series
Always love your take on things
I think you mentioned AI a lot in last year's video from what I remember, but I would definitely say that Chat GPT in particular got added to the cultural canon this year. I'm currently a college student, so it's something I've been hearing about constantly all year with how much it's being used for plagiarism.
omg my favourite series!! i had no idea about the crypto guy - anything to do with crypto makes my eyes glaze over, but i'll for sure be looking into him now that i know he's a part of the jj-certified cultural canon! thanks for all the great videos this year jj, i hope i get to see many more in the coming year!!
Happy Holidays J.J
It’s been a year🎉
I love these videos! Keep up the good work JJ ❤
Hair ALWAYS on point. King
I would've also added the rise of AI, especially ChatGPT. And let's not forget about those AI movie posters and such that have went viral this year.
Oh and deepfakes...lots and lots of deepfakes. Enough to where a war could potentially start over one.
No one is going to start a war over a deepfake
@@JJMcCulloughthat's exactly what an AI would say
@@JJMcCulloughfake posts on Facebook instigated the Rohingya genocide in Myanmar. I can imagine in the future deep fakes being used in similar campaigns.
@@JJMcCullough some very significant pictures from the Israel-Gaza war (the beheaded babies) have been accused as being AI generated, so something like that happening in the not-so-distant future would not surprise me.
@@maxwellli7057using “its AI generated” to escape criticism or consequences is going to become the goto scapegoat
I love these vids, thanks for making them!
I always am excited for these video
Bud Light?
Time will tell if it persists, but I think there's a chance that brand has radically changed its place in American culture
Point of order: all political careers of less than one year duration are now measured in Scaramuccis.
This is really spot on. Nicely done.
Excellent observations
I think a few important things were left off the list. I feel as though this became the first year that certain aspects of the gen Alpha identity really took form, mainly dealing with slang and internet usage (and we can't forget Skibidi toilet). AI images became a much bigger topic of discussion as well. And I think the Titan submersible will be a definite inside joke that gen Z will reference a lot 20 years from now.
People have already forgotten about the Titan Sub. I feel it will be forgotten.
My favorite year in review video! I think Oliver Anthony might deserve a mention here. A relatively obscure artist skyrocketing to the top of charts with an emotionally resonant song that seemed to capture the ziegiest (seriously the comments on his video are so interesting). I also think 2023 might mark a turning point for US political parties. The rise of RFK Jr and other third party candidates plus Trump refusing to participate in the regular GOP process might be the beginning of a historic shift. But we really wont know for sure until 2024.
Nah.
JJ, your depth of knowledge on culture fascinates me. I appreciate your perspective, which is both interesting and entertaining. Keep up the great work! ❤😊
Finally!! I have waited the whole year for this video. JJ is one of the few youtubers I still watch and I don't regret it.
I would add the word/concept "AI copilot" to the list. Lots of software and websites are getting AI copilots where people create things (code/art/words/etc.) with the help of some kind of trained AI. I think 2023 will be the year that started the trend, and if it continues we will get things like copilot for audio/video editing, spreadsheets, writing, and many other things.
The “?” next to George Santos’ birthday was all I needed. As a Brazilian American it was funny to our highest ranking elected official in US history go down in flames like that. I’m in a place with a lot of Brazilian immigrants so the lack of other representation in congress is a little surprising to me but my perspective is probably skewed as there’s not too many of us in the US overall. Better luck with the next one I guess…
Another great video JJ!
it made me so happy to see linus boman featuring, 2 of my faves together !!
It added something along the lines of terrible things that looking back are not actually terrible with many overlooked prgressions.
The reveal of GTA VI is certainly going to have a lasting impact
i wait all year for these 😄
Great video! Love the larger scope of the video.
Would be cool to see your take on Alberta telling the federal goverment to eat rocks regarding energy policy.
Also, holey moley the Dilbert guy just went straight there.
Another award-winning video by Bill C-11 guy.
Am i the only one who prefers the clean and more future looking 2010s aesthetics to the 2020s "Bloob" aesthetics. They tend to remind me of what logos looked liked in the 1970s and shapes of designs are looking more indulgent and childish. Like treating adult consumers as kindergardeners.
Also i think Bluey is more or less now in the American cultural cannon. Outlasting its pandemic era rise to fame.
I was thinking about stuff that isn't tied to a specific year that JJ hasn't mentioned yet. Bluey was easily at the top of my list. Second place was air fryers which I feel like have already become a pop culture joke, in particular the idea that anyone who has one just LOVES to evangelize about them.
I swear the only cartoon I ever hear about is Bluey. My friend from work with several younger siblings said that cartoons these days are just weird. Granted, they pretty weird when we were kids, too.
@@judgesaturn507 Well Bluey actually started in 2018. It only got famous outside in Australia due to Disney+ and it’s arguably its biggest thing on the service.
Well Gen z are growing as a consumer base
Bloob?
I like the new backdrop! Seems more purposeful, like you've committed to the new place.
Thanks for the video J.J.! I would say that Dungeons and Dragons had some big cultural moments in the mainstream this year, from the less-than-successful movie, the major controversies regarding lisencing earlier this year, and finally with Baldur's Gate 3 sweeping the gaming community.
BG3 will more likely be associated with bestiality due to all the memes
The funny thing about the Barbie movie, is that Ken is the one who everyone liked, and he got all the memes, and love. I think what will be remembered about the 2023 Barbie movie for years to come is how much pollution, and waste it caused. There was so much fast fashion of Barbie garments, that will be flooding thrift stores for years to come. And will be clogging up landfills for centuries. But I will say that it did, at least for now, make Barbie relevant again. In the 80's, Barbie had it first true real competition with Cabbage Patch Kids dolls. And it overwhelmingly outsold Barbie by a mile. And things only got worse for Barbie in the 90s. As Barbie was now getting a lot of scrutinized and slammed by pretty much everyone for how badly it was damaging the self-esteem of girls. And the Aqua Barbie Girl song damaged the reputation of the Barbie brand beyond repair literal decades. So much so that in the 2000s, Bratz came along, and destroyed Barbie in sales. And the Bratz were praised for having curvy figures, and overall beautiful designs. Then in the 2010s, Monster High was dominating the doll market. And Frozen dolls were even clobbering Barbie in sales. So Barbie had been pretty irrelevant since the 70s. So the real test will be to see how well the Ken movie performs. Will the gype continue for Ken's movie, or will people have moved on by that point?
Ken is the true star. Barbie is really unlikable.
@@I_WANT_MY_SLAW To you. I liked Margot Robbie's Barbie.
Nah the girls loved and talked a lot about Margot Robbie's Barbie too. The scene with the old lady was especially endearing. Difference is Barbie made them feel sad or bittersweet while Ken made them laugh. Ken also got a lot of attention because he was a new discovery. Although he isn’t a new character, he was given new depths by Greta Gerwig + Ryan Gosling. Plus, chicks love emotionally tortured hot dudes who can sing and dance. If there's a stand alone Ken movie, there should be even more shirtless scenes and dance numbers.
Another spectacular and whimsical episode. I would love to see a video on Mexican political history.
Great video, as Always!
Great job explaining 2023 in American culture JJ, and oh boy 2024 will be more than that.
I'd argue that the eras tour specifically will be remembered above and beyond the rest of Taylor Swift's career. She's been a cultural force for a while now but I've never seen anything like this in my life time...the eras tour has really taken on a life of its own.
Still,I don't think she deserved Person of the Year. I think Sam Alt man should have gotten it
2023 will definitely be remembered as the year a bunch of people had to admit certain opinions are more common than we were led to believe.
Like what
Always love your videos. As an American viewer, it would be cool if you did a video talking about major cultural cannon events of other countries that you think shape their image, like Italy, Argentina, Canada and China. Seems like those countries have all had alot going on this year (though thats probably just bias cause its recent stuff?) Im curious to see what events you think are major enough to "shape" a countries view on the world stage
I don’t think there’s any way I could know this kinda stuff as an outsider, even though it’s a fun idea
great stuff!
I'd have to add Lionel Messi as well. His move to America really increased the popularity of football (soccer) in the US, and also his world cup win and ballon d'or win made him a contender to be added to the cultural cannon.
He's been popular in the U. S for years.
Nah. He moved to Canada. Not America. And go back to Moscow Ivan!
@@chobies5383Nope. That’s Canada.
@@anonymoususer8895 Ahhh, yes...Miami, Florida. My favorite Canadian city.
As a latin american this is very weird to read, in "Non-american" world , Messi has been possibly been the most talked about, admired, rich, and famous man and sport player alongside Cristiano Ronaldo for more than 15 years now. His world cup win just canonized him as the best and most admired soccer player for generations to come, and now that he won the biggest trophy in soccer, and decided to spend the last years of his career in Miami the wider American culture seems to be putting attention on him. I'm not even that big of a fútbol or soccer fan, but despite Messi himself is a very quiet man, admiration for him goes very far and wide.